{"id":67701,"date":"2025-02-04T10:56:25","date_gmt":"2025-02-04T10:56:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/anthropology\/this-week-in-pennsylvania-archaeology-lorillards-pipe-as-advertising\/"},"modified":"2025-02-04T10:56:25","modified_gmt":"2025-02-04T10:56:25","slug":"this-week-in-pennsylvania-archaeology-lorillards-pipe-as-advertising","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=67701","title":{"rendered":"This Week In Pennsylvania Archaeology: Lorillard\u2019s Pipe as Advertising"},"content":{"rendered":"


\n<\/p>\n

Since resuming activities in the lab, we have received new
\ncollections to process from private collectors and artifact transfers from our Pennsylvania
\nHistorical and Museum Commission (PHMC) sites. Among the artifacts that we
\nreceived, from Cornwall Iron Furnace, is a nearly complete white ball clay pipe
\nbowl with a portion of the stem intact. Though a small artifact with limited <\/span><\/span>provenience information, this pipe bowl gives us a glimpse at history
\nof an early tobacco company.<\/span><\/p>\n

\n

\u00a0<\/span><\/p>\n

Cornwall Iron Furnace is a historic site managed by the PHMC.
\nLocated in Lebanon County, Pennsylvania the Cornwall Iron Furnace was a mid-18<\/span><\/span>th<\/span><\/sup><\/span>-19<\/span><\/span>th<\/span><\/sup><\/span>
\ncentury iron furnace. In 1742, Peter Grubb established the furnace to process
\nore from the mine he had opened a few years earlier. Named for the place
\nPeter\u2019s father emigrated from, Cornwall, England, the furnace developed into a
\nplantation with industrial, agricultural, and residential activities. Small
\ncommunities with homes, shops and schools began to grow around the furnace for the
\nmine and furnace workers. The furnace remained open until 1883. Today Cornwall
\nIron Furnace visitors can view several furnace and village related buildings available
\nfor visitation and tours (Cornwall Iron Furnace 2023).\u00a0<\/span><\/span><\/p>\n

<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Photo of part of the Cornwall Iron Furnace.
\nImage from <\/span><\/i><\/span>Cornwall Iron Furnace 2023<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


<\/span><\/span><\/p>\n

Artifacts recovered from PHMC historic sites are transferred to
\nthe State Museum of Pennsylvania, Section of Archaeology, for cataloging and curation.
\nAs mentioned above one such object that was found on the Cornwall Iron Furnace
\nproperty is a ball clay pipe bowl with a section of the stem still intact. The
\nstem section that is present is stamped with TRY LORILL\u2026 TOBACC… CHAMBER ST
\n…W YORK, which if all present, would read TRY\u202fLORILLARD’S\u202fTOBACCO\u202f16.18.20
\nCHAMBER STREET NEW YORK. This stamping indicates that the pipe was manufactured
\nby or for the Lorillard Tobacco Company (Omwake 1967).\u00a0<\/span><\/p>\n\n\n\n
<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Photos of both sides of the Lorillard Tobacco Company Pipe
\nfound at Cornwall Iron Furnace, 36Le375. Image from the collection of The State
\nMuseum of Pennsylvania.<\/span><\/i><\/p>\n

\u00a0<\/span><\/i><\/span><\/p>\n

The Lorillard Tobacco Company was
\nfounded in 1760 by 18-year-old Pierre Abraham Lorillard in New York City. The
\nsnuff-grinding and packing process was first operated out of a rented house on
\nChatham Street, New York City. Later a snuff mill was opened in what is now the
\nBronx Botanical Gardens, while the company\u2019s retail locations were out of
\nstores 16, 18, and 20 on Chambers Street (Fox 1947). Incidentally, this is what
\nthe stamped mark \u201c16.18.20 Chambers Street New York\u201d on the pipe stem references.
\n<\/span><\/p>\n

Pierre\u2019s sons, Peter and George, took
\nover the company in 1776 after Pierre\u2019s death (<\/span>D\u2019Elia,
\nErica 2016; Fox, Maxwell 1947; Kelley and Anne 2009).
\nOriginally the company made snuff, plug chewing tobacco, pipe tobacco and
\ncigars, but Lorillard moved into producing cigarettes in the 1880\u2019s and have
\nsold brand names such as Newport, Old Gold, Maverick, Kent and more (The
\nEditors of Encyclopedia Britannica 2019). The company remained in the family
\nfor many decades and in the early 1870\u2019s the Lorillard company moved to 111
\nFirst Street New<\/a><\/span> Jersey. In 1891 the company was incorporated (<\/span>New Jersey
\nCity University 2021). \u00a0The Lorillard Tobacco Company continues to
\noperate today as the longest running tobacco company in the United States and
\nis currently under the parent organization of Reynolds American (Kelley and
\nAnne 2009, The Editors of Encyclopedia Britannica,\u00a0<\/span>2019).<\/span><\/p>\n\n\n\n
<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Lorillard Snuff
\nMill, Bronx New York. Image from Historic American Buildings Survey, Library of
\nCongress.<\/span><\/i><\/span><\/p>\n

Lorillard Tobacco Company has been a master of advertising from the beginning. The pipe found at Cornwall Iron Furnace was an advertisement in itself, that suggested the user try Lorillard\u2019s Tobacco and where this tobacco could be purchased. In 1789, Peter and George Lorillard expanded their advertising beyond window displays and word of mouth by taking out ads in newspapers and magazines. By 1830, the Lorillard Company began to use direct mail advertising and in 1855 they were adding trading cards with their products (Fox 1947). Eventually the company\u2019s ads moved to radio and then television. One recognizable television ad that was produced by the Lorillard Company includes the dancing \u201cOld Gold\u201d cigarette package (The University of Alabama 2018).\u00a0<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
P. Lorillard advertisement. Image from The New
\nYork Public Library, Digital Collections.<\/span><\/i><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Lorillard Tobacco Company has a long history and made waves in
\nadvertising and nationwide distribution for the tobacco industry (Kelley and
\nAnne 2009). With this long history it can be difficult to determine the age of
\nthe pipe found at the Cornwall Iron Furnace, but archaeologists often use what
\nis called a typology to <\/span><\/span>determine the production date of
\nan artifact. This is true of pipe stems.\u00a0<\/span>Based on historic documentation the length of pipe stems increased as time went on. Pipes from this time were made in two-piece molds, after the clay was pressed in the mold a wire was pushed through the stem to form the bore. To bore a hole through such long stems with no damage to the wall of the stem the size of the wire used to bore the hole had to decrease (Hume 1969).<\/span><\/span><\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
\n

Smoking pipe terminology (Bradley 2000).<\/span><\/i><\/i><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

With
\nthis in mind, and a study of thousands of pipes, J.C. Harrington created a
\nsystem that correlated bore hole diameter to production date (Hume 1969). Today
\nthis system is often used, though there is debate about its accuracy. <\/span>New research indicates that Harrington\u2019s bore hole size
\ntypology is not nearly as accurate as once thought. As more information is
\ncollected on pipe stems and the study base size increases (more pipe stems) it
\nseems that many pipe stems of the different bore hole sizes were in production
\nbeyond the Harrington date typology (McMillan 2016).<\/span><\/p>\n\n\n\n
<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

J.C. Harrington pipe stem bore hole typology
\ntable.<\/span><\/i><\/span><\/p>\n

The
\nLorillard pipe recovered at Cornwall Iron Furnace has a bore hole size of 5\/64\u201d,
\nwhich would date it to between 1720-1750 using the Harrington typology; however,
\nthis date is prior to the start of the Lorillard\u2019s company. The new research,
\nhowever, indicates that pipes with a 5\/64\u201d bore hole size were in fact in
\nproduction into the 1750-1800 period as well (McMillan 2016, D\u2019Elia 2016). This
\nnew date falls within the production time of the Try Lorillard company. If
\nnewer research is accurate, we can date this pipe bowl and stem to between 1760-1800.
\nSo, between 1760 and 1800 there was someone, likely a furnace worker, smoking this
\npipe advertising the Lorillard Tobacco Company.<\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n

Though
\nthere is more to be said about the history of the Lorillard Tobacco Company and
\ntheir influence on advertising and tobacco use in the United States, we are examining
\nthis pipe found at Cornwall Iron Furnace for its origin and use at the site. As
\narchaeologists we use research methodologies to date and learn about artifacts while
\noften learning new bits of history along the way. It is this research that
\nallows us to connect the tangible evidence of the past with the peoples who
\nmade and used these artifacts. \u00a0We hope
\nyou have enjoyed diving into the history of this artifact, and we invite you
\nback to learn more about Pennsylvania\u2019s archaeological heritage. View other
\nartifacts in the PHMC collections<\/a>.\u00a0\u00a0<\/span><\/span><\/p>\n

\n

\u00a0<\/p>\n<\/p>\n

References<\/b><\/p>\n

Bradley, Charles S.<\/p>\n

2000\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Smoking Pipes for the Archaeologist. Studies
\nin Material Culture Research, 2000:104-133. <\/i>The Society for Historical
\nArchaeology, California, Pennsylvania. <\/p>\n

Cornwall Iron Furnace<\/p>\n

2023\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 History. Electronic document, https:\/\/www.cornwallironfurnace.org\/history.htm<\/a><\/i>,
\naccessed January 11, 2023.<\/p>\n

D\u2019Elia, Erica<\/p>\n

2016\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Try Lorillard\u2019s Tobacco. Electronic
\nDocument, https:\/\/cartarchaeology.wordpress.com\/2016\/04\/02\/lorillards\/<\/a><\/i>,
\nAccessed January 13, 2023.<\/p>\n

Fox, Maxwell<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1947\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Lorillard Story<\/i>. P. Lorillard
\nCompany, New York.<\/p>\n

Hume, Ivor Noel,<\/p>\n

1969\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A
\nGuide to Artifacts of Colonial America.<\/i> University of Pennsylvania Press,
\nPhiladelphia.<\/p>\n

Kelley and Anne<\/p>\n

2009\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Try Lorillard\u2019s Tobacco. Electronic
\ndocument, http:\/\/porttobacco.blogspot.com\/2009\/09\/try-lorillards-tobacco.html<\/a>,<\/i>
\nAccessed January 13, 2023.<\/p>\n

McMillan, Lauren K,<\/p>\n

2016\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An Evaluation if Tobacco Pipe Stem Dating
\nFormulas. Northeast Historical Archaeology <\/i>45:67-91. \u00a0https:\/\/orb.binghamton.edu\/cgi\/viewcontent.cgi?article=1473&context=neha<\/a><\/i><\/p>\n

New Jersey City University<\/p>\n

2021\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P. Lorillard Tobacco Company, 111 First
\nStreet, Between Warren Street and Washington Boulevard, Jersey City Historic
\nWarehouse District. Electronic Document, https:\/\/njcu.libguides.com\/lorillard<\/a>,
\n<\/i>\u00a0Accessed January 13, 2023.<\/p>\n

Omwake, H. Geiger<\/p>\n

1967\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Supplemental Report on Additional White Clay Pipe Evidence Recovered
\nfrom the Buck Site Near Chestertown, Maryland. Bulletin of the
\nArchaeological Society of Delaware.<\/i> 5(Fall):21-30.<\/p>\n

The Editors of Encyclopedia Britannica<\/span><\/p>\n

2019\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lorillard.\u00a0Electronic
\nDocument,<\/span><\/em> https:\/\/www.britannica.com\/topic\/Lorillard<\/i><\/a>,
\nAccessed January 17, 2023.<\/span><\/p>\n

The University of Alabama<\/span><\/p>\n

2018\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Big Tobacco
\nin the Big Apple. <\/span>The Center for the Study of Tobacco and Society. Electronic Document, <\/span>https:\/\/csts.ua.edu\/btba\/history\/lorillard\/#top<\/span><\/a>, Accessed <\/span><\/i>January 17,
\n2023<\/span><\/p>\n

\n

\u00a0<\/p>\n<\/p>\n<\/div>\n

.\n<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Since resuming activities in the lab, we have received new collections to process from private collectors and artifact transfers from our Pennsylvania Historical and Museum Commission (PHMC) sites. Among the artifacts that we received, from Cornwall Iron Furnace, is a nearly complete white ball clay pipe bowl with a portion of the stem intact. Though […]<\/p>\n","protected":false},"author":1,"featured_media":67702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11767],"tags":[8397,17540,36132,20872,25054,1619],"dealstore":[],"offerexpiration":[],"class_list":["post-67701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anthropology","tag-advertising","tag-archaeology","tag-lorillards","tag-pennsylvania","tag-pipe","tag-week"],"yoast_head":"\nThis Week In Pennsylvania Archaeology: Lorillard\u2019s Pipe as Advertising - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=67701\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week In Pennsylvania Archaeology: Lorillard\u2019s Pipe as Advertising - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Since resuming activities in the lab, we have received new collections to process from private collectors and artifact transfers from our Pennsylvania Historical and Museum Commission (PHMC) sites. Among the artifacts that we received, from Cornwall Iron Furnace, is a nearly complete white ball clay pipe bowl with a portion of the stem intact. Though […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=67701\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T10:56:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Picture2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"372\" \/>\n\t<meta property=\"og:image:height\" content=\"265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=67701#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=67701\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"This Week In Pennsylvania Archaeology: Lorillard\u2019s Pipe as Advertising\",\"datePublished\":\"2025-02-04T10:56:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=67701\"},\"wordCount\":1400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=67701#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Picture2.png\",\"keywords\":[\"advertising\",\"archaeology\",\"Lorillards\",\"Pennsylvania\",\"Pipe\",\"Week\"],\"articleSection\":[\"Anthropology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=67701#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=67701\",\"url\":\"https:\/\/fivemor.com\/?p=67701\",\"name\":\"This Week In Pennsylvania Archaeology: Lorillard\u2019s Pipe as Advertising - 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Among the artifacts that we received, from Cornwall Iron Furnace, is a nearly complete white ball clay pipe bowl with a portion of the stem intact. 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