\n
On the east end of Long Island, where 175 acres of ornamental plants spread across an open-air farm, East Coast Nurseries is doing something most growers don\u2019t: running a 1,400-SKU operation on a unified platform from sales to finance.<\/p>\n
But it wasn\u2019t always that way.<\/p>\n
Until recently, financial reports at East Coast Nurseries arrived once a year\u2014only when an external accounting firm finished preparing taxes. Bank reconciliations were done on paper. Receipts and bills of lading lived in file cabinets stretching five wide and three drawers deep. For Gary Vogel, Managing Partner at East Coast Nurseries, that wasn\u2019t the level of insight a growing business needed.<\/p>\n
\u201cI\u2019d see financials six months after the year was done. It was completely useless,\u201d<\/em> Gary notes.<\/p>\nToday, things look very different. With Accounting Seed, Gary can pull up a real-time P&L. Bank balances update live with Bank Direct Connect. The accounting team has automated AP processes that replace hours of manual data entry. And the file cabinets? They\u2019re emptying out.<\/p>\n
A technologist\u2019s perspective on a labor-intensive industry<\/h2>\n
Before joining the nursery industry, Gary spent his career as a software engineer. He wrote a mortgage bundling program for one of the most successful hedge funds in history. That technical training shaped how he approached running a plant farm, bringing logic, analysis, and process discipline to an operation full of moving parts.<\/p>\n
\u201cWhen you\u2019re a technologist, it\u2019s all about logic and analysis,\u201d<\/em> Gary explains. \u201cAt East Coast Nurseries, we\u2019ve got a tremendous amount of details to manage on the farm. My background helped me figure out how to get control of all those details.\u201d<\/em><\/p>\nThe nursery industry doesn\u2019t easily lend itself to physical automation. Plants of many different sizes and quantities make that difficult. Plants are shifted from one size to another; they change from sellable to unsellable for a host of reasons, and inventory is ever changing. They also have timing windows that depend on the weather, demand, and the rhythm of the planting calendar. With 1,400 different SKUs, each with their own needs, the complexity adds up fast.<\/p>\n
\u201cWe are one of the few industries with an inventory product that changes state,\u201d<\/em> Gary says. \u201cA brick doesn\u2019t die. If you put a brick on a shelf in A2, five years later it\u2019s still a brick on the shelf in A2. Plants change.\u201d<\/em><\/p>\nWhat East Coast Nurseries needed was a unified platform that could handle the nuances of a living, changing inventory while also delivering accurate financials in real-time.<\/p>\n
Paper pushing and delayed financials held growth back<\/h2>\n
For years, East Coast Nurseries ran its day-to-day operations on a legacy industry ERP and outsourced its books to an external accounting firm using QuickBooks. Monthly transactions were exported and emailed off. Financial statements only came back at tax time. There was no monthly close, no live cash view, no way to customize a report.<\/p>\n
\u201cThere was no active view of anything that was happening,\u201d<\/em> explains Melissa Olthoff, Controller at East Coast Nurseries. \u201cBank reconciliations were on paper. You couldn\u2019t see a live view of your cash at any point in time.\u201d<\/em><\/p>\nFor Gary, the breaking point was clear. The old system wasn\u2019t built for the way he wanted to run the business.<\/p>\n
\u201cWe really wanted to get everything into one unified platform, and that\u2019s what brought us to Accounting Seed on Salesforce,\u201d<\/em> Gary says.<\/p>\nThe aha moment: real-time reporting<\/h2>\n
The power of a unified platform with Accounting Seed became real for Gary the first time he opened a personal dashboard Melissa had built for him.<\/p>\n
Because Accounting Seed is fully native to Salesforce, Melissa can build any report she needs in minutes\u2014slicing data by account, vendor, customer, or any custom field the team configures.<\/p>\n
\u201cWe didn\u2019t even have something as basic as a monthly balance sheet and income statement before,\u201d<\/em> Melissa says. \u201cNow I can build any report I need at any moment. That\u2019s what Salesforce-native accounting does for you.\u201d<\/em><\/p>\nBank Direct Connect has eliminated another long-standing pain point: the wait for paper bank statements to arrive by mail. Where the team used to wait ten days after month-end to even start investigating transactions, they now see them live and resolve questions the same day, saving them weeks of time.<\/p>\n
\u201cSeeing your live cash situation on any given day is fabulous,\u201d<\/em> Melissa says. \u201cYou\u2019re not panicking in the morning or finding out you have hardly any cash in the bank.\u201d<\/em><\/p>\nAccrual accounting that actually works<\/h2>\n
A modern back office requires more than just visibility. It requires accounting principles applied consistently\u2014something the prior system made difficult. In the past, expenses at East Coast Nurseries were booked when paid, not when they actually happened. Large customer pre-order deposits for plants that wouldn\u2019t ship for six months were treated as revenue the day they hit the bank. The accrual method wasn\u2019t being applied consistently because the system couldn\u2019t really support it.<\/p>\n
\u201cBeing able to amortize and accrue expenses properly has been huge,\u201d<\/em> Melissa says. \u201cThe unearned revenue functionality has been huge. Something that simple used to be out of reach.\u201d<\/em><\/p>\nAP automation that frees the team<\/h2>\n
AP at East Coast Nurseries is one of the most labor-intensive functions on the farm. During the busy season, vendor invoices can include hundreds of plant SKUs per document. With AP Automation from Accounting Seed, that work is being compressed dramatically\u2014payables created automatically from emailed invoices, supporting documents auto-attached to the record, and AI reading even the most complex multi-line invoices accurately. The team is also taking advantage of ACH payments to a growing set of vendors.<\/p>\n
\u201cA payable gets emailed to Accounting Seed and it creates the record and attaches the document,\u201d<\/em> Melissa explains. \u201cThat alone saves several minutes per invoice. With OCR and AI, even our most complicated royalty invoices\u2014the ones with hundreds of lines\u2014come back read accurately.\u201d<\/em><\/p>\nCultivating what matters most<\/h2>\n
For Gary, the move from a Wall Street career to running a 175-acre nursery was about more than a change of scenery. It was a change in what his work meant.<\/p>\n
\u201cHere, we\u2019re dealing with living things that are beautiful,\u201d<\/em> reflects Gary. \u201cThings that add an aesthetic element to people\u2019s lives, provide oxygen, and help our environment.\u201d<\/em><\/p>\nThat sense of purpose runs through everything East Coast Nurseries does. Quality is the differentiator. Customer relationships are treated as the long game. And every detail on the farm\u2014from the timing of a planting to the way an invoice is processed\u2014ladders up to one mission: producing the highest-quality plants for their customers and bringing beauty into people\u2019s lives.<\/p>\n
With Accounting Seed on Salesforce, Gary and Melissa now have a back office that matches the standard they\u2019ve built on the farm. The team isn\u2019t chasing paper anymore. They aren\u2019t waiting until tax season to see how the business is performing. They can focus on what matters most.<\/p>\n
\u201cEvery process we had before was so labor-intensive, all manual,\u201d<\/em> Gary notes. \u201cAccounting Seed lets us automate the tedious work so people are freed up to do more interesting and valuable things.\u201d<\/em><\/p>\nEast Coast Nurseries now has an accounting system that works within their world and provides real-time insight into what\u2019s happening with the business at any given time, and that\u2019s made all the difference.<\/p>\n
\u201cThe ability to get what you want, how you want it, when you want it\u2014that\u2019s what Accounting Seed gives us. There\u2019s never a question of \u2018can you do this in Accounting Seed?\u2019 because the answer is always yes.\u201d<\/em><\/p>\nTo learn more about East Coast Nurseries, visit eastcoastnurseries.com<\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"On the east end of Long Island, where 175 acres of ornamental plants spread across an open-air farm, East Coast Nurseries is doing something most growers don\u2019t: running a 1,400-SKU operation on a unified platform from sales to finance. But it wasn\u2019t always that way. Until recently, financial reports at East Coast Nurseries arrived once […]<\/p>\n","protected":false},"author":1,"featured_media":7032602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[11509,5971,46171,195977,13815,52071],"dealstore":[],"offerexpiration":[],"class_list":["post-7032601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","tag-coast","tag-east","tag-financials","tag-nurseries","tag-realtime","tag-salesforce"],"yoast_head":"\n
East Coast Nurseries: Real-Time Financials on Salesforce - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7032601\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"East Coast Nurseries: Real-Time Financials on Salesforce - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"On the east end of Long Island, where 175 acres of ornamental plants spread across an open-air farm, East Coast Nurseries is doing something most growers don\u2019t: running a 1,400-SKU operation on a unified platform from sales to finance. But it wasn\u2019t always that way. Until recently, financial reports at East Coast Nurseries arrived once […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7032601\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T21:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7032601#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7032601\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"East Coast Nurseries: Real-Time Financials on Salesforce\",\"datePublished\":\"2026-08-07T21:19:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7032601\"},\"wordCount\":1295,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7032601#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp\",\"keywords\":[\"Coast\",\"east\",\"Financials\",\"Nurseries\",\"realtime\",\"Salesforce\"],\"articleSection\":[\"Accounting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7032601#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7032601\",\"url\":\"https:\/\/fivemor.com\/?p=7032601\",\"name\":\"East Coast Nurseries: Real-Time Financials on Salesforce - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7032601#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7032601#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp\",\"datePublished\":\"2026-08-07T21:19:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7032601#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7032601\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7032601#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp\",\"width\":1200,\"height\":625},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7032601#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"East Coast Nurseries: Real-Time Financials on Salesforce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"East Coast Nurseries: Real-Time Financials on Salesforce - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7032601","og_locale":"en_US","og_type":"article","og_title":"East Coast Nurseries: Real-Time Financials on Salesforce - Som2ny Network","og_description":"On the east end of Long Island, where 175 acres of ornamental plants spread across an open-air farm, East Coast Nurseries is doing something most growers don\u2019t: running a 1,400-SKU operation on a unified platform from sales to finance. But it wasn\u2019t always that way. Until recently, financial reports at East Coast Nurseries arrived once […]","og_url":"https:\/\/fivemor.com\/?p=7032601","og_site_name":"Som2ny Network","article_published_time":"2026-08-07T21:19:31+00:00","og_image":[{"width":1200,"height":625,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7032601#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7032601"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"East Coast Nurseries: Real-Time Financials on Salesforce","datePublished":"2026-08-07T21:19:31+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7032601"},"wordCount":1295,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7032601#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp","keywords":["Coast","east","Financials","Nurseries","realtime","Salesforce"],"articleSection":["Accounting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7032601#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7032601","url":"https:\/\/fivemor.com\/?p=7032601","name":"East Coast Nurseries: Real-Time Financials on Salesforce - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7032601#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7032601#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp","datePublished":"2026-08-07T21:19:31+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7032601#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7032601"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7032601#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/ECN-Case-Study-Image.webp.webp","width":1200,"height":625},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7032601#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"East Coast Nurseries: Real-Time Financials on Salesforce"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7032601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7032601"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7032601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7032602"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7032601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7032601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7032601"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7032601"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7032601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}