{"id":69750,"date":"2025-02-05T14:37:32","date_gmt":"2025-02-05T14:37:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/why-personalized-professional-email-makes-all-the-difference-the-midphase-blog\/"},"modified":"2025-02-05T14:37:32","modified_gmt":"2025-02-05T14:37:32","slug":"why-personalized-professional-email-makes-all-the-difference-the-midphase-blog","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=69750","title":{"rendered":"Why Personalized, Professional Email Makes All The Difference \u2013 The Midphase Blog"},"content":{"rendered":"


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Imagine sitting down at your computer one morning and finding two emails in your inbox from rival companies. Both contain identical discounts for something you\u2019ve wanted to buy. However, one email was sent specifically to you through a branded address. The other has blank To and CC fields and was sent from a Gmail account.<\/p>\n

Now think: which company would you feel more enthusiastic about giving your business to?<\/strong><\/p>\n

In the modern age, there\u2019s often very little to distinguish between competing organizations. Dropshipping has helped to slash operating costs and margins, while anyone can create a stylish WordPress site that looks equally slick on desktop and mobile devices. And while the prospect of same-day drone delivery is not quite offered in all locations, it\u2019s easy to ensure that ecommerce products are delivered promptly and safely. Consequently, customer service is one of the increasingly few ways to distinguish between good and great brands.<\/p>\n

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Making the difference<\/h2>\n

Email marketing campaigns are at the forefront of truly effective customer relations. An unsolicited email may be the first time a customer has heard of your brand, and first impressions count. Within a matter of seconds, the recipient will have subconsciously decided whether the sender is professional and friendly, or impersonal and anonymous. And if they decide the latter, this email won\u2019t just be ignored. It may be flagged as spam, damaging the sender\u2019s reputation, and reducing the chance of future messages reaching their intended targets.<\/p>\n

One of the most important ways in which email marketing campaigns can avoid such negative connotations concerns branded email accounts. Here at Midphase, we include professional email addresses<\/a> with every purchase of a website domain. As a result, Midphase customers are able to select specific email addresses (hello@brandname.com, johnsmith@brandname.com, etc).<\/p>\n

Why customized email is important:<\/h2>\n

It instantly identifies the origin of a message.<\/h3>\n

A customer who\u2019s just placed an order might not associate a Gmail account with their purchase. However, email from sales@brandname.com will immediately be connected to their order or account.<\/p>\n

It raises brand awareness.<\/h3>\n

Every time a consumer sees a brand name, it subliminally reinforces the brand. Email is great for this, particularly when sending out periodic messages about new products or incentives. Customers will gradually start to associate certain brands with particular industries or services.<\/p>\n

It\u2019s less likely to fall foul of spam filters.<\/h3>\n

Any new email account has to build a reputation, and might initially arrive labeled as spam. However, recipient servers are more suspicious of messages from generic senders like Hotmail. A company-branded email establishes a sender reputation quicker.<\/p>\n

Choosing a suitable email prefix is another important consideration. It\u2019s fine to have an info@ or sales@ address for general correspondence. However, is this the first impression you really want to create in an email marketing campaign? It\u2019s far better to send messages from a named individual, addressing the recipient directly. Individual emails suggest intimacy and exclusivity and build a connection to subconsciously encouraging people to read on. It\u2019s also advisable for the sender to be a point of contact throughout subsequent customer journeys. This ensures that clients don\u2019t have to communicate with several email accounts in different divisions of the business. That gets old pretty quickly.<\/p>\n

Small is beautiful<\/h2>\n

The other strand of this personalization process involves contacting named individuals one at a time. Having a named recipient in the \u2018To\u2019 field immediately creates a sense of identity. Each person won\u2019t know how many other people received the same message, but they\u2019ll know it\u2019s no more specific to them than a billboard or radio advert. Although individual emails take longer to dispatch, they\u2019ll achieve far higher response rates. And automated software tools take the strain out of mass mailings. They can distribute email in response to specific events or when a certain amount of time has elapsed.<\/p>\n

More advanced software packages break this down even further. They can send different subject lines or body content to specific audiences. Advanced packages distribute messages at different times of day to suit international audiences, and provide bespoke reminders about unused vouchers or basket items. Because they\u2019re personalized, they tend to achieve far higher read and response rates. And each of these little interactions reinforces the sense of a firm that truly cares about each individual client\u2019s experience.<\/p>\n

Making the numbers add up<\/h2>\n

Any professional email marketing campaign<\/a> is a significant undertaking, consuming staff resources and requiring considerable planning. Sending messages targeted at individuals (and their unique needs or preferences) helps to ensure optimal response levels, justifying any initial investment. Meanwhile, the added professionalism of a branded email account helps to build trust \u2013 and establish a long-term client relationship\u2026<\/p>\n

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Steps For Building A Money-Making Email Campaign<\/h2>\n

Professional email remains a crucial tool for creating business relationships and promoting a business online. A successful email campaign can deliver tangible benefits to a company\u2019s bottom line. Open rates for B2C messages stand at around 15%, meaning one in seven recipients on a distribution list will learn about your latest sales offer or marketing campaign. That\u2019s a significant proportion, considering that emails are free to send and easy to distribute in bulk.<\/p>\n

Nonetheless, a fruitful, professional email marketing<\/a> program requires far more than a recipient list. It needs careful staging to achieve optimal results. Below, we consider the various building blocks underpinning any effective email campaign\u2026<\/p>\n

Identify your audience<\/h3>\n

Don\u2019t fire out emails indiscriminately, as this is a surefire way to end up on sender blacklists and have your domain authority undermined. Also, avoid those $20 contact lists promoted by spammers which are populated by dead accounts and people who didn\u2019t consent to share their data. Instead, assemble a custom contact list from previous customers. Providing nobody has been signed up without their consent, most recipients should be fairly receptive. Even so, ensure it only takes a single (and clearly identified) mouse click to unsubscribe.<\/p>\n

Set a goal<\/h3>\n

There\u2019s no benefit from telling people what day of the week it is, or how awesome a firm is. Professional email campaigns are typically used to promote key events, unveil new products or provide additional information. Even if you\u2019re simply trying to encourage lapsed customers to return, a clear purpose is critical. Messages may be transactional, relational or promotional in nature, but they should always inform or encourage an action \u2013 or ideally both.<\/p>\n

Use existing templates<\/h3>\n

A plain text email won\u2019t look very enticing, even if its text is absolutely compelling. Instead, use customizable templates from marketing companies who can also handle personalization and audience segmentation. People won\u2019t give you extra business based on email aesthetics alone, but an attractively designed (and readable) template will build positive brand connotations. And a drag-and-drop template is far easier than trying to code in HTML, especially given today\u2019s variety of screen resolutions.<\/p>\n

Create compelling text<\/h3>\n

Even if a message looks sharp and contains a powerful CTA, many people decide whether to read it based on the subject line. This is a balancing act since words like \u201ccheap\u201d and \u201cfree\u201d are associated with spam and may push the message into junk folders. Try to convey the campaign\u2019s primary objective in a minimal number of words. \u201cDouble discount sale until Sunday\u201d is nicely self-explanatory when coupled with your firm\u2019s name in the From field. As for body copy, keep it short and punchy with two or three-sentence paragraphs. Gentle humor works well, but avoid jargon or slang that could alienate certain audience demographics.<\/p>\n

Distribute emails at opportune times<\/h3>\n

In terms of responses, Tuesday and Saturday have been identified as the best days for B2B and B2C campaigns respectively. Lower open rates on Fridays and higher traffic volumes on Mondays mean that these days should be avoided. Sending messages through the night ensures they\u2019re in recipient inboxes for the peak opening and click-through period, between 10 am and 1 pm.<\/p>\n

Analyze the feedback<\/h3>\n

Don\u2019t assume your work is done when a mass circular has been distributed. It\u2019s only just beginning. Use each email campaign to refine the next one by studying open and response rates alongside forwards and unsubscribe requests. Your sender reputation will change significantly after a mass mailing, which might pose new challenges or present additional opportunities. No campaign is perfect, and there are always new ways to present a message more effectively.<\/p>\n

Tips For Maximizing Email Delivery Rates<\/h2>\n

Email campaigns represent a crucial part of any company\u2019s marketing plans. Huge efforts are rightly invested in developing compelling calls-to-arms and smartphone-friendly message templates, with a growing focus on predictive automation techniques like curated item recommendations based on previous behaviors.<\/p>\n

However, these laudable aims will count for little if emails aren\u2019t reaching their intended recipients. The proliferation of global spam continues, with an estimated 53.5%of messages sent worldwide falling into the spam category. And because internet service providers have become increasingly adept at filtering out unwanted mail, unsolicited email delivery rates are falling. It\u2019s harder than ever to ensure corporate communications aren\u2019t blacklisted and binned before they reach consumer inboxes.<\/p>\n

Happily, there are plenty of things companies can do to maximize email delivery rates:<\/p>\n

1. Embrace the double opt-in.<\/h3>\n

Recommended by leading mail handlers like MailChimp, the double opt-in involves more than simply adding a subscriber\u2019s email account into a database. Registering a new address triggers a confirmation email containing a link. This has to be clicked before the user\u2019s IP address and personal details are added to any marketing databases. Double opt-ins prevent accidental signups, confirming that customers really do want to receive your communications. Which matters because\u2026<\/p>\n

2. Minimizing spam flags is vital.<\/h3>\n

Whenever someone receives an unsolicited email, they\u2019re entitled to mark it as spam. This is fed back to the consumer\u2019s ISP, damaging the sender account\u2019s reputation. A double opt-in helps to ensure people won\u2019t label incoming mail as spam, while it\u2019s also important to have an Unsubscribe link prominently displayed in the email\u2019s header, not buried away in a 6pt footer font. After all, recipients rarely unsubscribe if messages are beneficial or interesting\u2026<\/p>\n

3. Ensure content is relevant.<\/h3>\n

That means low spam-scoring subject lines, such as \u201cX reasons to [insert service]\u201d or \u201cIntroducing our new \u201d. Relevance involves micro-segmentation of customer databases, targeting specific groups with offers based on purchasing and browsing histories. Algorithmic analysis supports curated recommendations, but only up to a point; a computer wouldn\u2019t differentiate between a Burmese python and a Burmese cat if both were listed as Burmese in a database field.<\/p>\n

4. Send messages individually.<\/h3>\n

The days of Bcc\u2019ing one message to everyone are over. Automated email software dispatches huge numbers of messages one at a time. It\u2019s also possible to track response rates, identifying which link or graphic achieved the highest click-through rate. Statistics like these are useful for optimizing future campaigns, steadily increasing response rates. Email analytics tools also help to ensure spam filters treat the message as genuine, rather than a spurious mass mailing.<\/p>\n

5. Maintain hygienic databases.<\/h3>\n

Database cleansing and automatic deletion in response to unsubscribe requests are unglamorous tasks, but it\u2019s better to have a hundred clean records than a thousand irrelevant or obsolete ones. Quality over quantity is a mantra for 2020, as email moves into its fifth decade. While content remains king, email delivery rates are more crucial than ever in today\u2019s mature online marketplace.<\/p>\n

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\"\"<\/a><\/figure>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Imagine sitting down at your computer one morning and finding two emails in your inbox from rival companies. Both contain identical discounts for something you\u2019ve wanted to buy. However, one email was sent specifically to you through a branded address. The other has blank To and CC fields and was sent from a Gmail account. 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