{"id":65349,"date":"2025-02-03T03:00:28","date_gmt":"2025-02-03T03:00:28","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/top-ranking-factors-google-local-service-ads\/"},"modified":"2025-02-03T03:00:28","modified_gmt":"2025-02-03T03:00:28","slug":"top-ranking-factors-google-local-service-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=65349","title":{"rendered":"Top Ranking Factors: Google Local Service Ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2 itemprop=\"name\" class=\"entry-title qodef-post-title\">\n            Ranking Factors: Google Local Service Ads    <\/h2>\n<p><span data-preserver-spaces=\"true\">The #1 question we get about digital marketing for home services &amp; professional services\u2026 \u201cHow can I scale my LSA?\u201d. LSA = Google\u2019s Local Service Ads (Google Guarantee). Why? LSA has a 10-20x channel ROAS for almost every client we have.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4243 alignright\" src=\"https:\/\/datacube.ai\/wp-content\/uploads\/2020\/10\/LSA-300x282.png\" alt=\"Google Local Service Ads\" width=\"373\" height=\"351\"\/><\/p>\n<h3><span data-preserver-spaces=\"true\">LSA of course uses a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7527305?hl=en\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">mix of factors<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0when determining your rank:<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Your review score and the number of reviews<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your proximity to a users\u2019 location<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Responsiveness to customer inquiries and requests (basically answering the phone)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your hours<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your budget<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Whether or not they\u2019ve received serious or repeated complaints about your business (because, ya know, that\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/support.google.com\/localservices\/answer\/7125526?visit_id=637379363733805780-660942946&amp;rd=1\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">guarantee<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0will be costly to them if you mess up)<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In typical Google fashion, they\u2019ve updated their ranking factors several times over the years, and give you exactly 0 detail as to the weighting in factors. They did, however, open up their API to LSA within the last year, which allowed us a bit more insight.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We were one of the first agencies to pilot Google Local Service Ads, back in 2017 when it launched in Los Angeles as formerly Google Home Services. Needless to say, we have a plethora of aggregate data for accounts of all sizes and decided to run a correlation test to understand what Google does use to determine top 3 rankings.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Assuming clients are controlling the obviously controllable, and all budgets\/hours\/locations are already maxed out, we focused on the remaining visible ranking factors (since we have no visibility on \u201cserious complaints\u201d stats):<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Review Quantity<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Responsiveness<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Star Rating<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">So we extracted that data from the API for the last 4 years and focused on this year in particular as we saw shifts in correlating factors meaning Google has changed the weighting over the years. For instance, verified reviews used to hold more weight than GMB or unverified reviews, that is no longer the case per their product team.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">The Highest Correlated Factors<\/span><\/h2>\n<p><a href=\"https:\/\/adleverage.com\/wp-content\/uploads\/2021\/07\/page04r1-01-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3447 size-large\" src=\"https:\/\/adleverage.com\/wp-content\/uploads\/2021\/07\/page04r1-01-1024x592.jpg\" alt=\"LSA Correlation Test\" width=\"1024\" height=\"592\" srcset=\"https:\/\/adleverage.com\/wp-content\/uploads\/2021\/07\/page04r1-01-1024x592.jpg 1024w, https:\/\/adleverage.com\/wp-content\/uploads\/2021\/07\/page04r1-01-300x173.jpg 300w, https:\/\/adleverage.com\/wp-content\/uploads\/2021\/07\/page04r1-01-768x444.jpg 768w, https:\/\/adleverage.com\/wp-content\/uploads\/2021\/07\/page04r1-01-1536x888.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">We can see from the graphic, which is a pretty heatmap version of our correlation test results\u2026 Turns out, the aforementioned order is the order of importance, review count being the highest correlation coefficient value, aka <\/span><strong><span data-preserver-spaces=\"true\">the most correlated factor to high lead count, aka high ranking<\/span><\/strong><span data-preserver-spaces=\"true\">. <\/span>Way over my head, but from what our data analyst tells me, 0.75 to 0.8 correlation coefficient value as significant value\u2026 Closer being more correlated, further being less.<\/p>\n<p>The actual results order:<\/p>\n<div id=\"1624295655.051800\" class=\"c-virtual_list__item\" tabindex=\"-1\" role=\"listitem\" aria-expanded=\"false\" data-qa=\"virtual-list-item\">\n<div class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message p-message_pane_message__message--showing_context_bar\" role=\"document\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\">\n<div class=\"c-message_kit__hover\" role=\"document\" data-qa-hover=\"true\">\n<div class=\"c-message_kit__actions c-message_kit__actions--above\">\n<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<ol>\n<li>Review Quantity correlation value x Leads = 0.29<\/li>\n<li>Responsiveness correlation value x Leads = 0.25<\/li>\n<li class=\"p-rich_text_section\">Star Rating correlation value x Leads = 0.092<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span data-preserver-spaces=\"true\">Makes sense right? You probably most often see the big guys with the most reviews showing in the LSA 3 pack. If the difference between you and the next guy is 1,000 reviews, that may sound overwhelming but I\u2019d challenge you to reframe that perception\u2026 1,000 reviews could be 3 per day if you have 10 techs, you\u2019d hit it in <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If reframing the time it takes to attain the review count isn\u2019t attainable enough\u2026 Imagine it in the context of potential revenue once you\u2019ve reached the ever elusive 3 pack. When the $100\/mo you\u2019re spending now on LSA with a 10x ROAS (~$1,000 revenue), in a few weeks goes to $1,000\/mo(~$10,000 revenue), and in a few months goes to $10,000\/mo(~$100,000 revenue), all because you invested time in training + incentivizing your team to prioritize reviews.\u00a0<\/span><\/p>\n<p>If you have any questions on Google Local Service Ads or just want to talk shop, comment below or email me at brianna@adleverage.com \u2709\ufe0f<\/p>\n<\/p><\/div>\n<p><script type=\"text\/javascript\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ranking Factors: Google Local Service Ads The #1 question we get about digital marketing for home services &amp; professional services\u2026 \u201cHow can I scale my LSA?\u201d. LSA = Google\u2019s Local Service Ads (Google Guarantee). Why? LSA has a 10-20x channel ROAS for almost every client we have.\u00a0 LSA of course uses a\u00a0mix of factors\u00a0when determining [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,11081,1531,13747,16394,4934,213],"dealstore":[],"offerexpiration":[],"class_list":["post-65349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-factors","tag-google","tag-local","tag-ranking","tag-service","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Ranking Factors: Google Local Service Ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=65349\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Ranking Factors: Google Local Service Ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Ranking Factors: Google Local Service Ads The #1 question we get about digital marketing for home services &amp; professional services\u2026 \u201cHow can I scale my LSA?\u201d. 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