{"id":7032346,"date":"2026-08-07T17:39:45","date_gmt":"2026-08-07T17:39:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-alternate-facts\/"},"modified":"2026-08-07T17:39:45","modified_gmt":"2026-08-07T17:39:45","slug":"kevin-hillstrom-minethatdata-alternate-facts","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7032346","title":{"rendered":"Kevin Hillstrom: MineThatData: Alternate Facts"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-6140597736352227104\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/dingley.com\/the-rise-of-slow-commerce-why-print-is-winning-in-a-world-tired-of-speed\/\" target=\"_blank\">Midland Paper thinks you need to read this article (click here)<\/a>. They included the article in a newsletter this week.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Is there a rise in Slow Commerce? I asked one of the AI apps to tell me about Slow Commerce. Surely if it were a trend, AI would know about it, right?<\/span><\/p>\n<div><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEiUxOAwoCXEDm3mIB0QBv5CrhZjua6v9RU5aAdKNpxiAK7Eall4Wwg6V-hwd_cfPlHL8WF4syRbgz8CAsbU7vatT6Oqv4YLdeOWmarhwpZGuE_6Ln1mqsxCh6L04OpFAjr482m81_niBx39BQNBQ1jdO3t62fmaSDcZXj4eVYbGMYAXLTRCzfGcWA\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"466\" data-original-width=\"767\" height=\"243\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEiUxOAwoCXEDm3mIB0QBv5CrhZjua6v9RU5aAdKNpxiAK7Eall4Wwg6V-hwd_cfPlHL8WF4syRbgz8CAsbU7vatT6Oqv4YLdeOWmarhwpZGuE_6Ln1mqsxCh6L04OpFAjr482m81_niBx39BQNBQ1jdO3t62fmaSDcZXj4eVYbGMYAXLTRCzfGcWA=w400-h243\" width=\"400\"\/><\/a><\/div>\n<p><\/span><\/div>\n<p><span style=\"font-family: arial;\">Here&#8217;s another AI application.<\/span><\/p>\n<div><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEiEkwhArgYJ1KsUJKZLPq-HnMuXTV4h4F2DC0sqop9wbOlHACFKiFowmh7X-at_lK1YVATrUvHVmhc59APPbw4tL9Aq005RFayGpOjHYiL97NZ3w5KYf2wHnlSMTZe96Fen8fFFf0admVaYa159Ms6vA7x2jgX_jt1HRIGQFK7V-Zv7uFhA3Uxo6w\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"784\" data-original-width=\"794\" height=\"395\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEiEkwhArgYJ1KsUJKZLPq-HnMuXTV4h4F2DC0sqop9wbOlHACFKiFowmh7X-at_lK1YVATrUvHVmhc59APPbw4tL9Aq005RFayGpOjHYiL97NZ3w5KYf2wHnlSMTZe96Fen8fFFf0admVaYa159Ms6vA7x2jgX_jt1HRIGQFK7V-Zv7uFhA3Uxo6w=w400-h395\" width=\"400\"\/><\/a><\/div>\n<p><\/span><\/div>\n<p><span style=\"font-family: arial;\">In 2026, there is an abundance of data showing that catalog marketing was harmed deeply by ecommerce, then had the doors blown off of it by the paper\/printing industry, who constrained supply, raised prices, and fired my clients &#8230; pushing the marketing channel to the brink unless you have the marketing budget of a Zombie Retailer or Amazon.<\/span><\/p>\n<p><span style=\"font-family: arial;\">If an abundance of facts\/data doesn&#8217;t align with your worldview, it&#8217;s fashionable to create alternate facts. You see it in politics every day.<\/span><\/p>\n<div><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEjIB3vajFCP0gCeNkSNsmQ7VR0cDnj20aAKRINTnNkc-dWE8KAgfGRgHeV3JePpnJUlKs95wdC_Z16Yycm_lItM2ZfKNkmMUDtr0iLSnqRiWvfONi_JY1jM41zKNwxf4x_HmcDGnm7XHVnXedaZ3hii_A5S8VF-dGimVYILEo9vYD9W07PsSaQo-A\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"150\" data-original-width=\"520\" height=\"115\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEjIB3vajFCP0gCeNkSNsmQ7VR0cDnj20aAKRINTnNkc-dWE8KAgfGRgHeV3JePpnJUlKs95wdC_Z16Yycm_lItM2ZfKNkmMUDtr0iLSnqRiWvfONi_JY1jM41zKNwxf4x_HmcDGnm7XHVnXedaZ3hii_A5S8VF-dGimVYILEo9vYD9W07PsSaQo-A=w400-h115\" width=\"400\"\/><\/a><\/div>\n<p><\/span><\/div>\n<p><span style=\"font-family: arial;\">Thing is, Midland Paper doesn&#8217;t need to peddle opinions dressed up as facts. They have clients. They have success stories.<\/span><\/p>\n<p><span style=\"font-family: arial;\">If they think Slow Commerce is a trend, why not show an example? Show people what Trader Joe&#8217;s is doing &#8211; even if you don&#8217;t directly work with them. They sent me sixteen pages of homespun commerce today.<\/span><\/p>\n<div><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEhZqsZeosLwP9-BpCOgDNp-F1oyAwTn4xk_RbDzVZcbWY_k-6KEaINtQiHFzdZdq3cWrtBOxhUfRJ5q8Q0AduCQmOB4slBVVhUEOVx0ry1lIgnvclvRI8IyzS4mJXSc5bZdQbw7DP1Ac5V7mtcFtegDyC_Sozkduz9wrBQfjRH_UicVNdskdsm0ZA\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"2856\" data-original-width=\"2142\" height=\"400\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEhZqsZeosLwP9-BpCOgDNp-F1oyAwTn4xk_RbDzVZcbWY_k-6KEaINtQiHFzdZdq3cWrtBOxhUfRJ5q8Q0AduCQmOB4slBVVhUEOVx0ry1lIgnvclvRI8IyzS4mJXSc5bZdQbw7DP1Ac5V7mtcFtegDyC_Sozkduz9wrBQfjRH_UicVNdskdsm0ZA=w300-h400\" width=\"300\"\/><\/a><\/div>\n<p><\/span><\/div>\n<p><span style=\"font-family: arial;\">There&#8217;s even a crossword puzzle at the back of that thing. Old school.<\/span><\/p>\n<p><span style=\"font-family: arial;\">I realize it&#8217;s a lot more fun to get on an airplane and meet with the creative folks at a Zombie Retailer &#8230; they&#8217;re willing to waste tens of thousands of dollars on branding, not expecting a penny of sales in return. Who wouldn&#8217;t like that kind of business? Of course, maybe that&#8217;s why they&#8217;re Zombie Retailers, but that&#8217;s a story for another day.<\/span><\/p>\n<p><span style=\"font-family: arial;\">For today, no need for alternate facts when reality is delivered from a company like Trader Joes.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Midland Paper thinks you need to read this article (click here). They included the article in a newsletter this week. Is there a rise in Slow Commerce? I asked one of the AI apps to tell me about Slow Commerce. Surely if it were a trend, AI would know about it, right? Here&#8217;s another AI [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7032347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[44841,6024,13773,13772,13774],"dealstore":[],"offerexpiration":[],"class_list":["post-7032346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-alternate","tag-facts","tag-hillstrom","tag-kevin","tag-minethatdata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Alternate Facts - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7032346\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Alternate Facts - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Midland Paper thinks you need to read this article (click here). 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