{"id":7031181,"date":"2026-08-07T01:45:51","date_gmt":"2026-08-07T01:45:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/best-new-creative-ads-of-the-week-rustomjee-fifa-world-cup-national-geographic-and-more\/"},"modified":"2026-08-07T01:45:51","modified_gmt":"2026-08-07T01:45:51","slug":"best-new-creative-ads-of-the-week-rustomjee-fifa-world-cup-national-geographic-and-more","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7031181","title":{"rendered":"Best new creative ads of the week: Rustomjee, FIFA World Cup, National Geographic and more"},"content":{"rendered":"


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Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. <\/p>\n

Rustomjee: breaking category codes<\/strong><\/p>\n

Think of a real estate brand ad and you cannot escape the imager of a tall building and claims on technical specifications of the project. One can easily replace the logo of a real estate brand ad with that of a competitor\u2019s logo and no one would even notice: it\u2019s the proverbial sea of sameness. In that context comes a refreshing, endearing approach from Rustomjee in Mumbai.<\/p>\n

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Agency: Ogilvy<\/p>\n

Nation Geographic: putting context to information<\/strong><\/p>\n

Ages ago someone told me about the need to put things in perspective and set the context instead of merely passing on information. As an example, a statement like \u2018India exports 40,000 tonnes of toothpaste to [say] Japan\u2019 <\/em>will mean nothing to anybody. But if you say, \u20181 in 8 toothpastes sold in Japan [example] are from India\u2019 <\/em>that gives better context and helps one imagine the scale of the export. I was reminded of that when I saw these lovely posters for the newly-launched Museum of Exploration in Washington, DC.<\/p>\n

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Agency: Terri & Sandy<\/p>\n

British Heart Foundation: hydration break<\/strong><\/p>\n

Apparently, British football fans refer to hydration breaks in football matches as \u2018three minutes to kill\u2019. A clever campaign from British Heart Foundation flips that phrase to link it to a fact: every three minutes someone in the UK dies from cardiovascular disease. Brilliant art direction. <\/p>\n

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Agency: Saatchi & Saatchi<\/p>\n

TESCO: moment marketing at the store<\/strong><\/p>\n

Ahead of the England-Argentina match, TESCO replaced everyday fixtures in their Wembley Extra store with solid wooden versions with a message: \u2018touch here for luck\u2019. \u2018Touch wood\u2019 is a phrase understood by the target audience and likely to bring a smile to the average football fan. How will it improve sales you ask? Well, such \u2018acts\u2019 build brand affinity over time creating a feel-good factor that helps brand preference in a crowded market. <\/p>\n

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Purga Studios & Kling AI: Lorem Ipsum<\/strong><\/p>\n

A TVC titled \u2018Lorem Ipsum\u2019 was created by Purga Films, a studio in Argentina, to promote its AI advertising business. Though every character speaks in placeholder words \u201cLorem Ipsum\u201d, the film is so slick that it holds your attention right through like a top-notch Hollywood production. The film end with a \u2018plea\u2019 of sorts: \u201cWe have the craft. We need the scripts<\/em>.\u201d The entire film was created with Kling AI. The film was a Bronze Lion winner in the 2026 Cannes Lions under B2B films. <\/p>\n

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