{"id":7031689,"date":"2026-08-07T09:07:33","date_gmt":"2026-08-07T09:07:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/the-briefing-should-patagonia-have-sued-pattie-gonia-trademark-enforcement-rogers-test-and-the-cost-of-being-right\/"},"modified":"2026-08-07T09:07:33","modified_gmt":"2026-08-07T09:07:33","slug":"the-briefing-should-patagonia-have-sued-pattie-gonia-trademark-enforcement-rogers-test-and-the-cost-of-being-right","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7031689","title":{"rendered":"The Briefing: Should Patagonia have sued Pattie Gonia? Trademark Enforcement, Rogers Test, and the cost of being right."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<figure style=\"max-width: 100%;height: auto\" class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.youtube.com\/watch?v=GuAzSn2OrWI\"><img decoding=\"async\" style=\"max-width: 100%;height: auto\" src=\"https:\/\/www.theiplawblog.com\/wp-content\/uploads\/sites\/927\/embed_thumbs\/GuAzSn2OrWI.png\"><\/a>\n<\/div>\n<\/figure>\n<p>In this episode of The Briefing, Weintraub Tobin partners <a href=\"https:\/\/www.weintraub.com\/people\/scott-m-hervey\/\">Scott Hervey<\/a> and <a href=\"https:\/\/www.weintraub.com\/people\/richard-d-buckley-jr\/\">Richard D. Buckley, Jr.<\/a> break down Patagonia&rsquo;s trademark lawsuit against drag performer and environmental activist Pattie Gonia. They discuss the trademark claims, the First Amendment defenses, and the broader question of whether filing the lawsuit was the right strategic move. <\/p>\n<p>They cover: <\/p>\n<ul class=\"wp-block-list\">\n<li>Why Patagonia is challenging Pattie Gonia&rsquo;s merchandise and trademark application <\/li>\n<li>How the Rogers test and First Amendment protections may apply to expressive personas and related merchandise <\/li>\n<li>What the case shows about trademark enforcement, public backlash, and litigation strategy <\/li>\n<\/ul>\n<p>Tune in for a clear look at when trademark enforcement collides with parody, activism, and the First Amendment.<\/p>\n<p>Watch this episode on our&nbsp;<strong><a href=\"https:\/\/youtu.be\/GuAzSn2OrWI\" id=\"https:\/\/youtu.be\/vb-lXA5oXww\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/strong>&nbsp;or listen to the&nbsp;<strong><a href=\"https:\/\/thebriefing.blubrry.net\" id=\"https:\/\/thebriefing.blubrry.net\/2026\/02\/06\/ccpas-new-rules-on-automated-decision-making-technology-admt\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a><\/strong>&nbsp;here.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--27\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/thebriefing.blubrry.net\/subscribe-to-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to Podcast<\/a><\/div>\n<div class=\"wp-block-button is-style-outline is-style-outline--28\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/@weintraubtobin\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe on YouTube<\/a><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Richard D. Buckley, Jr. break down Patagonia&rsquo;s trademark lawsuit against drag performer and environmental activist Pattie Gonia. They discuss the trademark claims, the First Amendment defenses, and the broader question of whether filing the lawsuit was the right strategic move. They cover: Why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104836,171251,125813,104840,12259,151927,99070,171252,99072,151928,125816,171253,125818,99071,171254,99075],"tags":[13827,11488,19355,195289,30903,195288,17761,11432,13597,16520],"dealstore":[],"offerexpiration":[],"class_list":["post-7031689","post","type-post","status-publish","format-standard","hentry","category-copyright-law","category-entertainment-attorney","category-entertainment-law","category-fair-use","category-intellectual-property","category-intellectual-property-litigation","category-ip","category-ip-basics","category-ip-law","category-ip-news","category-law-podcast","category-legal-podcast","category-media-law","category-the-briefing","category-the-briefing-law","category-trademark-law","tag-briefing","tag-cost","tag-enforcement","tag-gonia","tag-patagonia","tag-pattie","tag-rogers","tag-sued","tag-test","tag-trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Briefing: Should Patagonia have sued Pattie Gonia? 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