{"id":62297,"date":"2025-02-01T14:14:58","date_gmt":"2025-02-01T14:14:58","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/take-the-data-privacy-quiz\/"},"modified":"2025-02-01T14:14:58","modified_gmt":"2025-02-01T14:14:58","slug":"take-the-data-privacy-quiz","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=62297","title":{"rendered":"Take the Data Privacy Quiz!"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/07\/Data-privacy-quiz-blog-300x200.jpg\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"Data privacy quiz blog\" loading=\"lazy\" style=\"margin-bottom: 5px;clear:both;max-width: 100%\" \/><\/p>\n<p class=\"has-text-align-left\">Are you leveraging the full value of privacy-centric digital analytics? As the GDPR hits the two year mark, Data Privacy is a hotter topic than ever. <a href=\"https:\/\/content.atinternet.com\/privacy-driven-analytics-to-boost-value\/?xtor=PUB-[Privacy_guide_2020]-[quiz_blog]-[EN]\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Download our new guide (opens in a new tab)\">Download our new guide<\/a> to find out how AT Internet will enable you to maximise the value of a private first approach to analytics. In the meantime, take our quiz to see if you\u2019ve got what it takes to survive and thrive in the future trust economy.<\/p>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"ays-quiz-container ays_quiz_classic_light \" data-quest-effect=\"shake\" data-hide-bg-image=\"false\" id='ays-quiz-container-2'>\n<div class=\"ays-live-bar-wrap \">\n<div class=\"ays-live-bar-fill \" style=\"width: 0%\"><span><span class=\"ays-live-bar-percent ays-live-bar-count\"><\/span>\/10<\/span><\/div>\n<\/div>\n<div class=\"ays-questions-container\">                    <i class=\"ays_fa ays_fa_users\"><\/i> 315                                                                                <\/p>\n<div class=\"step active-step\">\n<div class=\"ays-abs-fs ays-start-page\">                                        <img decoding=\"async\" src=\"https:\/\/blog.atinternet.com\/wp-content\/uploads\/2020\/07\/data-privacy-quiz-scaled-e1595423104369.jpg\" alt=\"\" class=\"ays_quiz_image\">                    <\/p>\n<p class=\"ays-fs-title\">Data privacy quiz<\/p>\n<div class=\"ays-fs-subtitle\">\n<p>Are you\u00a0maximising the\u00a0full\u00a0value\u00a0of\u00a0privacy-driven\u00a0analytics?<\/p>\n<p>Take our quiz to find out!<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='4'>\n<p class=\"ays-question-counter animated\">1 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p><span class=\"TextRun SCXW21413622 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21413622 BCX0\">1. What is the GDPR?<\/span><\/span><span class=\"TextRun SCXW21413622 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21413622 BCX0\">\u00a0(<\/span><\/span><span class=\"TextRun SCXW21413622 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21413622 BCX0\">Warm up question!)<\/span><\/span><span class=\"EOP SCXW21413622 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-13-2\">a) An annoying EU regulation that forces companies to overhaul their internal data privacy processes or get a massive fine<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-14-2\">b) An acronym for <b>G<\/b>rossly <b>D<\/b>amaging, <b>P<\/b>ointless <b>R<\/b>ed-tape<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-15-2\">c) An opportunity to leverage a privacy-driven approach to boost the value of your brand<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text \">\n<p><strong><span class=\"TextRun SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87439375 BCX0\">Wrong \u2013<\/span><\/span><span class=\"TextRun SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87439375 BCX0\">\u00a0<\/span><\/span><\/strong><span class=\"TextRun SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87439375 BCX0\">The\u00a0<\/span><\/span><a class=\"Hyperlink SCXW87439375 BCX0\" href=\"https:\/\/www.atinternet.com\/en\/company\/data-protection\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">G<\/span><\/span><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">eneral\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">D<\/span><\/span><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">ata\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">P<\/span><\/span><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">rotection\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">R<\/span><\/span><span class=\"TextRun Underlined SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87439375 BCX0\" data-ccp-charstyle=\"Hyperlink\">egulation<\/span><\/span><\/a><span class=\"TextRun SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87439375 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87439375 BCX0\">is now two years old. It\u2019s high time you turned a privacy-first approach to your advantage. Check out our <a href=\"https:\/\/content.atinternet.com\/privacy-driven-analytics-to-boost-value\/?xtor=PUB-[Privacy_guide_2020]-[quiz_blog]-[EN]\" target=\"_blank\" rel=\"noopener\">new\u00a0<\/a><\/span><\/span><span class=\"TextRun SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW87439375 BCX0\"><a href=\"https:\/\/content.atinternet.com\/privacy-driven-analytics-to-boost-value\/?xtor=PUB-[Privacy_guide_2020]-[quiz_blog]-[EN]\">Guide<\/a>\u00a0<\/span><\/span><span class=\"TextRun SCXW87439375 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87439375 BCX0\">to find out how!<\/span><\/span><span class=\"EOP SCXW87439375 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"right_answer_text \">\n<p><strong><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">Correct (c)<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">\u00a0&#8211;<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">\u00a0In an increasingly\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">privacy<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">-driven\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">online ecosystem<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">,\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">complying with the<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">\u00a0GDPR<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">\u00a0is part of a broader\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">privacy approach that can bring your company a wide range of benefits. Read our <a href=\"https:\/\/content.atinternet.com\/privacy-driven-analytics-to-boost-value\/?xtor=PUB-[Privacy_guide_2020]-[quiz_blog]-[EN]\" target=\"_blank\" rel=\"noopener\">new\u00a0<\/a><\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW122596836 BCX0\"><a href=\"https:\/\/content.atinternet.com\/privacy-driven-analytics-to-boost-value\/?xtor=PUB-[Privacy_guide_2020]-[quiz_blog]-[EN]\">Guide<\/a>\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW122596836 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122596836 BCX0\">to find out how you can considerably boost the value of your brand by adopting a privacy-first approach!<\/span><\/span><span class=\"EOP SCXW122596836 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"ays_questtion_explanation\">                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='7'>\n<p class=\"ays-question-counter animated\">2 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>2. <span class=\"TextRun BCX0 SCXW63949247\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW63949247\">Multiple\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW63949247\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW63949247\">c<\/span><\/span><span class=\"TextRun BCX0 SCXW63949247\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW63949247\">hoice &#8211;<\/span><\/span> <span class=\"TextRun SCXW183591000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183591000 BCX0\">What is\u00a0<\/span><\/span><span class=\"TextRun SCXW183591000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183591000 BCX0\">the\u00a0<\/span><\/span><span class=\"TextRun SCXW183591000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183591000 BCX0\">definition of\u00a0<\/span><\/span><span class=\"TextRun SCXW183591000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183591000 BCX0\">a privacy-<\/span><\/span><span class=\"TextRun SCXW183591000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183591000 BCX0\">first\u00a0<\/span><\/span><span class=\"TextRun SCXW183591000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183591000 BCX0\">approach<\/span><\/span><span class=\"TextRun SCXW183591000 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183591000 BCX0\">?<\/span><\/span><span class=\"EOP SCXW183591000 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-22-2\">a) Taking <a href=\"https:\/\/iab.org\/wp-content\/IAB-uploads\/2011\/03\/fred_carter.pdf\" target=\"_blank\">positive-sum<\/a>, proactive measures to protecting data privacy<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-23-2\">b) Having a clear commitment to set and enforce high standards of privacy \u2212 generally   higher than the standards set out by global laws and regulation<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-24-2\">c) Operating with complete transparency with the aim of cementing consumer accountability and trust<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"right_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"ays_questtion_explanation\">\n<p><strong><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun AdvancedProofingIssueV2 SCXW65061788 BCX0\">All o<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun AdvancedProofingIssueV2 SCXW65061788 BCX0\">f<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">\u00a0the above and more<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">!<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">\u00a0<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">By\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">working with an analytics provider\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">that\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">is entirely privacy driven,\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">companies can leverage a privacy-driven approach to considerably boost the value of their brand.<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">For over 20 years, Data Privacy has been at the heart of AT Internet\u2019s approach and we have long held the protection of user data and the respect for user privacy as a core value and guiding principle. We are fully committed to respecting user privacy and promoting the fundamental values of data protection \u2013 providing\u00a0<\/span><\/span><a class=\"Hyperlink SCXW65061788 BCX0\" href=\"https:\/\/www.atinternet.com\/en\/company\/data-protection\/data-collection-on-our-customers-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW65061788 BCX0\" data-ccp-charstyle=\"Hyperlink\">complete transparency<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW65061788 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65061788 BCX0\">\u00a0on how we collect, process and use data, both on our websites and those of our customers using our digital analytics solution.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='8'>\n<p class=\"ays-question-counter animated\">3 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>3. <span class=\"TextRun SCXW236955976 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236955976 BCX0\">Adopting a privacy-centric GDPR-compliant approach\u00a0<\/span><\/span><span class=\"TextRun SCXW236955976 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236955976 BCX0\">brings no benefits whatsoever to a company<\/span><\/span><span class=\"EOP SCXW236955976 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-25-2\">a) True<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-26-2\">b) False<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text \">\n<p><strong><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">Wrong \u2013<\/span><\/span><\/strong><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">\u00a0By adopting a GDPR-compliant priva<\/span><\/span><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">cy<\/span><\/span><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">-first approach, companies can leverage a range of direct and sec<\/span><\/span><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">ondary benefits \u2013 from increased revenue to\u00a0<\/span><\/span><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">raised<\/span><\/span><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">\u00a0consumer\u00a0<\/span><\/span><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">brand\u00a0<\/span><\/span><span class=\"TextRun SCXW32294262 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32294262 BCX0\">perception and trust.<\/span><\/span><span class=\"EOP SCXW32294262 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"right_answer_text \">\n<p><strong><span class=\"TextRun Highlight SCXW140744385 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140744385 BCX0\">Correct<\/span><\/span>\u00a0<\/strong><span class=\"TextRun Highlight SCXW140744385 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140744385 BCX0\"><strong>\u2013<\/strong> According to\u00a0<\/span><\/span><a class=\"Hyperlink SCXW140744385 BCX0\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/09\/Report_Championing-Data-Protection-and-Privacy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW140744385 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW140744385 BCX0\" data-ccp-charstyle=\"Hyperlink\">research<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW140744385 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140744385 BCX0\">, 92% of executives from compliant firms say their\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW140744385 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140744385 BCX0\">organisation<\/span><\/span><span class=\"TextRun Highlight SCXW140744385 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW140744385 BCX0\">\u00a0has gained a competitive advantage from GDPR-compliance. This includes direct as well as longer term benefits \u2013 from increased revenue to elevated consumer perception and trust.<\/span><\/span><span class=\"EOP SCXW140744385 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"ays_questtion_explanation\">                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='9'>\n<p class=\"ays-question-counter animated\">4 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>4. <span class=\"TextRun SCXW259166944 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259166944 BCX0\">Companies that are proactively privacy-first can significantly boost their revenue<\/span><\/span><span class=\"EOP SCXW259166944 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-27-2\">a) True<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-28-2\">b) False<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text \">\n<p><strong><span class=\"TextRun BCX0 SCXW61038786\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW61038786\">Wrong <\/span><\/span><span class=\"TextRun BCX0 SCXW61038786\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW61038786\">\u2013<\/span><\/span><\/strong><span class=\"TextRun BCX0 SCXW61038786\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW61038786\"><strong>\u00a0<\/strong>Numerous market studies have shown that being privacy driven can bring widespread short and long-term benefits to an organisation. These in include increased consumer confidence, loyalty and overall performance.\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"right_answer_text \">\n<p><strong><span class=\"TextRun Highlight SCXW89151605 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89151605 BCX0\">Correct <\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW89151605 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89151605 BCX0\"><strong>\u2013<\/strong> 76% of companies boosted their performance with increased customer loyalty and online purchasing resulting in increased\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW89151605 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89151605 BCX0\">revenue.\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW89151605 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89151605 BCX0\">81% of compliant organisations also said the improved consumer trust and satisfaction had a positive impact on targeted leads for marketing.\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW89151605 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89151605 BCX0\">Taking a privacy-first approach is a considerable long-term value driver.<\/span><\/span><span class=\"EOP SCXW89151605 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"ays_questtion_explanation\">                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='10'>\n<p class=\"ays-question-counter animated\">5 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>5. <span class=\"TextRun SCXW258601774 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258601774 BCX0\">What is\u00a0<\/span><\/span><span class=\"TextRun SCXW258601774 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258601774 BCX0\">a virtu<\/span><\/span><span class=\"TextRun SCXW258601774 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258601774 BCX0\">ous<\/span><\/span><span class=\"TextRun SCXW258601774 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258601774 BCX0\">\u00a0cycle of trust?<\/span><\/span><span class=\"EOP SCXW258601774 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-29-2\">a) Yet another pointless marketing concept<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-30-2\">b) Gathering contradictory low-quality toxic data, then feeding it to decision makers who make poor decisions \u2013 which then removes trust in the data and damages the brand<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-31-2\">c) Creating a win-win where quality data enables companies to improve their CX \u2013 which boosts consumer trust and increases data sharing<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text \">\n<p><strong><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">Wrong<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">\u00a0\u2013\u00a0<\/span><\/span><\/strong><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">When\u00a0<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">companies rely on low quality data, they can cause significant long-term damage to their brand.<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">\u00a0However,\u00a0<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">generating a\u00a0<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">virtual cycle of trust\u00a0<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">\u2013\u00a0<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">when enhanced CX leads to increased trust and<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">\u00a0greater\u00a0<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">consumer\u00a0<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">willingness to share their personal data<\/span><\/span><span class=\"TextRun SCXW53081296 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53081296 BCX0\">\u00a0\u2013 is a major value driver.<\/span><\/span><span class=\"EOP SCXW53081296 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"right_answer_text \">\n<p><strong><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">Correct<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">\u00a0\u2013<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\"><strong>\u00a0<\/strong>A virtual cycle of trust is generated when enhanced CX leads to increased trust and<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">\u00a0greater\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">consumer\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">willingness to share their personal data<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">. As they share more data, brands can use it to further improve CX and therefore user retention (via more\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW15023171 BCX0\">personalised<\/span><span class=\"NormalTextRun SCXW15023171 BCX0\">\u00a0experiences etc.), which consequently\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">boosts trust.<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">By using an independent tool that is\u00a0<\/span><\/span><a class=\"Hyperlink SCXW15023171 BCX0\" href=\"https:\/\/www.atinternet.com\/en\/company\/data-protection\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW15023171 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW15023171 BCX0\" data-ccp-charstyle=\"Hyperlink\">privacy-driven<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW15023171 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15023171 BCX0\">, combined with the minimisation of collected\/calculated data, companies can considerably boost their value.<\/span><\/span><span class=\"EOP SCXW15023171 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"ays_questtion_explanation\">                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='11'>\n<p class=\"ays-question-counter animated\">6 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>6. <span class=\"TextRun SCXW173606172 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW173606172 BCX0\">A privacy-centric approach boosts an<\/span><\/span><span class=\"TextRun SCXW173606172 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW173606172 BCX0\">\u00a0organisation\u2019s brand image<\/span><\/span><span class=\"TextRun SCXW173606172 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW173606172 BCX0\">\u00a0and leads to increase<\/span><\/span><span class=\"TextRun SCXW173606172 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW173606172 BCX0\">d<\/span><\/span><span class=\"TextRun SCXW173606172 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW173606172 BCX0\">\u00a0consumer trust<\/span><\/span><span class=\"EOP SCXW173606172 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-32-2\">a) True<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-33-2\">b) False<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text \">\n<p><strong><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">Wrong \u2013 <\/span><\/span><\/strong><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">The<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">future\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">currency\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">of the online world\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">is trust.\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">If\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">a company invests in developing a meaningful brand strategy<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">,\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">the brand\u2019s\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">behavio<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">u<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">r\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">will\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">foster consumer\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">confidence \u2013 which\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">leads to considerable\u00a0<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">performance-driving benefits<\/span><\/span><span class=\"TextRun SCXW51473812 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51473812 BCX0\">.<\/span><\/span><span class=\"EOP SCXW51473812 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"right_answer_text \">\n<p><strong><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">Correct<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">\u00a0\u2013<\/span><\/span><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">\u00a0<\/span><\/span><span class=\"FieldRange SCXW255810572 BCX0\"><span class=\"TextRun Highlight Underlined SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW255810572 BCX0\" data-ccp-charstyle=\"Hyperlink\">81%<\/span><\/span><\/span><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">\u00a0of organisations say that a privacy-driven GDPR-compliant approach has had a positive impact on the<\/span><\/span><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">ir<\/span><\/span><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">\u00a0reputation\/brand image.\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">Simply put \u2013 GDPR compliance is good for business. Not only does a privacy-centric approach boost an organisation\u2019s reputation and brand image, but 84% of companies also said overall consumer trust had increased. This obviously leads to increased revenue, with strong\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">performance-driving benefits\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">such as greater customer loyalty and increases in online purchasing.<\/span><\/span><span class=\"TextRun SCXW255810572 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255810572 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW255810572 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<div class=\"ays_questtion_explanation\">                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='12'>\n<p class=\"ays-question-counter animated\">7 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>7. <span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">Multiple\u00a0<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">c<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">hoice &#8211;\u00a0<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">Which\u00a0<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">additional<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">secondary\u00a0<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">benefits\u00a0<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">can companies leverage from\u00a0<\/span><\/span><span class=\"TextRun SCXW220248553 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220248553 BCX0\">a privacy-compliant approach?<\/span><\/span><span class=\"EOP SCXW220248553 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-34-2\">a) Improved CX<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-35-2\">b) Appeal to Investors<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-36-2\">c) Enhanced accountability and privacy values<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-37-2\">d) Increased agility and innovation<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"right_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"ays_questtion_explanation\">\n<p><strong><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun AdvancedProofingIssueV2 SCXW103742804 BCX0\">All of<\/span><span class=\"NormalTextRun SCXW103742804 BCX0\">\u00a0the above!\u00a0<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">By adopting a privacy-driven approach to their analytics, companies can forge a win-win where\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">improved\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">transparency<\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">\u00a0and accountability<\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">\u00a0drives trust and value.<\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">\u00a0Of the 95% of\u00a0<\/span><\/span><span class=\"FieldRange SCXW103742804 BCX0\"><span class=\"TextRun Highlight Underlined SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW103742804 BCX0\" data-ccp-charstyle=\"Hyperlink\">customers<\/span><\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">\u00a0who say their trust in a company makes them more likely to be loyal, 93% would recommend that company, with 92% buying more products and services more frequently. While 88% would spend more money and 86% are keen to share their experiences.<\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">\u00a0Optimised privacy practices also bring additional benefits such as\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXW103742804 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103742804 BCX0\">enhanced internal agility and innovation.<\/span><\/span><span class=\"EOP SCXW103742804 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='13'>\n<p class=\"ays-question-counter animated\">8 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>8. <span class=\"TextRun SCXW230270993 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230270993 BCX0\">Multiple Choice \u2013 Which of the following\u00a0<\/span><\/span><span class=\"TextRun SCXW230270993 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230270993 BCX0\">are\u00a0<\/span><\/span><span class=\"TextRun SCXW230270993 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230270993 BCX0\">the risks of GDPR non-compliance<\/span><\/span><span class=\"TextRun SCXW230270993 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230270993 BCX0\">?<\/span><\/span><span class=\"EOP SCXW230270993 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-38-2\">a) A large fine<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-39-2\">b) A lengthy prison sentence<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-40-2\">c) Wasted time and cost for breach management, notification, post breach expenses<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-41-2\">d) Lost and unrecoverable business<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-42-2\">e) Irreparable reputation and brand damage<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"right_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"ays_questtion_explanation\">\n<p><b><span data-contrast=\"auto\">Correct (a) (c) (d) <\/span><\/b><b><span data-contrast=\"auto\">(e)<\/span><\/b><b><span data-contrast=\"auto\"> \u2013\u00a0<\/span><\/b><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">s well as\u00a0<\/span><span data-contrast=\"auto\">the risk of<\/span><span data-contrast=\"auto\">\u00a0the fine for<\/span><span data-contrast=\"auto\">\u00a0a conviction for non-compliant use of personal data, a deluge of long-tail costs\u00a0kick\u00a0in, not to mention collateral brand damage that can drag on for years<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">This can include investigation and escalation measures, notification communication costs, post data-breach response actions, lost business and irreparable damage to the company\u2019s reputation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Wrong (b) \u2013<\/span><\/b><span data-contrast=\"auto\">\u00a0OK you probably won\u2019t go to jail, but\u00a0<\/span><span data-contrast=\"auto\">the list of short and long-tail costs can\u00a0<\/span><span data-contrast=\"auto\">cause significant damage to your brand. Whereas a privacy-driven approach\u00a0opens up\u00a0a wide range of\u00a0<\/span><span data-contrast=\"auto\">potential benefits and an opportunity to considerably boost your brand value.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='14'>\n<p class=\"ays-question-counter animated\">9 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>9. <span class=\"TextRun SCXW133166142 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133166142 BCX0\">Multiple Choice &#8211; Wh<\/span><\/span><span class=\"TextRun SCXW133166142 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133166142 BCX0\">at<\/span><\/span><span class=\"TextRun SCXW133166142 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133166142 BCX0\">\u00a0are\u00a0<\/span><\/span><span class=\"TextRun SCXW133166142 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133166142 BCX0\">the\u00a0<\/span><\/span><span class=\"TextRun SCXW133166142 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133166142 BCX0\">benefits of a<\/span><\/span><span class=\"TextRun SCXW133166142 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133166142 BCX0\">n ethical<\/span><\/span><span class=\"TextRun SCXW133166142 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133166142 BCX0\">\u00a0data minimisation approach?<\/span><\/span><span class=\"EOP SCXW133166142 BCX0\" data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-43-2\">a) Ethical mini-what?<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-44-2\">b) Boost efficiency \u2192 Act faster<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-45-2\">c) Elevate trust in your brand and increase its value<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                                        <i class=\"ays_fa ays_fa_arrow_right ays_next action-button ays_arrow ays_next_arrow ays_display_none\"><\/i>                                            <\/div>\n<div class=\"wrong_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"right_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"ays_questtion_explanation\">\n<p><b><span data-contrast=\"auto\">Wrong (a) <span class=\"TextRun BCX0 SCXW193231548\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW193231548\">\u2013<\/span><\/span><span class=\"TextRun BCX0 SCXW193231548\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW193231548\">\u00a0<\/span><\/span><\/span><\/b><span data-contrast=\"auto\">\u00a0I<\/span><span data-contrast=\"auto\">n line with Article 5(1)(c) of the GDPR which requires personal data to be \u201cadequate, relevant and limited to what is necessary in relation to the purposes for which they are processed\u201d, data\u00a0 minimisation means that any processing (the analysis of data to gain actionable insights) is carried out using the least amount of data necessary. The data collected is never used for any other purpose or process<\/span><span data-contrast=\"auto\">ed<\/span><span data-contrast=\"auto\">\u00a0without consent from the data subject.\u00a0<\/span><span data-contrast=\"auto\">When companies minimise their data gathering, shorter storage time provides fresher, more accurate, privacy-friendly and energy-efficient data. This in turn creates a win-win where businesses can optimise their CX,\u00a0<\/span><span data-contrast=\"auto\">elevate consumer trust,\u00a0<\/span><span data-contrast=\"auto\">boost their value and significantly reduce their impact on the planet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Correct <\/span><\/b><b><span data-contrast=\"auto\">(b) <span class=\"TextRun BCX0 SCXW193231548\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW193231548\">\u2013<\/span><\/span>\u00a0<\/span><\/b><span data-contrast=\"auto\">Reducing your data to the essential minimum is more efficient \u2013 it allows companies to streamline their collection and have a clear vision of the data they\u2019re processing, which in turn contributes to better CX. Fewer requests\u00a0minimises\u00a0the processing time and a more efficient API data flow means that it can be sent far more rapidly to the data warehouse for speedier processing. Shorter storage times also provide fresher, more accurate, privacy-friendly and energy-efficient data \u2013 all of which can be used to optimise decision-making.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Correct (c) <span class=\"TextRun BCX0 SCXW193231548\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW193231548\">\u2013<\/span><\/span><span class=\"TextRun BCX0 SCXW193231548\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW193231548\">\u00a0<\/span><\/span> <\/span><\/b><span data-contrast=\"auto\">Privacy-driven ethics and digital sobriety are opportunities for brands to\u00a0<\/span><span data-contrast=\"auto\">significantly elevate trust and boost the value of their brand offering<\/span><span data-contrast=\"auto\">. By using an independent tool that is privacy-compliant, combined with the minimisation of collected\/calculated data, companies can initiate a virtuous circle at the service of digital ecology \u2013 where their data is more accurate, more reliable, more respectful and less harmful to the planet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step \" data-question-id='15'>\n<p class=\"ays-question-counter animated\">10 \/ 10<\/p>\n<div class=\"ays-abs-fs\">\n<div class=\"ays_quiz_question\">\n<p>10. <span class=\"TextRun SCXW97588013 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW97588013 BCX0\">Multiple Choice &#8211; <\/span><\/span><span class=\"TextRun SCXW241821327 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241821327 BCX0\">Wh<\/span><\/span><span class=\"TextRun SCXW241821327 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241821327 BCX0\">y is it vital to work with an analytics provider you can trust?<\/span><\/span><\/p>\n<\/p><\/div>\n<div class=\"ays-quiz-answers ays_list_view_container\">\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-46-2\">a) They provide complete transparency in the information given to customers for their end users, and that this information is easily accessible and expressed in a clear manner<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-47-2\">b) Their customers always maintain complete ownership of their data, they have no specific purpose for the data, and do not share it with any third party<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-48-2\">c) Their audience measurement operates in an entirely consent-driven environment, in complete compliance with the GDPR<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-49-2\">d) They have a Data Processing Agreement which specifies exactly how data subjects exercise their rights, involving the right to access and erasure, the right to limitation of processing and the right to object<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-50-2\">e) They provide unlimited support via a team of expert analytics consultants and customer success managers.<\/label>                <\/div>\n<div class=\"ays-field ays_list_view_item\">                                                <label for=\"ays-answer-51-2\">f) They have a DPO in place and legal team specialising in data privacy to support customers in their compliancy strategy<\/label>                <\/div>\n<\/div>\n<div class=\"ays_buttons_div\">                                                        <i class=\"ays_fa ays_fa_arrow_left ays_previous action-button ays_arrow ays_display_none\"><\/i>                                                        <i class=\"ays_display_none ays_fa ays_fa_flag_checkered ays_finish action-button ays_arrow ays_next_arrow\"><\/i>                        <\/div>\n<div class=\"wrong_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"right_answer_text ays_do_not_show\">                                                    <\/div>\n<div class=\"ays_questtion_explanation\">\n<p><strong>All of the above!<\/strong><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">AT Internet has been a\u00a0<\/span><span data-contrast=\"auto\">leading independent, digital analytics provider<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">f<\/span><span data-contrast=\"auto\">or over 20 years<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0Data Privacy has always been at the heart of our approach and we have long held the protection of user data and the respect for user privacy as a core value and guiding principle. Our Analytics Suite is fully compliant with the GDPR, and we are dedicated to setting the best example for our customers and industry peers, with the highest standards of data protection and privacy. It\u2019s part of our DNA.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">By working with AT Internet,\u00a0<\/span><span data-contrast=\"auto\">you&#8217;re choosing a partner you can trust.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"step ays_thank_you_fs\">\n<div class=\"ays-abs-fs ays-end-page\">\n<div data-class=\"lds-ellipsis\" data-role=\"loader\" class=\"ays-loader\">\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div class=\"ays_quiz_results_page\">\n<div class=\"ays_score_message\"><\/div>\n<div class=\"ays_message\"><\/div>\n<div class=\"ays-quiz-social-shares\">                        <!-- Branded LinkedIn button -->                        <a class=\"ays-share-btn ays-to-share ays-share-btn-branded ays-share-btn-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/blog.atinternet.com\/en\/feed\/\" title=\"Share on LinkedIn\">                            <span class=\"ays-quiz-share-btn-icon\"><\/span>                            <span class=\"ays-share-btn-text\">LinkedIn<\/span>                        <\/a>                        <!-- Branded Facebook button -->                        <a class=\"ays-share-btn ays-to-share ays-share-btn-branded ays-share-btn-facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/blog.atinternet.com\/en\/feed\/\" title=\"Share on Facebook\">                            <span class=\"ays-quiz-share-btn-icon\"><\/span>                            <span class=\"ays-share-btn-text\">Facebook<\/span>                        <\/a>                        <!-- Branded Twitter button -->                        <a class=\"ays-share-btn ays-to-share ays-share-btn-branded ays-share-btn-twitter\" href=\"https:\/\/twitter.com\/share?url=https:\/\/blog.atinternet.com\/en\/feed\/\" title=\"Share on Twitter\">                            <span class=\"ays-quiz-share-btn-icon\"><\/span>                            <span class=\"ays-share-btn-text\">Twitter<\/span>                        <\/a>                    <\/div>\n<div class=\"ays-progress third\">                <span class=\"ays-progress-value third\">0%<\/span>                <\/p>\n<div class=\"ays-progress-bg third\">\n<div class=\"ays-progress-bar third\" style=\"width:0%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"ays_restart_button_p\"><button type=\"button\" class=\"action-button ays_restart_button\">                    <i class=\"ays_fa ays_fa_undo\"><\/i>                    <span>Restart quiz<\/span>                <\/button><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p>            div#ays-quiz-container-2 * {                box-sizing: border-box;            }            \/* Styles for 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                                                               <\/p><\/div>\n<\/p><\/div>\n<p>Article <a rel=\"nofollow\" href=\"https:\/\/blog.atinternet.com\/en\/data-privacy-quiz-2020\/\">Take the Data Privacy Quiz!<\/a> first appeared on <a rel=\"nofollow\" href=\"https:\/\/blog.atinternet.com\/en\">Digital Analytics Blog<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you leveraging the full value of privacy-centric digital analytics? 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