{"id":68759,"date":"2025-02-05T01:12:12","date_gmt":"2025-02-05T01:12:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/new-performance-max-tools-and-other-product-updates-for-february\/"},"modified":"2025-02-05T01:12:12","modified_gmt":"2025-02-05T01:12:12","slug":"new-performance-max-tools-and-other-product-updates-for-february","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=68759","title":{"rendered":"New Performance Max tools and other product updates for February"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-cmp-data-layer=\"{&quot;text-425ad4756d&quot;:{&quot;@type&quot;:&quot;microsoftadsprogram\/components\/text&quot;,&quot;repo:modifyDate&quot;:&quot;2025-01-30T21:02:21Z&quot;,&quot;xdm:text&quot;:&quot;&lt;h2&gt;&lt;b&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Bulk location targeting for new search campaigns&lt;\/span&gt;&lt;\/b&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;Advertisers can now quickly and easily add location targeting to new search campaigns in bulk in the Microsoft Advertising Platform, allowing you to save time implementing location targeting. This is currently only available for newly created search campaigns during campaign creation and not available for previously created search campaigns.&lt;\/p&gt;\\r\\n&lt;h2&gt;&lt;b&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Impression-based remarketing now available globally and in Editor&lt;\/span&gt;&lt;\/b&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;Microsoft Advertising\u2019s &lt;a href=\\&quot;https:\/\/about.ads.microsoft.com\/en\/blog\/post\/october-2024\/unlocking-the-power-of-impression-based-remarketing?s_int=en-gct-web-src_msaweb-sub_blog-flx_febproductroundup\\&quot; target=\\&quot;_self\\&quot; data-bi-cn=\\&quot;Impression-based remarketing\\&quot; rel=\\&quot;noopener noreferrer\\&quot;&gt;Impression-based remarketing&lt;\/a&gt; which is unique in the digital marketing landscape provides a solution to reach and engage audiences across the entire marketing funnel\u2014from awareness to conversion.\u202fAnd we\u2019re excited to announce two updates: This is now available in China and now globally in all markets, as well as supported in Microsoft Ads Editor to manage in bulk.&lt;\/p&gt;\\r\\n&lt;p&gt;For more information on Impression-based remarketing, see here: &lt;a href=\\&quot;https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/60324\/1\\&quot; target=\\&quot;_blank\\&quot; data-bi-cn=\\&quot;Impression-based remarketing: Reach people who have viewed your ads\\&quot; rel=\\&quot;noopener noreferrer\\&quot;&gt;Impression-based remarketing: Reach people who have viewed your ads&lt;\/a&gt;.&lt;\/p&gt;\\r\\n&lt;h2&gt;&lt;b&gt;&lt;span class=\\&quot;h3-semibold\\&quot;&gt;Multi-format campaigns for Audience ads: to easily manage across formats&lt;\/span&gt;&lt;\/b&gt;&lt;\/h2&gt;\\r\\n&lt;p&gt;A simple and flexible way to manage your campaigns across ad formats is now here: Multi-format campaigns allow you to create one campaign that combines different formats across native, display and online video to easily manage ads across formats under the same budget and shared targeting. This is the new default method for creating Audience ads, and it enables you:&lt;\/p&gt;\\r\\n&lt;ul&gt;\\r\\n&lt;li&gt;&lt;b&gt;One cohesive campaign approach&lt;\/b&gt;: Create one campaign that combines different formats across native, display and video with the same targeting.&lt;\/li&gt;\\r\\n&lt;li&gt;&lt;b&gt;Easier budget management&lt;\/b&gt;: Easily manage your advertising budget across different ad formats within one campaign.&lt;\/li&gt;\\r\\n&lt;li&gt;&lt;b&gt;Flexibility&lt;\/b&gt;: You can still continue to separate campaigns for individual ad formats if you wish.&lt;\/li&gt;\\r\\n&lt;\/ul&gt;\\r\\n&quot;}}\" id=\"text-425ad4756d\">\n<h2><b><span class=\"h3-semibold\">Bulk location targeting for new search campaigns<\/span><\/b><\/h2>\n<p>Advertisers can now quickly and easily add location targeting to new search campaigns in bulk in the Microsoft Advertising Platform, allowing you to save time implementing location targeting. This is currently only available for newly created search campaigns during campaign creation and not available for previously created search campaigns.<\/p>\n<h2><b><span class=\"h3-semibold\">Impression-based remarketing now available globally and in Editor<\/span><\/b><\/h2>\n<p>Microsoft Advertising\u2019s <a href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/october-2024\/unlocking-the-power-of-impression-based-remarketing?s_int=en-gct-web-src_msaweb-sub_blog-flx_febproductroundup\" target=\"_self\" data-bi-cn=\"Impression-based remarketing\" rel=\"noopener noreferrer\">Impression-based remarketing<\/a> which is unique in the digital marketing landscape provides a solution to reach and engage audiences across the entire marketing funnel\u2014from awareness to conversion.\u202fAnd we\u2019re excited to announce two updates: This is now available in China and now globally in all markets, as well as supported in Microsoft Ads Editor to manage in bulk.<\/p>\n<p>For more information on Impression-based remarketing, see here: <a href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/60324\/1\" target=\"_blank\" data-bi-cn=\"Impression-based remarketing: Reach people who have viewed your ads\" rel=\"noopener noreferrer\">Impression-based remarketing: Reach people who have viewed your ads<\/a>.<\/p>\n<h2><b><span class=\"h3-semibold\">Multi-format campaigns for Audience ads: to easily manage across formats<\/span><\/b><\/h2>\n<p>A simple and flexible way to manage your campaigns across ad formats is now here: Multi-format campaigns allow you to create one campaign that combines different formats across native, display and online video to easily manage ads across formats under the same budget and shared targeting. This is the new default method for creating Audience ads, and it enables you:<\/p>\n<ul>\n<li><b>One cohesive campaign approach<\/b>: Create one campaign that combines different formats across native, display and video with the same targeting.<\/li>\n<li><b>Easier budget management<\/b>: Easily manage your advertising budget across different ad formats within one campaign.<\/li>\n<li><b>Flexibility<\/b>: You can still continue to separate campaigns for individual ad formats if you wish.<\/li>\n<\/ul>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Bulk location targeting for new search campaigns Advertisers can now quickly and easily add location targeting to new search campaigns in bulk in the Microsoft Advertising Platform, allowing you to save time implementing location targeting. This is currently only available for newly created search campaigns during campaign creation and not available for previously created search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[3843,18677,1750,5786,1463,708,12572],"dealstore":[],"offerexpiration":[],"class_list":["post-68759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-february","tag-insight","tag-max","tag-performance","tag-product","tag-tools","tag-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Performance Max tools and other product updates for February - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=68759\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Performance Max tools and other product updates for February - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Bulk location targeting for new search campaigns Advertisers can now quickly and easily add location targeting to new search campaigns in bulk in the Microsoft Advertising Platform, allowing you to save time implementing location targeting. 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