![\"SEO](\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/SEO-Case-Study-SMB-Competing-in-Big-Brand-Land-scaled.jpg\" "\\"SEO")
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This client is an ecommerce site in the home space and wanted to begin growing revenue via SEO (AIO and GEO now too because why not).\u00a0 The issue is they need to compete with the big brands like Home Depot, Walmart, and Lowes that have a larger product selection and can compete on price.\u00a0 The products and services they offer are something normally done with local shopping and this is an online small business, not a national brand with brick and mortar in all major cities.<\/p>\n
It was a huge yes for us because the owners turned out to be awesome once I\u2019d finished the initial SEO audit.\u00a0 While I love working on enterprise level accounts because the data is fun and gratification can be fast once implemented, small business SEO can be more rewarding as you get more control and you see the full impact across the entire company.<\/p>\n
The difference between enterprise SEO and a small company is that enterprise SEO is 70% to 80% of the time explaining what and why things need done, then repeating yourself.\u00a0 Small business SEO is 70% to 80% of the time doing the work and 20% sharing what others can do to pitch in to save everyone time.<\/p>\n
We\u2019re hitting the one year mark soon and the results speak for themselves.\u00a0 Below you\u2019ll see the success we\u2019ve had with their SEO program and the steps we took to achieve the results.<\/p>\n
The Results<\/h2>\n
Here\u2019s two screenshots before we jump into the process and steps we took to get the results.\u00a0 The core update was when Google took note of our efforts over the year and began rewarding us with larger gains.<\/p>\n
6 Months Progress Screenshot<\/strong><\/p>\n 3 Month YOY Screenshot<\/strong><\/p>\n Update 4\/25\/2026<\/strong><\/p>\n Over the last few months there was a spam and a core update, and the site is holding strong and growing.\u00a0 We\u2019ve continued refreshing content as needed, keeping the site structure strong.\u00a0 We have done no link building at all, and the new traffic coming in is doing it for us.\u00a0 The owners have been invited on tv, wholesalers are inquiring about carrying the product lines, and because the content is written for the users vs. SEO and keywords, we\u2019re getting source links from hard-to-get places naturally.<\/p>\n Magic!\u00a0 That\u2019s it, end of the case study.\u00a0 You\u2019re welcome.<\/p>\n To get the results above we stuck to SEO principles and content principles.\u00a0 Sometimes simple and basic is all that is needed.\u00a0 When everyone else is chasing silver bullets, you have the opportunity to win by focusing on fundamentals.<\/p>\n We analyzed what consumers want, where the big brands are failing consumers, and how we can meet the customer\u2019s needs.\u00a0 Each item on the page from images to product copy and guides to complete a task are there to provide simple answers to consumer questions, or information that helps them make decisions.<\/p>\n The things we did not do are:<\/p>\n Here\u2019s what we did do.<\/p>\n The project started with an SEO audit like most of ours do.\u00a0 The site was in reasonably good shape so we did some clean up and enhancements.<\/p>\n In the next iterations we\u2019ll likely test more advanced schema libraries.<\/p>\n The site had content written without a goal (but was important to the company so it does matter) or chose branding over function, so we replaced it with more actionable information.\u00a0 We also found examples where products were reuploaded when product pages already existed, and in some cases had duplicate category\/collection pages (depending on if you\u2019re from shopify or a different platform).<\/p>\n We took groupings of pages that all solved for the same consumer need and deleted ones that didn\u2019t matter, kept ones that did, and in a few specific cases, redirected a couple to the main page.<\/p>\n Some of the pages seemed like excess ones at first, but when we read through them they served two different needs.\u00a0 For these ones we reworked the copy, imagery, and user experience to meet the consumer where they are in their shopping process.\u00a0 This way the consumers trust the site and know we\u2019re here to provide information, guide to finding the right tool, service, or system, and we also sell the products or offer the service when they\u2019re ready to shop.<\/p>\n Some pages provided solutions, but no way for users to know if they were the right ones.\u00a0 For these I talked to customer support (who is also the copywriter because again, small business) and we figured out which pages needed what answered.\u00a0 Live chat and support databases are amazing for this.<\/p>\n Now we added the content into the product and category pages, we changed up internal links, created printables and guides, fixed blog posts to better answer questions, and in some cases where people would buy the wrong size or product, we added in which they should go with and why.\u00a0 The goal here is a better UX and less returns.<\/p>\n Every site has thin content including new and old.\u00a0 Something I write today I may see in one year and think \u201cwhat was I thinking\u201d<\/em> and refresh it.\u00a0 If the content is there just to be there and nobody has emotional attachment to it, delete it.\u00a0 If the content does serve a purpose and helps the user (even if it isn\u2019t for SEO), keep it.\u00a0 It can be refreshed, noindexed, etc\u2026\u00a0 The main thing is to make sure the majority of pages on the website serves a purpose and helps the person.<\/p>\n The result is the client gaining visibility in AIO, GEO, and traffic in SEO for conversion oriented queries.\u00a0 It could be someone doing research, or someone ready to purchase.\u00a0 We built a user experience that meets them at each step, and helped search engines and LLMs know which page should show up for a user based on their current step in the shopping process.\u00a0 This way the customer does not have to click around and keep searching.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":" This client is an ecommerce site in the home space and wanted to begin growing revenue via SEO (AIO and GEO now too because why not).\u00a0 The issue is they need to compete with the big brands like Home Depot, Walmart, and Lowes that have a larger product selection and can compete on price.\u00a0 The […]<\/p>\n","protected":false},"author":1,"featured_media":7027319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11761],"tags":[4811,415,26880,2485,7846,12733,15984,2677],"dealstore":[],"offerexpiration":[],"class_list":["post-7027318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-brick","tag-case","tag-mortar","tag-online","tag-selling","tag-seo","tag-starts","tag-study"],"yoast_head":"\n![\"6](\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/6-month-view-seo-case-study.jpg\" "\\"6")
<\/p>\n![\"core](\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/core-update-seo-ecommerce-case-study.jpg\" "\\"core")
<\/p>\n![\"seo](\"https:\/\/adamriemer.wpenginepowered.com\/wp-content\/uploads\/2026\/02\/seo-traffic-and-revenue-increase-shopify-ecommerce-store.jpg\")
<\/p>\nHow We Did It<\/h2>\n
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Tech Fixes<\/h3>\n
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Deleted Excess Pages<\/h2>\n
Added Content to Needed Spaces<\/h2>\n
Replaced and Deleted Thin Content<\/h2>\n