{"id":70197,"date":"2025-02-05T20:26:29","date_gmt":"2025-02-05T20:26:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/the-ad-contrarian-carnival-of-hypocrisy\/"},"modified":"2025-02-05T20:26:29","modified_gmt":"2025-02-05T20:26:29","slug":"the-ad-contrarian-carnival-of-hypocrisy","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=70197","title":{"rendered":"The Ad Contrarian: Carnival Of Hypocrisy"},"content":{"rendered":"


\n<\/p>\n

\n
\n“By 2017, American companies had put at least $2.6 trillion into
\noffshore tax shelters…Nike had $12.2 billion…. The company estimates
\n that if its $12.2 billion was repatriated to the U.S., it would owe
\n$4.1 billion in U.S. taxes… Designating its profits this way allows
\nthe company to avoid paying even a dime of U.S. income taxes on these
\nprofits…” <\/i>– The Oregonian. More about this in a minute.<\/p>\n

The
\n horrible murder of George Floyd was treated by the marketing industry
\nthis week as an opportunity to express sincere desire for change. Sadly,
\n it also exposed our talent for hypocrisy.<\/p>\n

While brand marketers
\nwere exhorting us to end practices that cause social damage to black
\nAmericans, they were themselves deeply engaged in some of the most
\npernicious practices.<\/p>\n

I have my own standard for evaluating a
\ncompany’s true commitment to social justice. It is this: to what
\nextremes does it go to avoid paying taxes?<\/p>\n

Taxation may be
\nunpleasant. Tax dollars are often squandered on idiotic schemes. Paying
\ntaxes may reduce a corporation’s returns to investors. But taxation is
\nby far the most potent source of resources for societies to redress
\nsocial ills. Taxation funds education. Taxation funds housing. Taxation
\nfunds health initiatives. Taxation funds social services.<\/p>\n

There is
\n no way around this — when corporations take extraordinary measures to
\navoid paying taxes, they are doing extraordinary harm to citizens who
\nhave the greatest need for education, housing, health, and social services. If brands really believe that Black Lives Matter they must
\nstop starving our country of the resources to improve black lives by
\nhiding their taxable profits in offshore tax havens. Like it or not, to a
\n substantial degree, taxation is the engine that funds social justice.<\/i><\/p>\n

There
\n will be those who say that these tax dodges are perfectly legal. In
\nmany cases they are. This fact impresses me not one bit. If you’re going
\n to use social media or paid media to pound your chest about social
\njustice, you have a higher responsibility than just to obey the letter
\nof the law. There is little honor in being legally compliant and
\nethically opportunistic.<\/p>\n

Dear business colleagues — if you really
\n want to help heal this country here’s step one: Pay your fucking taxes.
\n Until you’re willing to do that, please instruct your marketing
\ndepartments to spare us the high-minded pieties.<\/p>\n

Let’s make this so simple that even a ceo can understand it: You can’t be for<\/i> social justice and against<\/i> paying taxes.\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

“By 2017, American companies had put at least $2.6 trillion into offshore tax shelters…Nike had $12.2 billion…. 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