{"id":70077,"date":"2025-02-05T18:49:15","date_gmt":"2025-02-05T18:49:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/understanding-the-app-store-algorithm-what-are-the-ranking-patterns-by-marina-adsempire-adsempire\/"},"modified":"2025-02-05T18:49:15","modified_gmt":"2025-02-05T18:49:15","slug":"understanding-the-app-store-algorithm-what-are-the-ranking-patterns-by-marina-adsempire-adsempire","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=70077","title":{"rendered":"Understanding the App Store Algorithm: What Are the Ranking Patterns? | by Marina AdsEmpire | AdsEmpire"},"content":{"rendered":"


\n<\/p>\n

\n

Marketers often strive to keep abreast of the latest industry updates. But when it comes to app distribution platforms, each works in its own mysterious way. And with all the changes and updates going on, it can be challenging to keep tabs on the giants like App Store.<\/p>\n

It is no secret that the popularity of the apps depends on a number of factors like the name, the main idea, or description. But the central issue here is discoverability. How do apps get discovered? And what determines their organic discoverability?<\/p>\n

Let\u2019s take a sneak peek at the app discovery factors and determine how they affect the ranking.<\/p>\n

How do users discover apps? The first thing that comes to mind is search. And that is exactly the case. According to Apple, 70% of visitors use search<\/em> to find their next apps. And that is only natural since more than <\/em>60% of downloads<\/em><\/a> are attributed to in-store searches.<\/p>\n

Which factors influence app discovery? Well, there are some elements marketers can influence. As mentioned before, they include name, short description, promotional text, category, icon, video, screenshots, subtitles, and in some cases, keywords. The latter is true about App Store.<\/p>\n

Apple\u2019s app discovery is based on keyword targeting<\/em>. In other words, the algorithm indexes all the apps for phrases and words used. This way, it identifies the apps or games that match the search queries. To a lesser extent, it also indexes reviews and ratings. The promotional text, however, is not looked into and can be edited anytime.<\/p>\n

That brings us to a very important conclusion \u2014 optimization matters. Without it, the algorithm won\u2019t figure out the purpose and essence of your app.<\/p>\n

So now, it\u2019s time to analyze keywords and their impact on ranking. Here\u2019s how we\u2019re going to approach it:<\/p>\n

    \n
  1. Search for a specific keyword.<\/li>\n
  2. Analyze search results and identify deviations (if any).<\/li>\n
  3. Explain the logic behind the deviations.<\/li>\n<\/ol>\n

    POPULARITY: 72<\/strong> high<\/p>\n

    COMPETITIVENESS:<\/strong> 88<\/strong> high<\/p>\n

    RESULTS: 15,328<\/strong> high<\/p>\n

    The competitive score is 88, which means that the keyword is highly competitive.<\/p>\n

    App #1. Calendar<\/strong><\/p>\n

    by Apple<\/em><\/p>\n

    App #2. Google Calendar: Get Organized<\/strong><\/p>\n

    Subtitle:<\/em> Sync, schedule, book & meet<\/p>\n

    App #3. Calendar \u00b7<\/strong><\/p>\n

    Subtitle: <\/em>Planner Organizer & Agenda<\/p>\n

    App #4. Calendars: Planner & Reminders<\/strong><\/p>\n

    Subtitle: <\/em>Agenda, Organizer, To Do list<\/p>\n

    App #5. Simple Calendar \u2014 SimpleCal<\/strong><\/p>\n

    Subtitle: <\/em>Tasks & ToDo for your schedule<\/p>\n

    Naturally, Apple\u2019s Calendar<\/em> app takes first place. Next comes Google with its self-titled calendar, which is foreseeable. And now, the fun begins.<\/p>\n

    We can see a calendar app by Luni ranked number 3. There is a keyword in the name of the application, and it has around 33K downloads. Ranked number 4 is the app called Calendars: Planner & Reminders<\/em> created by Readdle Technologies Ltd. that got more downloads than the app ranked #3. Why?<\/p>\n

    Well, Luni does not use any extra words in the name. Therefore, it gets all the weight and goes up on the list despite the smaller number of downloads.<\/p>\n

    POPULARITY: 47 <\/strong>moderate<\/p>\n

    COMPETITIVENESS: 96<\/strong> very high<\/p>\n

    RESULTS: 9,954<\/strong> moderate<\/p>\n

    This keyword is less popular but more competitive. Raking high in this case won\u2019t be easy and will take extra effort.<\/p>\n

    App #1. Yummly Recipes & Cooking Tools<\/strong><\/p>\n

    Subtitle: <\/em>Personalized Meal Plans & More<\/p>\n

    App #2. Food Network Kitchen<\/strong><\/p>\n

    Subtitle: <\/em>Recipes, how-tos & meal plans<\/p>\n

    App #3. Tasty: Recipes, Cooking Videos<\/strong><\/p>\n

    Subtitle: <\/em>Meal Planner & Cook Book<\/p>\n

    App #4. Mealime Meal Plans & Recipes<\/strong><\/p>\n

    Subtitle: <\/em>Meal Planner & Grocery List<\/p>\n

    App #5. Recipe Keeper<\/strong><\/p>\n

    Subtitle: <\/em>Meal planner & shopping list<\/p>\n

    So now we\u2019ll look into a real ranking case. The issue here is that the app that used to be called Tasty<\/em> ranked third. But it had more downloads than the first two apps combined. Now, the app by BuzzFeed is called Tasty: Recipes, Cooking Videos<\/em>, and it ranks first in the Food & Drink category today.<\/p>\n

    The trick is in keyword placement. For instance, the app Yummly Recipes & Cooking Tools<\/em> that initially ranked #1 includes the keyword in the name. As mentioned before, the name has the biggest impact. Then, the subtitle comes into play.<\/p>\n

    The name of the app that ranked #2 is Food Network Kitchen<\/em>. Its name doesn\u2019t include the keyword. However, the subtitle does. It looks like this: recipes, how-tos & meal plans<\/em>.<\/p>\n

    And here\u2019s the thing: Tasty<\/em> did not initially include the keyword in the subtitle or its name. Its subtitle looks like this now: meal planner & cook book<\/em>. But after updating the name, it managed to rank higher.<\/p>\n

    So ultimately, the algorithm identifies how close the keyword is to the beginning of the name or the subtitle. This way, the app managed to get to #1.<\/p>\n

    POPULARITY: 58 <\/strong>moderate<\/p>\n

    COMPETITIVENESS: 88<\/strong> high<\/p>\n

    RESULTS: 162,306<\/strong> very high<\/p>\n

    A puzzle is a pretty common and popular query. Who doesn\u2019t like puzzles, right? But apparently, some people are not into puzzles, given the popularity score of 58.<\/p>\n

    But let\u2019s get down to business. Much like we have seen before, the top app has fewer downloads than the apps that ranked #4 and #5. At the same time, app #4 has the highest store rank out of the top 5 in this query.<\/p>\n

    Well, nothing new here. It all comes down to weight distribution and keyword placement.<\/p>\n

    App #1.<\/strong> Jigsaw Puzzles \u2014 Puzzle Games<\/strong><\/p>\n

    Subtitle:<\/em> Daily HD jigsaw for adults<\/p>\n

    App #2.<\/strong> \u22c6 Jigsaw Puzzle<\/strong><\/p>\n

    Subtitle:<\/em> Puzzles & Games for Adults!<\/p>\n

    App #3. Blackbox<\/strong><\/p>\n

    Subtitle: <\/em>Award-winning IQ mind puzzles<\/p>\n

    App #4. Flow Free<\/strong><\/p>\n

    Subtitle: <\/em>Fun and Relaxing Brain Puzzle<\/p>\n

    App #5. Block Puzzle \u2014 Brain Games<\/strong><\/p>\n

    Subtitle:<\/em> Mind Match IQ Test Wood Puzzle<\/p>\n

    So the app #1 called Jigsaw Puzzles<\/em> used the keyword twice in its name but not even once in the subtitle. It also has a large number of new ratings and an average number of downloads.<\/p>\n

    Let\u2019s look at app #2 called \u22c6 Jigsaw Puzzle<\/em>. It includes a keyword in the name and subtitle. However, it has only several downloads and ratings.<\/p>\n

    Now let\u2019s take a look at app #3 called Blackbox.<\/em> It has more downloads and reviews than app #2. It means that it could easily go up on the list if there was a keyword in its name.<\/p>\n

    The most confusing ones are apps #4 and #5. It seems like they should be ranking higher. App #4 is called Flow Free<\/em>. So, in this case, adding a keyword would improve the situation. But what about app #5? We can see the keyword used twice: in its name and subtitle. The number of downloads is pretty high as well, but the ranking is low. What\u2019s the deal here?<\/p>\n

    It might seem bizarre, but using the same keyword in the name and subtitle can also hurt the app\u2019s ranking. Here\u2019s the thing: the algorithm chooses only one of the keywords and ignores the other one. So, in this case, placing the keyword early in the name (that\u2019s a good call) and last in the subtitle (that\u2019s a bad call) affects the ranking badly. So if app #5 drops the keyword in the subtitle, the ranking will improve.<\/p>\n

    It is not uncommon for marketers to believe that the algorithm only cares about the number of downloads. Let\u2019s face it: that would be too easy.<\/p>\n

    Instead, Apple\u2019s algorithm highlights the most relevant elements of the apps. Here are the factors marketers need to pay attention to primarily:<\/p>\n

    #1. Search results and keywords matter.<\/p>\n

    #2. The fewer keywords, the more weight for each keyword.<\/p>\n

    #3. Keywords used at the beginning of names or subtitles get more weight.<\/p>\n

    #4. Keyword repetition is not the best approach. It can hurt the app\u2019s ranking.<\/p>\n

    Naturally, there\u2019s more to Apple\u2019s search algorithm. But with this information at hand, any marketer can give it a try and improve the ranking results for their mobile games or apps.<\/p>\n

    At the end of the day, it takes effort and optimization to move to the top of the App Store list and use it for affiliate marketing<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

    Marketers often strive to keep abreast of the latest industry updates. But when it comes to app distribution platforms, each works in its own mysterious way. And with all the changes and updates going on, it can be challenging to keep tabs on the giants like App Store. 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