{"id":7029516,"date":"2026-08-06T03:24:27","date_gmt":"2026-08-06T03:24:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/increase-event-sponsorship-revenue-eventmobi\/"},"modified":"2026-08-06T03:24:27","modified_gmt":"2026-08-06T03:24:27","slug":"increase-event-sponsorship-revenue-eventmobi","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7029516","title":{"rendered":"Increase Event Sponsorship Revenue | EventMobi"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"535\" alt=\"A glowing warm-orange neon sign shaped like a stylized handshake icon, mounted on a dark background.\" class=\"wp-image-88514 ewww_webp_lazy_load\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero.jpg 1000w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-300x161.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-216x116.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-700x375.jpg 700w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero.jpg\" src-webp=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero.jpg.webp\" srcset-webp=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero.jpg.webp 1000w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-300x161.jpg.webp 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-216x116.jpg.webp 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-700x375.jpg 700w\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"535\" src=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero.jpg\" alt=\"A glowing warm-orange neon sign shaped like a stylized handshake icon, mounted on a dark background.\" class=\"wp-image-88514\" srcset=\"https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero.jpg 1000w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-300x161.jpg 300w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-216x116.jpg 216w, https:\/\/www.eventmobi.com\/wp-content\/uploads\/2026\/07\/MixerAugust26-Hero-700x375.jpg 700w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><\/figure>\n<p>            <!-- jtoc progress bar widget --><\/p>\n<p class=\"wp-block-paragraph\">Sponsorships are what make events go \u2019round. They\u2019re essential to any event\u2019s revenue picture. And when done right, they add a little fuel to the fire around the sponsor\u2019s brand.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWhat\u2019s different about sponsorship is it is something that really accelerates your exhibition time and adds a little bit of a runway before the show and after the show,\u201d says Shawn Shapiro, show manager of the <a href=\"https:\/\/www.cmeexpo.ca\">Canadian Meetings + Events Expo<\/a> (CMEE).<\/p>\n<p class=\"wp-block-paragraph\">But any good accelerant needs to be implemented thoughtfully and in the right context. After all, you don\u2019t want to be pouring diesel into your average SUV.<\/p>\n<p class=\"wp-block-paragraph\">Sean Soth, the founder and board chair of <a href=\"https:\/\/mypar.org\">Professionals for Association Revenue<\/a> (PAR), argues that this comes down to building a strong relationship that shows you understand the sponsor\u2019s market. That gives both sides room to grow.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWhen you\u2019re working with a sponsor, I think it\u2019s important to understand where they wanna go and what kind of value your products have,\u201d he says, \u201cand then, finally, can you expand on that?\u201d<\/p>\n<p class=\"wp-block-paragraph\">With that in mind, here are 16 road-tested ways to build a sponsor strategy that connects.<\/p>\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"finding-a-great-match\">Finding a Great Match<\/h2>\n<p class=\"wp-block-paragraph\"><strong>1. Avoid \u201crandom acts of revenue.\u201d<\/strong> Soth warns that while revenue opportunities are often easy to find (maybe a board member has a pet project they\u2019re trying to pitch), they might prove ineffective without an associated strategy. \u201cThey\u2019re usually incredibly difficult to deliver,\u201d he says. \u201cThere\u2019s usually mixed expectation on how the sale is valued and how it\u2019s going to be delivered.\u201d He recommends leaning on projects with a clear path.<\/p>\n<p class=\"wp-block-paragraph\"><strong>2. But don\u2019t forget about trends.<\/strong> Sometimes, sponsors can simply emerge because a trend is hot. (Think AI.) Shapiro warns not to be so focused that you miss out on something emerging. \u201cSometimes there could be a cool trend that there\u2019s a sponsorship opportunity potentially, and then maybe it\u2019s not there in future years,\u201d he says. \u201cI think it just it\u2019s give and take, and it\u2019s finding the right thing, and it can change.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><strong>3. Look for a sponsor in it for the long haul.<\/strong> The counterpoint to a random act of revenue is a sponsor that sees room for opportunity with you in the long haul. \u201cI would say you\u2019re looking for a sponsor that is willing to align with the value you currently have and invest in the value potential ahead,\u201d Soth says. He adds that, in this context, associations in particular \u201ccan actually be a much deeper multiplier\u201d than other options.<\/p>\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"building-the-right-package\">Building the Right Package<\/h2>\n<p class=\"wp-block-paragraph\"><strong>4. A year-round approach adds up.<\/strong> You may want to pitch around your big event, but if you have a portfolio of events, that might be a more effective strategy for helping sponsors reach their audience, <a href=\"https:\/\/brucerosenthal.associates\">nonprofit consultant Bruce Rosenthal<\/a> noted in an interview last year. \u201cOne-plus-one-plus-one-plus-one equals four,\u201d Rosenthal says, \u201cbut package it as a theme, and four activities add up to six or seven in value, not just four.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><strong>5. Make room for virtual events.<\/strong> In-person events might make for a bigger pop on the expo floor, but virtual events offer major opportunities to not just reach different types of audiences, but to tailor those events to sponsor needs. They can also be effective ways to acquire data on potential leads, in the form of <a href=\"https:\/\/www.eventmobi.com\/blog\/live-polling\/\">live-polling capabilities<\/a>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>6. Careful with those tiers.<\/strong> Often, events will lean on a handful of sponsor tiers such as gold, silver, and bronze. It\u2019s an approach that has been overdone, and may not even meet your sponsor\u2019s needs. \u201cI don\u2019t think you\u2019d go into a restaurant and see a menu full of things nobody\u2019s ever ordered, but that\u2019s what most sponsorship prospectuses look like,\u201d Rosenthal says. He recommends making room for a more customized approach.<\/p>\n<p class=\"wp-block-paragraph\"><strong>7. Don\u2019t rock the boat for the sake of it.<\/strong> Tiers may be easy to criticize as tired tools, but if tired tools actually connect with your audience, they\u2019re still important to lean on, says Soth. \u201cIf your environment is expecting these guardrails of a sponsorship tier, and you change that or take it away, you have to have a plan to educate them on why, and what the value is in that change,\u201d he says.<\/p>\n<div class=\"wp-block-columns has-luminous-vivid-amber-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color wp-elements-e625ad40c2b22f7b0ff94bf3a4f71a72\">Sponsors Ask for Proof at Renewal Time<\/h3>\n<p class=\"has-black-color has-text-color has-link-color wp-elements-4596082e93c50f3297f16b82279a10ca wp-block-paragraph\">EventMobi\u2019s Lead Capture App gives exhibitors and sponsors a way to collect, qualify, and follow up with leads, and gives organizers the real-time data to show what a sponsorship delivered.<\/p>\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-751a7c62a948a460372ff800aadc3888 wp-block-paragraph\"><strong>See how event teams put lead capture in sponsors\u2019 hands.<\/strong><\/p>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"looking-beyond-the-obvious\">Looking Beyond the Obvious<\/h2>\n<p class=\"wp-block-paragraph\"><strong>8. Dig into your own history.<\/strong> If you have an event that\u2019s been around for a long time, you might find that your own archives are packed with ideas that you can periodically revive with a modern twist, attracting sponsor interest along the way. \u201cSometimes when, on the show floor, you do something for two, three years, you don\u2019t wanna get stale,\u201d CMEE\u2019s Shapiro says. \u201cBut you can go back eventually and say, hey. Maybe it\u2019s hot again.\u201d Everything old is new again.<\/p>\n<p class=\"wp-block-paragraph\"><strong>9. Devote a portion of your event to innovation.<\/strong> As you\u2019re getting rid of those stale formats, put some of your energy into refreshing new ideas. Beth Surmont, <a href=\"https:\/\/www.360livemedia.com\">360 Live Media<\/a>\u2018s Head of Strategy and Design, <a href=\"https:\/\/www.eventmobi.com\/blog\/keep-annual-conference-fresh-event-engagement-strategies\/\">recently recommended<\/a> that 10 to 20% of a given event should be focused on innovation. \u201cThis could be new formats, activations, meetups, or other types of engagement. This way you are always showing something new, while still giving the audience the things that are attracting them in the first place,\u201d she says. If you have sponsors looking to show a willingness to innovate, it might be just the place for them.<\/p>\n<p class=\"wp-block-paragraph\"><strong>10. Create opportunities that serve the sponsor\u2019s message.<\/strong> But it\u2019s not just innovation-minded events that open up opportunities. Shapiro notes that every sponsor is likely to be pushing a specific kind of message. CMEE has sponsorships that account for this, including for its recycling program. \u201cYou will see someone who will take that sponsorship that has a green destination,\u201d he says.<\/p>\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"deepening-the-relationship\">Deepening the Relationship<\/h2>\n<p class=\"wp-block-paragraph\"><strong>11. Play matchmaker.<\/strong> You likely have a better handle on your attendees than a sponsor might; use that to your advantage. As <a href=\"https:\/\/associationsnow.com\/article\/sponsorship-options-with-value-for-everyone\/\">a 2022 <em>Associations Now<\/em> piece<\/a> notes, smart packaging can help ensure that the right people are talking to the right sponsors. For example, the American Association of Collegiate Registrars and Admissions Officers (AACRAO) had developed customized membership groups to segment out its membership for sponsor gatherings. Dr. Tina DeNeen, who serves as AACRAO\u2019s associate executive director of meetings and partnerships, described the strategy as \u201ca matching project.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><strong>12. Good or bad, communication matters.<\/strong> With a long-term strategic partnership, problems are bound to happen. The challenge is not to prevent them before they happen, but to build a line of dialogue with your strategic partners. Citing an example from PAR\u2019s own partner work, Soth noted communication could even help smooth over major challenges. \u201cWe were challenged in operationalizing some of our work together. They saw a gap, and they brought it to our attention, and we were able to have a great conversation,\u201d he says, adding that sort of trust is \u201can amazing signal to have with your partnerships.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><strong>13. Ensure a consistent, regular point of contact.<\/strong> When it comes to managing a sponsor relationship, it\u2019s better to talk to one person for most of your needs, rather than six. (Save the group meetings for the occasional check-ins.) The counterpoint: If someone important leaves an organization, it can be bad news for your relationship, so it\u2019s important to have familiarity with the rest of the org chart, even if you\u2019re not necessarily working with them.<\/p>\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"showing-the-roi\">Showing the ROI<\/h2>\n<p class=\"wp-block-paragraph\"><strong>14. Give it time.<\/strong> Unless your event is focused on onsite merchandising, odds are that your sponsors and exhibitors are aiming for leads. With that in mind, a focus on immediate return on investment (ROI) in many fields is going to lead to disappointment. \u201cThere will never be a circumstance where someone meets and signs the deal onsite the first time they gain exposure to another exhibitor,\u201d Soth says. \u201cThat\u2019ll be the start or the acceleration of their relationship.\u201d How long should sponsors expect? <a href=\"https:\/\/www.cmeexpo.ca\/why-exhibit\">CMEE estimates<\/a> that 96% of planners who attend its events will set up a deal within 12 to 18 months of a show. That means periodic reach-outs, notes Shapiro: \u201cIt could even just be, like, connecting with them on the holidays. Keep your connections warm.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><strong>15. Understand the market, fill the gaps.<\/strong> Soth notes that some organizations might get their guard up when the ROI question comes up, but a willingness to dig into the data can pay dividends in a big way. \u201cA sign of a very successful association business development team is being able to do the best you can with the information you have and where there are gaps, begin to address them,\u201d he says. (Looking for a place to start? He recommends building a data pipeline, to help understand where opportunities are and to equip your teams with the right tools to succeed. For most organizations, that\u2019s likely a step or two above a spreadsheet.)<\/p>\n<p class=\"wp-block-paragraph\"><strong>16. Something not working? Adapt.<\/strong> Strategies come and go, and the best sign of an organization that\u2019s being responsive to a sponsor is that it\u2019s willing to shift gears. \u201cIt\u2019s a complex conversation because each organization is going to have a different approach to whether something\u2019s working,\u201d Soth says. Having the right data will make this decision easier, no matter if your sponsor\u2019s ultimate goals are visibility, leads, or direct transactions. And when something\u2019s off? Be straight about it, and understand your next steps for communicating with the sponsor. \u201cGreat sales teams have kind of a conflict plan,\u201d he says.<\/p>\n<div class=\"wp-block-columns has-luminous-vivid-amber-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color wp-elements-ee3e66388a681b02f90de97e315725c9\"><strong><strong>Build a Sponsorship Package You Can Price<\/strong><\/strong><\/h3>\n<p class=\"has-black-color has-text-color has-link-color wp-elements-deffee4f6675e6b3b3ad639cd8e8dcb8 wp-block-paragraph\">Digital sponsorship opportunities, banner ads, and lead capture for exhibitors all sit inside EventMobi\u2019s event management platform, so you can see what each one delivers before it goes in the prospectus. Talk to an EventMobi specialist about your next event.<\/p>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading joli-heading jtoc-heading\" id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sponsorships are what make events go \u2019round. They\u2019re essential to any event\u2019s revenue picture. And when done right, they add a little fuel to the fire around the sponsor\u2019s brand. \u201cWhat\u2019s different about sponsorship is it is something that really accelerates your exhibition time and adds a little bit of a runway before the show [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7029517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148669],"tags":[9252,193189,11096,3461,24330],"dealstore":[],"offerexpiration":[],"class_list":["post-7029516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventmobi-updates","tag-event","tag-eventmobi","tag-increase","tag-revenue","tag-sponsorship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Event Sponsorship Revenue | EventMobi - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7029516\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase Event Sponsorship Revenue | EventMobi - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Sponsorships are what make events go \u2019round. 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Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7029516","og_locale":"en_US","og_type":"article","og_title":"Increase Event Sponsorship Revenue | EventMobi - Som2ny Network","og_description":"Sponsorships are what make events go \u2019round. They\u2019re essential to any event\u2019s revenue picture. 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