{"id":65469,"date":"2025-02-03T04:35:44","date_gmt":"2025-02-03T04:35:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/u-s-retail-media-veteran-joins-particular-audience-to-accelerate-u-s-and-european-growth-and-build-retail-media-the-way-it-was-meant-to-be\/"},"modified":"2025-02-03T04:35:44","modified_gmt":"2025-02-03T04:35:44","slug":"u-s-retail-media-veteran-joins-particular-audience-to-accelerate-u-s-and-european-growth-and-build-retail-media-the-way-it-was-meant-to-be","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=65469","title":{"rendered":"U.S. Retail Media Veteran Joins Particular Audience to Accelerate U.S. and European Growth\u2014and Build Retail Media the Way It Was Meant to Be"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>NEW YORK \u2014 <strong>Particular Audience<\/strong>, the global leader in AI-powered retail media technology, today announced the appointment of\u00a0<strong>Matt Romano<\/strong>, a founding architect of retail media with transformative experience at\u00a0<strong>The Home Depot<\/strong>,\u00a0<strong>Triad Retail Media<\/strong>,\u00a0<strong>Rakuten<\/strong>, and most recently,\u00a0<strong>Western Union Media<\/strong>, as\u00a0<strong>VP Partnerships<\/strong>. Romano\u2019s arrival marks a pivotal moment in\u00a0<strong>Particular Audience\u2019s mission to deliver retail media\u2019s full promise across the U.S. and Europe.<\/strong><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"pull-quote\">\u201cRetail media is evolving fast, and the networks that win won\u2019t just have basic ad-serving tools\u2014they\u2019ll have deeply integrated AI systems driving measurable outcomes, personalization at scale, and campaign automation. That\u2019s what we\u2019ve built, and it\u2019s why Matt is here\u2014to help bring it to every corner of the industry.\u201d<\/p>\n<\/blockquote>\n<p><strong>A Proven Leader Across Retail Media Pioneers<\/strong><\/p>\n<p>Romano\u2019s track record reads like the blueprint of modern retail media success. At\u00a0<strong>The Home Depot<\/strong>, he built and scaled the retailer\u2019s advertising network to become one of the highest margin and fastest scaling initiatives in the business, embedding advertising seamlessly into the customer experience and redefining the value exchange between brand and retailer.<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>In 5 years at\u00a0<strong>Triad Retail Media<\/strong>, as\u00a0<strong>Vice President of Platform Strategy<\/strong>, he played a key role in\u00a0<strong>Walmart<\/strong>\u00a0and\u00a0<strong>eBay\u2019s then nascent retail media networks<\/strong>.\u00a0<strong>Triad\u2019s success led to its acquisition by WPP for $300 million in 2016<\/strong>, underscoring the immense value of the monetization strategies Romano helped architect.<\/p>\n<p><em>\u201cAlumni of\u00a0<strong>Triad Retail Media<\/strong>\u00a0dominate Retail Media today\u2014they\u2019re everywhere, in all the right places,\u201d<\/em>\u00a0said\u00a0<strong>James Taylor<\/strong>, CEO of Particular Audience.\u00a0<em>\u201cMatt\u2019s leadership spanned\u00a0<strong>Programmatic<\/strong>,\u00a0<strong>Audience Extension<\/strong>,\u00a0<strong>Agency Sales<\/strong>, and\u00a0<strong>Self-Serve Sponsored Advertising<\/strong>. His experience is unmatched in its depth and breadth. His decision to join Particular Audience is a testament to the precision, sophistication, and automation that our platform delivers\u2014qualities sorely missing from much of today\u2019s retail media infrastructure. With Matt, we see a massive execution opportunity as the market continues to mature and demand\u00a0<strong>better, measurable results at scale.\u201d<\/strong><\/em><\/p>\n<p><strong>Romano also helped drive Rakuten\u2019s monetization strategy<\/strong>, connecting brands with\u00a0<strong>Rakuten\u2019s extensive digital ecosystem<\/strong>. Most recently, at\u00a0<strong>Western Union Media<\/strong>, he launched a\u00a0<strong>global media network<\/strong>, leveraging Western Union\u2019s vast international reach to create an innovative advertising channel for global brands.<\/p>\n<p><strong>Why Particular Audience? Why Now?<\/strong><\/p>\n<p>Romano\u2019s decision to join\u00a0<strong>Particular Audience<\/strong>\u00a0underscores the company\u2019s\u00a0<strong>unique position in a rapidly maturing market<\/strong>. While antiquated retail media solutions still rely on outdated keyword-based targeting or face friction with native search integrations, Particular Audience delivers a fully integrated, AI-powered platform designed to unify every aspect of retail media performance under one system.<\/p>\n<p><em>\u201cParticular Audience offers the\u00a0<strong>most advanced AI-powered retail media platform on the market today<\/strong>,\u201d<\/em>\u00a0said\u00a0<strong>James Taylor<\/strong>, CEO of Particular Audience.\u00a0<em>\u201cIt\u2019s not just search, not just recommendations, and not just auction mechanics\u2014it\u2019s an\u00a0<strong>end-to-end system<\/strong>\u00a0that understands shopper intent,\u00a0<strong>automates placements<\/strong>, and drives\u00a0<strong>measurable results at scale<\/strong>. Whether retailers want a\u00a0<strong>fully integrated solution<\/strong>\u00a0or specific\u00a0<strong>modular components<\/strong>, Particular Audience delivers transformative value from day one.\u201d<\/em><\/p>\n<p>As the\u00a0<strong>$160 billion global retail media industry<\/strong>\u00a0continues to grow, many networks remain constrained by\u00a0<strong>manual processes<\/strong>\u00a0and\u00a0<strong>outdated ad-serving technologies<\/strong>.\u00a0<strong>Particular Audience is the missing piece of the puzzle<\/strong>.<\/p>\n<p><em>\u201cEvery retailer and vendor is fighting to close the\u00a0<strong>technical gap with Amazon and Walmart<\/strong>\u2014to build smarter, more dynamic experiences for shoppers. But the reality is, most aren\u2019t equipped to deliver,\u201d<\/em>\u00a0said\u00a0<strong>Matt Romano<\/strong>.\u00a0<em>\u201cParticular Audience offers a\u00a0<strong>best-in-class AI engine out of the box<\/strong>, ready to slot into\u00a0<strong>any retail media tech stack<\/strong>. We want to enable every player in the space to\u00a0<strong>deliver better results, faster<\/strong>.\u201d<\/em><\/p>\n<p><strong>Retail Media\u2019s Essential Technology Layer<\/strong><\/p>\n<p>With\u00a0<strong>global operations spanning the U.S., Europe, Canada, and Australia<\/strong>, Particular Audience partners with the world\u2019s most ambitious retailers including\u00a0<strong>Target<\/strong>,\u00a0<strong>Petbarn<\/strong>, and\u00a0<strong>Hamleys<\/strong>. Enterprise retail media networks leveraging Particular Audience consistently achieve up to\u00a0<strong>3x higher engagement<\/strong>,\u00a0<strong>2x increased onsite inventory<\/strong>, and\u00a0<strong>4-10x growth in ad revenue.<\/strong><\/p>\n<p>As the\u00a0<strong>retail media industry matures<\/strong>, every vendor and network is working to\u00a0<strong>define their lane<\/strong>\u2014but the reality is,\u00a0<strong>every player in the space can benefit from elements of Particular Audience\u2019s advanced technology.<\/strong>\u00a0Whether it\u2019s\u00a0<strong>intelligent automation<\/strong>,\u00a0<strong>dynamic campaign optimization<\/strong>, or\u00a0<strong>advanced reporting capabilities<\/strong>, Particular Audience\u2019s\u00a0<strong>modular<\/strong>,\u00a0<strong>enterprise-grade technology<\/strong>\u00a0is ready to slot seamlessly into any retail media stack\u2014empowering networks to deliver measurable outcomes without disrupting their existing infrastructure.<\/p>\n<p><em>\u201cMatt isn\u2019t just joining us\u2014he\u2019s helping set the course for the entire industry,\u201d<\/em>\u00a0said\u00a0<strong>James Taylor<\/strong>, CEO of Particular Audience.\u00a0<em>\u201cRetail media is evolving fast, and the networks that win won\u2019t just have basic ad-serving tools\u2014they\u2019ll have deeply integrated AI systems driving measurable outcomes, personalization at scale, and campaign automation. That\u2019s what we\u2019ve built, and it\u2019s why Matt is here\u2014to help bring it to every corner of the industry.\u201d<\/em><\/p>\n<p>As Romano steps into his role, Particular Audience is doubling down on its mission to\u00a0<strong>make advanced retail media accessible to all\u2014one intelligent recommendation at a time.<\/strong><\/p>\n<p>For more information, visit\u00a0<a target=\"_blank\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fparticularaudience.com%2F&amp;esheet=54173320&amp;newsitemid=20250108391585&amp;lan=en-US&amp;anchor=https%3A%2F%2Fparticularaudience.com&amp;index=1&amp;md5=4328cf6136424c2d2e74c9aa4022249e\" rel=\"noreferrer noopener\"><strong>https:\/\/particularaudience.com<\/strong><\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK \u2014 Particular Audience, the global leader in AI-powered retail media technology, today announced the appointment of\u00a0Matt Romano, a founding architect of retail media with transformative experience at\u00a0The Home Depot,\u00a0Triad Retail Media,\u00a0Rakuten, and most recently,\u00a0Western Union Media, as\u00a0VP Partnerships. Romano\u2019s arrival marks a pivotal moment in\u00a0Particular Audience\u2019s mission to deliver retail media\u2019s full promise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[31589,12577,5293,3162,35321,16710,7971,10999,35320,2782,16222,8134,11047],"dealstore":[],"offerexpiration":[],"class_list":["post-65469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-accelerate","tag-audience","tag-build","tag-european","tag-growthand","tag-joins","tag-meant","tag-media","tag-particular-audience","tag-retail","tag-retail-media","tag-u-s","tag-veteran"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.S. Retail Media Veteran Joins Particular Audience to Accelerate U.S. and European Growth\u2014and Build Retail Media the Way It Was Meant to Be - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=65469\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Retail Media Veteran Joins Particular Audience to Accelerate U.S. and European Growth\u2014and Build Retail Media the Way It Was Meant to Be - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"NEW YORK \u2014 Particular Audience, the global leader in AI-powered retail media technology, today announced the appointment of\u00a0Matt Romano, a founding architect of retail media with transformative experience at\u00a0The Home Depot,\u00a0Triad Retail Media,\u00a0Rakuten, and most recently,\u00a0Western Union Media, as\u00a0VP Partnerships. 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