{"id":7028373,"date":"2026-08-05T10:14:18","date_gmt":"2026-08-05T10:14:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/the-most-popular-table-ive-ever-created\/"},"modified":"2026-08-05T10:14:18","modified_gmt":"2026-08-05T10:14:18","slug":"the-most-popular-table-ive-ever-created","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7028373","title":{"rendered":"The Most Popular Table I&#8217;ve Ever Created"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-2079279537107388893\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">I started creating this analysis (Class Of Reporting) for clients back in 2012, rolled it out more formally in the 2013-2014 timeframe.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">In nearly every project where this table provides enlightening insights, clients talk about the table &#8230; a lot.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">It&#8217;s not all great talk. I shared the table with an Owner about a decade ago. A few weeks later the Chief Merchandising Officer calls me &#8230; &#8220;your analysis got me fired&#8221;. No, the analysis didn&#8217;t get him fired, he got himself fired because the analysis revealed the fact the merchant was unable to effectively manage a merchandise assortment.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Through the years, the analysis remains relevant and actionable. In 2026, you&#8217;d be amazed how few ecommerce brands look at their business this way.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEjUi2Q5yz6scXinTaVDZ1Deq3YSyC_EcwxPR-_DdQBeXHt25Z35u_iLrqu_8R2ImFm3ZRMaZumYNkEEVbmJbfGTU5dSBzLqum6krFvbo5HLVYa-APRZbQfHE4By_rqoDrhN_Qp6KoD3GaYA5MAeLXqvnaWeYI2KaKdkLEc0a3uncQ0fXw9H99hzyA\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"438\" data-original-width=\"573\" height=\"306\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEjUi2Q5yz6scXinTaVDZ1Deq3YSyC_EcwxPR-_DdQBeXHt25Z35u_iLrqu_8R2ImFm3ZRMaZumYNkEEVbmJbfGTU5dSBzLqum6krFvbo5HLVYa-APRZbQfHE4By_rqoDrhN_Qp6KoD3GaYA5MAeLXqvnaWeYI2KaKdkLEc0a3uncQ0fXw9H99hzyA=w400-h306\" width=\"400\"\/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"\/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">The merchant is failing this brand. New items went from 3,146 three years ago to 2,180 in the past year. This tactic &#8220;can&#8221; work if new items are more productive. In this case, they&#8217;re not more productive. New item demand dropped from $14.6 million two years ago to $8.1 million in the past year. Unacceptable.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Look at the price of new items in the past year &#8230; $20.80 vs. $15.23 the year prior. Chaotic management of pricing tiers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">These trends repeat all the time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">These trends get marketers fired all the time. The marketer does nothing wrong (well, the marketer should run this analysis), sales decrease, traffic decreases, and the merchant blames the marketing team for not generating enough traffic. The story has nothing to do with &#8220;traffic&#8221;. It has to do with mismanagement of the merchandise assortment.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">When one drills down by category, more truth is revealed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">This is the most popular table in my project work &#8230; by far &#8230; it&#8217;s not even close. It can be yours, part of the Top 12 Analysis &#8230; with pricing locked in at $12,000 through August 15. Contact me now (kevinh@minethatdata.com) for details.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEgVoEmQ9D32s2HZChcVdMMwx0AC-kGz4RytBXhNpp1FN3ZLXYf52den5csCq4mbO79TrYJb8XIbEBLE2NTgmqvOylm-qyVu-sIaO1gtQB83eXlh7iG6FhLqSdyqdvG6AyRxdMgaLvW_amsVWu14MlGBJSoTW85DY7HWB4jRXya8uFcX3AqGIneWGQ\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"750\" data-original-width=\"1336\" height=\"225\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEgVoEmQ9D32s2HZChcVdMMwx0AC-kGz4RytBXhNpp1FN3ZLXYf52den5csCq4mbO79TrYJb8XIbEBLE2NTgmqvOylm-qyVu-sIaO1gtQB83eXlh7iG6FhLqSdyqdvG6AyRxdMgaLvW_amsVWu14MlGBJSoTW85DY7HWB4jRXya8uFcX3AqGIneWGQ=w400-h225\" width=\"400\"\/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"\/><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I started creating this analysis (Class Of Reporting) for clients back in 2012, rolled it out more formally in the 2013-2014 timeframe. In nearly every project where this table provides enlightening insights, clients talk about the table &#8230; a lot. It&#8217;s not all great talk. I shared the table with an Owner about a decade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7028374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[2426,4286,1340,893],"dealstore":[],"offerexpiration":[],"class_list":["post-7028373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-created","tag-ive","tag-popular","tag-table"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most Popular Table I&#039;ve Ever Created - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7028373\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Popular Table I&#039;ve Ever Created - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I started creating this analysis (Class Of Reporting) for clients back in 2012, rolled it out more formally in the 2013-2014 timeframe. 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