{"id":7032480,"date":"2026-08-07T19:34:35","date_gmt":"2026-08-07T19:34:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-190\/"},"modified":"2026-08-07T19:34:35","modified_gmt":"2026-08-07T19:34:35","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-190","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7032480","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Suntory Global Spirits Flat In H1 Amid Market Volatility<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2026\/08\/07\/\" title=\"Click to see that day's daily archive\">August 7, 2026<\/a><\/span><\/p>\n<p>Suntory Global Spirits saw flat sales in the first half of this year as challenges in the U.S. offset solid growth in Asian markets.<span id=\"more-40638\"\/> Suntory Global Spirits is the second-largest spirits player globally in volume terms at 151 million cases, according to Impact Databank, with U.S. depletions at 22 million cases annually.<\/p>\n<p>\u201cWe saw a good performance in our Asia Pacific region, with strong growth in Japan and continued double-digit gains in India,\u201d Suntory Global Spirits president and CEO Greg Hughes told SND. \u201cWe obviously had a challenging consumer dynamic in the U.S. and developed Europe due to inflation and the impact on consumers.\u201d<\/p>\n<p>Still, Hughes added, \u201cOur brands are resonating quite well. We have a global ambition to be the number-one player in whisk(e)y and in RTD. The good news is we\u2019re seeing growth and resilience across those two categories.\u201d Among the company\u2019s key brands in the U.S., RTD labels -196 and On The Rocks led the way in the first half with robust growth in control states, while Maker\u2019s Mark, Knob Creek, and Old Grand-Dad whiskies were also on the rise.<\/p>\n<p><em>We\u2019ll have more insights on Suntory Global Spirits\u2019 second-half outlook from CEO Greg Hughes next week.<\/em><\/p>\n<table style=\"border-collapse: collapse; font-size: 98%; box-sizing: border-box; border-color: #004279;\" border=\"1\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\n<thead style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<td style=\"color: #ffffff; box-sizing: border-box;\" colspan=\"7\" align=\"center\" bgcolor=\"#004279\"><span style=\"color: #ffffff;\"><strong><span style=\"color: #ffffff;\">Suntory Global Spirits\u2014Key Brands in the U.S.<\/span><\/strong><\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<th style=\"box-sizing: border-box; text-align: center;\">Brand<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Origin\/Type<\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Total<br \/>2025 U.S.<br \/>Volume<sup>1<\/sup><\/th>\n<th style=\"box-sizing: border-box; text-align: center;\">Control States<br \/>Volume Growth<br \/>2026 YTD<sup>2<\/sup><\/th>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">Jim Beam<sup>3<\/sup><\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Bourbon<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">5,450<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-4.3%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">Maker\u2019s Mark<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Bourbon<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">2,250<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">0.2%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">Hornitos<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Tequila<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">1,420<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-1.4%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">On the Rocks<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">RTS<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">963<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">38.6%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">-196<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">RTD<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">512<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">199.7%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">Knob Creek<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Bourbon<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">475<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">0.02%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">Basil Hayden<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Bourbon<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">465<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">-3.7%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: left;\">Old Grand Dad<\/td>\n<td style=\"box-sizing: border-box; text-align: left;\">Bourbon<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">139<\/td>\n<td style=\"box-sizing: border-box; text-align: right;\">7.5%<\/td>\n<\/tr>\n<tr style=\"box-sizing: border-box;\">\n<td style=\"box-sizing: border-box; text-align: center;\" colspan=\"2\"><strong>Total Key Brands<sup>4<\/sup><\/strong><\/td>\n<td style=\"box-sizing: border-box; text-align: right;\"><strong>11,673<\/strong><\/td>\n<td style=\"box-sizing: border-box; text-align: right;\"><strong>0.4%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<tfoot style=\"box-sizing: border-box;\">\n<tr style=\"box-sizing: border-box;\">\n<td style=\"color: #ffffff; box-sizing: border-box; text-align: left;\" colspan=\"7\" bgcolor=\"#004279\">\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><small style=\"box-sizing: border-box;\"><span style=\"color: #ffffff;\">1 Thousands of 9 liter case depletions.<\/span><br \/><span style=\"color: #ffffff;\">2 Year-to-date June.<\/span><br \/><span style=\"color: #ffffff;\">3 Includes flavors.<\/span><br \/><span style=\"color: #ffffff;\">4 Addition of columns may not agree due to rounding.<\/span><\/small><small style=\"box-sizing: border-box;\"><br \/><\/small><small style=\"box-sizing: border-box;\"><strong style=\"box-sizing: border-box;\"><span style=\"color: #ffffff;\">Source: NABCA and IMPACT DATABANK \u00a9 2026<\/span><\/strong><\/small><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<p>\t\t\t<a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<!-- new widget --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Suntory Global Spirits Flat In H1 Amid Market Volatility August 7, 2026 Suntory Global Spirits saw flat sales in the first half of this year as challenges in the U.S. offset solid growth in Asian markets. Suntory Global Spirits is the second-largest spirits player globally in volume terms at 151 million cases, according to Impact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-7032480","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7032480\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Suntory Global Spirits Flat In H1 Amid Market Volatility August 7, 2026 Suntory Global Spirits saw flat sales in the first half of this year as challenges in the U.S. offset solid growth in Asian markets. 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