{"id":64559,"date":"2025-02-02T15:55:27","date_gmt":"2025-02-02T15:55:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-manipulate-response-headers-in-server-side-google-tag-manager\/"},"modified":"2025-02-02T15:55:27","modified_gmt":"2025-02-02T15:55:27","slug":"gtmtips-manipulate-response-headers-in-server-side-google-tag-manager","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=64559","title":{"rendered":"#GTMTips: Manipulate Response Headers In Server-side Google Tag Manager"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Although <em>most<\/em> of <a href=\"https:\/\/www.simoahava.com\/analytics\/server-side-tagging-google-tag-manager\/\">Server-side Tagging in Google Tag Manager<\/a> revolves, quite rightfully, around <a href=\"https:\/\/developers.google.com\/tag-platform\/tag-manager\/server-side\/intro#how_clients_work\"><strong>Clients<\/strong><\/a>, there\u2019s still plenty of value to be derived from <strong>tags<\/strong>, too.<\/p>\n<p>Naturally, the most common use case for server-side tags is to map the incoming requests to the Server container (filtered through Clients) and dispatch them to their respective endpoints.<\/p>\n<p>But in addition to dispatching HTTP requests, tags can do <em>so much<\/em> more.<\/p>\n<p>In this article, I\u2019ll share with you a neat way how to utilize tags to manipulate the <strong>HTTP responses<\/strong> the Server container sends back to the request source.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<div style=\"aspect-ratio: 960 \/ 540;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2021\/12\/manipulate-response-headers.jpg\" title=\"Manipulate response headers in server containers\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"540\" width=\"960\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2021\/12\/manipulate-response-headers.jpg#ZgotmplZ\" alt=\"Manipulate response headers in server containers\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>I\u2019ve designed <strong>two<\/strong> <a href=\"https:\/\/www.simoahava.com\/analytics\/custom-templates-guide-for-google-tag-manager\/\">tag templates<\/a> to help you work those headers.<\/p>\n<h3 id=\"1-cookie-monster\">1. Cookie Monster<\/h3>\n<div style=\"aspect-ratio: 1790 \/ 604;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2021\/12\/cookie-monster.jpg\" title=\"The Cookie Monster tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"604\" width=\"1790\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2021\/12\/cookie-monster.jpg#ZgotmplZ\" alt=\"The Cookie Monster tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>The Cookie Monster tag lets you set <strong>browser cookies<\/strong> in the HTTP response.<\/p>\n<p>For each cookie, you can specify the following attributes:<\/p>\n<ul>\n<li>Name<\/li>\n<li>Value<\/li>\n<li>Expiration (in seconds)<\/li>\n<li>Domain (use <code>auto<\/code> to set the cookie on the highest privately-owned domain name available)<\/li>\n<li>HttpOnly<\/li>\n<\/ul>\n<p>You can also choose whether the cookie should be set even if the value is an empty string and whether the cookie value should be URL-encoded.<\/p>\n<p>You can set the tag to trigger on an All Events trigger (see below), or you can choose to trigger it with a more conservative rule, such as only when a specific Client has claimed the request.<\/p>\n<div style=\"aspect-ratio: 1046 \/ 682;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2021\/12\/all-events.jpg\" title=\"All events\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"682\" width=\"1046\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2021\/12\/all-events.jpg#ZgotmplZ\" alt=\"All events\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>Setting cookies in HTTP responses is one of the best ways to \u201ccombat\u201d the effects of WebKit\u2019s <a href=\"https:\/\/www.cookiestatus.com\/safari\/#first-party-cookies\">Intelligent Tracking Prevention<\/a>, which sets an expiration limit of max. <strong>7 days<\/strong> to <em>JavaScript-set<\/em> cookies. ITP does not apply to cookies set in HTTP responses.<\/p>\n<div style=\"aspect-ratio: 1786 \/ 1252;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2021\/12\/response-headers.jpg\" title=\"Response Headers\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"1252\" width=\"1786\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2021\/12\/response-headers.jpg#ZgotmplZ\" alt=\"Response Headers\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>The Response Headers tag lets you modify <em>any<\/em> headers you want to in the HTTP response.<\/p>\n<p>For example, you can use it to set CORS (cross-origin resource sharing) headers to allow the response to be intercepted only by specific URL <strong>origins<\/strong>.<\/p>\n<p>You can use it to set <strong>cache<\/strong> headers or really any custom headers you want the response to include.<\/p>\n<p>Just note that for the tag to fire the Client must run a virtual container instance. Clients that don\u2019t run a container with an event object can\u2019t trigger tags.<\/p>\n<p>Similarly, if multiple tags (and\/or the Client itself) manipulate the same response headers, there can be some race conditions involved that override what you set in the Response Headers tag.<\/p>\n<p>Hopefully we\u2019ll have more tools in the future to handle the sequence of how tags and Clients manipulate the response headers.<\/p>\n<h2 id=\"summary\">Summary<\/h2>\n<p>Hopefully these two templates will prove to be useful to you. There\u2019s a laundry list of things on my Server-side Tagging wishlist, and having more control over the request-response flow is very high up there.<\/p>\n<p>Regardless, 2021 has been a <em>stellar<\/em> year for Server-side Tagging. I can\u2019t wait to see what 2022 has in store for us!<\/p>\n<p>Thank you for yet another year of following this blog. As always, I am enormously grateful for the support and especially for the insightful discussions initiated in the comments sections of these articles.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Although most of Server-side Tagging in Google Tag Manager revolves, quite rightfully, around Clients, there\u2019s still plenty of value to be derived from tags, too. Naturally, the most common use case for server-side tags is to map the incoming requests to the Server container (filtered through Clients) and dispatch them to their respective endpoints. But [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[1531,14492,35040,14495,35039,14964,18475,1791],"dealstore":[],"offerexpiration":[],"class_list":["post-64559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-google","tag-gtmtips","tag-headers","tag-manager","tag-manipulate","tag-response","tag-serverside","tag-tag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#GTMTips: Manipulate Response Headers In Server-side Google Tag Manager - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=64559\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Manipulate Response Headers In Server-side Google Tag Manager - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Although most of Server-side Tagging in Google Tag Manager revolves, quite rightfully, around Clients, there\u2019s still plenty of value to be derived from tags, too. 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