\n
Diageo will retain ownership of the Guinness brand, and other Diageo brands currently produced by Guinness Ghana, which will be licensed to Guinness Ghana under a new long-term license and royalty agreement.<\/p>\n
All Diageo brands currently produced by Guinness Ghana (Guinness, Malta, Orijin, Smirnoff Ice and Alvaro, and mainstream spririts) will continue to be produced under new license and royalty agreements.<\/p>\n
Dayalan Nayager, president Diageo Africa and CCO, said:\u00a0\u201cGuinness Ghana is performing strongly powered by a fantastic team of people. Through this transaction, I look forward to the Guinness brand continuing to thrive and delivering further growth.\u201d<\/p>\n
According to a statement by Diageo, it will continue to drive the brand and its marketing strategy in partnership with Castel Group, which is already a partner to Diageo in 11 other markets in Africa.\u00a0<\/p>\n
This announcement follows the sale in September 2024 of Diageo\u2019s shareholding in Guinness Nigeria to Tolaram to accelerate the growth of Guinness in Nigeria.\u00a0<\/p>\n
Completion of the transaction is expected this calendar year subject to the satisfaction of regulatory approvals.<\/p>\n
<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"
Diageo will retain ownership of the Guinness brand, and other Diageo brands currently produced by Guinness Ghana, which will be licensed to Guinness Ghana under a new long-term license and royalty agreement. All Diageo brands currently produced by Guinness Ghana (Guinness, Malta, Orijin, Smirnoff Ice and Alvaro, and mainstream spririts) will continue to be produced […]<\/p>\n","protected":false},"author":1,"featured_media":67070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[4373,35934,13829,35931,35932,35928,35925,35930,14030,35926,35933,5038,17521,15713,35929,3006,23399,16258,27016,35936,28911,23528,35935,12659,14371,35927],"dealstore":[],"offerexpiration":[],"class_list":["post-67069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-africa","tag-agreements-dayalan-nayager","tag-brands","tag-brands-currently","tag-brands-currently-produced","tag-cco","tag-currently","tag-currently-produced","tag-diageo","tag-diageo-brands","tag-diageo-brands-currently","tag-drinks","tag-ghana","tag-guinness","tag-guinness-ghana","tag-international","tag-license","tag-majority","tag-new","tag-orijin-smirnoff-ice","tag-produced","tag-royalty","tag-royalty-agreements-dayalan","tag-sells","tag-shares","tag-smirnoff-ice"],"yoast_head":"\n
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