{"id":69969,"date":"2025-02-05T17:16:12","date_gmt":"2025-02-05T17:16:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/provision-server-side-tagging-application-manually\/"},"modified":"2025-02-05T17:16:12","modified_gmt":"2025-02-05T17:16:12","slug":"provision-server-side-tagging-application-manually","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=69969","title":{"rendered":"Provision Server-side Tagging Application Manually"},"content":{"rendered":"


\n<\/p>\n

\n

The automatic provisioning process<\/a> of the Google Tag Manager server-side tagging service<\/strong> is extremely useful.<\/p>\n

With just a few clicks of the button, you can have a fully functional (albeit limited to testing use) server-side tagging endpoint on the Google Cloud Platform (GCP).<\/p>\n

\n

For a video overview of the automatic deployment, see this video<\/a>.<\/p>\n<\/blockquote>\n

However, the automatic provisioning process creates a new Google Cloud Platform project<\/strong> and, at the time of writing, always deploys the App Engine application (on which the tagging server runs) in the us-central-1<\/code> GCP region.<\/p>\n

The latter can prove especially problematic in case you have a lot of traffic from non-US locations, as the longer the route for the network traffic, the more you\u2019ll have to pay for it. Once the region is set for an App Engine application it cannot be changed<\/strong>.<\/p>\n

\n

<\/p>\n

\"Manually<\/p>\n

<\/a><\/p>\n<\/div>\n

In this article, I\u2019ll show you how you can manually create the tagging server<\/strong> either in an existing GCP project or a completely new project that you\u2019ve created.<\/p>\n

Among other things, this way you\u2019ll get to choose the geographical region for the tagging server<\/strong> during the provisioning process, as long as the project doesn\u2019t have a previously deployed App Engine application.<\/p>\n

It\u2019s basically the same process you\u2019ll follow when upgrading the server to a production deployment<\/a>, with the difference that you\u2019ll need to do a little bit more manual work to get things up and running.<\/p>\n


\n X<\/span><\/p>\n

\n
\n The Simmer Newsletter<\/strong>\n <\/p>\n

\n Subscribe to the Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n <\/p>\n

<\/span><\/p>\n

Add the application to a GCP project<\/h2>\n

As you are building the application manually, you either already have a Google Cloud Platform project<\/a> to which you want to add the Server container application, or you want to create a completely new project<\/a> for this application.<\/p>\n

Whichever route you want to take, you need to do two things<\/strong>.<\/p>\n

First, visit the Cloud Build API<\/strong> page by following this link<\/a>. Then, make sure you are in the correct project, and finally choose Enable<\/strong> to enable the API.<\/p>\n

\n

<\/p>\n

\"Link<\/p>\n

<\/a><\/p>\n<\/div>\n

Second, you need to link the project to a Billing Account<\/strong> by following this link<\/a>. You need to enable billing for the project in order to run the provisioning setup.<\/p>\n

Open the project in Google Cloud Console<\/h3>\n

Double-check that you are in the correct project in the Google Cloud Console.<\/p>\n

\n

<\/p>\n

\"Select<\/p>\n

<\/a><\/p>\n<\/div>\n

Find the project in the Cloud Resource Manager<\/a> and click to open it.<\/p>\n

Check for a previous App Engine application<\/h3>\n

Before going any further, visit the App Engine dashboard<\/a> of the project. If you see a proper dashboard with data from an existing application, be warned<\/strong>.<\/p>\n

\n

<\/p>\n

\"App<\/p>\n

<\/a><\/p>\n<\/div>\n

If you try to add the GTM Server application to a project with an existing App Engine app, the GTM Server will completely overwrite any previously installed service.<\/strong><\/p>\n

Make sure you communicate with the application owner that this is about to happen.<\/p>\n

Run the upgrade script<\/h3>\n

Once you\u2019ve checked and double-checked that the App Engine application can be installed in the project, you can go ahead and run the script that handles the provisioning process for you.<\/p>\n

The following chapters outline the steps you need to take.<\/p>\n

Open Cloud Shell<\/h4>\n

In the Google Cloud console for the project you want to create the application in, fire up an instance of Cloud Shell<\/strong> by clicking the dedicated icon in the top bar.<\/p>\n

\n

<\/p>\n

\"Cloud<\/p>\n

<\/a><\/p>\n<\/div>\n

Cloud Shell is a command-line shell prompt where you can run commands and execute scripts with all the Google Cloud API components<\/strong> pre-installed. So you don\u2019t have to worry about installing dependencies such as the gcloud<\/code> tool, as they are all preconfigured for you.<\/p>\n

You can<\/em> do most of this stuff outside the Cloud Shell (e.g. in a local shell prompt or in the Google Cloud console), but running the upgrade script in the Cloud Shell means you don\u2019t have to worry about any<\/em> of the overhead of setting up the necessary tools and dependencies.<\/p>\n

\n

<\/p>\n

\"Authorize<\/p>\n

<\/a><\/p>\n<\/div>\n

If you see a prompt such as the one above, make sure you click Authorize<\/strong> to give Cloud Shell all the necessary access to your Google Cloud project.<\/p>\n

Run the script<\/h4>\n

After the shell instance has finished loading, you should find yourself in a command-line interpreter within your GCP project.<\/p>\n

Now, copy the following shell command<\/strong>, paste it into the Cloud Shell command-line, and press enter:<\/p>\n

bash -c \"$(curl -fsSL https:\/\/googletagmanager.com\/static\/serverjs\/setup.sh)\"<\/code><\/p>\n

\n

Double-check the official documentation<\/a> to make sure you are running the most recent version of the shell command. I will, of course, make sure this guide is as up-to-date as possible.<\/p>\n<\/blockquote>\n

\n

<\/p>\n

\"Manual<\/p>\n

<\/a><\/p>\n<\/div>\n

This script has been created by Google, and it contains all the necessary Google Cloud API commands to create the App Engine application in your project.<\/p>\n

If the project already had an App Engine application, and that application was not a previous GTM server, you\u2019ll see the following warning:<\/p>\n

\n

<\/p>\n

\"Existing<\/p>\n

<\/a><\/p>\n<\/div>\n

Remember that by pressing y<\/code>, the previous application will be removed and replaced with the GTM server. Only proceed if you have permission to do this!<\/strong><\/p>\n

Copy the Container Config string<\/h4>\n

The very first setting you need to respond to is the Container Config<\/strong>. This is what links the Google Cloud project (your GTM server endpoint) with your Google Tag Manager container.<\/p>\n

With this configuration, you can control how the GTM server works through the familiar Google Tag Manager user interface.<\/p>\n

To find the Container Config<\/strong>, go to the Google Tag Manager container for which you are creating the GTM server, and click the container ID in the header.<\/p>\n

\n

<\/p>\n

\"Container<\/p>\n

<\/a><\/p>\n<\/div>\n

Alternatively, if you are just in the process of creating a new container<\/strong>, once you get to the Install Google Tag Manager<\/strong> overlay, do not<\/em> click Automatically provision tagging server<\/code>. Instead, click Manually provision tagging server<\/code>.<\/p>\n

Regardless of which way you go about it, you should see an overlay appear where a Container Configuration<\/strong> (or Container Config<\/strong>) is displayed. It\u2019s a nonsensical string of alphanumeric characters.<\/p>\n

\n

<\/p>\n

\"The<\/p>\n

<\/a><\/p>\n

The Container Config parameter in the overlay you see when creating a new container<\/span><\/p>\n<\/div>\n

Copy<\/strong> that to the clipboard, and paste<\/strong> it into the Cloud Shell where you are asked for the Container Config.<\/p>\n

Configure the rest of the upgrade script<\/h4>\n

Provide the rest of the configurations for the upgrade script:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Configuration<\/th>\nDescription<\/th>\nNote<\/th>\n<\/tr>\n<\/thead>\n
Policy Script URL<\/td>\nProvide a URL to a policy script<\/a> if you wish.<\/td>\nOptional.<\/td>\n<\/tr>\n
Request Logging<\/td>\nWhether App Engine will log all incoming HTTP requests to the GTM server.<\/td>\nIf you find logging costs accumulating, you can optimize logging<\/a>.<\/td>\n<\/tr>\n
Deployment Type<\/td>\ntesting<\/code> fires up a single App Engine Standard instance. production<\/code> spins up additional App Engine Flexible instances.<\/td>\nDon\u2019t use testing<\/code> if you want to handle production traffic.<\/td>\n<\/tr>\n
Autoscaling<\/td>\nWhether the system should automatically scale up instances to accommodate for traffic spikes.<\/td>\nOnly for production<\/code> deployments.<\/td>\n<\/tr>\n
Minimum Number of Servers<\/td>\nWhat the minimum number of App Engine Flexible instances is at any given time.<\/td>\nOnly for production<\/code> deployments.<\/td>\n<\/tr>\n
Maximum Number of Servers<\/td>\nWhat the maximum number of App Engine Flexible instances is that the system can auto-scale to.<\/td>\nOnly for production<\/code> deployments.<\/td>\n<\/tr>\n
CPU Target Utilization<\/td>\nWhat the threshold for CPU Utilization is (between 0.0 and 1.0) before a new App Engine instance is scaled up to.<\/td>\nOnly for production<\/code> deployments.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Here is an example of what the configuration might look like:<\/p>\n

\n

<\/p>\n

\"Manual<\/p>\n

<\/a><\/p>\n<\/div>\n

If you are ready to continue, type y<\/code> and press enter.<\/p>\n

Choose the App Engine region<\/h4>\n
\n

If you are creating the application in a project that already has \/ had a previous App Engine application, it\u2019s not possible to change its region anymore<\/strong>. App Engine regions are set for good when first created. The only option currently is to create a new project from scratch.<\/p>\n<\/blockquote>\n

If this is a brand new App Engine application, you will get your pick of the geographical region for the application.<\/p>\n

There are many things to consider when doing this, but the most important question is from which region is the majority of requests originating from<\/strong>. For example, if the bulk of your traffic is from the US, you\u2019ll want to pick a US region. If the bulk is from Europe, you\u2019ll want to pick an EU region.<\/p>\n

If you are unsure, if it fluctuates, or if the distribution is fairly even, pick a region close to you.<\/p>\n

\n

<\/p>\n

\"Choose<\/p>\n

<\/a><\/p>\n<\/div>\n

The region selection has an impact on network egress costs<\/strong>, as if the App Engine application needs to send an HTTP request across regions, it will cost more than if the request is sent within the current region.<\/p>\n

Test the endpoint<\/h3>\n

Once the script has run (it will take a few minutes), you can test the endpoint<\/strong>.<\/p>\n

By configuring the Container Config<\/strong> in the upgrade script, your App Engine application should be serving requests to your Server container.<\/p>\n

Of course, if you haven\u2019t created any Clients or tags<\/a>, the endpoint won\u2019t actually do<\/em> anything.<\/p>\n

An easy way to test that your endpoint has been configured against the GTM server correctly is to do the following:<\/p>\n

    \n
  1. While still in Cloud Shell<\/strong>, type gcloud app browse<\/code> and press enter. This will provide you with the custom URL set for your endpoint as a link.<\/li>\n
  2. Click the link to open your endpoint URL in a new tab \u2013\u00a0you should see an HTTP ERROR 400<\/strong> page.<\/li>\n
  3. Add the path \/healthy<\/code> to the URL \u2013\u00a0you should see a page with the message ok<\/code>.<\/li>\n<\/ol>\n
    \n

    <\/p>\n

    \"1.<\/p>\n

    <\/a><\/p>\n

    1. Run the “gcloud app browse” command<\/span><\/p>\n<\/div>\n

    \n

    <\/p>\n

    \"2.<\/p>\n

    <\/a><\/p>\n

    2. See the HTTP ERROR 400 page<\/span><\/p>\n<\/div>\n

    \n

    <\/p>\n

    \"3.<\/p>\n

    <\/a><\/p>\n

    3. Visit the \/healthy endpoint and see the “ok” message<\/span><\/p>\n<\/div>\n

    The HTTP ERROR 400<\/code> just means that there was no Client to claim the request. The \/healthy<\/code> endpoint is built into the GTM Server application and is used to verify that the GTM Server works as it should.<\/p>\n

    Reconfigure the Google Tag Manager container<\/h2>\n

    Finally, you need to tell the Google Tag Manager container what the new URL for the endpoint is.<\/p>\n

    For testing, you can continue to use the appspot.com<\/code> URL. However, you should configure the endpoint with a custom domain as soon as possible (see this chapter<\/a> for some reasons).<\/p>\n

    To configure the GTM container to always open Preview mode with your new App Engine application URL, go to Admin<\/strong> in the GTM UI and choose Container Settings<\/strong>. Here, type the appspot.com<\/code> (or your custom domain) URL into the respective field:<\/p>\n

    \n

    <\/p>\n

    \"Tagging<\/p>\n

    <\/a><\/p>\n<\/div>\n

    \n

    Remember that you can actually configure more than one URL for the endpoint \u2013 see this article<\/a> for more information.<\/p>\n<\/blockquote>\n

    Summary<\/h2>\n

    In this article, we\u2019ve walked through the steps it takes to manually set up an App Engine Application for the Google Tag Manager server.<\/p>\n

    In most cases, the automatic provisioning process<\/em> is more than enough to get things started. However, if you want to set the App Engine region to something other than us-central-1<\/code>, you must<\/strong> run the manual upgrade setup.<\/p>\n

    Similarly, if you want to install the application to a pre-existing GCP project, you must<\/strong> run the manual upgrade setup.<\/p>\n

    Hopefully, the automatic provisioning process will be improved in the future to allow for project and region selection as well.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

    The automatic provisioning process of the Google Tag Manager server-side tagging service is extremely useful. With just a few clicks of the button, you can have a fully functional (albeit limited to testing use) server-side tagging endpoint on the Google Cloud Platform (GCP). For a video overview of the automatic deployment, see this video. 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With just a few clicks of the button, you can have a fully functional (albeit limited to testing use) server-side tagging endpoint on the Google Cloud Platform (GCP). For a video overview of the automatic deployment, see this video. 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With just a few clicks of the button, you can have a fully functional (albeit limited to testing use) server-side tagging endpoint on the Google Cloud Platform (GCP). For a video overview of the automatic deployment, see this video. 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