Getting you up to speed with all the latest in the Catching up\u00a0\u00a0<\/p>\n
Chrome\u00a0is watching<\/strong>\u00a0\u00a0 <\/h2>\nHot off the press\u00a0in the realm of\u00a0surveillance capitalism\u00a0(here<\/a>\u00a0in French), Google Chrome now automatically generates an ID that tracks users on any website with a\u00a0third-party Google service\u00a0\u2013 including\u00a0Google Ads,\u00a0YouTube,\u00a0and\u00a0Google Analytics. Despite Google\u2019s claims that it is not used for tracking, the unique identifier becomes inextricably linked to a user\u2019s identity whenever they sign-in to the Chrome browser. The only real way to avoid it is to use a\u00a0browser that does not implement this Chrome ID\u00a0or stop using Chrome altogether.\u00a0\u00a0 <\/p>\n Mobile\u00a0webperf\u00a0ranking \u2013 the results speak for themselves<\/strong>\u00a0 <\/h2>\nNo surprises really in\u00a0Fasterize\u2019s\u00a0recent\u00a0rankings\u00a0(here<\/a>\u00a0in\u00a0French)\u00a0on the most visited smartphone sites in France\u00a0\u2013\u00a0showcasing\u00a0several companies that use a certain\u00a0Analytics\u00a0provider<\/a>. In a range of categories including media, e-commerce and travel,\u00a0Fasterize\u00a0observed around fifty sites, measuring three separate pages several times a day. The\u00a0sites\u2019\u00a0relative web\u00a0performance (webperf) was based on the speed of display, lightness of the pages and best practices in general. The perfect opportunity for us mention our\u00a0role in optimising\u00a0these sites and\u00a0how the\u00a0efficiency\u00a0of our\u00a0SmartTag<\/a>\u00a0and rapid page load time makes\u00a0AT Internet\u00a0the\u00a0most user-friendly\u00a0analytics solution on the\u00a0market.\u00a0 <\/p>\n IAB cookie solution?<\/strong>\u00a0 <\/h2>\nThe future\u00a0digital advertising\u00a0is\u00a0obviously a daunting\u00a0place\u00a0without\u00a0third-party\u00a0cookies.\u00a0So, in the wake of the obstruction of cookies by Firefox and Safari browsers with Google Chrome to follow within two years, the IAB is hatching a\u00a0replacement plan<\/a>. Named \u2018Project\u00a0Rearc\u2019\u00a0(for\u00a0re-architecture),\u00a0their goal is to\u00a0partner with brands, agencies, publishers and tech companies to develop a new privacy-centric\u00a0approach\u00a0that employs\u00a0a user ID tied to an email address or phone number.\u00a0Although in its early stages, the proposals\u00a0are likely to be met with resistance as an identifier system\u00a0doesn\u2019t tackle the issue of user consent and is totally inadequate\u00a0for\u00a0the\u00a0plethora\u00a0of brands, retailers\u00a0and publishers who\u00a0currently base their business model on the high level of ad personalisation provided by the\u00a0placement of third-party cookies.\u00a0<\/p>\n Regulatory ambivalence<\/strong>\u00a0 <\/h2>\nNearly two years after the GDPR was brought in, there is still a staggering\u00a0lack of enforcement<\/a>\u00a0against the tech giants\u00a0who harbour themselves in Ireland\u2019s one-stop-shop. The recent annual report from the Irish Data Protection Commission has revealed a total of 21 ongoing major cross-border investigations, some of which date from May 2018 when the regulation came into force.\u00a0Commissioner Helen Dixon has stated that 2020 will be an \u2018important year\u2019 not only for issuing decisions, but with a review of the effectiveness of the GDPR planned for its 2nd<\/sup>\u00a0birthday. Nevertheless, the scope of the complaints demanding regulatory action remains bewildering \u2013 with the spotlight on behavioural ads via\u00a0real-time bidding,\u00a0illegal\u00a0cookie consent banners, data access request issues, disclosure, fair processing, e-marketing complaints and the right to erasure.\u00a0 <\/p>\n Google\u00a0targets French\u00a0TV\u00a0<\/strong>\u00a0 <\/h2>\nWith \u2018addressable TV\u2019 set to take off in France, Google has been making\u00a0considerable in-roads<\/a>\u00a0into the market in\u00a0recent months. Signing a contract with Bouygues Telecom at the end of 2019, the tech giant is set to\u00a0develop a targeted TV ad system that uses data such as browsing\u00a0behaviour\u00a0and socio-demographic information on\u202fits\u00a0set-top TV boxes.\u00a0Although the \u20ac3.3B of TV ad spend in France is only a snip of Alphabet\u2019s $137B revenue last year, the force of its wide-ranging ad businesses and salesforce has shaken up the French TV market. There is also concern that Google could end up taking a large share of TV advertising revenue and force other\u00a0broadcasters to resort to ad tech to try to monetise everything.\u00a0Stay tuned for future updates\u2026\u00a0<\/p>\n Modern technology owes ecology an apology\u00a0<\/strong>\u00a0 <\/h2>\nEver\u00a0wondered how you can reduce the environmental impact of digital analytics while boosting efficiency? A\u00a0well-known\u00a0analytics provider<\/a>\u00a0has just launched a campaign that dives into the benefits of data minimisation, smart storage, and the virtuous cycle of trust. The time has come for brands to focus on eco-responsible ethics and digital sobriety as ways to optimise performance and give them the competitive edge. The key takeaway: Minimised data\u00a0is more accurate, more reliable, more respectful and less harmful to the planet.\u00a0<\/p>\n Cerveza blues<\/strong>\u00a0 <\/h2>\n What does a\u00a0brewski<\/a>\u00a0that makes you feel like royalty and a spikey shaped bug have in common? As panic buying of pasta, tinned food\u00a0and\u00a0loo roll<\/a>\u00a0rampages the globe, a certain virus has had\u00a0catastrophic\u00a0consequences on Corona beer sales. Online rumours about Coronavirus have spread like wildfire in recent weeks (now that the Aussie\u00a0wildfires have gone away)\u00a0with\u00a0peaks in searches for\u00a0\u2018Corona beer virus\u2019\u00a0and\u00a0gossip\u00a0that drinking the\u00a0pale lager\u00a0can\u00a0cause\u00a0you\u00a0to\u00a0contract COVID-19. So is there any way back for the\u00a0cerveza\u00a0brand\u00a0who have so far lost over $170 million? Maybe an inspirational marketing strategy could turn the situation\u00a0around\u00a0\u2013 or they could just\u00a0expand\u00a0their product range to include\u00a0spaghetti\u00a0and\u00a0tins of beans.\u00a0 <\/p>\n![\"\"](\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/03\/Catch-up-March-2020-email-1.jpg\")
<\/figure>\n See you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n
Mobile\u00a0webperf\u00a0ranking \u2013 the results speak for themselves<\/strong>\u00a0 <\/h2>\nNo surprises really in\u00a0Fasterize\u2019s\u00a0recent\u00a0rankings\u00a0(here<\/a>\u00a0in\u00a0French)\u00a0on the most visited smartphone sites in France\u00a0\u2013\u00a0showcasing\u00a0several companies that use a certain\u00a0Analytics\u00a0provider<\/a>. In a range of categories including media, e-commerce and travel,\u00a0Fasterize\u00a0observed around fifty sites, measuring three separate pages several times a day. The\u00a0sites\u2019\u00a0relative web\u00a0performance (webperf) was based on the speed of display, lightness of the pages and best practices in general. The perfect opportunity for us mention our\u00a0role in optimising\u00a0these sites and\u00a0how the\u00a0efficiency\u00a0of our\u00a0SmartTag<\/a>\u00a0and rapid page load time makes\u00a0AT Internet\u00a0the\u00a0most user-friendly\u00a0analytics solution on the\u00a0market.\u00a0 <\/p>\n IAB cookie solution?<\/strong>\u00a0 <\/h2>\nThe future\u00a0digital advertising\u00a0is\u00a0obviously a daunting\u00a0place\u00a0without\u00a0third-party\u00a0cookies.\u00a0So, in the wake of the obstruction of cookies by Firefox and Safari browsers with Google Chrome to follow within two years, the IAB is hatching a\u00a0replacement plan<\/a>. Named \u2018Project\u00a0Rearc\u2019\u00a0(for\u00a0re-architecture),\u00a0their goal is to\u00a0partner with brands, agencies, publishers and tech companies to develop a new privacy-centric\u00a0approach\u00a0that employs\u00a0a user ID tied to an email address or phone number.\u00a0Although in its early stages, the proposals\u00a0are likely to be met with resistance as an identifier system\u00a0doesn\u2019t tackle the issue of user consent and is totally inadequate\u00a0for\u00a0the\u00a0plethora\u00a0of brands, retailers\u00a0and publishers who\u00a0currently base their business model on the high level of ad personalisation provided by the\u00a0placement of third-party cookies.\u00a0<\/p>\n Regulatory ambivalence<\/strong>\u00a0 <\/h2>\nNearly two years after the GDPR was brought in, there is still a staggering\u00a0lack of enforcement<\/a>\u00a0against the tech giants\u00a0who harbour themselves in Ireland\u2019s one-stop-shop. The recent annual report from the Irish Data Protection Commission has revealed a total of 21 ongoing major cross-border investigations, some of which date from May 2018 when the regulation came into force.\u00a0Commissioner Helen Dixon has stated that 2020 will be an \u2018important year\u2019 not only for issuing decisions, but with a review of the effectiveness of the GDPR planned for its 2nd<\/sup>\u00a0birthday. Nevertheless, the scope of the complaints demanding regulatory action remains bewildering \u2013 with the spotlight on behavioural ads via\u00a0real-time bidding,\u00a0illegal\u00a0cookie consent banners, data access request issues, disclosure, fair processing, e-marketing complaints and the right to erasure.\u00a0 <\/p>\n Google\u00a0targets French\u00a0TV\u00a0<\/strong>\u00a0 <\/h2>\nWith \u2018addressable TV\u2019 set to take off in France, Google has been making\u00a0considerable in-roads<\/a>\u00a0into the market in\u00a0recent months. Signing a contract with Bouygues Telecom at the end of 2019, the tech giant is set to\u00a0develop a targeted TV ad system that uses data such as browsing\u00a0behaviour\u00a0and socio-demographic information on\u202fits\u00a0set-top TV boxes.\u00a0Although the \u20ac3.3B of TV ad spend in France is only a snip of Alphabet\u2019s $137B revenue last year, the force of its wide-ranging ad businesses and salesforce has shaken up the French TV market. There is also concern that Google could end up taking a large share of TV advertising revenue and force other\u00a0broadcasters to resort to ad tech to try to monetise everything.\u00a0Stay tuned for future updates\u2026\u00a0<\/p>\n Modern technology owes ecology an apology\u00a0<\/strong>\u00a0 <\/h2>\nEver\u00a0wondered how you can reduce the environmental impact of digital analytics while boosting efficiency? A\u00a0well-known\u00a0analytics provider<\/a>\u00a0has just launched a campaign that dives into the benefits of data minimisation, smart storage, and the virtuous cycle of trust. The time has come for brands to focus on eco-responsible ethics and digital sobriety as ways to optimise performance and give them the competitive edge. The key takeaway: Minimised data\u00a0is more accurate, more reliable, more respectful and less harmful to the planet.\u00a0<\/p>\n Cerveza blues<\/strong>\u00a0 <\/h2>\n What does a\u00a0brewski<\/a>\u00a0that makes you feel like royalty and a spikey shaped bug have in common? As panic buying of pasta, tinned food\u00a0and\u00a0loo roll<\/a>\u00a0rampages the globe, a certain virus has had\u00a0catastrophic\u00a0consequences on Corona beer sales. Online rumours about Coronavirus have spread like wildfire in recent weeks (now that the Aussie\u00a0wildfires have gone away)\u00a0with\u00a0peaks in searches for\u00a0\u2018Corona beer virus\u2019\u00a0and\u00a0gossip\u00a0that drinking the\u00a0pale lager\u00a0can\u00a0cause\u00a0you\u00a0to\u00a0contract COVID-19. So is there any way back for the\u00a0cerveza\u00a0brand\u00a0who have so far lost over $170 million? Maybe an inspirational marketing strategy could turn the situation\u00a0around\u00a0\u2013 or they could just\u00a0expand\u00a0their product range to include\u00a0spaghetti\u00a0and\u00a0tins of beans.\u00a0 <\/p>\n<\/figure>\n See you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n
IAB cookie solution?<\/strong>\u00a0 <\/h2>\nThe future\u00a0digital advertising\u00a0is\u00a0obviously a daunting\u00a0place\u00a0without\u00a0third-party\u00a0cookies.\u00a0So, in the wake of the obstruction of cookies by Firefox and Safari browsers with Google Chrome to follow within two years, the IAB is hatching a\u00a0replacement plan<\/a>. Named \u2018Project\u00a0Rearc\u2019\u00a0(for\u00a0re-architecture),\u00a0their goal is to\u00a0partner with brands, agencies, publishers and tech companies to develop a new privacy-centric\u00a0approach\u00a0that employs\u00a0a user ID tied to an email address or phone number.\u00a0Although in its early stages, the proposals\u00a0are likely to be met with resistance as an identifier system\u00a0doesn\u2019t tackle the issue of user consent and is totally inadequate\u00a0for\u00a0the\u00a0plethora\u00a0of brands, retailers\u00a0and publishers who\u00a0currently base their business model on the high level of ad personalisation provided by the\u00a0placement of third-party cookies.\u00a0<\/p>\n Regulatory ambivalence<\/strong>\u00a0 <\/h2>\nNearly two years after the GDPR was brought in, there is still a staggering\u00a0lack of enforcement<\/a>\u00a0against the tech giants\u00a0who harbour themselves in Ireland\u2019s one-stop-shop. The recent annual report from the Irish Data Protection Commission has revealed a total of 21 ongoing major cross-border investigations, some of which date from May 2018 when the regulation came into force.\u00a0Commissioner Helen Dixon has stated that 2020 will be an \u2018important year\u2019 not only for issuing decisions, but with a review of the effectiveness of the GDPR planned for its 2nd<\/sup>\u00a0birthday. Nevertheless, the scope of the complaints demanding regulatory action remains bewildering \u2013 with the spotlight on behavioural ads via\u00a0real-time bidding,\u00a0illegal\u00a0cookie consent banners, data access request issues, disclosure, fair processing, e-marketing complaints and the right to erasure.\u00a0 <\/p>\n Google\u00a0targets French\u00a0TV\u00a0<\/strong>\u00a0 <\/h2>\nWith \u2018addressable TV\u2019 set to take off in France, Google has been making\u00a0considerable in-roads<\/a>\u00a0into the market in\u00a0recent months. Signing a contract with Bouygues Telecom at the end of 2019, the tech giant is set to\u00a0develop a targeted TV ad system that uses data such as browsing\u00a0behaviour\u00a0and socio-demographic information on\u202fits\u00a0set-top TV boxes.\u00a0Although the \u20ac3.3B of TV ad spend in France is only a snip of Alphabet\u2019s $137B revenue last year, the force of its wide-ranging ad businesses and salesforce has shaken up the French TV market. There is also concern that Google could end up taking a large share of TV advertising revenue and force other\u00a0broadcasters to resort to ad tech to try to monetise everything.\u00a0Stay tuned for future updates\u2026\u00a0<\/p>\n Modern technology owes ecology an apology\u00a0<\/strong>\u00a0 <\/h2>\nEver\u00a0wondered how you can reduce the environmental impact of digital analytics while boosting efficiency? A\u00a0well-known\u00a0analytics provider<\/a>\u00a0has just launched a campaign that dives into the benefits of data minimisation, smart storage, and the virtuous cycle of trust. The time has come for brands to focus on eco-responsible ethics and digital sobriety as ways to optimise performance and give them the competitive edge. The key takeaway: Minimised data\u00a0is more accurate, more reliable, more respectful and less harmful to the planet.\u00a0<\/p>\n Cerveza blues<\/strong>\u00a0 <\/h2>\n What does a\u00a0brewski<\/a>\u00a0that makes you feel like royalty and a spikey shaped bug have in common? As panic buying of pasta, tinned food\u00a0and\u00a0loo roll<\/a>\u00a0rampages the globe, a certain virus has had\u00a0catastrophic\u00a0consequences on Corona beer sales. Online rumours about Coronavirus have spread like wildfire in recent weeks (now that the Aussie\u00a0wildfires have gone away)\u00a0with\u00a0peaks in searches for\u00a0\u2018Corona beer virus\u2019\u00a0and\u00a0gossip\u00a0that drinking the\u00a0pale lager\u00a0can\u00a0cause\u00a0you\u00a0to\u00a0contract COVID-19. So is there any way back for the\u00a0cerveza\u00a0brand\u00a0who have so far lost over $170 million? Maybe an inspirational marketing strategy could turn the situation\u00a0around\u00a0\u2013 or they could just\u00a0expand\u00a0their product range to include\u00a0spaghetti\u00a0and\u00a0tins of beans.\u00a0 <\/p>\n<\/figure>\n See you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n
Regulatory ambivalence<\/strong>\u00a0 <\/h2>\nNearly two years after the GDPR was brought in, there is still a staggering\u00a0lack of enforcement<\/a>\u00a0against the tech giants\u00a0who harbour themselves in Ireland\u2019s one-stop-shop. The recent annual report from the Irish Data Protection Commission has revealed a total of 21 ongoing major cross-border investigations, some of which date from May 2018 when the regulation came into force.\u00a0Commissioner Helen Dixon has stated that 2020 will be an \u2018important year\u2019 not only for issuing decisions, but with a review of the effectiveness of the GDPR planned for its 2nd<\/sup>\u00a0birthday. Nevertheless, the scope of the complaints demanding regulatory action remains bewildering \u2013 with the spotlight on behavioural ads via\u00a0real-time bidding,\u00a0illegal\u00a0cookie consent banners, data access request issues, disclosure, fair processing, e-marketing complaints and the right to erasure.\u00a0 <\/p>\n Google\u00a0targets French\u00a0TV\u00a0<\/strong>\u00a0 <\/h2>\nWith \u2018addressable TV\u2019 set to take off in France, Google has been making\u00a0considerable in-roads<\/a>\u00a0into the market in\u00a0recent months. Signing a contract with Bouygues Telecom at the end of 2019, the tech giant is set to\u00a0develop a targeted TV ad system that uses data such as browsing\u00a0behaviour\u00a0and socio-demographic information on\u202fits\u00a0set-top TV boxes.\u00a0Although the \u20ac3.3B of TV ad spend in France is only a snip of Alphabet\u2019s $137B revenue last year, the force of its wide-ranging ad businesses and salesforce has shaken up the French TV market. There is also concern that Google could end up taking a large share of TV advertising revenue and force other\u00a0broadcasters to resort to ad tech to try to monetise everything.\u00a0Stay tuned for future updates\u2026\u00a0<\/p>\n Modern technology owes ecology an apology\u00a0<\/strong>\u00a0 <\/h2>\nEver\u00a0wondered how you can reduce the environmental impact of digital analytics while boosting efficiency? A\u00a0well-known\u00a0analytics provider<\/a>\u00a0has just launched a campaign that dives into the benefits of data minimisation, smart storage, and the virtuous cycle of trust. The time has come for brands to focus on eco-responsible ethics and digital sobriety as ways to optimise performance and give them the competitive edge. The key takeaway: Minimised data\u00a0is more accurate, more reliable, more respectful and less harmful to the planet.\u00a0<\/p>\n Cerveza blues<\/strong>\u00a0 <\/h2>\n What does a\u00a0brewski<\/a>\u00a0that makes you feel like royalty and a spikey shaped bug have in common? As panic buying of pasta, tinned food\u00a0and\u00a0loo roll<\/a>\u00a0rampages the globe, a certain virus has had\u00a0catastrophic\u00a0consequences on Corona beer sales. Online rumours about Coronavirus have spread like wildfire in recent weeks (now that the Aussie\u00a0wildfires have gone away)\u00a0with\u00a0peaks in searches for\u00a0\u2018Corona beer virus\u2019\u00a0and\u00a0gossip\u00a0that drinking the\u00a0pale lager\u00a0can\u00a0cause\u00a0you\u00a0to\u00a0contract COVID-19. So is there any way back for the\u00a0cerveza\u00a0brand\u00a0who have so far lost over $170 million? Maybe an inspirational marketing strategy could turn the situation\u00a0around\u00a0\u2013 or they could just\u00a0expand\u00a0their product range to include\u00a0spaghetti\u00a0and\u00a0tins of beans.\u00a0 <\/p>\n<\/figure>\n See you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n
Google\u00a0targets French\u00a0TV\u00a0<\/strong>\u00a0 <\/h2>\nWith \u2018addressable TV\u2019 set to take off in France, Google has been making\u00a0considerable in-roads<\/a>\u00a0into the market in\u00a0recent months. Signing a contract with Bouygues Telecom at the end of 2019, the tech giant is set to\u00a0develop a targeted TV ad system that uses data such as browsing\u00a0behaviour\u00a0and socio-demographic information on\u202fits\u00a0set-top TV boxes.\u00a0Although the \u20ac3.3B of TV ad spend in France is only a snip of Alphabet\u2019s $137B revenue last year, the force of its wide-ranging ad businesses and salesforce has shaken up the French TV market. There is also concern that Google could end up taking a large share of TV advertising revenue and force other\u00a0broadcasters to resort to ad tech to try to monetise everything.\u00a0Stay tuned for future updates\u2026\u00a0<\/p>\n Modern technology owes ecology an apology\u00a0<\/strong>\u00a0 <\/h2>\nEver\u00a0wondered how you can reduce the environmental impact of digital analytics while boosting efficiency? A\u00a0well-known\u00a0analytics provider<\/a>\u00a0has just launched a campaign that dives into the benefits of data minimisation, smart storage, and the virtuous cycle of trust. The time has come for brands to focus on eco-responsible ethics and digital sobriety as ways to optimise performance and give them the competitive edge. The key takeaway: Minimised data\u00a0is more accurate, more reliable, more respectful and less harmful to the planet.\u00a0<\/p>\n Cerveza blues<\/strong>\u00a0 <\/h2>\n What does a\u00a0brewski<\/a>\u00a0that makes you feel like royalty and a spikey shaped bug have in common? As panic buying of pasta, tinned food\u00a0and\u00a0loo roll<\/a>\u00a0rampages the globe, a certain virus has had\u00a0catastrophic\u00a0consequences on Corona beer sales. Online rumours about Coronavirus have spread like wildfire in recent weeks (now that the Aussie\u00a0wildfires have gone away)\u00a0with\u00a0peaks in searches for\u00a0\u2018Corona beer virus\u2019\u00a0and\u00a0gossip\u00a0that drinking the\u00a0pale lager\u00a0can\u00a0cause\u00a0you\u00a0to\u00a0contract COVID-19. So is there any way back for the\u00a0cerveza\u00a0brand\u00a0who have so far lost over $170 million? Maybe an inspirational marketing strategy could turn the situation\u00a0around\u00a0\u2013 or they could just\u00a0expand\u00a0their product range to include\u00a0spaghetti\u00a0and\u00a0tins of beans.\u00a0 <\/p>\n<\/figure>\n See you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n
Modern technology owes ecology an apology\u00a0<\/strong>\u00a0 <\/h2>\nEver\u00a0wondered how you can reduce the environmental impact of digital analytics while boosting efficiency? A\u00a0well-known\u00a0analytics provider<\/a>\u00a0has just launched a campaign that dives into the benefits of data minimisation, smart storage, and the virtuous cycle of trust. The time has come for brands to focus on eco-responsible ethics and digital sobriety as ways to optimise performance and give them the competitive edge. The key takeaway: Minimised data\u00a0is more accurate, more reliable, more respectful and less harmful to the planet.\u00a0<\/p>\n Cerveza blues<\/strong>\u00a0 <\/h2>\n What does a\u00a0brewski<\/a>\u00a0that makes you feel like royalty and a spikey shaped bug have in common? As panic buying of pasta, tinned food\u00a0and\u00a0loo roll<\/a>\u00a0rampages the globe, a certain virus has had\u00a0catastrophic\u00a0consequences on Corona beer sales. Online rumours about Coronavirus have spread like wildfire in recent weeks (now that the Aussie\u00a0wildfires have gone away)\u00a0with\u00a0peaks in searches for\u00a0\u2018Corona beer virus\u2019\u00a0and\u00a0gossip\u00a0that drinking the\u00a0pale lager\u00a0can\u00a0cause\u00a0you\u00a0to\u00a0contract COVID-19. So is there any way back for the\u00a0cerveza\u00a0brand\u00a0who have so far lost over $170 million? Maybe an inspirational marketing strategy could turn the situation\u00a0around\u00a0\u2013 or they could just\u00a0expand\u00a0their product range to include\u00a0spaghetti\u00a0and\u00a0tins of beans.\u00a0 <\/p>\n<\/figure>\n See you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n
Cerveza blues<\/strong>\u00a0 <\/h2>\n What does a\u00a0brewski<\/a>\u00a0that makes you feel like royalty and a spikey shaped bug have in common? As panic buying of pasta, tinned food\u00a0and\u00a0loo roll<\/a>\u00a0rampages the globe, a certain virus has had\u00a0catastrophic\u00a0consequences on Corona beer sales. Online rumours about Coronavirus have spread like wildfire in recent weeks (now that the Aussie\u00a0wildfires have gone away)\u00a0with\u00a0peaks in searches for\u00a0\u2018Corona beer virus\u2019\u00a0and\u00a0gossip\u00a0that drinking the\u00a0pale lager\u00a0can\u00a0cause\u00a0you\u00a0to\u00a0contract COVID-19. So is there any way back for the\u00a0cerveza\u00a0brand\u00a0who have so far lost over $170 million? Maybe an inspirational marketing strategy could turn the situation\u00a0around\u00a0\u2013 or they could just\u00a0expand\u00a0their product range to include\u00a0spaghetti\u00a0and\u00a0tins of beans.\u00a0 <\/p>\n<\/figure>\n See you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n
<\/figure>\nSee you next time on the Internets!\u00a0 <\/p>\n
Credits:\u00a0Acc\u00e8s\u00a0Presse\u00a0 <\/a><\/em><\/p>\n