Airline brands are different. 15 years ago,\u00a0within weeks of\u00a0launching SimpliFlying, I\u00a0released\u00a0my seminal whitepaper detailing the 6 steps airlines could take to build a lasting and lovable brand. I called it the\u00a06X Airline Brand Model. The model\u00a0has been the foundation of SimpliFlying’s work with over 100 airlines and airports globally since 2008 and featured prominently in my book, SOAR<\/a>.<\/p>\n A\u00a0lot has changed in the last 15 years in the world of aviation. Airline brands have weathered various storms – from regional conflicts to the pandemic.\u00a0The new realities\u00a0require a new framework for airlines to build lasting brands in the age of growing concerns about sustainability.\u00a0We believe an ideal airline brand model would account for the new realities of business and the unique nature of the industry. It\u00a0is time to update the 6X airline brand model.<\/p>\n Despite unique features of airline brand engagement, most airline marketers apply the same generic marketing principles that are used for other consumer products.\u00a0Our 6X+S model helps guide an airline\u2019s branding approach by focusing on six key levers, with sustainability as an overarching consideration for each.<\/p>\n In addition to the six stages of an airline’s brand development, we have included relevant case studies in our new whitepaper, featuring\u00a0United Airlines,\u00a0Air France,\u00a0SAUDIA,\u00a0Royal Schiphol Group,\u00a0Etihad, and\u00a0Air New Zealand.<\/p>\n![\"\"](\"https:\/\/simpliflying.com\/api\/media\/2023\/03\/6x-s-brand-model-simpliflying-820x1024.jpg\")
<\/figure>\nIntroducing the 6x+S Airline Brand Model<\/h2>\n