{"id":64796,"date":"2025-02-02T19:18:21","date_gmt":"2025-02-02T19:18:21","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/2-years-into-the-gdpr-why-privacy-driven-analytics-is-key-to-maximising-your-business-value\/"},"modified":"2025-02-02T19:18:21","modified_gmt":"2025-02-02T19:18:21","slug":"2-years-into-the-gdpr-why-privacy-driven-analytics-is-key-to-maximising-your-business-value","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=64796","title":{"rendered":"2 years into the GDPR \u2013 why privacy-driven analytics is key to maximising your business value"},"content":{"rendered":"


\n<\/p>\n

\n

Since\u00a0the General Data Protection Regulation (GDPR<\/a>) was introduced\u00a0across the EU on\u00a025th<\/sup>\u00a0May 2018, it\u00a0has become\u00a0the\u00a0global\u00a0benchmark<\/a>\u00a0for online\u00a0data\u00a0protection.\u00a0However, in today\u2019s rapidly shifting privacy landscape, simply complying with the regulations isn\u2019t enough.\u00a0As the online ecosystem moves\u00a0towards\u00a0a\u00a0trust economy<\/a>,\u00a0it\u2019s\u00a0more important than ever\u00a0for companies to\u00a0adopt\u00a0a privacy-centric approach\u00a0to their digital analytics.\u00a0By\u00a0moving above and beyond compliance,\u00a0organisations\u00a0can leverage\u00a0ethical<\/a>,\u00a0privacy-driven\u00a0and\u00a0minimised\u00a0data collection\u00a0to\u00a0foster consumer trust in their brand and\u00a0significantly\u00a0boost their value.\u00a0<\/p>\n

Is the GDPR working?<\/strong>\u00a0<\/h2>\n

As the regulation hits the two-year mark,\u00a0the GDPR\u00a0is still facing significant\u00a0challenges<\/a>.\u00a0There is a lack of\u00a0overall\u00a0enforcement<\/a>\u00a0and the\u00a0ongoing\u00a0misuse<\/a>\u00a0of personal information\u00a0across\u00a0the digital world. There\u00a0have\u00a0been\u00a0no\u00a0substantial\u00a0fines\u00a0against the tech giants\u00a0since the\u00a0CNIL \u20ac50 million hit<\/a>\u00a0on Google\u00a0\u2013\u00a0and with the current\u00a0\u2018patchwork\u2019\u00a0of national procedures\u00a0and challenges of\u00a0cross-country collaboration,\u00a0the EU DPAs have been\u00a0labelled as\u00a0slow to act.\u00a0Nevertheless,\u00a0increased enforcement measures\u00a0are\u00a0expected in the coming year<\/a>\u00a0\u2013 something also\u00a0called for\u00a0by\u00a0Margrethe\u00a0Vestager<\/a>.\u00a0<\/p>\n

The European Court of Justice is expected in 2020 to increasingly influence what is permissible or not under the regulation, in terms of data uses, international data transfers as well as definitions of roles played within the (digital) data ecosystem, i.e. controllers, processors and\u00a0joint controllers.\u00a0The European Court of Human Rights is also expected to take significant action \u2013 as highlighted by the \u2018SyRI<\/a>\u2019 judgement in the Dutch court.\u00a0In addition, with the potential arrival of the\u00a0ePrivacy\u00a0Regulation (ePR), and European Supervisory Authorities\u202flooking to fill the\u00a0interim gaps in the law, several authorities are taking\u00a0affirmative action\u00a0in enforcing digital privacy measures.\u00a0<\/p>\n

The\u00a0<\/strong>drive for data\u00a0<\/strong>privacy\u00a0<\/strong>\u2013 2020 and beyond<\/strong>\u00a0<\/h2>\n

Despite\u00a0challenges to the GDPR,\u00a0it\u2019s clear that\u00a0the\u00a0data privacy movement is here to stay.\u00a0As well as the wave of privacy regulations\u00a0being\u00a0introduced\u00a0around the world<\/a>,\u00a0up to\u00a075% of firms now identify data privacy as a\u00a0long-term\u00a0strategic priority<\/a>.\u00a0According to\u00a0Gartner<\/a>,\u00a0by 2023, 65% of the world\u2019s population will have its personal information covered under modern privacy regulations, up from 10% today.\u00a0It\u2019s therefore essential for companies to stay ahead of the game by\u00a0working with a\u00a0reliable and\u00a0entirely privacy centric<\/a>\u00a0partner.\u00a0<\/p>\n

By\u00a0embedding data protection and privacy processing principles into their\u00a0organisational culture,\u00a0businesses\u00a0can leverage GDPR compliance as a key value driver\u00a0and\u00a0ensure that they\u00a0out perform<\/a>\u00a0their\u00a0competitors\u00a0in a range of areas.\u00a0<\/p>\n

Moving beyond compliance<\/strong>\u00a0\u2013\u00a0<\/strong>adding value with an ethical approach<\/strong>\u00a0<\/h2>\n

Aside from\u00a0mitigating the risks of\u00a0a fine\u00a0and\u00a0collateral damage<\/a>\u00a0for a\u00a0GDPR\u00a0breach, companies can add significant value to their brand by\u00a0building customer relationships based on transparency and trust.\u00a0When the World Economic Forum identified a set of\u00a0levers<\/a>\u00a0that businesses can use to improve positive engagement, increasing trust in the use of personal data came out in the top three.\u00a0According to research,\u00a095% of\u00a0customers<\/a>\u00a0say their trust in a company makes them more likely to be\u00a0loyal \u2013 which includes recommending the company, buying more products and services more frequently, and\u00a0sharing their experiences.\u00a081%<\/a>\u00a0of organisations also say that\u00a0GDPR\u00a0compliance\u00a0has had a positive impact on their\u00a0reputation\/brand image, which translates into\u00a0improved consumer\u00a0confidence\u00a0and satisfaction,\u00a0and\u00a0a positive impact on targeted leads for marketing.\u00a0<\/p>\n

By adopting a\u00a0Privacy-driven\u00a0ethical approach\u00a0and digital sobriety, companies\u00a0can leverage GDPR-compliant, quality data as an opportunity to create a virtuous cycle.\u00a0When\u00a0organisations\u00a0minimise their data gathering, shorter storage time provides fresher, more accurate, privacy-friendly and\u00a0energy-efficient data<\/a>. This in turn creates a win-win where businesses can optimise their CX, boost their value and significantly reduce their impact on the planet.\u00a0<\/p>\n

Why AT Internet is a partner you can trust<\/strong>\u00a0<\/h2>\n

AT Internet has been a leading independent, digital analytics provider\u00a0since 1996.\u00a0We have long held the protection of user data and the respect for user privacy as a core value and guiding principle, and\u00a0Data Privacy has always been\u00a0central to\u00a0our approach<\/a>.\u00a0Not only is\u00a0our\u00a0Analytics Suite<\/em>\u00a0fully\u00a0compliant with the GDPR<\/a>,\u00a0but\u00a0we are dedicated to setting the best example for our customers and industry peers, with the highest standards of data protection and privacy.\u00a0<\/p>\n

We are fully committed to respecting\u00a0user privacy<\/a>\u00a0and promoting the fundamental values of data protection \u2013 providing complete transparency on how we collect, process and use data, both on our websites and those of our customers using our digital analytics solution.\u00a0It\u2019s part of our DNA.\u00a0<\/p>\n

Keen to learn how you can gain a competitive advantage through a privacy-first approach?
Download our\u00a0latest guide\u00a0here<\/a>\u00a0and get\u00a0in touch\u00a0for a\u00a0free trial<\/a>.\u00a0 <\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Since\u00a0the General Data Protection Regulation (GDPR) was introduced\u00a0across the EU on\u00a025th\u00a0May 2018, it\u00a0has become\u00a0the\u00a0global\u00a0benchmark\u00a0for online\u00a0data\u00a0protection.\u00a0However, in today\u2019s rapidly shifting privacy landscape, simply complying with the regulations isn\u2019t enough.\u00a0As the online ecosystem moves\u00a0towards\u00a0a\u00a0trust economy,\u00a0it\u2019s\u00a0more important than ever\u00a0for companies to\u00a0adopt\u00a0a privacy-centric approach\u00a0to their digital analytics.\u00a0By\u00a0moving above and beyond compliance,\u00a0organisations\u00a0can leverage\u00a0ethical,\u00a0privacy-driven\u00a0and\u00a0minimised\u00a0data collection\u00a0to\u00a0foster consumer trust in their brand and\u00a0significantly\u00a0boost […]<\/p>\n","protected":false},"author":1,"featured_media":64797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[12765,907,23851,1088,35095,35094,1003],"dealstore":[],"offerexpiration":[],"class_list":["post-64796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-analytics","tag-business","tag-gdpr","tag-key","tag-maximising","tag-privacydriven","tag-years"],"yoast_head":"\n2 years into the GDPR \u2013 why privacy-driven analytics is key to maximising your business value - 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