{"id":7027100,"date":"2026-08-04T16:51:09","date_gmt":"2026-08-04T16:51:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/for-sm-beauty-pride-is-a-celebration-beyond-occasion-its-about-commitment-to-own-the-spotlight-all-year-round\/"},"modified":"2026-08-04T16:51:09","modified_gmt":"2026-08-04T16:51:09","slug":"for-sm-beauty-pride-is-a-celebration-beyond-occasion-its-about-commitment-to-own-the-spotlight-all-year-round","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7027100","title":{"rendered":"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round"},"content":{"rendered":"


\n<\/p>\n

For Pride Month 2026, SM Beauty once again brought So Much Pride to life\u2014creating a vibrant celebration where beauty became a platform for visibility, self-expression, and the stories of the LGBTQIA+ community. <\/i><\/p>\n


<\/i><\/p>\n

\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
So Much Pride Arch at the SM North The Block Atrium<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

<\/p>\n

SM Beauty\u2019s annual campaign for Pride Month, So Much Pride, proved to be a success yet again. The overwhelming support and clamour proves how SM Beauty stays true to its advocacy for the LGBTQIA+ community with a message all about owning your spotlight with the return of this yearly event.<\/p>\n

<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
So Much Pride Mall Pop-Up at SM North The Block Atrium<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

<\/p>\n

The week-long occasion from June 25 to July 1, 2026 brought exciting promos, discounts, and deals for all shoppers through participating brands including BLK, Happy Skin, BYS, IMMA, OTWOO, Absidy, Issy, Maybelline, Avon, Vice, Skintific, Chic Centre, Bobbie, Hued, Nivea, YOU, Dazzle Me, GlamFX, Sola, Cosrx, BBIA, OMG, Barenbliss, Revlon, Lavojoy, Too Cool For School, Ready Set Glow, and Timephoria.<\/p>\n

<\/p>\n

The campaign also featured a lively event at SM City North EDSA The Block last June 26, with the theme Disco Proud: Shine Loud, Shine Proud.  Different beauty personalities and lifestyle content creators from the LGBTQIA+ community shared their unique insight when it comes to visibility and self-expression.<\/p>\n

<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Retty Contreras, Senior Marketing Manager of SM Beauty & LOOK At Me, giving the opening remarks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

<\/p>\n

AC Soriano served as host, getting everyone hyped up for a jam-packed program. Retty Contreras, SM Beauty Senior Marketing Manager, gave the opening remarks, emphasizing SM Beauty\u2019s core beliefs as a fierce ally to its clients beyond Pride Month.<\/p>\n

<\/p>\n

\u201cSM Beauty has always been proud to stand alongside the LGBTQIA+ community, and we\u2019re equally proud that this commitment continues beyond the month of June. We know that true inclusion isn\u2019t a one-time campaign\u2014it\u2019s something we strive to live every day through the brands we carry, the experiences we create, and the community we continue to build together. We\u2019re proud to be a space where you can bloom beautifully into your most authentic self,\u201d shared Contreras.<\/p>\n

<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Maureen Biology post-drag performance with host AC Soriano<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

<\/p>\n

Engaging brand segments soon followed along with a drag performance by Maureen Biology. Drag Race Philippines judge and the first transgender woman news anchor KaladKaren took to the stage with content creator Teree Daisuke for Avon. Trans advocate and beauty influencer Rica Salomon delivered a brand talk for Timephoria.<\/p>\n

<\/p>\n

Celebrity makeup artist Muriel Vega Perez and content creator Paul Allen shared some beauty tips and tricks with Sola, while Johnrey Almonte aka @johnreyislife put on a ramp competition with Barenbliss. Asha Sole was also spotted, talking about how you can play with colors in your way with OMG!<\/p>\n

<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Game participants for Barenbliss\u2019 brand segment  <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

<\/p>\n

SM Beauty\u2019s So Much Pride remains to be an annual renewal of the country\u2019s leading beauty authority to its loudest and strongest audience. SM Beauty is always inspired by the fearlessness of the LGBTQIA+ community. Always ahead of trend and sensitive to their personal needs, SM Beauty strives to create spaces for expression and connection in all its 79 stores nationwide.<\/p>\n

<\/p>\n

Take the spotlight with SM Beauty and discover more brands that help you feel like your true self!   <\/p>\n

<\/p>\n

Follow @smbeautyph on Instagram for more updates, and stay tuned for exciting promos, exclusive deals, and pop-ups!<\/i><\/p>\n\n","protected":false},"excerpt":{"rendered":"

For Pride Month 2026, SM Beauty once again brought So Much Pride to life\u2014creating a vibrant celebration where beauty became a platform for visibility, self-expression, and the stories of the LGBTQIA+ community.  So Much Pride Arch at the SM North The Block Atrium SM Beauty\u2019s annual campaign for Pride Month, So Much Pride, proved to […]<\/p>\n","protected":false},"author":1,"featured_media":7027102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25954,1923,5169,13326,3135,5688,2790],"dealstore":[],"offerexpiration":[],"class_list":["post-7027100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-allyear","tag-beauty","tag-celebration","tag-commitment","tag-occasion","tag-pride","tag-spotlight"],"yoast_head":"\nFor SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7027100\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"For Pride Month 2026, SM Beauty once again brought So Much Pride to life\u2014creating a vibrant celebration where beauty became a platform for visibility, self-expression, and the stories of the LGBTQIA+ community.  So Much Pride Arch at the SM North The Block Atrium SM Beauty\u2019s annual campaign for Pride Month, So Much Pride, proved to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7027100\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T16:51:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7027100#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7027100\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round\",\"datePublished\":\"2026-08-04T16:51:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7027100\"},\"wordCount\":581,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7027100#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg\",\"keywords\":[\"AllYear\",\"Beauty\",\"Celebration\",\"commitment\",\"Occasion\",\"Pride\",\"Spotlight\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7027100#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7027100\",\"url\":\"https:\/\/fivemor.com\/?p=7027100\",\"name\":\"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7027100#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7027100#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg\",\"datePublished\":\"2026-08-04T16:51:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7027100#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7027100\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7027100#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg\",\"width\":639,\"height\":426},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7027100#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7027100","og_locale":"en_US","og_type":"article","og_title":"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round - Som2ny Network","og_description":"For Pride Month 2026, SM Beauty once again brought So Much Pride to life\u2014creating a vibrant celebration where beauty became a platform for visibility, self-expression, and the stories of the LGBTQIA+ community.  So Much Pride Arch at the SM North The Block Atrium SM Beauty\u2019s annual campaign for Pride Month, So Much Pride, proved to […]","og_url":"https:\/\/fivemor.com\/?p=7027100","og_site_name":"Som2ny Network","article_published_time":"2026-08-04T16:51:09+00:00","og_image":[{"width":639,"height":426,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7027100#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7027100"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round","datePublished":"2026-08-04T16:51:09+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7027100"},"wordCount":581,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7027100#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg","keywords":["AllYear","Beauty","Celebration","commitment","Occasion","Pride","Spotlight"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7027100#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7027100","url":"https:\/\/fivemor.com\/?p=7027100","name":"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7027100#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7027100#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg","datePublished":"2026-08-04T16:51:09+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7027100#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7027100"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7027100#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/So20Much20Pride20Arch20at20the20SM20North20The20Block20Atrium.jpeg","width":639,"height":426},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7027100#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"For SM Beauty, Pride Is A Celebration Beyond Occasion: It\u2019s About Commitment To Own The Spotlight All-Year Round"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7027100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7027100"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7027100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7027102"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7027100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7027100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7027100"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7027100"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7027100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}