{"id":65730,"date":"2025-02-03T08:12:56","date_gmt":"2025-02-03T08:12:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/the-benefits-of-a-privacy-centric-approach\/"},"modified":"2025-02-03T08:12:56","modified_gmt":"2025-02-03T08:12:56","slug":"the-benefits-of-a-privacy-centric-approach","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=65730","title":{"rendered":"The benefits of a privacy-centric approach"},"content":{"rendered":"


\n<\/p>\n

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The\u00a0more\u00a0consumers\u00a0trust<\/a>\u00a0a brand, the more they\u00a0inherently\u00a0value it.\u00a0As the digital world\u00a0evolves into\u00a0a\u00a0trust economy<\/a>,\u00a0a company\u2019s\u00a0most valuable asset is the confidence customers have in\u00a0its\u00a0commitment and\u00a0ability to protect their\u00a0online\u00a0privacy.\u00a0<\/p>\n

The Internet\u2019s trust bubble\u00a0burst in 2018 with the Cambridge Analytica scandal.\u00a0When the consulting firm was\u00a0caught\u00a0harvesting\u00a0the\u00a0Facebook profiles\u00a0of\u00a087 million\u00a0users\u00a0without their consent for political advertising purposes, it\u00a0thrust the\u00a0murky\u00a0online data collection practices\u00a0of the tech\u00a0giants\u00a0to\u00a0the\u00a0front and centre of public awareness.\u00a0People\u00a0began to\u00a0understand the sinister\u00a0implications<\/a>\u00a0of mass-surveillance capitalism \u2013 with its ubiquitous\u00a0data\u00a0tracking\u00a0processes\u00a0that have been disguised\u00a0and engineered to be\u00a0undecipherable, undetectable,\u00a0and\u00a0incomprehensible to\u00a0users.\u00a0<\/p>\n

The arrival of the GDPR\u00a0in May 2018\u00a0and subsequent\u00a0privacy storm<\/a>\u00a0has exacerbated the lack of faith in online data privacy\u00a0\u2013\u00a0user\u00a0trust in how companies use and manipulate\u00a0their\u00a0data is at an all-time low.\u00a0According to\u00a0research<\/a>,\u00a093% of Internet users worry about their privacy online,\u00a045% do not trust companies with their personal information, and\u00a089% avoid doing business with companies they believe don\u2019t protect their data.\u00a0It is\u00a0therefore\u00a0more critical than ever\u00a0for brands\u00a0to\u00a0foster\u00a0consumer confidence in\u00a0their\u00a0data\u00a0collection practices.\u00a0\u00a0\u00a0<\/p>\n

Following the example set by the\u00a0GDPR, data protection and privacy regulations\u00a0are being implemented\u00a0across the globe<\/a>.\u00a0However,\u00a0although\u00a0they serve as a benchmark for privacy best practices,\u00a0companies need to move\u00a0above and beyond compliance,\u00a0by shifting to a\u00a0privacy-driven\u00a0philosophy\u00a0that\u00a0proactively forges\u00a0consumer\u00a0relationships based on\u00a0trust.\u00a0By\u00a0adopting\u00a0an ethical and GDPR-compliant approach, they can leverage\u00a0data privacy\u00a0as a\u00a0major\u00a0value driver.\u00a0\u00a0<\/p>\n

The benefits of a Privacy-first\u00a0<\/strong>approach<\/strong>\u00a0<\/h2>\n

Companies that implement a comprehensive ethical privacy strategy\u00a0can considerably\u00a0raise\u00a0brand confidence with consumers \u2013\u00a0providing\u00a0better customer experiences\u00a0that\u00a0inevitably lead to improved customer retention.\u00a0Improved loyalty\u00a0also means that customers are more likely to\u00a0recommend\u00a0the company by sharing their experiences \u2013 leading to\u00a0increased\u00a0and more frequent\u00a0spend on\u00a0the company\u2019s products and services.\u00a0Studies have shown that\u00a0over\u00a080%<\/a>\u00a0of companies said a Privacy-driven approach\u00a0had a positive impact on the organisation\u2019s reputation\u00a0and\u00a0brand image\u00a0with an increase in trust.\u00a0While over\u00a075%\u00a0saw\u00a0a revenue increase, with strong performance driving benefits such as greater customer loyalty and increases in online purchasing.\u00a0<\/p>\n

Privacy-driven ethics and digital sobriety are\u00a0also\u00a0opportunities for brands to optimise performance.\u00a0As well as eliminating\u00a0the potential breach costs associated with the risk of\u00a0amassing\u00a0big data, companies can increase their\u00a0<\/strong>efficiency\u00a0by\u00a0streamlining\u00a0their collection and\u00a0gaining\u00a0a clearer\u00a0vision of the data they\u2019re\u00a0working on. This\u00a0in turn contributes to\u00a0increased agility\u00a0and\u00a0operational efficiency.\u00a0Fewer requests\u00a0reduces\u00a0the processing time and a more efficient API data flow means that it can be sent far more rapidly to the data warehouse for speedier\u00a0turnaround.\u00a0This can lead to\u00a0stronger overall business performance\u00a0in terms of reduced sales delays, optimised processes for handling and managing personal data and shorter system downtimes.\u00a0Reduced\u00a0storage time also provides\u00a0fresher, more accurate, privacy-friendly and energy-efficient data \u2013 all of which can be used to\u00a0facilitate\u00a0decision-making.\u00a0\u00a0<\/p>\n

Mitigating\u00a0<\/strong>the\u00a0<\/strong>risks<\/strong>\u00a0of non-compliance<\/strong>\u00a0<\/h2>\n

Committing to a\u00a0privacy-first approach\u00a0also ensures that you\u00a0remove all the risks associated with non-compliant\u00a0data collection practices. These\u00a0include\u00a0the upfront costs of a breach\u00a0\u2013 \u20ac20M\u00a0or 4% of worldwide turnover\u00a0\u2013 and the longer tail costs.\u00a0Managing a\u00a0conviction for a data privacy breach\u00a0takes up a considerable amount of time and\u00a0resources, not to mention\u00a0funds.\u00a0Business disruption can also be\u00a0considerable\u00a0with revenue losses\u00a0as a result of system downtime\u00a0and reduced customer turnover.\u00a0<\/p>\n

However,\u00a0the most significant damage from a breach\u00a0is\u00a0the\u00a0lost business\u00a0caused by\u00a0damage to a company\u2019s\u00a0reputation \u2013\u00a0this\u00a0applies\u00a0to customers, investors and the long-term perception of the\u00a0brand.\u00a0<\/p>\n

By using an independent\u00a0tool<\/a>\u00a0that is privacy-compliant, combined with the minimisation of collected\/calculated data, companies can\u00a0simultaneously\u00a0reduce risk and\u00a0create value.\u00a0By\u00a0initiating\u00a0a virtuous circle\u00a0of trust\u00a0at the service of digital ecology, they can generate a win-win with\u00a0privacy-first\u00a0data\u00a0that\u00a0is more accurate, more reliable, and less harmful to the planet.\u00a0\u00a0<\/p>\n

Why AT Internet is a partner you can trust<\/strong>\u00a0<\/h2>\n

For over 20 years, AT Internet has been a leading independent, digital analytics provider. Data Privacy has always been at the\u00a0heart of our approach<\/a>\u00a0and\u00a0we have long held the protection of user data and the respect for user privacy as a core value and guiding principle. Our\u00a0Analytics Suite<\/em>\u00a0is fully\u00a0compliant with the GDPR<\/a>,\u00a0and\u00a0we are dedicated to setting the best example for our customers and industry peers, with the highest standards of data protection and privacy. It\u2019s part of our DNA.\u00a0<\/p>\n

We are fully committed to respecting\u00a0user privacy<\/a>\u00a0and promoting the fundamental values of data protection \u2013 providing complete transparency on how we collect, process and use data, both on our websites and those of our customers using our digital analytics solution.\u00a0\u00a0<\/p>\n

Keen to learn how you can gain a competitive advantage through a privacy-first approach?
Download our\u00a0latest guide\u00a0here<\/a>\u00a0and get\u00a0in touch\u00a0for a\u00a0free trial<\/a>.\u00a0 <\/p>\n

Photo credits: Sharon McCutcheon <\/a><\/em> <\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

The\u00a0more\u00a0consumers\u00a0trust\u00a0a brand, the more they\u00a0inherently\u00a0value it.\u00a0As the digital world\u00a0evolves into\u00a0a\u00a0trust economy,\u00a0a company\u2019s\u00a0most valuable asset is the confidence customers have in\u00a0its\u00a0commitment and\u00a0ability to protect their\u00a0online\u00a0privacy.\u00a0 The Internet\u2019s trust bubble\u00a0burst in 2018 with the Cambridge Analytica scandal.\u00a0When the consulting firm was\u00a0caught\u00a0harvesting\u00a0the\u00a0Facebook profiles\u00a0of\u00a087 million\u00a0users\u00a0without their consent for political advertising purposes, it\u00a0thrust the\u00a0murky\u00a0online data collection practices\u00a0of the tech\u00a0giants\u00a0to\u00a0the\u00a0front and […]<\/p>\n","protected":false},"author":1,"featured_media":65731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[11240,11283,34357],"dealstore":[],"offerexpiration":[],"class_list":["post-65730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-approach","tag-benefits","tag-privacycentric"],"yoast_head":"\nThe benefits of a privacy-centric approach - 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