{"id":63231,"date":"2025-02-02T00:29:57","date_gmt":"2025-02-02T00:29:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/betc-brings-welcome-storytelling-to-moribund-ev-sector\/"},"modified":"2025-02-02T00:29:57","modified_gmt":"2025-02-02T00:29:57","slug":"betc-brings-welcome-storytelling-to-moribund-ev-sector","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=63231","title":{"rendered":"BETC brings welcome storytelling to moribund EV sector"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Who\u2019d a thought it \u2013 an engaging EV ad. Instead of the usual guff \u2013 \u201crunning footage\u201das my old pal Jerry Judge once put it \u2013 of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg\u2019s iconic \u2018ET\u2019 for Citroen\u2019s new \u00eb-C4. Directed by Gary Freedman.<\/p>\n<p><!-- End Ezoic - gen_under_page_title - under_page_title --><span id=\"ezoic-pub-ad-placeholder-901\" data-method=\"placement-service\"\/><span data-ez-ph-id=\"901\"\/><!-- Ezoic - gen_under_page_title - under_page_title --><\/p>\n<p>As ever, with BETC, there\u2019s a twist.<\/p>\n<p><iframe loading=\"lazy\" title=\"New Citro\u00ebn \u00eb-C4 - The Alien\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Dj9K7uD8bJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> <\/p>\n<p>Citroen CMO Federico Goyret says: \u201cWe wanted to play with classic sci-fi tropes as much as the audience\u2019s emotions.You watch this wonderful relationship develop, see them working together to reach the mothership, and just when you think you know where the story is going \u2013 our adorable alien pulls off the ultimate betrayal, choosing the comfort of the \u00eb-C4 over their trusted human friend. It\u2019s heartbreaking and hilarious all at once.\u201d<\/p>\n<p>Pity Citroens, once synonymous with ground-breaking design, don\u2019t look a bit more elegant but guess they\u2019re after a different place in the market from when they used to chauffeur General De Gaulle.<\/p>\n<p><!-- End Ezoic - gen_under_first_paragraph - under_first_paragraph --><span id=\"ezoic-pub-ad-placeholder-909\" data-method=\"placement-service\"\/><span data-ez-ph-id=\"909\"\/><!-- Ezoic - gen_under_first_paragraph - under_first_paragraph --><\/p>\n<p>Can\u2019t blame the agency for that. Wonder if they\u2019re planning a sequel?<\/p>\n<p>MAA creative scale: 9.<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Who\u2019d a thought it \u2013 an engaging EV ad. Instead of the usual guff \u2013 \u201crunning footage\u201das my old pal Jerry Judge once put it \u2013 of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg\u2019s iconic \u2018ET\u2019 for Citroen\u2019s new \u00eb-C4. Directed by Gary Freedman. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":63233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[34576,5357,34577,11330,12636],"dealstore":[],"offerexpiration":[],"class_list":["post-63231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-betc","tag-brings","tag-moribund","tag-sector","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BETC brings welcome storytelling to moribund EV sector - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=63231\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETC brings welcome storytelling to moribund EV sector - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Who\u2019d a thought it \u2013 an engaging EV ad. Instead of the usual guff \u2013 \u201crunning footage\u201das my old pal Jerry Judge once put it \u2013 of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg\u2019s iconic \u2018ET\u2019 for Citroen\u2019s new \u00eb-C4. Directed by Gary Freedman. 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