{"id":69489,"date":"2025-02-05T10:54:05","date_gmt":"2025-02-05T10:54:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/simple-and-effective-analytics-tactics-for-rapid-data-mining-with-le-parisien\/"},"modified":"2025-02-05T10:54:05","modified_gmt":"2025-02-05T10:54:05","slug":"simple-and-effective-analytics-tactics-for-rapid-data-mining-with-le-parisien","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=69489","title":{"rendered":"Simple and effective analytics tactics for rapid data mining with Le Parisien"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<p>With\u00a0more than 110 million visits per month on desktop, mobile web and applications,\u00a0French\u00a0newspaper\u00a0<a href=\"http:\/\/www.leparisien.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le Parisien<\/a>\u00a0has a very strong digital presence.\u00a0It\u2019s\u00a0business model is based on paid reader subscriptions and affiliation partnerships.\u00a0\u00a0<\/p>\n<p>With the aim of leveraging its data analytics as quickly as possible, the Audience team has put in place a streamlined and efficient analysis strategy.\u00a0<\/p>\n<h2><strong>Challenges<\/strong><strong>: data democrati<\/strong><strong>s<\/strong><strong>ation, editorial optimi<\/strong><strong>s<\/strong><strong>ation and SEO<\/strong><\/h2>\n<p>The Audience team at Le Parisien has both a central and cross-functional role, working\u00a0with all the Product, Subscription and Editorial teams.\u00a0In particular,\u00a0they\u00a0support Web Analytics, SEO actions and the entire traffic acquisition strategy.\u00a0They\u00a0have\u00a0to\u00a0respond on a daily basis to large flows of requests from \u2018business\u2019 audiences who are not necessarily familiar with\u00a0interpreting data\u00a0analysis.\u00a0<\/p>\n<p>There are a range of\u00a0analytical challenges:\u00a0\u00a0<\/p>\n<ul>\n<li>Establishing\u00a0a\u00a0<a href=\"https:\/\/blog.atinternet.com\/en\/digital-analytics-and-content-strategy-how-media-groups-can-become-truly-data-driven\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">data-driven<\/a>\u00a0governance mode\u00a0<\/li>\n<li>Optimising the ergonomics and reading experience of the LeParisien.fr website\u00a0<\/li>\n<li> Positioning\u00a0themselves\u00a0as strongly as possible\u00a0on search engines\u00a0 <\/li>\n<\/ul>\n<h2><strong>The results<\/strong><\/h2>\n<p>The Audience team was able to leverage the analytics\u00a0data very quickly.\u00a0The\u00a0main\u00a0challenge was to optimise the time spent on applications to avoid a bottleneck effect.\u00a0\u00a0<\/p>\n<p>The solution was to open access to the data by producing daily reports in the form of\u00a0<strong><a href=\"https:\/\/blog.atinternet.com\/en\/dashboards-3-new-features-to-democratise-your-digital-analytics-data\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">dashboards<\/a><\/strong>.\u00a0They are specific to each business team (subscription, editorial, product, business development) and provide many advantages:\u00a0<\/p>\n<ul>\n<li>No need to create a user account for each recipient\u00a0\u00a0<\/li>\n<li>No knowledge of the\u00a0tagging\u00a0scheme required to interpret the data\u00a0<\/li>\n<li>Better readability and understanding of results\u00a0<\/li>\n<li>The entire scope of analysis is covered (3 sites and devices)\u00a0<\/li>\n<\/ul>\n<p>The Audience team also uses\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.atinternet.com\/en\/\" target=\"_blank\">AT Internet\u2019s\u00a0solution<\/a>\u00a0as a\u00a0powerful tool for optimising UX.\u00a0Their\u00a0aim is to analyse the entirety of the navigation to optimise the positioning of the blocks of content on a page and to make relevant editorial choices.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"793\" height=\"370\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/02\/optimisation-contenu-le-parisien.png\" alt=\"Content optimization for analytics Le Parisien &amp; AT Internet\" class=\"wp-image-16633\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/02\/optimisation-contenu-le-parisien.png 793w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/02\/optimisation-contenu-le-parisien-300x140.png 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/02\/optimisation-contenu-le-parisien-768x358.png 768w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\"\/><\/figure>\n<\/div>\n<p>To find out more about the actions carried out and discover the results obtained in terms of SEO, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.atinternet.com\/en\/resources\/resources\/le-parisien\/\" target=\"_blank\">download the case study<\/a> for free!  <\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With\u00a0more than 110 million visits per month on desktop, mobile web and applications,\u00a0French\u00a0newspaper\u00a0Le Parisien\u00a0has a very strong digital presence.\u00a0It\u2019s\u00a0business model is based on paid reader subscriptions and affiliation partnerships.\u00a0\u00a0 With the aim of leveraging its data analytics as quickly as possible, the Audience team has put in place a streamlined and efficient analysis strategy.\u00a0 Challenges: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,11603,5227,31934,36714,13965,2961,15129],"dealstore":[],"offerexpiration":[],"class_list":["post-69489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-data","tag-effective","tag-mining","tag-parisien","tag-rapid","tag-simple","tag-tactics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simple and effective analytics tactics for rapid data mining with Le Parisien - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=69489\" \/>\n<meta property=\"og:locale\" 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