{"id":7029689,"date":"2026-08-06T05:53:33","date_gmt":"2026-08-06T05:53:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/audi-and-thjnk-celebrate-the-new-audi-rs-5-with-bob-dylans-legendary-electric-guitar-performance\/"},"modified":"2026-08-06T05:53:33","modified_gmt":"2026-08-06T05:53:33","slug":"audi-and-thjnk-celebrate-the-new-audi-rs-5-with-bob-dylans-legendary-electric-guitar-performance","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7029689","title":{"rendered":"Audi and thjnk Celebrate the New Audi RS 5 with Bob Dylan\u2019s Legendary Electric Guitar Performance"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\"><em>The new global Audi campaign for the first RS model, featuring a modular high-performance plug-in hybrid system, draws upon one of the most iconic moments in music history \u2013 a metaphor for the courage to rethink the familiar, even in the face of resistance.<\/em><\/p>\n<p class=\"wp-block-paragraph\">Newport, 1965. Bob Dylan took to the stage at the Newport Folk Festival \u2013 playing an electric guitar for the first time instead of his acoustic. It was a moment that divided the audience and is now considered a turning point in modern music history.<\/p>\n<p class=\"wp-block-paragraph\">Audi and thjnk are now using this moment as a reference for the new Audi RS 5 and the much-debated move to bring the first RS model with a high-performance plug-in hybrid system to market.<\/p>\n<p class=\"wp-block-paragraph\">At the heart of the campaign is a film that stages Dylan\u2019s legendary performance as a metaphor for a turning point in RS history. Original footage and music by Bob Dylan are combined with scenes shot on analogue film, later digitised, and high-quality shots of the new Audi RS 5 Avant.<\/p>\n<p class=\"wp-block-paragraph\">With meticulous attention to detail, the film translates the atmosphere of Newport into the present day: from set design, casting, and sound to the visual language. The result is a campaign that connects the pioneering spirit of a music icon with a new chapter in the Audi RS range.<\/p>\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/brandingforum.org\/wp-content\/uploads\/2026\/05\/BD_Thumbnail.jpg\" preload=\"auto\" src=\"https:\/\/brandingforum.org\/wp-content\/uploads\/2026\/05\/AudixThjnk_RS5_TheSwitch.mp4\" playsinline=\"\"\/><\/figure>\n<h2 class=\"wp-block-heading\">Audi RS 5 Avant<\/h2>\n<p class=\"wp-block-paragraph\"><strong>Marco Schubert, <\/strong>Member of the Board of Management for Sales and Marketing at AUDI AG: <em>\u201cThe new Audi RS 5 enables handling at a completely new level \u2013 courageous, controlled at the limit, electri<\/em>fi<em>ed, and full of passion. Our campaign makes this new departure tangible and features a performance everyone is talking about.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>Daniel Gassner<\/strong>, Creative Director thjnk Hamburg: <em>\u201cAs a creative, this project felt like a dream. A cool product, a brand with the courage to implement such an idea. And then there\u2019s Bob Dylan.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>Roman Geoffrey Lukowski, <\/strong>Executive Creative Director thjnk Hamburg, adds: <em>\u201cAdded to that was the tremendous challenge of authentically bringing such an iconic moment from the past to life, while simultaneously unfolding the greatest possible emotional power dramatically.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>Armin Jochum<\/strong>, CEO and CO-Founder thjnk Germany: <em>\u201cWe\u2019ve been a proud partner alongside Audi for many years now. This isn\u2019t just a new <\/em>fi<em>lm \u2013 it\u2019s a declaration of love for a brand that has consistently reinvented itself and an entire category.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">Accompanied by a communication package primarily focused on online and social media, the campaign delivers a clear message: RS like never before.<\/p>\n<\/div>\n<p><script id=\"ilcc-vendor-js-before\">\nwindow.YETT_BLACKLIST = [\/facebook.com\/,\/connect.facebook.net\/,\/doubleclick.net\/,\/hs-scripts.com\/,\/linkedin.com\/,\/licdn.com\/,\/bing.com\/,\/googleadservices.com\/,\/google-analytics.com\/,\/googletagmanager.com\/,\/hotjar.com\/];\n\/\/# sourceURL=ilcc-vendor-js-before\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new global Audi campaign for the first RS model, featuring a modular high-performance plug-in hybrid system, draws upon one of the most iconic moments in music history \u2013 a metaphor for the courage to rethink the familiar, even in the face of resistance. Newport, 1965. Bob Dylan took to the stage at the Newport [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7029690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[19630,7501,3331,193336,1380,2433,16410,5786,193335],"dealstore":[],"offerexpiration":[],"class_list":["post-7029689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-audi","tag-bob","tag-celebrate","tag-dylans","tag-electric","tag-guitar","tag-legendary","tag-performance","tag-thjnk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audi and thjnk Celebrate the New Audi RS 5 with Bob Dylan\u2019s Legendary Electric Guitar Performance - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7029689\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi and thjnk Celebrate the New Audi RS 5 with Bob Dylan\u2019s Legendary Electric Guitar Performance - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The new global Audi campaign for the first RS model, featuring a modular high-performance plug-in hybrid system, draws upon one of the most iconic moments in music history \u2013 a metaphor for the courage to rethink the familiar, even in the face of resistance. Newport, 1965. 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