{"id":62754,"date":"2025-02-01T19:15:16","date_gmt":"2025-02-01T19:15:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/improve-your-meta-ad-creatives-in-3-steps\/"},"modified":"2025-02-01T19:15:16","modified_gmt":"2025-02-01T19:15:16","slug":"improve-your-meta-ad-creatives-in-3-steps","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=62754","title":{"rendered":"Improve Your Meta Ad Creatives in 3 Steps"},"content":{"rendered":"


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This article first appeared in my marketing newsletter.\u00a0Subscribe here<\/a>\u00a0to be the first one to read new posts.<\/strong><\/p>\n

\u2026<\/p>\n

Today, we\u2019re gonna talk about Meta ad creatives\u2026<\/p>\n

Every marketer and agency has their own approach to Meta ads. But sadly, most of the Meta ad accounts I\u2019ve audited did not spark joy.<\/p>\n

The most common mistakes include:<\/strong><\/p>\n

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  1. No proper naming conventions<\/strong>, the account is hard to navigate.<\/li>\n
  2. Campaigns are not reused\u00a0<\/strong>but always launched as new, disturbing the algorithms\u2019 learning.<\/li>\n
  3. Ad sets are not optimised on Sales<\/strong>\u00a0but Clicks and Awareness.<\/li>\n
  4. Ad visuals do not follow the best practices<\/strong>, there\u2019s\u00a0bad copywriting\u00a0<\/strong>and other visual-related mistakes.<\/li>\n
  5. Ad visuals are not tested<\/strong>\u00a0on a regular basis.<\/li>\n<\/ol>\n

    It\u2019s easy to point out some marketers\u2019 and agencies\u2019 bad work.\u00a0It\u2019s much harder to do it better yourself. \ud83d\ude13<\/strong><\/p>\n

    That\u2019s why I\u2019ve chosen to write about\u00a0one of the good Meta ad campaign management practices: continuous ad creative testing.<\/strong><\/p>\n

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    \"moomin<\/figure>\n<\/div>\n

    Managing Meta ad campaigns for my clients is one of my favourite things to work on. There are measurable results, lots of creative freedom, and I can spend time designing the visuals. \ud83d\udc69\u200d\ud83c\udfa8<\/p>\n

    When I start managing a new Meta ads account,\u00a0I design and launch new ad creatives every single week<\/strong>.<\/p>\n

    Below is the Meta Media Library of a brand whose ads I\u2019ve been managing for the past 6 weeks. Note the number of different layouts and styles\u2026<\/p>\n

    \n
    \"meta<\/figure>\n<\/div>\n

    \u200b<\/p>\n

    Want to have an ad creative library\u00a0<\/strong>that looks just as diverse?<\/p>\n

    Read on as I\u2019m going to share some\u00a0advice for ideating + designing new Meta ad creatives faster<\/strong>\u00a0and elevating your\u00a0ad experiments game<\/strong>.<\/p>\n

    We\u2019ll cover three key points:<\/p>\n

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    1. Learn to design\u00a0<\/strong>your own ad creatives<\/li>\n
    2. Collect ideas\u00a0<\/strong>in a structured way<\/li>\n
    3. Report on<\/strong>\u00a0every single\u00a0ad creative experiment<\/strong><\/li>\n<\/ol>\n

      Ok, let\u2019 go!<\/p>\n

      It takes me about 5h\/week\u00a0<\/strong>to research, ideate, copywrite and design a set of 6 new Meta ad creatives.<\/p>\n

      If this sounds like too little, there\u2019s a reason for me being so fast:<\/p>\n

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      1. I\u2019ve managed Meta ad campaigns for 10+ years and\u00a0know what kinds of headlines and visual layouts work<\/strong>\u00a0best.<\/li>\n
      2. I\u2019ve been designing Meta ads for 8+ years and have a\u00a0personal template gallery<\/strong>\u00a0in Figma.<\/li>\n
      3. I\u2019ve learned the\u00a0basics and shortcuts in Figma<\/strong>\u00a0to give myself complete creative freedom (v.s. counting on a designer who\u2019s always too busy)<\/li>\n<\/ol>\n

        (I even designed my own literary blog from zero.\u00a0See it here<\/strong><\/a>.)<\/p>\n

        This is going to sound uncool and time-consuming and not a low-hanging fruit but\u2026<\/p>\n

        \n
        \"meta<\/figure>\n<\/div>\n

        In order to become a good Meta ad manager<\/strong>, you\u2019ve got to become the\u00a0creative director, copywriter,\u00a0<\/strong>and<\/em><\/strong>\u00a0designer<\/strong>.<\/p>\n

        When hiring a Meta Ads Specialist\/Expert,\u00a0<\/strong>I always expect them to be\u00a0great at campaign management and at least two more things,<\/strong>\u00a0e.g. creative director and copywriter. Alternatively, you can hire each one separately (but that\u2019s just expensive.)<\/p>\n

        As you can probably tell, I\u2019m all for\u00a0organising marketing work<\/strong>. And I apply the same approach to my design work.<\/p>\n

        Tip 1:\u00a0<\/strong>Whenever\u00a0I run out of ideas<\/strong>, I scroll my\u00a0favourite brands\u2019 Meta Ad Libraries<\/strong>. My go-to brands include Squarespace, Canva, Grammarly, Revolut, Deliveroo, Vinted, Shopify, Spotify, and so on.<\/p>\n

        Tip 2:<\/strong>\u00a0Create a Figma file\u00a0<\/strong>where you design your ad creatives.\u00a0Add all your ad example screenshots and other ideas into the file<\/strong>, so that you never run out of ideas.<\/p>\n

        \n
        \"ad<\/figure>\n<\/div>\n

        For example, the ads below that I designed for Arbonics were\u00a0inspired by the Meta ad creatives by other brands<\/strong>\u00a0in completely different industries.<\/p>\n

        \n
        \"arbonics<\/figure>\n<\/div>\n

        While\u00a0it would be so convenient to just launch new ad creatives<\/strong>, let them run for a while (if they deliver good results), and soon replace them with new ones, there\u2019s also a benefit to proper reporting.<\/p>\n

        If you document your Meta ad creative experiments properly, you\u2019ll get:<\/p>\n

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        1. A long-term overview\u00a0<\/strong>of everything you\u2019ve ever tested.<\/li>\n
        2. A quick comparison of the experiments\u2019 and creatives KPIs<\/strong><\/li>\n
        3. A collection of takeaways<\/strong>\u00a0that helps you become better and not repeat the same mistake twice<\/li>\n<\/ol>\n

          I like to use\u00a0Google Docs\u00a0<\/strong>or\u00a0Notion<\/strong>\u00a0to document the hypothesis, results, and takeaways of my Meta ad experiments.<\/p>\n

          I also maintain a\u00a0Google Sheets<\/strong>\u00a0doc where I add each experiment\u2019s per-ad KPIs (example below).<\/p>\n

          \n
          \"meta<\/figure>\n<\/div>\n

          Documenting each week\u2019s experiment takes me about 50 minute<\/strong>s. It\u2019s well worth the time as designing and launching ads takes 5-10x as much time. By having a better understanding of what works, I\u2019ll save hours and hours.<\/p>\n

          Check out\u00a0this article with 205+ Meta ad examples<\/a>\u00a0to get your brain started in ideation.<\/p>\n<\/div>\n