{"id":65489,"date":"2025-02-03T04:50:11","date_gmt":"2025-02-03T04:50:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-action-stream-attributes-asa\/"},"modified":"2025-02-03T04:50:11","modified_gmt":"2025-02-03T04:50:11","slug":"kevin-hillstrom-minethatdata-action-stream-attributes-asa","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=65489","title":{"rendered":"Kevin Hillstrom: MineThatData: Action Stream Attributes (ASA)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-4630222731510723671\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">It&#8217;s common to have a simple table in your database to help execute Action Streams. You probably already have something similar to this &#8230; your use of the table likely varies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Here&#8217;s some of the attributes I routinely provide for clients who ask for Action Stream Attributes (ASA).<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial;\">Email Address<\/span><\/li>\n<li><span style=\"font-family: arial;\">Household_ID<\/span><\/li>\n<li><span style=\"font-family: arial;\">Kevin&#8217;s Action Segment (Elite, Loyal, Quality, Average, Struggling, Lapsed Spend, Lapsed Experiment, Lapsed Save $).<\/span><\/li>\n<li><span style=\"font-family: arial;\">Kevin&#8217;s Action Segment Score (Probability of Buying in the Next Year).<\/span><\/li>\n<li><span style=\"font-family: arial;\">Kevin&#8217;s +\/- Indicator (+ = Customer Just Visited Website or Engaged in a Trackable Manner) &#8230; &#8211; = Customer Is About To Fall To A Lower Action Segment).<\/span><\/li>\n<li><span style=\"font-family: arial;\">Months Since Last Purchase.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Number of Purchases, Past Five Years.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Average Order Value, Past Five Years.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Total Demand\/Sales Spent, Past Five Years.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Primary Marketing Channel Purchased From (Email, Paid Social, Paid Search, Affiliates etc).<\/span><\/li>\n<li><span style=\"font-family: arial;\">Secondary Marketing Channel Purchased From.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Primary Merchandise Department Purchased From (Mens Tops, Mens Bottoms, Mens Outerwear, Womens Tops, Womens Bottoms, Womens Outerwear, Home, Kids, Accessories etc).<\/span><\/li>\n<li><span style=\"font-family: arial;\">Secondary Merchandise Department Purchased From.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Price Point Preference (High, Medium, Low).<\/span><\/li>\n<li><span style=\"font-family: arial;\">Discount\/Promo Buyer (% of spend below average historical price point for an item).<\/span><\/li>\n<li><span style=\"font-family: arial;\">New Item Preference (% of spend on items new in the past year).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">There are plenty of other attributes that end up being client-specific. But what you see above is more than enough to launch a credible Action Stream program.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s common to have a simple table in your database to help execute Action Streams. You probably already have something similar to this &#8230; your use of the table likely varies. Here&#8217;s some of the attributes I routinely provide for clients who ask for Action Stream Attributes (ASA). Email Address Household_ID Kevin&#8217;s Action Segment (Elite, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[6336,13176,13775,13773,13772,13774,11499],"dealstore":[],"offerexpiration":[],"class_list":["post-65489","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-action","tag-asa","tag-attributes","tag-hillstrom","tag-kevin","tag-minethatdata","tag-stream"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Action Stream Attributes (ASA) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=65489\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Action Stream Attributes (ASA) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s common to have a simple table in your database to help execute Action Streams. 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