{"id":66097,"date":"2025-02-03T13:34:19","date_gmt":"2025-02-03T13:34:19","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/4-essential-kpis-for-analysing-your-audio-video-content\/"},"modified":"2025-02-03T13:34:19","modified_gmt":"2025-02-03T13:34:19","slug":"4-essential-kpis-for-analysing-your-audio-video-content","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=66097","title":{"rendered":"4 essential KPIs for analysing your audio\/video content"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"wtr-content\" data-bg=\"#0cacf8\" data-fg=\"#0cacf8\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"1.00\" data-mutedopacity=\"1.00\" data-placement=\"top\" data-placement-offset=\"48\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#0cacf8\" data-location=\"page\" data-mutedfg=\"#0cacf8\" data-endfg=\"#f44813\" data-rtl=\"\">\n<p>It goes without saying that the consumption of audio-video content has increased and become more democratised over the last few years. However, the main change has been in the behaviour and increased use of this content \u2013 not only in terms of format, but also mobility, audiences, platforms, viewing times, and interests etc.\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/youtube-video-data-watching-habits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studies<\/a>\u00a0have shown that younger generations are\u00a0mainly\u00a0interested in short formats, and that video is used more for learning than for entertainment.\u00a0\u00a0<\/p>\n<p>For content creators and distributors (media, broadcasters or even advertisers who produce content), it is difficult to imagine\u00a0being able to operate without\u00a0using tools such as\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.atinternet.com\/en\/product\/insights-kpi\/\" target=\"_blank\">AT Internet\u2019s<\/a>\u00a0AV Insights that enable them understand\u00a0user\u00a0behaviour and optimise the audio\/video experience \u2013\u00a0with the aim of\u00a0boosting visitor engagement and maximising revenue.\u00a0The first area to concentrate on can be\u00a0simple quantitative KPIs, such as the number of players to evaluate the\u00a0<em>reach<\/em>\u00a0of videos or podcasts, and then to optimise the placement of content on a website or the launch of specific campaigns. However, there are other, more qualitative metrics to improve user retention.\u00a0<\/p>\n<p>Here are 4 indicators that are essential to gain a better understanding of your audio\/video content.\u00a0<\/p>\n<h2> <strong>#1. Content consumed \/ completion rate<\/strong>\u00a0 <\/h2>\n<p>Another important KPI in the monitoring of audio and video content is the content consumed. By default, we\u00a0suggest gathering\u00a0this information in seconds in our analyses. Of course, you can also consult the completion rate so that you can quickly identify the content that works best, as well as the content that did not work\u00a0so\u00a0well. It is usually expensive to produce audio and video content, so\u00a0it\u2019s\u00a0important to understand what users didn\u2019t like and avoid repeating the same mistakes. Optimising its completion rate also helps to identify user engagement on your videos. The higher the completion rate, the more engaged users will be, and the more likely they will return and consume more content.\u00a0<\/p>\n<h2><strong>#2. Time spent<\/strong>\u00a0<\/h2>\n<p>The previous KPI allows you to understand content consumption, but there is another indicator related to time that is also very useful: the total time spent per user. The objective of this KPI is different, as you can often carry out a more holistic analysis by focusing on the time visitors spend on your videos. The more time a user spends overall on your content, the more they will be inclined to stay and continue to consume content on your site. We can also use this metric to let users test our service for x hours of free viewing and then push them towards a paid version.\u00a0\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/capture_av_blog-1024x494.png\" alt=\"AV insights time spent\" class=\"wp-image-17257\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/capture_av_blog-1024x494.png 1024w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/capture_av_blog-300x145.png 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/capture_av_blog-768x370.png 768w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/capture_av_blog-1536x740.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<\/div>\n<p><strong>Tip<\/strong>: we can also look at the number of different days a user will consume content. This allows us to understand and identify our most consuming users.\u00a0<\/p>\n<h2><strong>#3. EBVS<\/strong>\u00a0<\/h2>\n<p>EBVS (Exit Before Video Start) is for sessions where users have left the video before it starts, usually because the video has taken too long to load. This KPI is extremely important because it can indicate\u00a0a high level of user churn and content read. It is therefore necessary to understand where the issue comes from in order to correct it. To do this, cross-reference it with technical properties and see which areas can be optimised, whether\u00a0it\u2019s\u00a0the type of device or geolocation.\u00a0Don\u2019t\u00a0forget to look at the times of day because there are often fluctuations within the same day!\u00a0\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"728\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/AV-funnel-1024x728.png\" alt=\"AV insights funnel EBVS\" class=\"wp-image-17258\" srcset=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/AV-funnel-1024x728.png 1024w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/AV-funnel-300x213.png 300w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/AV-funnel-768x546.png 768w, https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/04\/AV-funnel.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<\/div>\n<p><strong>Good to know:<\/strong> the time dimension of audio\/video content can have a range of different interpretations depending on the format. A duration relating to live content can be interpreted differently from on-demand content. People waiting for live content to be broadcast will tend to be more patient because they may never see it again, unlike an on-demand format that can be viewed later. Use the\u00a0<em>AV \u2013 Broadcast Type<\/em>\u00a0property to analyse these differences.\u00a0<\/p>\n<h2><strong>#4. Activating the volume or subtitles<\/strong>\u00a0<\/h2>\n<p>The monitoring of KPIs specific to your activity allows you to carry out a very precise analysis of user engagement. We previously mentioned the completion\u00a0rate, but\u00a0depending on your site it is not always relevant. For example, media sites often include videos in articles, some of which are automatically launched. Basing the analysis on their completion rate is not the best approach because it will generally be very high, which does not necessarily mean that the video has been seen or read. However, if users have volume or subtitles turned on, you can be sure that there is a genuine engagement!\u00a0<\/p>\n<p><strong>Tip<\/strong>: for more details, consider using the\u00a0<em>AV \u2013 Player Mode<\/em>\u00a0property that lets you know if a piece of content has been launched automatically. To go further, you can also personalise the AV Insights module with specific properties to create an indicator that tells you if the video was displayed and visible on the user\u2019s screen (and not hidden below the\u00a0fold of the\u00a0site).\u00a0<\/p>\n<p>Keen on measuring and analysing audio\/video content? Check out the replay of our latest webinar:\u00a0<\/p>\n<p><a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.atinternet.com\/en\/resources\/resources\/av-insights-enhanced-audio-and-video-analytics\/\" target=\"_blank\"><strong>AV INSIGHTS: ENHANCED AUDIO AND VIDEO ANALYTICS.<\/strong><\/a>\u00a0<\/p>\n<p><em>Photo credits:  <a href=\"https:\/\/unsplash.com\/@vmxhu\">Szabo Viktor<\/a> <\/em> <\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It goes without saying that the consumption of audio-video content has increased and become more democratised over the last few years. However, the main change has been in the behaviour and increased use of this content \u2013 not only in terms of format, but also mobility, audiences, platforms, viewing times, and interests etc.\u00a0Studies\u00a0have shown that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[35549,35550,7222,1780,17390],"dealstore":[],"offerexpiration":[],"class_list":["post-66097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analysing","tag-audiovideo","tag-content","tag-essential","tag-kpis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 essential KPIs for analysing your audio\/video content - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=66097\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 essential KPIs for analysing your audio\/video content - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It goes without saying that the consumption of audio-video content has increased and become more democratised over the last few years. However, the main change has been in the behaviour and increased use of this content \u2013 not only in terms of format, but also mobility, audiences, platforms, viewing times, and interests etc.\u00a0Studies\u00a0have shown that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=66097\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-03T13:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/szabo-viktor-unsplash-e1587562576710.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"713\" \/>\n\t<meta property=\"og:image:height\" content=\"477\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=66097#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=66097\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"4 essential KPIs for analysing your audio\/video content\",\"datePublished\":\"2025-02-03T13:34:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=66097\"},\"wordCount\":847,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=66097#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/szabo-viktor-unsplash-e1587562576710.jpg\",\"keywords\":[\"analysing\",\"audiovideo\",\"Content\",\"Essential\",\"KPIs\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=66097#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=66097\",\"url\":\"https:\/\/fivemor.com\/?p=66097\",\"name\":\"4 essential KPIs for analysing your audio\/video content - 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