{"id":67198,"date":"2025-02-04T04:21:14","date_gmt":"2025-02-04T04:21:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/american-history\/celebrating-the-110th-birthday-of-emilio-pucci\/"},"modified":"2025-02-04T04:21:14","modified_gmt":"2025-02-04T04:21:14","slug":"celebrating-the-110th-birthday-of-emilio-pucci","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=67198","title":{"rendered":"Celebrating the 110th Birthday of Emilio Pucci"},"content":{"rendered":"


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Today would have been the 110th birthday of Italian fashion designer Emilio Pucci, marking more than 70 years of his influential designs since the start of his career in 1947. In this blog post, CHM costume collection intern Eloise Lyons writes about flight attendant uniforms Pucci designed for Braniff International Airways that are in CHM\u2019s Costume and Textiles Collection<\/a><\/span>.<\/em><\/p>\n

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Front cover (left) and page 8 (right) of <\/em>This Week magazine, <\/em>Chicago Daily News, October 2, 1965.<\/em><\/p>\n

With the increasing prevalence and accessibility of airline travel in the 1960s and \u201970s, many airline companies sought out new ways to capitalize on the moment and capture the imagination of potential travelers and jet-setters. One such airline, Braniff International Airways, hired Italian fashion designer Emilio Pucci (1914\u201392) to create flight attendant uniforms for their rebranding of Braniff from 1965 to 1974. Pucci\u2019s vibrant and contemporary designs would inspire other airlines to follow suit, evolving the style of uniforms from the 1960s to the \u201970s. Since Braniff International Airways flew out of Chicago and had offices in the city, the Chicago History Museum was gifted four complete ensembles from the original collection of flight attendant uniforms.<\/p>\n

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At a time when air travel was booming, airlines set themselves apart through their designs and stylish female flight attendants. Braniff marketed this transition as, \u201cthe end of the plain plane\u201d and redesigned their airplanes\u2019 interiors and exteriors to match their groovy and lavish makeover. Their planes were brightly colored in oranges and blues. Pucci\u2019s redesign of Braniff\u2019s uniforms brought his high fashion and casual wear together to create a layering of clothes for flight attendants to quickly change in and out of. The new makeover was marketed toward male travelers, sexualizing the female-dominated role of the flight attendant from the 1960s to the \u201970s.<\/p>\n

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The zippered jacket allowed for quick changes. Note the Braniff bird emblem on the right chest area.\u00a0<\/em><\/p>\n

In 1965 Pucci released the \u201cAirStrip,\u201d also called the \u201cGemini IV.\u201d Each piece was interchangeable and layerable. Pucci was able to create chic but comfortable uniforms that adapted to the working conditions of the flight attendants. The bold pink skirt and suit could be worn over the purple turtleneck blouse and culottes, while the lime green coat was functional for weather changes while flying.<\/p>\n

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Pucci chose a swing coat style for his Braniff uniform design. It was featured on the front cover of <\/em>Chicago Daily News\u2019 This Week magazine.<\/em><\/p>\n

\u201cThe Puccino\u201d was meant to be worn as an apron and was released in a variety of bright colors. Pucci\u2019s accessories were just as bold, including, most notably, the \u201cbubble helmet,\u201d designed to protect flight attendants from the rain. Its aesthetic was inspired by the retro-futuristic look of mid-60s airline travel.<\/p>\n

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\u201cThe Puccino\u201d had a zipper and sash in the back of the garment.<\/em><\/p>\n

Pucci\u2019s Gemini IV also inspired its own Barbie collection, another example of the influence that Pucci\u2019s designs had on the style of uniforms, but also the way in which the flight attendant position was marketed as desirable to young women through designer clothing. The Braniff gift set featured all four of the pieces in the Chicago History Museum\u2019s collection and their accessories, such as the matching gloves, boots, space helmet, and flats.<\/p>\n

\u00a0<\/p>\n

Bibliography<\/h2>\n

Contact@somethingabouttheboy.com. \u201c1967 the Braniff International Pilot Ken<\/a>.\u201d Something About The Boy, September 24, 2023.<\/p>\n

Imperato, Simone. \u201cEmilio Pucci for Braniff Int\u2019l<\/a>.\u201d PASHION FLOWER, October 16, 2014.<\/p>\n

Lehoczky, Etelka. \u201cStewardess Chic ; when Air Travel Meant More than just Getting there: [Chicago Final Edition]<\/a>.\u201d Chicago Tribune<\/em>, April 2, 2003.<\/p>\n

Maher, Mary and Barry Rohan. \u201cYou can Hardly Tell they\u2019re Uniforms: \u2026 and that\u2019s the Big News. Uniforms are Getting More Stylish, Less Institutionalized<\/a>.\u201d Chicago Tribune<\/em>, October 17, 1965.<\/p>\n

\u201cPress Images<\/a>.\u201d Fashion Takes Flight in New SFO Museum Exhibition | SFO Museum. Accessed August 22, 2024.<\/p>\n

\u201cThe 1960s Pucci Air Hostess Uniforms, Ideal for Mile High \u2018Stripping<\/a>.\u2019\u201d Messy Nessy Chic, January 23, 2018.<\/p>\n

\u201cWomen\u2019s Fashion and the Airline Industry<\/a>.\u201d National Air and Space Museum, December 7, 2021.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Today would have been the 110th birthday of Italian fashion designer Emilio Pucci, marking more than 70 years of his influential designs since the start of his career in 1947. In this blog post, CHM costume collection intern Eloise Lyons writes about flight attendant uniforms Pucci designed for Braniff International Airways that are in CHM\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":67199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12032],"tags":[35979,770,4711,35980,35981],"dealstore":[],"offerexpiration":[],"class_list":["post-67198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-american-history","tag-110th","tag-birthday","tag-celebrating","tag-emilio","tag-pucci"],"yoast_head":"\nCelebrating the 110th Birthday of Emilio Pucci - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=67198\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrating the 110th Birthday of Emilio Pucci - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Today would have been the 110th birthday of Italian fashion designer Emilio Pucci, marking more than 70 years of his influential designs since the start of his career in 1947. 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