{"id":7032605,"date":"2026-08-07T21:24:07","date_gmt":"2026-08-07T21:24:07","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-to-work-with-the-algorithm-instead-of-fighting-it-mcfadden-gavender\/"},"modified":"2026-08-07T21:24:07","modified_gmt":"2026-08-07T21:24:07","slug":"how-to-work-with-the-algorithm-instead-of-fighting-it-mcfadden-gavender","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7032605","title":{"rendered":"How to Work WITH the Algorithm Instead of Fighting It &#8211; McFadden\/Gavender"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">There can be a lot of guesswork involved in trying to figure out how to appeal to the ranking algorithms of various platforms. Google alone has 200 ranking factors. What can be done to increase visibility in such a complex system?\u00a0\u00a0<\/span><\/p>\n<p><b>How Do Algorithms Control Visibility?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Content isn\u2019t really shown in order anymore, and it\u2019s definitely not evenly distributed. Platforms decide what gets pushed based on how people react to it, which makes getting seen feel a lot less predictable.<\/span><\/p>\n<p><a href=\"https:\/\/cooperativecomputing.com\/blog\/algorithmic-branding-consumer-perception-digital-strategy\/\"><span style=\"font-weight: 400;\">Cooperative Computing<\/span><\/a><span style=\"font-weight: 400;\"> claims that today\u2019s digital landscape revolves around algorithmic branding, where algorithms play a pivotal role in determining the visibility, context, and frequency of brand information to consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/bostoninstituteofanalytics.org\/blog\/social-media-algorithms-how-they-shape-brand-visibility\/\"> <span style=\"font-weight: 400;\">Boston Institute of Analytics<\/span><\/a><span style=\"font-weight: 400;\"> highlights that each social media platform adopts distinct algorithmic priorities. For instance, platforms like Instagram, TikTok, and LinkedIn prioritize content based on engagement signals such as likes, shares, comments, and watch time, as well as user behavior patterns. Consequently, a brand post that garners early engagement receives amplification, while those that fail to do so are overshadowed. Additionally, recency, the strength of the brand\u2019s relationship with its audience, and the content format (video generally outperforming static content) also contribute to the algorithm\u2019s decision-making process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, search engines like Google employ a different approach to content ranking. They consider various factors, including user experience, expertise, authoritativeness, and trustworthiness signals. Brands that optimize their content to align with these factors tend to appear higher in search engine results, thereby driving organic traffic from Google.<\/span><\/p>\n<p><b>Why Does Content Need to Be Built for the Feed?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Not every piece of content works the same anymore. The stuff that performs the best usually fits by employing quick hooks, familiar formats, and something that gives people a reason to stop for a few seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each social media platform has its own purpose, personality, and audience, which are constantly evolving. For instance, while still the largest platform, Facebook has lost many of its younger users to Instagram and TikTok. According to<\/span><a href=\"https:\/\/ironmarkusa.com\/utilize-social-platforms\/\"> <span style=\"font-weight: 400;\">Ironmark<\/span><\/a><span style=\"font-weight: 400;\">, 68% of Instagram users are under 35. TikTok has a significant Gen Z audience, with 18% of users in the 12\u201317-year-old age range, and they average 54 minutes on the platform daily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands must not only understand their audience but also select the appropriate content styles, such as photos, long-form or short-form videos, or user-generated content. Each platform requires a unique approach to reaching an audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also crucial to consider the distinct design requirements of each social media feed. For example, Instagram, Facebook, X, LinkedIn, and TikTok each have specific aspect ratios and image dimensions, as well as their own platform-specific aesthetic.<\/span><a href=\"https:\/\/buffer.com\/resources\/social-media-image-sizes\/\"> <span style=\"font-weight: 400;\">Buffer<\/span><\/a><span style=\"font-weight: 400;\"> provides specifications for each platform, and it\u2019s essential to be aware of these details. For instance, on Instagram, there are different sizes and aspect ratios for profile photos, square post images, vertical post images, horizontal post images, Instagram Stories, and Reels thumbnails. It can get quite complicated.<\/span><\/p>\n<p><b>How Does Consistency Signal Relevance?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Showing up consistently still matters. When a brand is active and posting regularly, it gives more opportunities for content to land and keeps it from disappearing entirely.<\/span><\/p>\n<p><a href=\"https:\/\/www.brand-ambition.com\/social\/how-algorithms-love-consistency\/\"><span style=\"font-weight: 400;\">Brand Ambition<\/span><\/a><span style=\"font-weight: 400;\"> emphasizes that consistency is a fundamental principle for any social media platform\u2019s algorithm. Success hinges on maintaining consistency across all aspects of your social media presence, benefiting both the algorithm and your audience\u2019s engagement. Consistency is a crucial factor for any business and social media marketing efforts, especially when it comes to content that directly influences the algorithm\u2019s decisions. While it\u2019s important to keep things fresh and intriguing, certain elements must remain constant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algorithms have fundamentally become prediction engines, primarily determining whether a piece of content will maintain user engagement. Consistency provides them with the historical data needed to confidently answer this question. Consequently, a consistently predictable account tends to outperform a brilliant but erratic one over time.<\/span><\/p>\n<p><b>What Drives Distribution? Engagement! <\/b><b><br \/><\/b><span style=\"font-weight: 400;\">When people interact with something, it tends to go further. All engagement types help content reach more people, especially when it happens early.<\/span><a href=\"https:\/\/graphiclanguage.net\/blog\/social-media-engagement-why-it-matters-and-how-to-do-it-well\/\"> <span style=\"font-weight: 400;\">Graphic Language<\/span><\/a><span style=\"font-weight: 400;\"> explains that while reach (the number of people who see your content) and engagement (interactions) work together, engagement is the key to building relationships. A high engagement rate indicates that your audience isn\u2019t just scrolling past; they value your content and express their appreciation through likes, comments, and shares, which encourages them to stay engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media engagement spreads your message through several interconnected mechanisms:<\/span><\/p>\n<div style=\"margin-left: 30px;\">\n<p><b>Algorithmic Amplification<\/b><span style=\"font-weight: 400;\">: Platforms like Instagram, TikTok, and LinkedIn reward content that generates likes, comments, shares, and saves by displaying it to a wider audience. Initially, this is done to a small test audience, and if engagement continues, the content is progressively shown to a larger audience. High engagement signals relevance, which earns more reach without the need for paid promotion.<\/span><b>Shares and Reposts<\/b><span style=\"font-weight: 400;\">: Sharing your content is the most powerful distribution mechanism. When someone shares your content, they\u2019re essentially endorsing it to their own network, giving you access to audiences you wouldn\u2019t reach organically. Each share acts as a distribution node that can trigger further shares, creating a chain reaction.<\/span><\/p>\n<p><b>Comments<\/b><span style=\"font-weight: 400;\">: Comments create dwell time, which platforms interpret as a sign that content is compelling. A post with 50 comments indicates active community interest, prompting the algorithm to push it further. Comment threads also keep content alive longer in feeds.<\/span><\/p>\n<p><b>Saves and Bookmarks<\/b><span style=\"font-weight: 400;\">: Saves and bookmarks signal deep interest rather than passive consumption. Platforms treat saves as a strong quality indicator and often boost saved content more aggressively than liked content.<\/span><\/p>\n<p><b>Cross-platform Spillover<\/b><span style=\"font-weight: 400;\">: Spillover occurs when content goes viral on one platform and is then screenshotted or reposted on others, resulting in multi-channel distribution.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">A strong content strategy isn\u2019t just about what you say anymore, it\u2019s about how your content moves once it\u2019s posted. When brands start thinking that way, getting seen becomes a lot more realistic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create an effective long-term strategy for your brand, it\u2019s crucial to understand how algorithms work and what actions need to be taken to achieve a high ranking. It requires significant planning and experience to know how to make a variety of social platforms each work for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, McFadden\/Gavender\u2019s team of experts possesses years of social media skills. They can build a strategy that generates engagement, interest, and trust in your brand on every social platform. What do you have to lose? Give us a shout and let us take your brand further. Karen G\u2019s cell is 520.603.4200 or <\/span><span style=\"font-weight: 400;\">karen@mcfaddengavender.com<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>There can be a lot of guesswork involved in trying to figure out how to appeal to the ranking algorithms of various platforms. Google alone has 200 ranking factors. What can be done to increase visibility in such a complex system?\u00a0\u00a0 How Do Algorithms Control Visibility?Content isn\u2019t really shown in order anymore, and it\u2019s definitely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7032606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13570,19395,24625,418],"dealstore":[],"offerexpiration":[],"class_list":["post-7032605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-algorithm","tag-fighting","tag-mcfaddengavender","tag-work"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Work WITH the Algorithm Instead of Fighting It - McFadden\/Gavender - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7032605\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Work WITH the Algorithm Instead of Fighting It - McFadden\/Gavender - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There can be a lot of guesswork involved in trying to figure out how to appeal to the ranking algorithms of various platforms. 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