{"id":66326,"date":"2025-02-03T16:43:36","date_gmt":"2025-02-03T16:43:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/sas-launches-updated-crew-uniforms\/"},"modified":"2025-02-03T16:43:36","modified_gmt":"2025-02-03T16:43:36","slug":"sas-launches-updated-crew-uniforms","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=66326","title":{"rendered":"SAS Launches Updated Crew Uniforms"},"content":{"rendered":"


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SAS, which has gone through a lot over the past few years, including bankruptcy, a new owner (AFKLM), and an alliance switch, has unveiled new crew uniforms today.<\/p>\n

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The uniform rollout will occur over the year, during which you can see a mismatch between the old and new.<\/p>\n

You can access SAS here<\/a>.<\/p>\n

SAS\u2019 Update:<\/strong><\/h3>\n
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SAS unveils new crew uniforms inspired by Scandinavian heritage and modern innovation<\/strong><\/h3>\n

SAS is launching new crew uniforms for its 9,000 representatives, combining Scandinavian tradition with a fresh, forward-looking design. For nearly 80 years, SAS uniforms have reflected the airline\u2019s identity as a trusted Scandinavian carrier. With a growing and diverse crew and customer base, the new uniforms embrace functionality and innovation while honoring the airline\u2019s rich heritage, symbolizing its transformation and commitment to the future.\u00a0<\/strong><\/p>\n

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30 million passengers encounter SAS crew every year. For hundreds of thousands of people traveling to Scandinavia annually, they are the very first introduction to the Scandinavian aesthetic.<\/p>\n

\u201cUpdating the uniform policy was a significant step forward in refreshing\u00a0who we are as an airline. These changes reflect a more modern expression while maintaining our commitment to professionalism, safety, and care,\u201d says Pernille Ormholt Vang, Chief People Officer at SAS.<\/p>\n

The updated uniform design was created through close collaboration across departments at SAS, with insights that inspired a modern, functional, inclusive, and sustainable design \u2014 perfectly embodying SAS\u2019 Scandinavian values.<\/p>\n

\u201cThe uniform is more than just a recognizable feature \u2014 it\u2019s a vital work tool for our colleagues and an expression of our strong heritage and identity,\u201d says Kristine Mayer, SAS Design Director. \u201cUniform trends often reflect the era in which they are worn, serving as a core expression of an airline\u2019s identity. As SAS has embarked on a new and exciting chapter, it\u2019s only fitting that we update our look. I believe this uniform will become iconic, representing modern Scandinavia on the global stage, as we always have.\u201d<\/p>\n

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Key features of the uniform\u00a0<\/strong><\/h3>\n
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  • Timeless meets modern:\u00a0\u00a0<\/strong>The silhouette draws inspiration from the iconic SAS uniforms of the past, designed by legendary names like Christian Dior and Calvin Klein. It blends a modern, approachable aesthetic with premium materials and dynamic accents, creating a look that is both timeless and refreshing.<\/li>\n<\/ul>\n
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    • Inclusivity and individuality:\u00a0<\/strong>Gender inclusive uniform with neutral items, optional sneakers, and allowances for visible tattoos and piercings enable team members to showcase their personality.<\/li>\n<\/ul>\n
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      • Sustainability in focus:\u00a0<\/strong>Materials were chosen with longevity in mind, and some existing items will be reused or upcycled to minimize waste.<\/li>\n<\/ul>\n
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        • Functionality and adaptability:<\/strong>\u00a0The uniform balances form and function, with pieces suited to varying roles, seasons, and weather conditions.<\/li>\n<\/ul>\n

          \u201cEveryone in our company is unique, and it\u2019s important that we create a culture where colleagues feel confident expressing their identity,\u201d says Pernille Ormholt Vang. \u201cPeople are at the heart of everything we do, and by welcoming greater diversity of personal expression through initiatives like our gender-neutral\u00a0uniform, we believe we become more relevant to\u00a0the people and communities we serve.\u201d<\/p>\n

          The updated uniform builds on recent changes to SAS\u2019 appearance policies, including allowances for optional sneakers, visible tattoos, and piercings. Introduced last summer, these updates reflect SAS\u2019 commitment to fostering a workplace where individuality is respected and celebrated.<\/p>\n

          The rollout will commence in February 2025, with old and new items coexisting during a yearlong transition.<\/p>\n<\/blockquote>\n

          Conclusion<\/strong><\/p>\n

          I had three flights with SAS in December and should take a couple more this month to wrap up the status match offered last year to extend their Gold for another year.<\/p>\n

          These uniforms certainly reflect the simple and clean Scandinavian\/Nordic style you come across when flying on SAS and Finnair.<\/p>\n<\/p><\/div>\n