{"id":64344,"date":"2025-02-02T13:01:25","date_gmt":"2025-02-02T13:01:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-grow-your-social-media-following-from-zero\/"},"modified":"2025-02-02T13:01:25","modified_gmt":"2025-02-02T13:01:25","slug":"how-to-grow-your-social-media-following-from-zero","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=64344","title":{"rendered":"How to Grow Your Social Media Following From Zero"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p>You may have noticed that some people spend years writing and publishing content and only build a handful of followers whereas others quickly grow a six figure audience after just a few months or years.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXedDDrs7pYON1BvxriqH_ktXqZgSKt6I_8_G8fz6LZRA7YsO1RJ9X3TOMZHnCxpPa3GZzekk3oo6YBRcAQPOi1UCosFZAWjW-7entO_T3IgkwZphg99xagfUYkPgaDu1zatn2oXsQ9RNyu6fjyLpoqFIYxj?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:561px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/adcock_brett\/status\/1849828465396285892\">Source<\/a><\/p>\n<p>Simply publishing content isn\u2019t enough to grow a large social media following quickly.\u00a0<\/p>\n<p>While you do have to publish content to achieve any social media growth, there are a handful of subtle mistakes many people make that stunt follower growth.\u00a0<\/p>\n<p>We\u2019ll address all of these mistakes and provide a simple plan for growing your social media following.<\/p>\n<div class=\"wp-block-columns dcpCTAv2w has-black-color has-white-background-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<p><style><![CDATA[\n.dcpCTAv2w h4{\n    color: #000;\n    font-family: Museo Sans, sans-serif;\n    font-size: 49px;\n    font-style: normal;\n    font-weight: 600;\n    line-height: 110%; \/* 53.9px *\/\n    margin:0px;\n}\n\n.dcpCTAv2w .smallP{\n    color: #000;\n    font-family: Museo Sans, sans-serif;\n    font-size: 15px;\n    font-style: normal;\n    font-weight: 400;\n    line-height: 150%; \/* 22.5px *\/\n    margin:20px 0 30px 0;\n}\n\n\n.dcpCTAv2w .wp-block-button__link{\nborder-radius: 100px;\n    background: radial-gradient(436.92% 177.83% at -2.92% -29.17%, #FFDA55 0%, #EA1D73 31.19%, #6B00DD 71.79%, #6B00DD 100%), #F36437;\n    color: #F3F6F8;\n    font-family: Museo Sans, sans-serif;\n    font-size: 15px;\n    font-style: normal;\n    font-weight: 600;\n    line-height: 100%;\n    padding: 17px 34px;\n    display: block;\n    width: 100%;\n    margin:0;\n}\n.dcpCTAv2w .wp-block-button__link:hover  {  background: white;\ncolor:black;\n    border: 2px solid black;\n    padding: 15px 32px;\n}\n\n.dcpCTAv2w{\n    gap: 0px;\n    padding: 15% 8% 10% 15%;\n    border-top-left-radius: 50px;\n    border-bottom-right-radius: 50px;\n    background: url(https:\/\/copyblogger.com\/wp-content\/uploads\/2023\/10\/icon-DPC-logo-purple.png);\n    background-position: 6% 20%;\n    background-repeat: no-repeat;\n    border:1px solid #ccc;\n}\n@media screen and (max-width:781px){\n.dcpCTAv2w{\n    background-position: 20px 20px;\n    background-size:15vw;\n    padding:10%;\n    }\n  .dcpCTAv2w h4{\n    text-align:center;\n    }\n  .dcpCTAv2w .wp-block-button__link{\n    margin:0px;\n  }\n    }\n @media screen and (max-width:550px){\n .dcpCTAv2w{\n  padding:15% 10%;\n }\n  .dcpCTAv2w h4{\n    font-size:40px;\n}   \n}   \n]]><\/style>\n<h4 class=\"wp-block-heading\" id=\"h-want-us-toscale-your-traffic-1\">Want us to<br \/>scale your traffic?<\/h4>\n<\/p>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"smallP\">For the first time, The Copyblogger methodology is now available to a select few clients. We know it works. We\u2019ve been doing it since 2006.<\/p>\n<\/div>\n<\/div>\n<p>Posting content isn\u2019t enough to build a large (and quality) social media following. Here are five of the most common social media growth mistakes that hinder audience growth.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-mistake-1-publishing-content-sporadically\">Mistake #1: Publishing Content Sporadically<\/h3>\n<p>Social media platforms are designed to show users the latest content from their friends. This means the content you published last week won\u2019t help you earn additional followers, as algorithms won\u2019t show that content to new people.<\/p>\n<p>Instead, you have to publish new content to earn new followers.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeU9sQzT1FVwPPD20BkctcAQUPyLGVWXECQsYCp1KVpre5CA9RWnqztA2tTP7IPyV_pQr4hvv2DzLY0-EFTh7QCxG6qa1jZ1j9_30W4reKaPgAHiO1Lh4GIf081_0nlD_BhgJqyK41WBeVSnt-rX5XjUneg?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:732px;height:auto\"\/><\/figure>\n<\/div>\n<p>Additionally, it\u2019s difficult to build a deeper relationship with your followers if you don\u2019t publish content consistently, which can lead to less engagement (e.g., comments\/likes\/shares) and even cause them to unfollow you.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-mistake-2-content-topic-inconsistency\">Mistake #2: Content Topic Inconsistency<\/h3>\n<p>There\u2019s one major difference between ordinary people (e.g., non celebrities, models, movie stars) with large followings and regular social media users; regular social media users post about any updates in their life, while most influencers post about a specific topic.\u00a0<\/p>\n<p>Think about it \u2013 you probably won\u2019t follow a person you don\u2019t know who posts about random life updates, like buying a car, learning to swim, and starting a business.<\/p>\n<p>However, if 80% of that person\u2019s posts are relevant to your interests, you\u2019ll probably start following them. After following their journey, you\u2019ll likely soon want some of their personal content.\u00a0<\/p>\n<p>For example, you probably wouldn\u2019t follow this person if you didn\u2019t personally know them:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXecAZw-RanwWSs5zPVSW77-tGP_DpQYvi-tWxH1d0OKzQtfmx3oFSvJJOjc-8L8BWQcxhQOTOSD6SkVF7CO_NXU5NOHUltY6TlLJkcvF--Rj1rc8alcJicI1PCg3mgygX0TI7vkoYgQJacJ4XI51W6J7Rtb?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:677px;height:auto\"\/><\/figure>\n<\/div>\n<p>However, if you\u2019re interested in social media growth tactics, you probably would follow them. And after following them for some time, you\u2019d probably also be interested in content related to their personal life.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdhgqYlb8gH9I5f_1pWsb6kvF0QW-RPm-6uJ8e-SCeJQrgOjg6hnD_9qKNNzkiqORhc7EHzH2EioGG5zLBjGWordQO0nAtoxpf9nYeSV17Qhd16XogiNH-kP_GSF5gJ1cPseIrtrgcPTuqcntIDc7yD2mnq?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:692px;height:auto\"\/><\/figure>\n<\/div>\n<p>You can (and should) still post content about your personal interests and life, as that can help deepen your relationship with your followers. However, keep the ratio of niche-related to personal-interest content about 4:1 so that you continue to attract new followers who aren\u2019t yet familiar with your content.<\/p>\n<p>Additionally, you can weave your personal experiences into your educational content to make your content more engaging and deepen the relationship with your followers. For example, a post on how social media impacted your life is a great way to weave personal experiences in with social media tips.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-mistake-3-failing-to-engage-with-followers\">Mistake #3: Failing to Engage With Followers<\/h3>\n<p>Social media platforms are unique from blogs because they\u2019re designed to facilitate two-way communication.\u00a0<\/p>\n<p>Instead of just posting content, it\u2019s important to respond to followers so that they feel heard and are therefore inspired to engage with your future content.\u00a0<\/p>\n<p>If you don\u2019t respond to their comments and questions, they\u2019ll feel ignored and unimportant, which will ultimately cause them to quit following you.<\/p>\n<p>For example, this person asked the poster a question and never received a response, which can hurt follower relationships:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdJv6uSZSFEfCIIqGsHwD69t2iOrqGi0_LMClmon9bBolfvWfqanAeGJvHHGEJyvJhPHDin11MGCksrbYZSB6naVoXicnyTxUX6kFcoAcZOSBp-3D-StbTiDYYc8l7xZ2MRBRFx9gY1PauBaRCv0-X5i0mr?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:602px;height:auto\"\/><\/figure>\n<\/div>\n<p>Engaging with your followers also allows you to build genuine relationships outside of social media platforms, which can lead to other opportunities, experiences, and events.\u00a0<\/p>\n<p>Here\u2019s a great example of how you can build real relationships online:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXczo2OnW4InPalhc_LbwtZaP7B0tvUBuVx6nQ_1Ji5eGaThPUixZbwkMCfmO5oH3OetEP2hjfOOgdKtI5JjSXnd_eJUgwwP6F9LLDqRSDi8jgh-9ReMWSlz3_bTjRuHDp2OczFQU2EO1f2Cixj4P0RRJgcP?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:593px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/awilkinson\/status\/1851046433350103141\">Source<\/a><\/p>\n<p>You can also talk to your followers directly to understand their problems, which can help you generate content topics and even product and service ideas.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-mistake-4-focusing-on-copywriting-versus-building-and-then-sharing-experiences\">Mistake #4: Focusing On Copywriting Versus Building (And Then Sharing) Experiences<\/h3>\n<p>A key reason someone like Brett Adcock built so many followers in such a short time is that he has real, interesting life experiences to share.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXedDDrs7pYON1BvxriqH_ktXqZgSKt6I_8_G8fz6LZRA7YsO1RJ9X3TOMZHnCxpPa3GZzekk3oo6YBRcAQPOi1UCosFZAWjW-7entO_T3IgkwZphg99xagfUYkPgaDu1zatn2oXsQ9RNyu6fjyLpoqFIYxj?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:612px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/adcock_brett\/status\/1849828465396285892\">Source<\/a><\/p>\n<p>Few other people can share what it\u2019s like to take a company public and build a cutting-edge robotics company.\u00a0<\/p>\n<p>This content makes his thoughts, ideas, and experiences much more credible and interesting because they come from a perspective very few people have. For example, this post is interesting because of the context \u2013 very few people have hired as much as someone like Brett, so it immediately makes his insights more interesting and credible:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc2ZGU3NyWeE9KyFQ2zJsA1ir7ru1c9yIv0clJp0yKqSyisEzyGaL7EBvC41saGUo-HIzWWgdSF6_VwD3NxZi47XwIaR2tf0uk-VD0lW0NlPHN1W7FBifR-0VS01yjfUF8Z24gmXD9scfgUEyAfkEL08_-N?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:600px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/adcock_brett\/status\/1757489956854087691\">Source<\/a><\/p>\n<p>Even if Brett\u2019s copywriting skills aren\u2019t perfect, he could probably still build a strong audience simply because his experiences are so unique and interesting.\u00a0<\/p>\n<p>Instead of focusing exclusively on building a social media following, think about how you can build experiences that people will find inspiring and interesting.\u00a0<\/p>\n<p>Then, simply share your mistakes, what you\u2019ve learned, and how you plan to proceed.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-mistake-5-not-collaborating-with-others\">Mistake #5: Not Collaborating With Others<\/h3>\n<p>Social media growth comes from your followers engaging with your content and sharing it with their friends. The more engagement and shares your content receives, the more people will discover you.\u00a0<\/p>\n<p>This is why it\u2019s easier to grow faster as you earn more followers. However, growth is often relatively stagnant in the early days, as you\u2019ll have very few followers, limiting the number of people who will discover your content.<\/p>\n<p>Collaborating with other micro-influencers is essentially a cheat code for social media growth. When a micro influencer shares your content with their established audience, it multiplies the number of people who can discover your content.\u00a0<\/p>\n<p>For example, Dane has about 5,000 followers.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXevOFbLQY5O5CEP1PvcnaPTx-myY2-Pna35CBqPttOrVNbSZ04WzZlkVrtLReBVGV_Weh-MEmQWG8Ez21tZdigFqZFv54y2fM8xCB_3jFYj3l6PGM62FehZw2meXdMvt4E9jkki4hKDXT9PunD91h98GUQ?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:596px;height:auto\"\/><\/figure>\n<\/div>\n<p>He interviewed Andy Crestodina about his content marketing philosophies.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfaK0Z9UyVkWVT6vKf5Nht12DevUMEF-VlgDYHyIrnPIEQcTdq-prLAW6hh0Sv1xTg6UoDIEPaD8Dz1YHE697n6twBPhcF1Oa_j9gFhaezc4jm3-e3wALD7Oz2Kt1Ht4AGJ5tEEs-sFGxvmZ8tFeS2Q9yk5?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:632px;height:auto\"\/><\/figure>\n<\/div>\n<p>As Andy has over 100,000 followers on LinkedIn, Dane was able to 20x the reach of this LinkedIn post when Andy shared it with his followers.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdHlRnocgqLetgc3KzxD3RoJqGe3OkEZOv7hZhy-MZ6z4XUNHKlyVMkbUpYDCGjq_7IhQHMpu-VtSN30cY_oSvbZN7neUcNctY_DLbhsp3kt_UEqnnXhbhA6Sk9iKg9yvcgGmS9bpy9nAgGqbj3yF1dyLEt?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:520px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.linkedin.com\/posts\/andycrestodina_how-to-make-your-direct-outreach-actually-activity-7257050540679811074-eqfh?utm_source=share&amp;utm_medium=member_desktop\">Source<\/a><\/p>\n<p>Therefore, collaborating with influencers is an excellent way to earn more followers.\u00a0<\/p>\n<p>Here is a step by step process to grow your social media following, even if you currently have zero followers.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-1-define-your-niche-and-target-audience\">Step 1: Define Your Niche and Target Audience<\/h3>\n<p>What do you want to be known for?\u00a0<\/p>\n<p>If you\u2019re known as \u201cthe YouTube thumbnail person\u201d or \u201cthe Instagram graphic design person,\u201d it\u2019s easier to earn followers who have that specific pain point and eventually convert them into customers.\u00a0\u00a0<\/p>\n<p>For example, someone interested in building faceless YouTube channels might follow Adam and potentially buy his course or book a consulting call. However, Adam had defined himself as a general \u201cYouTube expert,\u201d people specifically interested in faceless YouTube channels probably wouldn\u2019t have singled him out and decided to follow him.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdFfoMhqcvWkQ8H86Cxe3QAezoQXaT5X4t-RF8aQVAX69hjWehclQgtO4IqaYejnRq-wdSUgTNqCiO12mJeTx6vVkINPbJLRpAkk1prhwxF5vb7cGNpTBTRubHak2oSdAN6j-oWYhJVPRqdnmdFAYAttSg?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:229px;height:auto\"\/><\/figure>\n<\/div>\n<p>Niching down will help you stand out because there\u2019s less competition and people with that specific problem will follow you.\u00a0<\/p>\n<p>For example, instead of branding yourself as \u201cthe YouTube strategist,\u201d brand yourself as \u201cthe YouTube strategist for (SaaS, ecommerce, etc.),\u201d or \u201cthe YouTube title guy.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOcunlFYB8c7rxnY4JlMdTMeR1LX4HfSSw5QmRyXhvTjSA4Cn6G5IF9cc6XSMHMbQDq81ygOI2N6bWlv8Zafc8cg_luosBZguOwmOn3jf7Kig_jTqvSyzvsq4t6ADGijaJUxRS1OnlsRSQgptwTAS9ESpX?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\"\/><\/figure>\n<\/div>\n<p>You can also always branch out and become a generalist after you\u2019ve earned some followers, but you\u2019ll find it easier to gain some initial traction if you start by branding yourself as a niche expert.<\/p>\n<p>Once you know exactly what your niche is, think about who your target audience is and create an audience avatar. An audience avatar will help you craft content that resonates with these people\u2019s specific pain points.\u00a0<\/p>\n<p>Similar to a live, one-on-one conversation, you\u2019ll know exactly who you\u2019re talking to as you write your social media posts.\u00a0<\/p>\n<p>Without a detailed understanding of who you\u2019re talking to, your content may sound generic, and it will be difficult to earn followers.\u00a0<\/p>\n<p>Your audience avatar should include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Age<\/li>\n<li>Title<\/li>\n<li>Goals<\/li>\n<li>Information sources<\/li>\n<li>Location<\/li>\n<li>Interests<\/li>\n<li>Pain point related to your niche<\/li>\n<\/ul>\n<p>Here\u2019s a sample audience avatar template you can use to get started:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXclZVg6uLKdSre_OwMPqbfvqv-cYrxCc2psWniDcmXciqR1ycIxVeU06Q3TsNyISYUeajZ6-h5NI0_TvcRHSf0VOTSYorRxCS3M2zgkVSuxbZhQUsrtMz6yt8CgIB6UCeMlVotGgFXgnbNhQYmD-vUw86gv?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:656px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.linkedin.com\/pulse\/how-easily-create-compelling-customer-avatars-under-15-brandon-ruse\/\">Source<\/a><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-2-pick-one-social-platform-and-content-medium-nbsp\">Step 2: Pick One Social Platform and Content Medium\u00a0<\/h3>\n<p>It\u2019s tempting to post content on every social media platform to maximize reach.<\/p>\n<p>The problem is that you have limited time and resources, and learning each platform\u2019s content style and audience takes time. Instead, you\u2019ll grow faster if you invest all your resources into growing on one platform.<\/p>\n<p>After gaining traction on a single platform, you can repurpose your content on other platforms.\u00a0<\/p>\n<p>You\u2019ll find it\u2019s pretty easy to direct your audience to those other platforms and grow quickly once you\u2019ve built a following on one platform. Additionally, once you see an ROI from your initial platform, you\u2019ll have more resources to hire experts to help you repurpose your content and grow on the other platforms faster.\u00a0\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcx327eDQ9VAeTh_IIMBF7zvqDL6fjYlr3VsxpOlHZ3KvRjrXeX_rKqJIixKXTOzlO44rTRGy615DuoR8xd9wT5CjfgcsTnOXdkmBvU3Iv_rCETD7mkzEo3EQTH0u5kQi6v8FbHCg0AA4cM3ILuhtWKsZiz?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:666px;height:auto\"\/><\/figure>\n<\/div>\n<p>It\u2019s also important to choose one content medium, ideally either written content or long-form videos.<\/p>\n<p>You can do short-form videos, though it\u2019s often much more difficult to build a loyal audience as short form content doesn\u2019t allow you to provide detailed explanations that build trust with your audience.\u00a0<\/p>\n<p>Here are a few reasons why it\u2019s best to stick with just one content medium when you\u2019re getting started:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>It makes your workflow simpler<\/strong>. If you only create written content or only video content, you can block off time once per week to write or record content. However, if you create video and written content, you\u2019ll double the amount of time it takes to create content. By overwhelming yourself, you\u2019ll ultimately give up, which is the only way you can truly fail at growing your social media following.<\/li>\n<li><strong>Mastering a single content medium takes time<\/strong>: The skills for each content medium are different and take time to learn. Learning how to craft a great hook for a video is different from crafting a great hook for written content.\u00a0<\/li>\n<\/ol>\n<p>If you\u2019re not sure which content medium to choose, start with whatever is most fun and easiest.\u00a0<\/p>\n<p>If video is too hard, or takes too much time, start with writing. If you hate writing, but don\u2019t mind recording quick videos on your phone, start with video.<\/p>\n<p>Once you\u2019ve grown enough to see an ROI from your social media efforts, then you can hire experts in the other content mediums (videographers, editors, graphic designers, etc.) to help you repurpose your content into different mediums and across additional platforms.\u00a0<\/p>\n<p>However, if you try to do everything at once when you\u2019re first getting started, you\u2019ll find yourself overwhelmed.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-3-create-a-content-idea-bank-nbsp\">Step 3: Create a Content Idea Bank\u00a0<\/h3>\n<p>Most social media creators don\u2019t generate content ideas on the spot. They have a bank of content ideas and frameworks that help them essentially generate content.\u00a0<\/p>\n<p>Here\u2019s a simple process you can use to generate endless content ideas relevant to your niche.<\/p>\n<p>First, create a blueprint of your main process.\u00a0<\/p>\n<p>Then, you can repackage that information in a few different ways:<\/p>\n<ul class=\"wp-block-list\">\n<li>Case studies<\/li>\n<li>Mistakes you often see<\/li>\n<li>Failures you\u2019ve experienced\/what you wish you knew earlier<\/li>\n<li>What you\u2019ve recently learned\u00a0<\/li>\n<li>Tools you use at each step of the process<\/li>\n<\/ul>\n<p>For example, let\u2019s say you\u2019re a YouTube thumbnail strategist. Here are a few different ways you could use these content frameworks to create dozens of social media posts:<\/p>\n<p>Blueprint: My step by step YouTube thumbnail creation process<\/p>\n<ul class=\"wp-block-list\">\n<li>How we doubled clicks to MrBeast\u2019s most recent video<\/li>\n<li>Here are the top 10 most common thumbnail mistakes<\/li>\n<li>Here are 10 thumbnail cheat codes that took me 10 years to learn<\/li>\n<li>I paid $5,000 to learn from MrBeast\u2019s chief thumbnail designer. Here are 10 lessons<\/li>\n<li>Here are 10 tools I use to create thumbnails<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdImilbUmPy-EgtI_6LbwrPKNQobsFUOLO_qnuE4Hy0OIoEGk-yaPZsvgg581cHVbSqORILw-yhub5M326-63BqbSYAvb6Onm2s5FHWafDWA9-6xUTNbi0hSgtUCHY8pyHoSIejpocXWS3msk3VHuYaAyds?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:727px;height:auto\"\/><\/figure>\n<\/div>\n<p>You can also segment each of these into specific steps of the process. For example, choosing the best colors for a thumbnail is a hotly debated topic.\u00a0<\/p>\n<p>Here\u2019s how you can apply the same frameworks to the subtopic of thumbnail colors:<\/p>\n<ul class=\"wp-block-list\">\n<li>How we adjusted the color of this thumbnail to double clicks<\/li>\n<li>Here are the top 10 most common color mistakes ruining your thumbnail\u2019s CTR<\/li>\n<li>Here are 10 things I wish I knew earlier about optimizing thumbnail colors<\/li>\n<li>I studied 10,000 thumbnail color variations, and here\u2019s what I learned<\/li>\n<li>Here are 10 tools to nail your thumbnail\u2019s aesthetics<\/li>\n<\/ul>\n<p>These are great frameworks to help you get started, but you can also create a note in your phone and write down random thoughts and ideas as they come to you.<\/p>\n<p>For example, if you think of a thumbnail hack or a customer asks you a question that you find particularly common, write it down and then add it to your list of ideas.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-4-create-your-content-and-automate-your-publishing-schedule\">Step 4: Create Your Content And Automate Your Publishing Schedule<\/h3>\n<p>Consistency is arguably the most challenging aspect of building a social media following, because social media platforms typically only show your posts for about 24-ish hours.\u00a0<\/p>\n<p>So if you want to deepen relationships with your existing followers and ultimately grow your follower count, you need to be publishing consistently and frequently.<\/p>\n<p>To ensure you remain consistent, create a content calendar with each topic for the month and then schedule your posts in advance.\u00a0\u00a0<\/p>\n<p>You can make your content calendar in a simple spreadsheet like this:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfPduG0BKjlafnF_GS68qOclVZWGxLmUyqJRfA8VMvwm_5s83i2w6daZsNMMWF1GWRb4fSGOpEFvi83REWHMvx1TdSliu-ewWtTzGPiIllJWcF50-lxeM6YHJlgKr6sbCE1WrWmJv1KbnT9Xh91xbJBySWk?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:762px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/solopreneurtools.io\/online-business-tools\/social-media-calendar-template-google-sheets\">Source<\/a><\/p>\n<p>Then, schedule time in your calendar each week to actually create the content. If you don\u2019t put it in your calendar, you probably won\u2019t do it, so schedule content creation time the same way you would schedule a meeting.<\/p>\n<p>After creating your content, schedule it in advance. Today, most social media platforms, like Instagram and Facebook, have built-in features that allow you to schedule content in advance.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd2WtRcHcbQiSc6aszCQ19YbeEGvkALDFH1myvKMYGy7jxN6u7AKtCuaR8txMGwUfAIc4O8eOK0gEIGK_GW9AqZFfszqFYJh3sEJ9BfF-G_BvPJoDcSW_NaX5MNYaAMK3Ds6aAME6-q-85di-geE56GCbpa?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:648px;height:auto\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\"><a href=\"https:\/\/embedsocial.com\/blog\/how-to-schedule-instagram-posts\/\">Source<\/a><\/p>\n<p>Alternatively, you can use a tool like <a href=\"https:\/\/embedsocial.com\/blog\/how-to-schedule-instagram-posts\/\">Buffer<\/a> or <a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a> to schedule your content in advance.\u00a0\u00a0<\/p>\n<p>If you find that you\u2019re still not motivated to actually schedule your content, another option is to create all of your content in a Google Doc (or upload videos to a Google Drive) and then hire someone on Upwork to actually optimize it and schedule it on a social media platform.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-5-engage-with-your-followers-in-person-and-online-set-up-automated-dms\">Step 5: Engage With Your Followers (In-Person and Online) Set Up Automated DMs<\/h3>\n<p>There are several key benefits to engaging with your followers:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Increase future content engagement<\/strong>: If you respond to someone\u2019s comment, they\u2019re more likely to comment on your future posts. This is a key advantage you have over other influencers with large followings, as they often can\u2019t respond to each and every comment.\u00a0<\/li>\n<li><strong>Generate new content and product ideas<\/strong>: This is an opportunity to learn about their pain points so that you know what kinds of content and products\/services to offer.<\/li>\n<li><strong>Deepen follower relationships:<\/strong> Deeper relationships with your customers can help you drive more sales to both your own products\/services as well as affiliate products\/services.<\/li>\n<li><strong>Build genuine relationships with interesting people<\/strong>: You can make new friends, build valuable business relationships, and open the door to new opportunities, like content collaborations, speaking engagements, and more.<\/li>\n<\/ol>\n<p>Block out time in your calendar to respond to comments to ensure you take action and engage with your followers.<\/p>\n<p>Another pro tip is to message new followers. Specifically, ask them what they\u2019re hoping to learn from you and what they\u2019re currently struggling with.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcc_dha5kFcz6_O_ETHgkaUh4S6lQ9CHtbxMhtY_iLnfNotOhsLUL0poFce5xt2q-yqFtJqe8-3yZcLcjA7FvrWZqCrUE2LolB7MMePp7k18ydU74p296JP8D3ZCw2_lzjd3Np_jdwFImn8FENyY9U62652?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:615px;height:auto\"\/><\/figure>\n<\/div>\n<p>One on one conversations are key to building genuine relationships, which amplifies the four benefits of engaging with your followers.\u00a0<\/p>\n<p>Depending on the platform you use, you can even set up automated DMs to automatically send to people who comment on your posts. However, make sure that you aren\u2019t auto DMing people who have already followed you for a while.\u00a0<\/p>\n<p>Also, when someone responds to the auto-DM, be sure to personally respond and engage in the conversation.<\/p>\n<p>To help you get started, here are a few resources on setting up auto DMs:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-6-collaborate-with-others\">Step 6: Collaborate With Others<\/h3>\n<p>Collaborating with others is one of the best growth hacks because it instantly puts your content in front of a larger target audience\u2014it\u2019s the equivalent of borrowing someone else\u2019s audience for a day.\u00a0\u00a0<\/p>\n<p>Most collaborations are essentially cross promotions, where two content creators with similar-sized audiences promote one another\u2019s content or create a joint piece of content and distribute it to their audience.\u00a0<\/p>\n<p>Collaborations can be challenging when you have no followers, as most influencers (micro and macro) won\u2019t receive equal value through cross-promotion.<\/p>\n<p>The good news is that there are other ways to deliver value and make a collaboration equally beneficial, even if you don\u2019t have any followers.\u00a0<\/p>\n<p>Here are a few different ideas:<\/p>\n<ul class=\"wp-block-list\">\n<li>Write a case study of their products\/services<\/li>\n<li>Target their team members<\/li>\n<li>Attend an event they\u2019re attending<\/li>\n<\/ul>\n<p>Here\u2019s how you can execute each of these steps.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-write-a-case-study-of-their-products-services\">Write a case study of their products\/services<\/h3>\n<p>If they offer a product or service, writing a case study about their work is great free marketing for them.\u00a0<\/p>\n<p>For example, Danny Miranda completed Andy Frisella\u2019s 75 Hard Challenge and documented every step of the process. As a result, Andy Frisella eventually <a href=\"https:\/\/andyfrisella.com\/blogs\/realaf-podcast\/758-75hard-vs-danny-miranda?srsltid=AfmBOorWeACGcVcUPJF0Xea7vSxrLwGPHQX4q9vakk_ZwitxxkjRRMX_\">invited Danny onto his podcast<\/a> to talk about the process. When Danny first spoke to Andy, Danny had a podcast, but it was far smaller than Andy\u2019s. However, it made sense for Andy to have Danny on the podcast because Danny essentially was a case study for him.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf7mLxLw7-F2zbWPv5G9_E_VJZaBN8Rfq6zQ4QtFQCRDB-K-yOv7v6TQa5IKai-VLw_ztWBOxGcAefBzeZtoOHjf0Mr85qsWOT5DrDAtj6qxgSlhEtZTmKR_RVqgpNgaq9tsWaPwjSjIuA-mxOFouHJU5A?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:631px;height:auto\"\/><\/figure>\n<\/div>\n<p>If I was trying to get <a href=\"https:\/\/x.com\/nathanbarry\">Nathan Barry<\/a>, founder of ConvertKit, to collaborate with me, a great way to do so would be to collect a variety of case studies from different ConvertKit users and then post them all in a Twitter thread. Assuming the case study is truly outstanding, it would likely get picked up by the ConvertKit team and potentially capture the attention of Nathan Barry.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-target-their-team-members-nbsp\">Target their team members\u00a0<\/h3>\n<p>Rather than targeting the influencer directly, asking to interview their team members can be equally effective as it provides a \u201cbehind the scenes\u201d look at their operations.\u00a0<\/p>\n<p>Here\u2019s a great example of how one creator targeted YouTuber <a href=\"https:\/\/www.youtube.com\/watch?v=YhuDL-kZZzw&amp;t=4s\">Ali Abdaal\u2019s general manager<\/a>:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfPhVu_TPT4lI_4KdTPEPd5mimshR3eS9vjVuXI9tAHtFl_TnFdO-DPRV__2Cmpu8kHfiiZy3eEy1sGQAbt_9k8kpiJdW6HtPWCfygjnQ5yP2rMy6vWjRdCS8aymIA4uCTOKdXTdKH6e_qV0i5uKrSn3rPI?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-attend-an-event-they-re-attending\">Attend an event they\u2019re attending<\/h3>\n<p>One of the best ways to collaborate with an influencer is to attend an event they\u2019re attending and ask them a few questions in the lobby or somewhere off stage.\u00a0<\/p>\n<p>For example, this person went around a YouTube conference and asked different YouTubers how much money they make. He even got <a href=\"https:\/\/www.youtube.com\/watch?v=JZ7GHzkBvzs\">YouTuber Ryan Trahan<\/a> to respond.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdljS0ZxE3njbq3JfBgxlFxdlOxQbKbsvmI3fXcTiUgwCXXqbVptYxKIluQ-Owf3qNRmDaGAiGxGHuFMeEYKNjNRc4CIhRTrWVj3t4Wzv7rjr7N9HUBnbX3bX-MtSDCfV0rglUfmRiH6ljQPy6nl-9llHY?key=s-VI-P_DKuvxwZuQ6mUAwA\" alt=\"\" style=\"width:614px;height:auto\"\/><\/figure>\n<\/div>\n<p>The trick is making it a single simple question that you can quickly ask them in just a few seconds.<\/p>\n<p>This step-by-step process will help you grow your social media following, but one of the best growth hacks is learning from other people\u2019s mistakes and receiving feedback on your work.<\/p>\n<p>As an entrepreneur, it can be lonely and challenging when you\u2019re first getting started, especially if you don\u2019t have a strong social media network. That\u2019s why we created the Copyblogger Academy.\u00a0<\/p>\n<p>It\u2019s a community of entrepreneurs and side hustlers building their personal brands on social media, and it also contains nine courses on various skills you need to master, like copywriting.<\/p>\n<p>Best of all, the community is led by people who have real experience building personal brands, Charles Miller and Tim Stoddart.\u00a0<\/p>\n<p>Charles alone has over <a href=\"https:\/\/x.com\/charlesmiller_7\">170,000 followers on X<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/charlesmiller-pbb\/\">120,000 followers on LinkedIn<\/a> and has helped many other top performing entrepreneurs grow their personal brands.\u00a0<\/p>\n<p>You can try the <a href=\"https:\/\/copybloggeracademy.com\/\">Copyblogger Academy<\/a> risk-free to see if it\u2019s the right fit for you.<\/p>\n<p><!--<rdf:RDF xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\"\n\t\t\txmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\"\n\t\t\txmlns:trackback=\"http:\/\/madskills.com\/public\/xml\/rss\/module\/trackback\/\">\n\t\t<rdf:Description rdf:about=\"https:\/\/copyblogger.com\/how-to-grow-your-social-media-following\/\"\n    dc:identifier=\"https:\/\/copyblogger.com\/how-to-grow-your-social-media-following\/\"\n    dc:title=\"How to Grow Your Social Media Following From Zero\"\n    trackback:ping=\"https:\/\/copyblogger.com\/how-to-grow-your-social-media-following\/trackback\/\" \/>\n<\/rdf:RDF>-->\n<\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '489846811187433');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have noticed that some people spend years writing and publishing content and only build a handful of followers whereas others quickly grow a six figure audience after just a few months or years. Source Simply publishing content isn\u2019t enough to grow a large social media following quickly.\u00a0 While you do have to publish [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[9810,10999,10974],"dealstore":[],"offerexpiration":[],"class_list":["post-64344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-grow","tag-media","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Grow Your Social Media Following From Zero - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=64344\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Grow Your Social Media Following From Zero - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"You may have noticed that some people spend years writing and publishing content and only build a handful of followers whereas others quickly grow a six figure audience after just a few months or years. 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