{"id":7030879,"date":"2026-08-06T21:49:08","date_gmt":"2026-08-06T21:49:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/air-india-released-the-most-non-indian-amenity-kits-ever-and-we-re-did-them\/"},"modified":"2026-08-06T21:49:08","modified_gmt":"2026-08-06T21:49:08","slug":"air-india-released-the-most-non-indian-amenity-kits-ever-and-we-re-did-them","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7030879","title":{"rendered":"Air India released the most non-Indian amenity kits ever, and we re-did them"},"content":{"rendered":"


\n<\/p>\n

Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international airlines, and I have a few of the same kits in different\u2026<\/p>\n

\n

Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across\u00a0various international airlines, and I have a few of the same kits in different colours from my previous\u00a0flights on EVA Air and a few Middle East carriers. While global flyers may recognise the kits,\u00a0I doubt they would resonate with premium Indian travellers. They are possibly the most non-Indian amenity kits Air India could have released.<\/p>\n

As India’s national carrier,\u00a0I believe\u00a0Air India’s vision is to be a beacon of Indian culture, but the kits\u00a0reflect none of that.<\/p>\n

Why Air India needs to re-think amenity kits<\/h2>\n

In the heyday of Jet Airways, the airline served “aam panna” to its premium customers as the pre-departure drink. It’s a uniquely Indian drink I remember having as a child in Delhi and Jaipur, but never outside. That drink was such a cult favourite that a few years later, Emirates introduced\u00a0lime & mint on its flights to India – this is “nimbu paani”, another popular drink in India.<\/p>\n

Even\u00a0Lufthsana<\/a> and British Airways<\/a> pride\u00a0themselves in being very Indian on\u00a0their flights to India. I’m surprised Air India went ahead with a vanilla off-the-shelf amenity kit stocked with many single-use items in an age where airlines take care to include sustainable materials<\/a>. Air India’s nimble competitor Indigo has done a fabulous job of introducing “indian-ness” in its ancillary items.<\/p>\n

It will be a pity if Air India goes with the TUMI kits for the long term.\u00a0So, we re-did them!\u00a0What if Air India worked with homegrown brands? What if Air India could bring out the richness of Indian culture (and colours and fragrances) through its amenity kits?<\/p>\n

Re-thinking Air India’s amenity kits<\/h2>\n
\"\"<\/figure>\n

For the First Class kits, we introduced products from homegrown Indian brands with a character. These include kit bags, socks and eye masks from Chumbak. And premium skincare products from the Himalayan luxury brand JiViSa, which was started by someone who used to work in aviation previously!<\/p>\n

Specifically, the amenity kit\u00a0contents would include:<\/p>\n

    \n
  1. An amenity kit bag that can be re-used as a laptop cover from Chumbak<\/a><\/li>\n
  2. Socks and eye masks you’d\u00a0actually\u00a0<\/em>want to wear outside the flight<\/li>\n
  3. JiViSa’s Hydrating Himalayan Facial Cleanser With Kumkumadi & Jatamansi<\/li>\n
  4. JiViSa’s Body Milk Moisturiser With Jatamansi, Bitter Orange & Cinnamon<\/li>\n
  5. We left out the disposable plastic toothbrush and Colgate toothpaste since these products can be provided on-demand or stashed in the lavatories like Singapore Airlines.<\/li>\n<\/ol>\n

    If Air India wants to work with established Indian brands that are known globally, we made it very easy. We\u00a0imagined a kit in partnership with Forest Essentials, a\u00a0globally respected Ayurvedic brand. Ironically, Vistara, Air India’s newly acquired premium carrier, uses this brand in its amenity kits.<\/p>\n

    \"\"<\/p>\n

    While we have just created mockups of what these “desi-kits” would look like, we hope the message is clear. As Air India re-invents itself as a carrier of global standards, it needs to embrace its heritage and not just find the easy way out. Airlines like Saudia have done a good job of preserving their heritage while still appearing modern and progressive. I believe Air India can too.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

    Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international airlines, and I have a few of the same kits in different\u2026 Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across\u00a0various international airlines, and […]<\/p>\n","protected":false},"author":1,"featured_media":7030880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[2236,38193,31513,177861,177860,8707,1142,31512,31514,20721,177862,17603],"dealstore":[],"offerexpiration":[],"class_list":["post-7030879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-air","tag-airline-marketing","tag-amenity","tag-aviation-marketing","tag-brand-execution","tag-india","tag-kits","tag-nonindian","tag-redid","tag-released","tag-shashank-nigam","tag-simpliflying"],"yoast_head":"\nAir India released the most non-Indian amenity kits ever, and we re-did them - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7030879\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air India released the most non-Indian amenity kits ever, and we re-did them - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international airlines, and I have a few of the same kits in different\u2026 Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across\u00a0various international airlines, and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7030879\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-06T21:49:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7030879#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7030879\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Air India released the most non-Indian amenity kits ever, and we re-did them\",\"datePublished\":\"2026-08-06T21:49:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7030879\"},\"wordCount\":590,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7030879#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png\",\"keywords\":[\"Air\",\"airline marketing\",\"amenity\",\"aviation marketing\",\"Brand eXecution\",\"India\",\"Kits\",\"nonIndian\",\"redid\",\"Released\",\"Shashank Nigam\",\"SimpliFlying\"],\"articleSection\":[\"Airline\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7030879#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7030879\",\"url\":\"https:\/\/fivemor.com\/?p=7030879\",\"name\":\"Air India released the most non-Indian amenity kits ever, and we re-did them - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7030879#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7030879#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png\",\"datePublished\":\"2026-08-06T21:49:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7030879#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7030879\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7030879#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7030879#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Air India released the most non-Indian amenity kits ever, and we re-did them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Air India released the most non-Indian amenity kits ever, and we re-did them - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7030879","og_locale":"en_US","og_type":"article","og_title":"Air India released the most non-Indian amenity kits ever, and we re-did them - Som2ny Network","og_description":"Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international airlines, and I have a few of the same kits in different\u2026 Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across\u00a0various international airlines, and […]","og_url":"https:\/\/fivemor.com\/?p=7030879","og_site_name":"Som2ny Network","article_published_time":"2026-08-06T21:49:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7030879#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7030879"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Air India released the most non-Indian amenity kits ever, and we re-did them","datePublished":"2026-08-06T21:49:08+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7030879"},"wordCount":590,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7030879#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png","keywords":["Air","airline marketing","amenity","aviation marketing","Brand eXecution","India","Kits","nonIndian","redid","Released","Shashank Nigam","SimpliFlying"],"articleSection":["Airline"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7030879#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7030879","url":"https:\/\/fivemor.com\/?p=7030879","name":"Air India released the most non-Indian amenity kits ever, and we re-did them - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7030879#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7030879#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png","datePublished":"2026-08-06T21:49:08+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7030879#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7030879"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7030879#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7030879#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Air India released the most non-Indian amenity kits ever, and we re-did them"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7030879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7030879"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7030879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7030880"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7030879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7030879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7030879"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7030879"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7030879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}