{"id":63614,"date":"2025-02-02T04:50:23","date_gmt":"2025-02-02T04:50:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/2-practices-to-increase-conversions\/"},"modified":"2025-02-02T04:50:23","modified_gmt":"2025-02-02T04:50:23","slug":"2-practices-to-increase-conversions","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=63614","title":{"rendered":"2 practices to increase conversions"},"content":{"rendered":"


\n<\/p>\n

\n

Kameleoon\u00a0enables brands to provide quality digital experiences by personalising the customer journey \u2013 allowing them to maximise engagement & conversion and increase online revenues. Their AI customisation and A\/B testing platform helps product owners and marketers to optimise their website and their entire online experience, rapidly and automatically, to the needs and expectations of each of their visitors. Using Artificial Intelligence, their predictive algorithms allow marketers to identify the probability of visitor conversion and offer an experience that meets the individual expectations of each visitor, resulting in a strong increase in conversion.\u00a0
The\u00a0Kameleoon\u00a0platform has been designed with a user-centric logic, i.e. it is based on the needs and requirements of visitors and allows all marketers, regardless of their industry, to create use cases that will match their audience.\u00a0 <\/p>\n

The AT Internet\/Kameleoon\u00a0partnership offers a highly effective solution for brands that want to offer exceptional online experiences and increase visitor conversion and engagement.\u00a0<\/p>\n

Hi Anne-Claire, why do brands need to\u00a0develop\u00a0a personalisation strategy?\u00a0<\/strong> <\/h2>\n

All major brands\u00a0today\u00a0personalise the experience of their visitors.\u00a0\u00a0<\/p>\n

Optimising the overall user experience with\u00a0A\/B testing<\/a>\u00a0tools\u00a0is\u00a0essential but does not allow for real-time response to the needs of visitors at the time of their visit.\u00a0<\/p>\n

Integrating\u00a0personalisation<\/a>\u00a0into your digital strategy has many benefits. It obviously has an impact on conversion, as site visitors are guided through their shopping journey and have an experience that meets their expectations.\u00a0\u00a0<\/p>\n

It also improves the customer relationship. Our customers all see an increase in engagement and loyalty, but also a reduction in churn. These are indicators that show that personalisation has become a standard for consumers.\u00a0\u00a0<\/p>\n

Finally, personalisation has a major benefit: it reduces marketing costs. As actions are more effectively targeted, they generate fewer costs and are more profitable. The use case that best illustrates this is the one we carried out with\u00a0Cdiscount\u00a0\u2013\u00a0by offering discount\u00a0vouchers only to undecided visitors, the brand halved the cost of its promotional\u00a0campaigns\u00a0and generated 50% more turnover compared to a classic campaign.\u00a0<\/p>\n

AT Internet and\u00a0Kameleoon\u00a0are connected platforms \u2013 what is the value for brands?\u00a0<\/strong> <\/h2>\n

Personalisation is a practice based on the collection and analysis of visitor data. An online\u00a0experience\u00a0is only relevant if it meets visitors\u2019 needs and expectations, so it is essential to know your audience thoroughly.\u00a0\u00a0<\/p>\n

At\u00a0Kameleoon, we believe that a successful personalisation strategy depends on the ecosystem of solutions available to brands. Consumers\u2019 needs are constantly evolving, and it is essential for brands to be able to react quickly as soon as they identify a high added-value optimisation.\u00a0\u00a0<\/p>\n

Having an ecosystem of connected and compatible solutions allows\u00a0brands\u00a0to quickly activate data from one solution to another to meet\u00a0visitors\u2019\u00a0needs.\u00a0\u00a0<\/p>\n

Our integration with AT Internet allows our customers to automatically feed the results of all A\/B testing and personalisation experiences into AT Internet\u2019s analytics.\u00a0\u00a0<\/p>\n

We hope to further develop this integration in the near future by giving our clients the ability to feed their segments created with AT Internet back into the\u00a0Kameleoon\u00a0solution to personalise the experience of their visitors.\u00a0<\/p>\n

How can we be as relevant\u00a0as\u00a0possible\u00a0in a personalisation process?\u00a0<\/strong> <\/h2>\n

Personalisation is a practice that allows the elements of a site to be adjusted according to the profiles and expectations of visitors. To be as relevant as possible, you need to be able to analyse visitor data in real time and then activate it and have a robust solution that allows you to exploit the potential of your personalised actions.\u00a0\u00a0<\/p>\n

There are several ways to personalise: manually or by using predictive algorithms. The two methods are complementary, but only AI personalisation, which is based on machine learning algorithms, can provide a unique experience for each visitor.\u00a0\u00a0<\/p>\n

Manual personalisation allows you to create experiences for segments created by the marketer based on several criteria. For example, visitors who have viewed at least 3 pages on the site and have already purchased a certain type of product.\u00a0\u00a0<\/p>\n

Based on these criteria, an experience can be offered to all visitors to the segment. However, the practice does not take into account the visitor\u2019s intention to purchase at the\u00a0time of his visit, and if the last product they viewed is a washing machine, there is little chance that a personalisation based on\u00a0this criteria\u00a0will be relevant.\u00a0<\/p>\n

I believe that there are two essential ingredients to creating a relevant personalisation experience: <\/p>\n