{"id":61843,"date":"2025-02-01T09:15:09","date_gmt":"2025-02-01T09:15:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/2025-a-defining-year-for-ai-for-marketers\/"},"modified":"2025-02-01T09:15:09","modified_gmt":"2025-02-01T09:15:09","slug":"2025-a-defining-year-for-ai-for-marketers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=61843","title":{"rendered":"2025, a 'defining' year for AI, for marketers"},"content":{"rendered":"


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\ud83d\udc49\ufe0fSubscribe<\/a><\/b><\/span> | <\/b><\/span>Forward<\/a><\/b><\/span> | <\/b><\/span>Advertise with us<\/a><\/b><\/span><\/p>\n

Follow us on <\/b><\/i><\/span>LinkedIn <\/a><\/b><\/i><\/span>\ud83d\udd17<\/p>\n<\/div>\n

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Hi {{first_name|there}}!<\/span><\/p>\n

Highlights from today's newsletter:<\/b><\/span>
\ud83d\udcac\u00a0<\/span>The story of one of the \u201c<\/span>World's Most Influential CMOs<\/b><\/span>\u201d <\/span>
\u2754\u00a0<\/span>Have your ideal customers read your marketing copy and ask them: "<\/span>What did your inner voice say?<\/b><\/span>"<\/span>
\ud83e\udd16\u00a0<\/span>2025, a <\/span>'defining' year for AI<\/b><\/span>, for marketers<\/span><\/p>\n<\/div>\n

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EDITOR\u2019S PICK<\/b><\/span><\/h2>\n

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#REPORTS<\/b><\/span><\/h5>\n

DTC eCommerce in the Amazon Age: Navigating the Measurement Maze<\/b><\/a><\/span><\/p>\n

Amazon dominates DTC eCommerce, but for brands, <\/span>measuring success beyond the platform remains a black hole<\/b><\/span>. TikTok campaigns drive engagement, Google Ads fuel curiosity\u2014yet when sales spike on Amazon, <\/span>proving attribution is a challenge.<\/b><\/span><\/p>\n

With Amazon\u2019s walled garden limiting cross-channel visibility, CMOs are left guessing which marketing efforts truly drive revenue. The solution?<\/span> Data-driven insights<\/b><\/span>, <\/span>cross-platform experimentation, <\/b><\/span>and<\/span> collaborative measurement strategies.<\/b><\/span><\/p>\n

As DTC brands scale, understanding the<\/span> real impact of marketing beyond Amazon\u2019s ecosystem<\/b><\/span> is critical. <\/span><\/p>\n

READ THE FULL REPORT HERE <\/a><\/b><\/span>\ud83d\udc49<\/a><\/span><\/h6>\n
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The ClickZ team has been reporting live from <\/span>Las Vegas Market<\/a><\/span> this week. Check out our exclusive insights from interviews with exhibitors and innovators at the event \ud83d\udc47<\/span><\/p>\n

Follow us on LinkedIn for all the interview insight snippets.<\/a><\/span><\/p>\n

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How Hudson Valley Lighting Group Balances Luxury, Digital, and Design<\/a><\/b><\/span><\/h4>\n

Hudson Valley Lighting Group is blending high-end design with<\/span> strong digital marketing<\/b><\/span> to stay ahead in the luxury lighting space. Their strategy?<\/span><\/p>\n

\u2728 Partnerships <\/b><\/span>that matter \u2013 Collaborating with top designers like Mark D. Sikes to create exclusive collections.<\/span><\/p>\n

\ud83d\udcf1 A strong<\/span> digital presence<\/b><\/span> \u2013 Leveraging Instagram, TikTok, Pinterest, and Meta to engage both B2B and B2C audiences.<\/span><\/p>\n

\ud83d\ude80 Continuous innovation \u2013 Launching 500+ new products each season to stay ahead of trends.<\/span><\/p>\n

Listen to the full interview<\/span> here<\/a><\/span>.<\/span><\/p>\n

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Kingsdown\u2019s Formula for Retail & DTC Success<\/a><\/b><\/span><\/h4>\n

Kingsdown blends <\/span>DTC growth with retail partnerships<\/b><\/span>, supporting stores like Ethan Allen while keeping a strong direct-to-consumer presence. AI powers everything from product visuals to testing, while a focus on <\/span>sustainability<\/b><\/span> positions the brand as a premium alternative to disposable \u201cbed-in-a-box\u201d options.<\/span><\/p>\n

A smart mix of <\/span>tech<\/b><\/span>, <\/span>retail strategy<\/b><\/span>, and <\/span>eco-conscious<\/b><\/span> branding keeps Kingsdown ahead in a competitive market.<\/span><\/p>\n

Listen to the full interview<\/span> here<\/a><\/span>.<\/span><\/p>\n

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How Cray Home Scaled DTC to Wholesale with AI & Smart Marketing<\/a><\/b><\/span><\/h4>\n

Cray Home didn\u2019t just expand\u2014they <\/span>built demand first<\/b><\/span>. By growing a strong DTC presence, leveraging <\/span>AI-driven marketing<\/b><\/span>, and fine-tuning their brand positioning, they ensured their wholesale move was strategic, not rushed.<\/span><\/p>\n

At Las Vegas Market 2025, they showcased how AI helps <\/span>refine audience targeting<\/b><\/span>, <\/span>optimize product listings<\/b><\/span>, and <\/span>enhance customer engagement<\/b><\/span>\u2014a critical advantage as they scale. With a design-first approach and a deep understanding of retail trends, Cray Home is proving that growth <\/span>is about precision, not just expansion<\/b><\/span>.<\/span><\/p>\n

Listen to the full interview<\/span> here<\/a><\/span>.<\/span><\/p>\n

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WHAT WE ARE READING<\/b><\/span><\/h1>\n

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Mission 2025: Tactics and Trends for Marketing Breakthroughs<\/b><\/a><\/span><\/h3>\n

Brand marketing in 2025 is about making connections. <\/span>Personalization<\/b><\/span>, <\/span>social commerce<\/b><\/span>, and <\/span>omnichannel strategies<\/b><\/span> are no longer optional; they\u2019re the foundation of successful campaigns.<\/span><\/p>\n

With <\/span>shoppable videos driving impulse buys<\/b><\/span>,<\/span> AI refining predictive models<\/b><\/span>, and brand ambassadors shaping authentic engagement, marketers must rethink how they show up across platforms. The days of siloed strategies are over\u2014winning in 2025 means <\/span>seamless<\/b><\/span>, <\/span>data-driven storytelling<\/b><\/span> that meets consumers where they already are.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n

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Meta\u2019s AI tools attract more advertisers as tech enters \u2018defining\u2019 year<\/b><\/a><\/span><\/h3>\n

Meta\u2019s AI-powered advertising is scaling fast\u2014<\/span>4 million advertisers<\/b><\/span> are now using its generative AI tools, up from 1 million just six months ago. As ad prices rise and AI-driven <\/span>Advantage+ shopping campaigns grow 70% year-over-year<\/b><\/span>, Meta is betting big on AI\u2019s ability to drive conversions.<\/span><\/p>\n

But with <\/span>$60-$65 billion earmarked for AI infrastructure<\/b><\/span> and mounting brand safety concerns, will advertisers stick with Meta in 2025? With Zuckerberg calling this a<\/span> \u2018defining\u2019 year for AI<\/b><\/span>, the stakes have never been higher.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n

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Building Brand Awareness on a Budget<\/b><\/a><\/span><\/h3>\n

Brand awareness doesn\u2019t have to come with a big price tag. Small businesses can compete with larger brands by using <\/span>cost-effective digital marketing strategies <\/b><\/span>that maximize impact without breaking the bank.<\/span><\/p>\n

From<\/span> local SEO<\/b><\/span> that puts your business in front of nearby customers to <\/span>micro-influencer <\/b><\/span>collaborations that drive authentic engagement, this guide breaks down <\/span>five powerful tactics to boost visibility<\/b><\/span>. User-generated content, paid social ads, and email marketing round out the mix\u2014helping businesses build trust, drive traffic, and grow sustainably.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

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Influencer Marketing<\/b><\/span><\/h3>\n

Aritzia<\/a><\/b><\/span><\/p>\n<\/td>\n

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Sr. Director\/Director<\/a><\/b><\/span><\/p>\n

\ud83d\udccd New York City, NY <\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n\n\n
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Global Marketing<\/b><\/span><\/h3>\n

TikTok<\/a><\/b><\/span><\/p>\n<\/td>\n

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Integrated Marketing Manager<\/a><\/b><\/span><\/p>\n

\ud83d\udccd Los Angeles, CA<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n\n\n
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Marketing & Comms<\/b><\/span><\/h3>\n

Fospha<\/a><\/b><\/span><\/p>\n<\/td>\n

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Partnerships Executive<\/a><\/b><\/span><\/p>\n

\u00a0<\/span>\ud83d\udccd Austin, TX, USA<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

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TOP VOICE<\/b><\/span><\/h1>\n
<\/h6>\n
\ud83d\udcadINSIGHTS FROM RICHARD KING<\/b><\/span><\/h5>\n
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The best marketing feels personal <\/p>\n

Great marketing doesn\u2019t just sell\u2014it makes people feel something.
\u2705 Your audience should feel seen.
\u2705 They shouldn\u2019t feel \u201cmarketed to.\u201d
\u2705 Your POV should be instantly clear.<\/p>\n

A simple test? Have customers read your copy and ask: What did your inner voice say?<\/p>\n<\/div>\n

<\/a><\/div>\n

\ud83d\udcadINSIGHTS FROM KEITH BENDES<\/b><\/span><\/h5>\n
<\/p>\n
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Amazon ads can now be measured beyond Amazon <\/p>\n

Amazon\u2019s partnership with Stackline and Gigi is a game-changer for advertisers. For the first time, brands can measure whether Amazon\u2019s streaming ads drive sales at Walmart and Target\u2014bridging the gap between CTV ads and in-store purchases.<\/p>\n

This opens up powerful new strategies:
\ud83d\udd39 Target shoppers based on their retailer preferences.
\ud83d\udd39 Measure real sales impact beyond Amazon\u2019s ecosystem.
\ud83d\udd39 Create hyper-relevant influencer content tailored to specific shopping behaviors. <\/p>\n<\/div>\n

<\/a><\/div>\n

\ud83d\udcadINSIGHTS FROM STEPHANIE MCCARTY<\/b><\/span><\/h5>\n
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How Marisa Thalberg redefines what it means to be a CMO <\/p>\n

Few CMOs successfully jump industries\u2014but Marisa Thalberg has done it across beauty, fast food, home improvement, and now retail.<\/p>\n

\ud83d\udca1 At Est\u00e9e Lauder, she reshaped beauty marketing.
\ud83c\udf2e At Taco Bell, she turned a QSR into a lifestyle brand.
\ud83c\udfe1 At Lowe\u2019s, she drove record sales.
\ud83d\udecd Now, at Catalyst Brands, she\u2019s transforming retail.<\/p>\n

Her secret? Seeing the big picture. "Marketing is marketing," she says. "The fundamentals don\u2019t change\u2014only the context does." <\/p>\n<\/div>\n

<\/a><\/div>\n

\ud83d\udc49 <\/b><\/span>Follow us on LinkedIn <\/b><\/a><\/span><\/p>\n<\/div>\n

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Editorial<\/b><\/span><\/h4>\n

Contact an editor to create content for your business. [<\/span>editorial@contentive.com<\/a><\/span><\/span>]<\/span><\/p>\n

Advertise with us<\/b><\/span><\/h4>\n

Get in touch with our Advertising Team.<\/a><\/span><\/p>\n

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Connect with us on socials<\/b><\/span><\/h4>\n

LinkedIn<\/a><\/span><\/span> | <\/span>Facebook<\/a><\/span><\/span> | <\/span>X (Twitter)<\/a><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

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