{"id":66809,"date":"2025-02-03T23:05:10","date_gmt":"2025-02-03T23:05:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/best-ads-of-2024-40-top-creative-campaigns-of-the-year-part-1-of-4\/"},"modified":"2025-02-03T23:05:10","modified_gmt":"2025-02-03T23:05:10","slug":"best-ads-of-2024-40-top-creative-campaigns-of-the-year-part-1-of-4","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=66809","title":{"rendered":"Best ads of 2024: 40 top creative campaigns of the year | Part 1 of 4"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"is-style-info\">Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there. The best creative ads of 2024 is a <a href=\"https:\/\/bhatnaturally.com\/bhatnaturally-blog-archives\/\">compilation<\/a> from those handful which we managed to notice and comment on. <\/p>\n<p><strong>DoorDash: all the ads<\/strong><\/p>\n<p><em>The context:<\/em> Super Bowl is an important event in the marketing calendar for brands in the US. It is perhaps the most sought after brand property as an advertising platform with advertisers willing to invest millions of dollars (according to a web search \u2018<em>a 30-second commercial slot during the 2024 Super Bowl costs $7 million<\/em>\u2018). In this context, it is common for advertisers to put energies behind a separate initiative during Super Bowl. The \u2018Super Bowl ad\u2019 is highly anticipated and is known for jaw-dropping production value, zany or bizarre humour and a strategy to get talked about both pre- and post the event. While media outlets regularly review &amp; rank Super Bowl ads, a barometer of a campaign\u2019s success is the positive PR it gets. DoorDash created a campaign which promised to deliver ALL the brands advertised during the game  and the only way one could participate in the contest was to look out for the brand\u2019s ad and enter relevant codes on a dedicated microsite.<\/p>\n<p><em>Why I like it:<\/em> firstly the refreshingly different idea for a Super Bowl ad, going beyond talking cats and any other bizarre plots. The sheer boldness and scale  of thinking is commendable. And most importantly, the idea is relevant to their line of business \u2013 delivery of anything. No wonder it got consumer &amp; media attention and won several awards. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"DoorDash | DoorDash All the Ads - :30\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/DTLM5o-9hYg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"769\" data-attachment-id=\"42727\" data-permalink=\"https:\/\/bhatnaturally.com\/2024\/02\/03\/a-lineup-of-select-super-bowl-ads-and-other-top-creative-ads-of-the-week\/doordash-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?fit=1543%2C1541&amp;ssl=1\" data-orig-size=\"1543,1541\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Doordash-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?fit=800%2C799&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?fit=770%2C769&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=770%2C769&amp;ssl=1\" alt=\"Doordash deliver all the ads\" class=\"wp-image-42727\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=1160%2C1158&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=1536%2C1534&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=1200%2C1198&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=370%2C370&amp;ssl=1 370w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/02\/Doordash-2.png?w=1543&amp;ssl=1 1543w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Cannes 2024 | DoorDash - All The Ads\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/En3D8t_jHxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Wieden+Kennedy Portland<\/p>\n<p><strong>Deutsche Depressionshilfe: not so obvious<\/strong><\/p>\n<p><em>The context:<\/em> creating awareness about an issue and effecting a change in mindset or behaviour is a tough ask in advertising. There has been a lot of focus on mental health of late in media and popular culture. Yet a lot needs to be done to educate regular about the issue.  <\/p>\n<p><em>Why I like it<\/em>: one has seen \u2018<em>twist in the tale<\/em>\u2018 as an effective ploy in scripts of TV commercials and movies. Here\u2019s a print ad that uses such a format interestingly in a static medium to create awareness about the behaviour of someone suffering from depression \u2013 that they put on overly happy outward demeanour. <\/p>\n<figure data-carousel-extra=\"{\" blog_id=\"\" class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"544\" data-attachment-id=\"42557\" data-permalink=\"https:\/\/bhatnaturally.com\/2024\/01\/15\/mega-list-of-17-top-creative-ads-of-the-week-deutsche-depressionshilfe-apple-vision-pro-and-more\/steffen\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?fit=2000%2C1414&amp;ssl=1\" data-orig-size=\"2000,1414\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Deutsche Depressionshilfe \u2013 depression awareness\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?fit=800%2C566&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?fit=770%2C544&amp;ssl=1\" data-id=\"42557\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?resize=770%2C544&amp;ssl=1\" alt=\"Deutsche Depressionshilfe - depression awareness\" class=\"wp-image-42557\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?resize=1160%2C820&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?resize=800%2C566&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?resize=1536%2C1086&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Steffen.jpeg?resize=1200%2C848&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"544\" data-attachment-id=\"42558\" data-permalink=\"https:\/\/bhatnaturally.com\/2024\/01\/15\/mega-list-of-17-top-creative-ads-of-the-week-deutsche-depressionshilfe-apple-vision-pro-and-more\/depression_1\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?fit=2000%2C1414&amp;ssl=1\" data-orig-size=\"2000,1414\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Depression_1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?fit=800%2C566&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?fit=770%2C544&amp;ssl=1\" data-id=\"42558\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?resize=770%2C544&amp;ssl=1\" alt=\"Deutsche Depressionshilfe\" class=\"wp-image-42558\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?resize=1160%2C820&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?resize=800%2C566&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?resize=1536%2C1086&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/01\/Depression_1.jpeg?resize=1200%2C848&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<\/figure>\n<p>Agency: <a href=\"https:\/\/grabarzundpartner.de\/en\/\">Grabarz &amp; Partner<\/a>, Hamburg<\/p>\n<p><strong>Jindal: Steel of India<\/strong><\/p>\n<p><em>The context<\/em>: corporate advertising is usually considered boring. While it may not be the right attitude to view any category as \u2018boring\u2019 in advertising, such ads are usually dry and uninteresting. Also, something like \u2018we play an important part in your daily life unknown to you\u2019 is a common theme among industrial brands. <\/p>\n<p><em>Why I like it<\/em>: the TV commercial breaks the mould of corporate ads and conveys the idea of being part of our lives through interesting, unusual visual imagery without any preachy voice over.  <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Jindal Steel - The Steel Of India\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/UvGwIFVUK7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Urban Company: choti soch [small thinking]<\/strong><\/p>\n<p><em>The context:<\/em> Urban Company employs gig workers to attend to utility service needs of consumers. Services include home cleaning, electrical work, carpentry and such like. In a 2023 ad, they set the tone for a brand idea \u2013 not just a TV script:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Work isn\u2019t just work, it\u2019s pride in a job well done. Each Urban Company professional you meet has been through vocational skill training courses conducted by experts, accredited by the NSDC, at one of 200+ Urban Company training centres. It\u2019s the reason they\u2019re called professionals. And the reason they pride themselves in delivering a higher service standard to you.<\/p>\n<p><a href=\"https:\/\/youtu.be\/W4n3A0OLBtU\">Source<\/a><\/p>\n<\/blockquote>\n<p><em>Why I like it:<\/em> \u2018dignity of labour\u2019 is a powerful brand idea which is so relevant for the category. It is an idea which rubs off positively on the brand beyond a well-made TV spot. Also, such services depend on keeping gig workers in their fold, as part of the umbrella brand. If they invoke a sense of pride in being associated with the brand it can inculcate loyalty \u2013 both from the buyer and the service provider. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Chhoti Baat? | Urban Company\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/bffSW7obMiY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Talented<\/p>\n<p><strong>Monzo: money vs Monzo<\/strong><\/p>\n<p><em>The context<\/em>: digital-only banks are quite popular in Europe. They are known for easy on-boarding and seamless user experiences on digital platforms. A campaign from <a href=\"https:\/\/monzo.com\/\">Monzo<\/a> dramatises the contrast by portraying how legacy banking feels like compared to <em>their<\/em> experience.<\/p>\n<p><em>Why I like it<\/em>: while comparison is a common creative tool, the choice of visual metaphors and their depiction is dramatic and memorable.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Money feels different on Monzo. Download your new favourite bank. UK residents only. Ts&amp;Cs apply\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/pOUs63Qc80k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure data-carousel-extra=\"{\" blog_id=\"\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" data-attachment-id=\"43332\" data-permalink=\"https:\/\/bhatnaturally.com\/2024\/05\/19\/amazon-deliver-the-love-homelane-and-more-top-creative-ads-of-the-week\/gnxkeoyxyaa456x\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?fit=2048%2C1152&amp;ssl=1\" data-orig-size=\"2048,1152\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Monza Money\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?fit=800%2C450&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?fit=770%2C433&amp;ssl=1\" data-id=\"43332\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?resize=770%2C433&amp;ssl=1\" alt=\"Monza Money\" class=\"wp-image-43332\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?resize=1160%2C653&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/05\/GNxkeoYXYAA456X.jpeg?resize=1200%2C675&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" data-attachment-id=\"45106\" data-permalink=\"https:\/\/bhatnaturally.com\/2024\/12\/01\/best-ads-of-2024-40-top-creative-campaigns-of-the-year-part-1-of-4\/image-58\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?fit=1536%2C863&amp;ssl=1\" data-orig-size=\"1536,863\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?fit=800%2C449&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?fit=770%2C433&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?resize=770%2C433&amp;ssl=1\" alt=\"\" class=\"wp-image-45106\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?resize=1160%2C652&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?resize=800%2C449&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?resize=1200%2C674&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image.png?w=1536&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<p>Agency: Uncommon<\/p>\n<p><strong>Lahori Zeera: har koi peera<\/strong><\/p>\n<p><em>The context:<\/em> I had not heard of <a href=\"https:\/\/lahorizeera.com\/\">Lahori Zeera<\/a> \u2013 a cumin-flavoured carbonated beverage, before a campaign in May this year. The ad claimed that the drink is so popular that \u2018everyone\u2019 is drinking it. As creative propositions go that may not sound very exciting but the execution was a game changer.<\/p>\n<p><em>Why I like it:<\/em> the entire package \u2013 montage of visuals which bring a smile, the memorable tag line which integrates the brand name well. \u00a0The memorable visual idea of folks carrying on about their regular work drinking Lahori Zeera brings a smile. Nothing more is spelt out in terms of taste or flavour \u2013 the audience just gets it. The combination of a quirky jingle and interesting choices of situations makes it a riveting watch. I think the ad contributed a lot to improve the brand awareness and affinity towards the brand. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Har Koi Peera Lahori Zeera\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/WCdwYlUyU7A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Enormous<\/p>\n<p><strong>Tubi: it is popular<\/strong><\/p>\n<p><em>The context<\/em>: when it comes to streaming services, many would recall the big names like Netflix and Prime. There are several niche players who cater to special interests in content. Tubi\u2019s intent was to convey that with 75 million+ customers it is a mainstream brand, not a niche one.\u00a0<\/p>\n<p><em>Why I like it<\/em>: The creative idea is to compare that number with random, unrelated cohorts to \u2018claim\u2019 that Tubi is relatively more popular. The execution brings a smile and drives the point home \u2013 building affinity for the brand.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Tubi: More popular than babies.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/3hXQBTC9--M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Tubi: more popular than water fountains.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/-Xp9JGIuBLI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Tubi: More Popular than Old Faithful.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Y2ttipqpvsE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure data-carousel-extra=\"{\" blog_id=\"\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"440\" data-attachment-id=\"43395\" data-permalink=\"https:\/\/bhatnaturally.com\/2024\/06\/02\/tubi-volkswagen-tiguan-and-more-top-creative-ads-advertising-roundup\/image-2-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/06\/image-2.png?fit=660%2C440&amp;ssl=1\" data-orig-size=\"660,440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Tubi Times Square\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/06\/image-2.png?fit=660%2C440&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/06\/image-2.png?fit=660%2C440&amp;ssl=1\" data-id=\"43395\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/06\/image-2.png?resize=660%2C440&amp;ssl=1\" alt=\"Tubi Times Square\" class=\"wp-image-43395\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/06\/image-2.png?w=660&amp;ssl=1 660w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/06\/image-2.png?resize=270%2C180&amp;ssl=1 270w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\"\/><\/figure>\n<\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"514\" data-attachment-id=\"45123\" data-permalink=\"https:\/\/bhatnaturally.com\/2024\/12\/01\/best-ads-of-2024-40-top-creative-campaigns-of-the-year-part-1-of-4\/image-59\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?fit=1240%2C827&amp;ssl=1\" data-orig-size=\"1240,827\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?fit=800%2C534&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?fit=770%2C514&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?resize=770%2C514&amp;ssl=1\" alt=\"\" class=\"wp-image-45123\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?resize=1160%2C774&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?resize=800%2C534&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?resize=270%2C180&amp;ssl=1 270w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?resize=770%2C515&amp;ssl=1 770w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2024\/12\/image-1.png?w=1240&amp;ssl=1 1240w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<p>Agency: Mischief<\/p>\n<p><strong>BGMI: thoda time, thoda BGMI<\/strong><\/p>\n<p><em>The context:<\/em> it\u2019s obvious that games are popular on mobiles. But since there are millions of games spanning different genres it is a huge challenge to have a break through the clutter and become a habit, leave alone an addiction. As a consumer one finds the best use case of games as a \u2018filler of pauses\u2019 \u2013 in between chores, as a break or when waiting for some other event.<\/p>\n<p><em>Why I like it:<\/em> the campaign sharply focuses on the \u2018<em>short time to kill<\/em>\u2019 aspect with some hilarious situations which triggers \u2018extra time\u2019 on hands to play a mobile game.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Raja Ne Rani Ka Dil Churaya Kya? | Thoda Time Thoda BGMI\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dj_a5QIECzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Sushil Bantai Aur Birdie Ki Kahaani | Thoda Time Thoda BGMI\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/KUsN5QfpaCk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Sharma Ji Aur Goldie Ki Kahaani | Thoda Time Thoda BGMI\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/OEHRBto1WWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: DDB Mudra<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<p><!-- Verta --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<p><strong>Porsche: Dua Lipa<\/strong><\/p>\n<p><em>The context:<\/em> apparently, singer Dua Lipa has been associated with Porsche since 2023. In July this year they got her to promote the all-electric Macan.<\/p>\n<p><em>Why I like it<\/em>: the film takes gentle potshots at typical car ads while showcasing the power of an electric car. By treating it like \u2018an ad for ad\u2019 several possible settings and romancing of the car are made possible, while taking a self-deprecating route. The writing, narration, editing and the stunning visuals are a treat.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Dua Lipa for Porsche | The all-electric Macan.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ccqn7r9WUHI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Grabarz &amp; Partner<\/p>\n<p><strong>Nike: Winning isn\u2019t for everyone<\/strong><\/p>\n<p><em>The context:<\/em> Nike\u2019s ads are mostly loved universally. Even for them, there can phases where it feels they haven\u2019t given that typical high-adrenaline, jaw-droopingly good sports film. It feels they got that mojo back with a new film timed with the Paris Olympics. But beyond the time-tested format of a montage of sports visuals set to high-energy audio what makes it work are three elements: the central theme holding it all together \u2013 portraying the person who simply wants to win in an almost negative context, the outstanding copywriting and the brilliant narration by Willem Dafoe.<\/p>\n<p><em>Why I like it:<\/em> the depiction of sports superstars as \u2018ruthless\u2019 in pursuit of their goals is realistic. We see that among the top 1% of sports stars across the board. They have a cold, pitiless approach to winning and that often translates into a steely resolve which does not give the opponent any chance of striking back \u2013 even, or better still, especially when down. All winning teams and performers seek to dominate. But as the ad articulates, \u2018<em>it does not mean they disrespect the opponents<\/em>\u2018. Lines such as \u2018<em>What\u2019s mine is mine and what\u2019s yours is mine<\/em>\u2018 suggest a mean streak but truly reflect the confident, even cocky attitude of winners who want to win at all cost (but not through cheating or breaking the rules).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"WINNING ISN\u2019T FOR EVERYONE | AM I A BAD PERSON? | NIKE\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/pwLergHG81c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p>Agency: Wieden+Kennedy<\/p>\n<p>Which one was your favourite? Do comment in. <\/p>\n<p>\t\t<span id=\"wordads-inline-marker\" style=\"display: none;\"\/><\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-154572844-45094-67a14ba5d586e\" data-src=\"https:\/\/widgets.wp.com\/likes\/?ver=14.3-beta#blog_id=154572844&amp;post_id=45094&amp;origin=bhatnaturally.com&amp;obj_id=154572844-45094-67a14ba5d586e&amp;n=1\" data-name=\"like-post-frame-154572844-45094-67a14ba5d586e\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading&#8230;<\/span><\/p>\n<p><span class=\"sd-text-color\"\/><a class=\"sd-link-color\"\/><\/div>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v21.0&#038;appId=749202212569002&#038;autoLogAppEvents=1\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there. The best creative ads of 2024 is a compilation from those handful which we managed to notice and comment on. DoorDash: all the ads The context: Super Bowl is an important event in the marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,8397,18719,1087,372,3341,11623,213,629],"dealstore":[],"offerexpiration":[],"class_list":["post-66809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-advertising","tag-campaigns","tag-creative","tag-nike","tag-part","tag-porsche","tag-top","tag-year"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best ads of 2024: 40 top creative campaigns of the year | Part 1 of 4 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=66809\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best ads of 2024: 40 top creative campaigns of the year | Part 1 of 4 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Ad campaigns are an inescapable part of our lives. 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