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This is a complimentary lesson from my Club 12<\/a> communication series, Words the Work<\/strong>: 5 Skills to Become a Dangerously Effective Communicator<\/a>. <\/em><\/p>\n Your ability to\u00a0express<\/em>\u00a0an idea is just as important as the idea itself. Think about it: even if you\u2019re the smartest person around, even if you\u2019ve got a mind bursting with incredible ideas, insights, and information\u2026 If you\u2019re unable to move those ideas from\u00a0your<\/em>\u00a0mind into someone else\u2019s, what good are they?<\/p>\n You can\u2019t.<\/p>\n The good news is, being an effective communicator isn\u2019t something people are born with.<\/p>\n It\u2019s a learned skill.<\/p>\n And today, I\u2019m going to share a simple framework with you that makes the entire process a\u00a0whole<\/em>\u00a0lot easier.<\/p>\n It\u2019s the very same framework I use to craft my own speeches, talks, and\u00a0training programs<\/a>.<\/p>\n And it\u2019s based on a very simple five-stage sequence.<\/p>\n Once you learn how to use it, you\u2019ll enjoy a noticeable difference in your ability to explain and articulate your ideas to others.<\/p>\n You\u2019ll be able to inspire, inform, and entertain people with your words.<\/p>\n Folks will remember what you say, they\u2019ll take action after you\u2019ve said it, and you\u2019ll develop a reputation as an expert communicator who knows what they\u2019re doing.<\/p>\n The framework I\u2019m about to show you is called Monroe\u2019s Motivated Sequence.<\/p>\n It was developed in the 1930s by a Purdue University professor named Alan Monroe. It\u2019s now known as the gold standard for persuasive speaking, especially when you need\u00a0inspire action<\/a>\u00a0in others.<\/p>\n And guess what?<\/p>\n I\u2019m using it\u00a0right now<\/em>\u00a0\u2013 to introduce this fourth installment of the\u00a0Words that Work<\/a><\/em>\u00a0training series.<\/p>\n Now, let\u2019s talk about how\u00a0you<\/em>\u00a0can start using it in your own life\u2026<\/p>\n This framework moves the audience through five sequential emotional states:<\/p>\n Here are three examples of how you can apply Monroe\u2019s Motivated Sequence across three different scenarios: work, community, and a product sales pitch.<\/p>\n Context: A manager pitching the VP of Operations to implement a strict \u201cNo-Meeting Wednesday\u201d policy.<\/em><\/p>\n Attention<\/strong><\/p>\n \u201cI reviewed our entire department\u2019s calendars this past week, and between the 12 of us, we spent a combined 127 hours sitting in meetings. That\u2019s the equivalent of three full-time employees doing nothing but staring at each other on Zoom every day.\u201d<\/p>\n<\/blockquote>\n Need<\/strong><\/p>\n \u201cWe\u2019re paying brilliant people six-figure salaries, but we\u2019re not creating the conditions that allow them to do their jobs effectively\u2026 Their calendars are packed with mandatory \u201dstatus\u201c meetings and check-ins. And because of that, the actual deep work (coding, writing, problem-solving) gets stalled. Many people are working nights and weekends to get everything done. Our people are exhausted and resentful. And we\u2019re missing our targets because nobody has enough time to sit down and work.\u201d<\/p>\n<\/blockquote>\n Satisfaction<\/strong><\/p>\n \u201cI propose that we begin to implement \u2018No-Meeting Wednesdays\u2019 department-wide. We can move all of our weekly status updates to Slack and have everyone check-in on Tuesday afternoons.\u201d<\/p>\n<\/blockquote>\n Visualization<\/strong><\/p>\n \u201cImagine each of us walking into work every Wednesday knowing we\u2019ve got eight full hours to focus on moving our most important priorities forward. It\u2019ll lead to faster turnaround times and an immediate drop in burnout. But if we keep doing what we\u2019re doing, we\u2019re just going to keep paying six-figure salaries for professional meeting-attenders, and our best talent is going to quit for a company that respects their time.\u201d<\/p>\n<\/blockquote>\n Action<\/strong><\/p>\n \u201cI\u2019ve already drafted the memo. All you need to do is approve it, so I can send it to the department and officially declare tomorrow our first \u2018No-Meeting Wednesday.\u2019\u201d<\/p>\n<\/blockquote>\n Context: A resident speaking at a neighborhood association meeting, in hopes of convincing the majority to contribute toward building a local garden.<\/em><\/p>\n Attention<\/strong><\/p>\n \u201cAll of us drive past that empty dirt lot on 4th and Harrison every day. For the last three years, all we see on that lot is a bunch of weeds, trash, and broken glass\u2026\u201d<\/p>\n<\/blockquote>\n Need<\/strong><\/p>\n \u201cThat lot is an eyesore that drags down everyone\u2019s property values. But even more importantly, it\u2019s a wasted opportunity in a neighborhood like ours, especially when the closest grocery store with fresh produce is 10 miles away. We\u2019re disconnected from each other and disconnected from our food\u2026\u201d<\/p>\n<\/blockquote>\n Satisfaction<\/strong><\/p>\n \u201cI genuinely believe we can transform that ugly old lot into a beautiful community garden. I\u2019ve already spoken with the owner of the lot, and she\u2019s agreed to lease it to us for $1 a year if we maintain it. We can build raised beds, plant fresh vegetables, and assign plots to each of the families in our community\u2026\u201d<\/p>\n<\/blockquote>\n Visualization<\/strong><\/p>\n \u201cNow, just imagine what that lot will look like this time next year: full of beautiful tomatoes, cucumbers, and herbs \u2014 with children learning how to grow their own carrots, and neighbors actually talking to each other over the fence. Friends, we\u2019ve got a real opportunity here to transform our neighborhood. And if we don\u2019t do something about it now, I\u2019m sure you can imagine what it\u2019ll look like if it stays the way it is\u2014nothing more than a dumping ground for windblown trash.\u201d<\/p>\n<\/blockquote>\n Action<\/strong><\/p>\n \u201cI\u2019ve got a signup sheet right here, and I need ten of us to commit to a cleanup this Saturday at 9 AM, and I need five of us to sign up for the initial planting committee.\u201d<\/p>\n<\/blockquote>\n Context: An entrepreneur pitching a new \u201cHydroBottle\u201d directly to consumers in a video sales letter.<\/em><\/p>\n Attention<\/strong><\/p>\n \u201cYou\u2019re probably dehydrated right now\u2026 In fact, 75% of adults walk around every day in a state of chronic dehydration\u2026\u201d<\/p>\n<\/blockquote>\n Need<\/strong><\/p>\n \u201cThink about that 3 PM brain fog you experience or that splitting headache you get in the afternoon. Think about your sudden cravings for sugar. You might think it\u2019s because you haven\u2019t slept or because you\u2019re stressed\u2026 But the reality is, your brain is begging you for hydration, and relying on yourself to \u2018just remember to drink more\u2019 hasn\u2019t worked\u2026\u201d<\/p>\n<\/blockquote>\n Satisfaction<\/strong><\/p>\n \u201cMeet the HydroBottle. It\u2019s not just another water bottle; it\u2019s a smart hydration system. A sensor in the base tracks exactly how many ounces you drink, syncs to your phone, and gently glows when it\u2019s time to take a sip based on your body weight and activity level\u2026\u201d<\/p>\n<\/blockquote>\n Visualization<\/strong><\/p>\n \u201cImagine going through your entire workday with sustained energy, and zero afternoon crash. Think about how much more productive you\u2019ll be when your brain and body are truly hydrated. With it, you\u2019re locked-in and focused, healthy and energized. Without it, you\u2019re just going to keep reaching for that third cup of coffee, which leaves you crashing before dinner\u2026\u201d<\/p>\n<\/blockquote>\n Action<\/strong><\/p>\n \u201cSo click the link below to order your HydroBottle today\u2026 Place your order within the next 24 hours, you\u2019ll get 20% off and fast, free shipping.\u201d<\/p>\n<\/blockquote>\n Practice using the\u00a0Monroe Motivated Sequence<\/strong>\u00a0next time you\u2019re presenting your ideas. This framework is adaptable to almost any scenario, regardless of whether you\u2019re in a meeting, a conversation, behind a camera, or on-stage.<\/p>\n All you need to do is\u2026<\/p>\nHow to deliver speeches that inspire<\/h2>\n
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\nThe framework:
Monroe\u2019s Motivated Sequence<\/h3>\n\n
\nExamples of Monroe\u2019s Motivated Sequence in action<\/h3>\n
Example 1:
A pitch to eliminate useless meetings at work<\/h4>\n\n
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\nExample 2:
Inspiring neighbors to partner with you on a community initiative<\/h4>\n\n
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\nExample 3:
The sales pitch<\/h4>\n\n
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\nActionable insights<\/h2>\n
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