{"id":7029038,"date":"2026-08-05T20:04:11","date_gmt":"2026-08-05T20:04:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/the-briefing-fake-people-real-ads-new-yorks-new-rules-for-ai-generated-performers\/"},"modified":"2026-08-05T20:04:11","modified_gmt":"2026-08-05T20:04:11","slug":"the-briefing-fake-people-real-ads-new-yorks-new-rules-for-ai-generated-performers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7029038","title":{"rendered":"The Briefing: Fake People, Real Ads: New York\u2019s New Rules for AI-Generated Performers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<figure style=\"max-width: 100%;height: auto\" class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.youtube.com\/watch?v=HXEvTzBhj1s\"><img decoding=\"async\" style=\"max-width: 100%;height: auto\" src=\"https:\/\/www.theiplawblog.com\/wp-content\/uploads\/sites\/927\/embed_thumbs\/HXEvTzBhj1s.png\"><\/a>\n<\/div>\n<\/figure>\n<p>In this episode of The Briefing, Weintraub Tobin partners <a href=\"https:\/\/www.weintraub.com\/people\/scott-m-hervey\/\">Scott Hervey<\/a> and <a href=\"https:\/\/www.weintraub.com\/people\/tara-j-sattler\/\">Tara Sattler<\/a> discuss what the law requires, which advertisements may be exempt, and how brands and agencies should approach compliance.<\/p>\n<p>They cover:<\/p>\n<ul class=\"wp-block-list\">\n<li>When advertisers must conspicuously disclose the use of a synthetic performer<\/li>\n<li>How exemptions for expressive works, audio-only ads, and language translation may apply<\/li>\n<li>Practical steps brands and agencies should take, including AI audits, vendor agreements, and updated creative guidelines<\/li>\n<\/ul>\n<p>Tune in for a practical look at how AI-generated spokespeople are reshaping advertising transparency and compliance.<\/p>\n<p>Watch this episode on our&nbsp;<strong><a href=\"https:\/\/youtu.be\/HXEvTzBhj1s\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/strong>&nbsp;or listen to the&nbsp;<strong><a href=\"https:\/\/thebriefing.blubrry.net\" id=\"https:\/\/thebriefing.blubrry.net\/2026\/02\/06\/ccpas-new-rules-on-automated-decision-making-technology-admt\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a><\/strong>&nbsp;here.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--15\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/thebriefing.blubrry.net\/subscribe-to-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to Podcast<\/a><\/div>\n<div class=\"wp-block-button is-style-outline is-style-outline--16\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/@weintraubtobin\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe on YouTube<\/a><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss what the law requires, which advertisements may be exempt, and how brands and agencies should approach compliance. They cover: When advertisers must conspicuously disclose the use of a synthetic performer How exemptions for expressive works, audio-only ads, and language translation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104836,171251,125813,104840,12259,151927,99070,171252,99072,151928,125816,171253,125818,99071,171254,99075],"tags":[14239,24259,13827,3536,3794,30557,482,11149,50658],"dealstore":[],"offerexpiration":[],"class_list":["post-7029038","post","type-post","status-publish","format-standard","hentry","category-copyright-law","category-entertainment-attorney","category-entertainment-law","category-fair-use","category-intellectual-property","category-intellectual-property-litigation","category-ip","category-ip-basics","category-ip-law","category-ip-news","category-law-podcast","category-legal-podcast","category-media-law","category-the-briefing","category-the-briefing-law","category-trademark-law","tag-ads","tag-aigenerated","tag-briefing","tag-fake","tag-people","tag-performers","tag-real","tag-rules","tag-yorks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Briefing: Fake People, Real Ads: New York\u2019s New Rules for AI-Generated Performers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7029038\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Briefing: Fake People, Real Ads: New York\u2019s New Rules for AI-Generated Performers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss what the law requires, which advertisements may be exempt, and how brands and agencies should approach compliance. 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