{"id":63042,"date":"2025-02-01T22:30:02","date_gmt":"2025-02-01T22:30:02","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/guinness-offers-fans-the-chance-to-transfer-that-pint-on-deadline-day-marketing-communication-news\/"},"modified":"2025-02-01T22:30:02","modified_gmt":"2025-02-01T22:30:02","slug":"guinness-offers-fans-the-chance-to-transfer-that-pint-on-deadline-day-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=63042","title":{"rendered":"Guinness offers Fans the Chance to \u2018Transfer That Pint\u2019 on Deadline Day \u2013 Marketing Communication News"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p class=\"has-background\" style=\"background-color:#e9ddd4\">With only 3 days to go until transfer deadline day, <strong><a href=\"https:\/\/www.guinness.com\/en-gb\">Guinness<\/a><\/strong>, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to <strong>#TransferThatPint <\/strong>and make their own\u00a0game-changing\u00a0switch before the window closes.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-576x1024.jpg\" alt=\"\" class=\"wp-image-82340\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-576x1024.jpg 576w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-169x300.jpg 169w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-768x1365.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-864x1536.jpg 864w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-1152x2048.jpg 1152w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-570x1013.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-701x1246.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-1067x1897.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Raise-scaled.jpg 1440w\" sizes=\"(max-width: 576px) 100vw, 576px\"\/><\/a><\/figure>\n<\/div>\n<p>Guinness is calling upon fans of the beautiful game to upgrade their at-home matchday ritual by swapping their out-of-shape glassware to be in with a chance of winning a limited-edition Guinness x Waterford crystal pint glass.<\/p>\n<p>The campaign, developed by VML, launches from 12:00 today, until the end of the transfer window at 23:00 on February 3<sup>rd<\/sup>. During this time fans in Ireland can #TransferThatPint by:<\/p>\n<ul class=\"wp-block-list\">\n<li>Getting over to TransferThatPint.com and submitting a transfer request for a chance at winning \u00a0a limited-edition Waterford Crystal Guinness pint glass for their at-home lineup.<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Get in on the action on social too and show us a photo or video of Guinness Nitrosurge poured into an out-of-shape glass, tagging #TransferThatPint and tag @Guinness_Ireland.<\/li>\n<\/ul>\n<p>The full campaign will see prominent out-of-home executions across Dublin as well as social teasers during one of the busiest weekends of the football calendar, as\u00a0<strong>fans from every club pour over rumours and articles, desperate to know who their club will buy, sell, loan or release.<\/strong><\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Pour.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"800\" data-id=\"82341\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Pour.jpg\" alt=\"\" class=\"wp-image-82341\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Pour.jpg 450w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Pour-169x300.jpg 169w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\"\/><\/a><\/figure>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"82342\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-576x1024.jpg\" alt=\"\" class=\"wp-image-82342\" srcset=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-576x1024.jpg 576w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-169x300.jpg 169w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-768x1365.jpg 768w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-864x1536.jpg 864w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-1152x2048.jpg 1152w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-570x1013.jpg 570w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-701x1246.jpg 701w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-1067x1897.jpg 1067w, https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/01\/Guinness-Transfer-that-Pint-Glasses-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\"\/><\/a><\/figure>\n<\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Alan McAleenan, Marketing Director Guinness Ireland, said\u00a0<\/strong><em>\u201cAs Official Beer and non-Alcoholic beer of the Premier League, we believe that the beautiful game deserves a beautiful pint. That\u2019s why this Transfer Deadline Day, we\u2019re offering fans the chance to win the ultimate at-home set up\u201d.\u00a0\u00a0<\/em><\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Ryan McManus, Chief Creative Officer at VML UK, added<em>\u00a0<\/em><\/strong><em>\u201cIt\u2019s not exactly a secret that Guinness lovers\u2019 everywhere set high standards by the quality of the pint\u2019s pour. Nitrosurge now allows these lovers to achieve this from the comfort of their sofa, but in this we\u2019ve discovered total Glassphemy \u2013 a beautiful Guinness in a very entertaining variety of out-of-shape glassware. We wanted to draw attention to this in a fun way and encourage people to make the transfer to the drink\u2019s true home \u2013 a Guinness pint glass!\u201d<\/em><\/p>\n<\/blockquote>\n<p>The campaign culminates on Monday 3<sup>rd\u00a0<\/sup>February, where in partnership with Irish influencer Eric Roberts, on February 3<sup>rd<\/sup>, The Home of Guinness will be hosting its own transfer deadline day by inviting fans to the Guinness Storehouse to retire their old glass and receive a limited-edition Guinness x Waterford Crystal pint glass in person. Lucky fans who #TransferthatPint will also receive a complimentary tour pass to the World\u2019s Leading Beer Tour Visitor Experience (all attendees must be over the age of 18).<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>Premier League legend, Theo Walcott,<\/em><\/strong><em>\u00a0<strong>said:<\/strong>\u00a0\u201cThroughout my career, I\u2019ve experienced a few transfers, each one a new chapter. This Guinness campaign reminds me of that fresh start feeling. Upgrading your matchday with a perfect pint in a quality glass is like signing a star player for your at-home viewing experience.\u201d<\/em><\/p>\n<\/blockquote>\n<p>#TransferthatPint is the latest campaign in Guinness\u2019 debut season as the Official Beer and Guinness 0.0 as the Official Non-Alcoholic Beer of the Premier League. PR for the work is led by Wilson Hartnell, media is by PHD, and social elements are being managed by Born Social.<\/p>\n<p>Don\u2019t let another matchday go by without a glass that your Guinness deserves. #TransferThatPint<\/p>\n<p><strong>Source<\/strong>: <a href=\"http:\/\/vml.com\">VML<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With only 3 days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own\u00a0game-changing\u00a0switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":63043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[6906,12974,467,11295,2001,15713,8402,1820,2212,8640,10632],"dealstore":[],"offerexpiration":[],"class_list":["post-63042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chance","tag-communication","tag-day","tag-deadline","tag-fans","tag-guinness","tag-marketing","tag-news","tag-offers","tag-pint","tag-transfer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guinness offers Fans the Chance to \u2018Transfer That Pint\u2019 on Deadline Day \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=63042\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guinness offers Fans the Chance to \u2018Transfer That Pint\u2019 on Deadline Day \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"With only 3 days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own\u00a0game-changing\u00a0switch before the window closes. 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