{"id":67343,"date":"2025-02-04T06:21:10","date_gmt":"2025-02-04T06:21:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/16-ways-to-integrate-social-media-with-email-in-marketing\/"},"modified":"2025-02-04T06:21:10","modified_gmt":"2025-02-04T06:21:10","slug":"16-ways-to-integrate-social-media-with-email-in-marketing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=67343","title":{"rendered":"16 Ways to Integrate Social Media with Email in Marketing"},"content":{"rendered":"


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How to<\/span> grow your social following<\/strong> using your email list<\/strong><\/span><\/h2>\n

Conversely, if your subscribers enjoy your email content, chances are they\u2019ll find your social content engaging! Here are some ideas to get you started:<\/span><\/p>\n

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  1. Include social icons in your email<\/span><\/li>\n
  2. Send an email explicitly promoting your social channels<\/span><\/li>\n
  3. Promote a social contest<\/span><\/li>\n
  4. Use share-with-your-network links to make sharing easy<\/span><\/li>\n
  5. Encourage followers to tag you on social media<\/span><\/li>\n
  6. Include it in a welcome series<\/span><\/li>\n
  7. Embed a dynamic social feed into your email<\/span><\/li>\n<\/ol>\n

    1) Include social icons in your email<\/h3>\n

    One of the most popular ways to make your subscribers aware of your additional channels is by adding icons and links to your social profiles. In most cases, marketers place social icons at the very top or the very bottom of an email.<\/span><\/p>\n

    Figma<\/span><\/a> has their social media icons in their <\/span>email footer<\/span><\/a>:<\/span><\/p>\n

    Including social icons in your email is easy to implement\u2014and that\u2019s probably the main reason why<\/span> 76% of all email marketers<\/span><\/a> are using this technique already. However, it\u2019s important to consider whether it\u2019s the right choice for your campaign.<\/span><\/p>\n

    Rather than including a list of social media icons in your email, you should let subscribers know the value of what they can expect from your social media channels. For example, saying something like \u201cSee what happens behind the scenes\u201d followed by the TikTok icon or \u201cGet daily news updates\u201d followed by the LinkedIn icon. <\/strong>\u2014Jaina Mistry<\/a>, Director, Brand and Content Marketing at Litmus<\/p>\n

    Reflect on your <\/span>email campaign strategy<\/span><\/a> and take a good look at your goals to decide whether including social media icons will support these objectives or if they might distract from your main <\/span>call-to-action (CTA)<\/span><\/a>.<\/span><\/p>\n

    If you decide to include them, try enticing subscribers with <\/span>social proof<\/span><\/a>, like <\/span>Epic Gardening<\/span><\/a> does here by displaying the number of followers they have on each channel:<\/span><\/p>\n

    2) Send an email explicitly promoting your social channels<\/h3>\n

    Perhaps you\u2019re launching an awareness campaign, using social media followers as a <\/span>key performance indicator (KPI)<\/span><\/a>. If that\u2019s the case, you might consider sending an email dedicated to explicitly promoting your social channels\u2014like <\/span>Fractel<\/span><\/a> does here:<\/span><\/p>\n

    \"email\"email\n<\/picture>
    Source: <\/span>Really Good Emails<\/span><\/a><\/figcaption><\/figure>\n

    Something to consider is <\/span>how engaged your audience is<\/span><\/a>. To ensure your message doesn\u2019t fall flat, it might only be worth sending to only your most active subscribers (e.g. anyone who has opened an email in the past week) or new subscribers who are just getting familiar with your brand (e.g. part of a welcome series\u2014which we cover in greater detail below!) <\/span>Segmentation is key!\u00a0\u00a0<\/span><\/a><\/p>\n

    3) Promote a social contest<\/h3>\n

    Are you running a giveaway or contest on your organic social channel? Use this opportunity to shine a light on your social channels!<\/span><\/p>\n

    This approach makes it very clear to your subscribers <\/span>why<\/span><\/i> they should engage with another channel: they have a chance to win something\u2014and the prospect of receiving something for free is a powerful motivator for action.<\/span><\/p>\n

    Boroux<\/span><\/a> drives awareness to a contest they\u2019re hosting in a dedicated email send, outlining each step clearly:<\/span><\/p>\n\"Boroux\"Boroux\n<\/picture>\n

    4) Use share-with-your-network links to make sharing easy<\/h3>\n

    Share-with-your-network (SWYN) links enable your subscribers to share content directly from your email. Whether you want them to share the entire newsletter or just specific details, SWYN links seamlessly transition subscribers into the social channel\u2019s interface, allowing them to share content with just a single click.<\/span><\/p>\n

    Here\u2019s an example in <\/span>Litmus Experience<\/span><\/a>, a newsletter dedicated to promoting our upcoming in-person and virtual events. When subscribers clicked each icon, they were taken to a pre-populated message that could be customized and shared within seconds:<\/span><\/p>\n\"Litmus\"Litmus\n<\/picture>\n

    Here\u2019s what a pre-populated post looks like on LinkedIn\u2014notice how the metaimage from the URL is pulled in!<\/span><\/p>\n\"linkedin\"linkedin\n<\/picture>\nAnd here\u2019s what it looks like on X:<\/span>\"X\"X\n<\/picture>\n

    Down to Earth Farmers Markets<\/span><\/a> does the same in their monthly newsletter, with Facebook and X linked as options to share.<\/span><\/p>\n\"Down\"Down\n<\/picture>\n

    How to generate SWYN links:<\/strong> use a service like<\/span> Click to Tweet<\/span><\/a> or <\/span>Share Link Generator<\/span><\/a> to easily create a URL that unfolds into share link. Note, only X supports a pre-populated message; X and Facebook only support URLs.<\/span><\/p>\n

    5) Encourage followers to tag you on social media<\/b><\/h3>\n

    Social proof builds <\/span>brand trust<\/span><\/a>, and it\u2019s one of the most coveted forms of validation. Encouraging your followers to tag your brand on social media is can help you do just that!<\/span><\/p>\n

    Jules Acree\u2019s<\/span><\/a> newsletter includes a module with <\/span>email copy<\/span><\/a>\u00a0that asks subscribers to screenshot and share their favorite part of her newsletter as an Instagram story.<\/span><\/p>\n\"Jules\"Jules\n<\/picture>\n

    If you\u2019re a retail brand, consider including a <\/span>CTA in your email<\/span><\/a> footer to tag your brand, like <\/span>Feners<\/span><\/a> does for Instagram and Pinterest.<\/span><\/p>\n\"Feners\"\"Feners\"\n<\/picture>\n

    6) Include it in a welcome series<\/h3>\n

    If a follower has recently subscribed to your newsletter, they might still be familiarizing themselves with your brand. This is the perfect time to send an email that promotes your social channels, ideally as part of your <\/span>welcome series<\/span><\/a> or even your <\/span>onboarding emails<\/span><\/a>.<\/span><\/p>\n

    Contextualize it in your <\/span>email copy<\/span><\/a>, like <\/span>Outdoorplay<\/span><\/a> does here: \u201cWelcome to the first step on the path less traveled \u2013 adventure begins here. From inspiration to your next expedition to the biggest and best sales, follow Outdoorplay on socials to see our gear in action.\u201d<\/span><\/p>\n

    \"outdoorplay\"outdoorplay\n<\/picture>
    Source: <\/span>Really Good Emails<\/span><\/a><\/figcaption><\/figure>\n

    7) Offer social as an alternative to unengaged subscribers<\/h3>\n

    Social media can also play a role in your reengagement campaigns. For example, <\/span>Habitat<\/span><\/a> offers Facebook as an alternative channel to subscribers who aren\u2019t engaging with their emails anymore.<\/span><\/p>\n

    \"habitat\"habitat<\/p>\n

    Habitat embraces a fact that many email marketers don\u2019t like to accept: email might not be the perfect channel for everybody. However, instead of just letting an unengaged subscriber go\u2014and losing the connection altogether\u2014they offer Facebook as an alternative to stay in touch.<\/span><\/p>\n

    You can also consider adding CTAs to your <\/span>opt-out confirmation page<\/span><\/a> as a way of keeping communication lines open with a former email subscriber.<\/span><\/p>\n

    8) Embed a dynamic social feed into your email<\/b><\/h3>\n

    Do you have a carefully curated and designed Instagram feed? Email is the perfect place to showcase your Instagram content\u2014like <\/span>StrangeLove<\/span><\/a> does here:<\/span><\/p>\n

    \"strangelove\"\"strangelove\"\n<\/picture>
    Source: <\/span>Really Good Emails<\/span><\/a><\/figcaption><\/figure>\n

    With the right solution, you can set up an Instagram feed in your email in just a matter of clicks. (Of course, <\/span>Litmus Personalize<\/span><\/a> is our pick!) It\u2019s a great way to show the content that you curated on social to a new audience and entice them to follow.<\/span><\/p>\n

    \"\"\"\"\n<\/picture>
    Try it for free! \u2192<\/span><\/a><\/figcaption><\/figure>\n

    Plus, it requires <\/span>no coding experience<\/span><\/i> to use! Our collection of quick-start templates were designed to keep things simple for anyone using Litmus Personalize, be it an email developer, designer, or marketer.<\/span><\/p>\n

    Here\u2019s how easy it is to get started:<\/span><\/p>\n