{"id":62678,"date":"2025-02-01T18:32:49","date_gmt":"2025-02-01T18:32:49","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/the-skills-marketers-need-in-2025-and-beyond\/"},"modified":"2025-02-01T18:32:49","modified_gmt":"2025-02-01T18:32:49","slug":"the-skills-marketers-need-in-2025-and-beyond","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=62678","title":{"rendered":"The Skills Marketers Need in 2025 and Beyond"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing\u2014including the AI transformation, shifting consumer expectations and unprecedented changes to marketing channels\u2014as well as the skills marketers will need to stay ahead.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-highlights\">Highlights<\/h2>\n<ul class=\"wp-block-list\">\n<li>In this age of automation, marketers who want to stay competitive should not lose sight of the importance of \u201chuman\u201d skills\u2014especially communication, innovation and adaptability.<\/li>\n<li>When it comes to job-specific skills, the largest current competency gaps are in digital marketing, data and analytics, proving ROI and data privacy and compliance. These are areas where marketers are not fully equipped to meet the demands of their roles today.<\/li>\n<li>Marketers report a high level of uncertainty about how skills related to technology and channels will change over the coming years. This volatility is most apparent in AI, data privacy, search and social media.<\/li>\n<li>Gen AI is the top rated future skill, with 43% of survey respondents predicting it will become more important in five years.<\/li>\n<li>Data privacy is quickly rising in importance as a skill for marketers, driven by a wave of comprehensive state-based regulations and mounting consumer pressure.<\/li>\n<\/ul>\n<div class=\"roleblock\" style=\"background-color: #f3f2ee;color: #ffffff\">\n<div class=\"wp-block-ama-roleblock\">\n<h4 class=\"wp-block-heading has-text-align-center has-grey-900-color has-text-color has-link-color wp-elements-8dea97acfa09d2c288287d7bf42781cd\" id=\"h-get-early-access-to-the-full-report-with-ama-membership\">Get Early Access to The Full Report With AMA Membership<\/h4>\n<\/div><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-level-up-your-skills-with-the-ama\">Level Up Your Skills With the AMA<\/h2>\n<p>AMA offers training and certificates in the critical skills marketers need to advance and future-proof their careers.<\/p>\n<div class=\"wp-block cards-container\">\n<h2>\n\t\t\tInnovation and Adaptability\t\t<\/h2>\n<ul class=\"cards\">\n<li class=\"card courses has-background has-white-background-color has-link\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\">\n<\/li>\n<li class=\"card courses has-background has-white-background-color has-link\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\">\n<\/li>\n<li class=\"card event has-background has-white-background-color has-link\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\">\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block cards-container\">\n<h2>\n\t\t\tChanging Marketing Channels\t\t<\/h2>\n<ul class=\"cards\">\n<li class=\"card event has-background has-white-background-color has-link\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\">\n<\/li>\n<li class=\"card courses has-background has-white-background-color has-link\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\">\n<\/li>\n<li class=\"card has-background has-white-background-color has-link\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Article\">\n<div class=\"card__body\">\n<p class=\"taxonomy has-xxxs-font-size has-grey-700-color is-uppercase\">\n\t\t\t Professional Certification\t\t<\/p>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-media-text is-stacked-on-mobile has-beige-100-background-color has-background\">\n<figure class=\"wp-block-media-text__media\"><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" width=\"4000\" height=\"2670\" src=\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/10\/Toolkits.jpg?w=1024&amp;resize=4000%2C2670\" alt=\"\" class=\"wp-image-173357 size-full\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-find-more-learning\">Find More Learning<\/h2>\n<p>Our courses cover a wide range of topics, and you can choose from a variety of in-person and online formats that fit your schedule.<\/p>\n<\/div>\n<\/div>\n<p>\t\t\t<!-- topic tags --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing\u2014including the AI transformation, shifting consumer expectations and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[13352,3910],"dealstore":[],"offerexpiration":[],"class_list":["post-62678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketers","tag-skills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Skills Marketers Need in 2025 and Beyond - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=62678\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Skills Marketers Need in 2025 and Beyond - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future. 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