{"id":61084,"date":"2025-02-01T00:49:18","date_gmt":"2025-02-01T00:49:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/even-covid-19-cant-stop-the-social-media-influencers-arts-in-ads\/"},"modified":"2025-02-01T00:49:18","modified_gmt":"2025-02-01T00:49:18","slug":"even-covid-19-cant-stop-the-social-media-influencers-arts-in-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=61084","title":{"rendered":"Even Covid-19 Can\u2019t Stop the Social Media Influencers \u2013 Arts in Ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>As the global pandemic of Covid-19 continues, digital marketing is rapidly adjusting their strategies to survive the storm.<\/p>\n<p>Many business are being forced into conversations on how they can trim marketing budgets and maximize efficiency. And now they are turning to social media influencers as the solution.<\/p>\n<h3 class=\"wp-block-heading\">Why Social Media Influencers are better than Celebrities?<\/h3>\n<p>Because of their smaller number of followers, they serve a niche market that tap into a specific market, and that allows brands to target their audience better. Also, a smaller community means that they can have more individualized, genuine interactions with their followers. And <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/MIP-09-2018-0375\/full\/html?casa_token=ZmJwRYX1Q00AAAAA:WYRG3QUkFdpvntmDVdSSz2fvWQCd0tBVAUl-gWOp74mVo1g_v-nby-SIu7j4w1_CpHp5IEPOCuIl2a1GJVjtxbcYPRIhXy2TE1NL0oTjp7iHfXgY1EEr\" target=\"_blank\" rel=\"noreferrer noopener\">research <\/a>found that audience believe influencers are generally more trustworthy and have stronger social presence than celebrities. <\/p>\n<p>Here are some social media influencers that thrive under Covid-19:<\/p>\n<h3 class=\"wp-block-heading\">Skincare: <a href=\"https:\/\/www.youtube.com\/channel\/UC2sYit3cZ2CuD_8FHYH7O_Q\" target=\"_blank\" rel=\"noreferrer noopener\">Skincare by Hyram<\/a> (3.15m Subscribers on Youtube)<\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-attachment-id=\"524\" data-permalink=\"https:\/\/artsinads.wordpress.com\/screen-shot-2020-08-02-at-1-55-37-pm\/\" data-orig-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png\" data-orig-size=\"2412,1268\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"screen-shot-2020-08-02-at-1.55.37-pm\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=300\" data-large-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=720\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=1024\" alt=\"\" class=\"wp-image-524\" srcset=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=1024 1024w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=2048 2048w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=150 150w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=300 300w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-1.55.37-pm.png?w=768 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>Hyram is a skincare content creator who is well-known for his knowledge and passion for skincare ingredients and formulas.<\/p>\n<p>His focus on non-comedogenic and fragrance-free products has gained him substantial popularity across Youtube, Instagram &amp; Tik Tok with more than 3.15M subscribers on Youtube to date. And the growing tag of \u2018Hyram Approved\u2019 indicates skincare routines that are approved by the skincare influencer.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"The Truth About The Ordinary\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_3hQnHi5OEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>His top endorsements include brands the Ordinary, Youth to the People, Cetaphil &amp; Cerave. And an endorsement by Hyram means big sales for brands, Peace Out Skincare\u2019s pore strip sales saw a fourfold increase in 24 hours after his review video of the product. <a href=\"https:\/\/www.instyle.com\/beauty\/beauty-products-tools\/peace-out-pore-strips-tiktok\">See here. <\/a><\/p>\n<h3 class=\"wp-block-heading\">Why do Millennials and Gen Z love him?<\/h3>\n<p>First of all, he does not hold back his criticisms. But he always makes sure his videos are filled with information, with a bit of entertainment. His authentic approach and strong skin-care knowledge speak to the socially aware millennials and gen-z. <\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Specialist Reacts to Charli D&#039;Amelio&#039;s Skin Care Routine\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/qHAtpeNuzLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Beauty: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/channel\/UC0ng0jJflTuJBBH5DGvr1Pw\" target=\"_blank\">Tina Yo<\/a><a href=\"https:\/\/www.youtube.com\/channel\/UC0ng0jJflTuJBBH5DGvr1Pw\" target=\"_blank\" rel=\"noreferrer noopener\">n<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/channel\/UC0ng0jJflTuJBBH5DGvr1Pw\" target=\"_blank\">g<\/a> (3.13M Subscribers on Youtube) <\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-attachment-id=\"526\" data-permalink=\"https:\/\/artsinads.wordpress.com\/screen-shot-2020-08-02-at-2-00-29-pm\/\" data-orig-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png\" data-orig-size=\"2392,1236\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"screen-shot-2020-08-02-at-2.00.29-pm\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=300\" data-large-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=720\" loading=\"lazy\" width=\"1024\" height=\"529\" src=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=1024\" alt=\"\" class=\"wp-image-526\" srcset=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=1024 1024w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=2048 2048w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=150 150w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=300 300w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.00.29-pm.png?w=768 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>The Sydney-based beauty and lifestyle YouTube Tina Yong has 3.13M subscribers on Youtube and 195.2k followers on Instagram to date. As a makeup artist, she frequently posts about makeup tutors and product review videos in her \u2018Tina Tries It\u2019 series.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"I Tried Fenty Skin- Is It Worth Buying? \ud83e\udd14  | TINA TRIES IT\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Kd5OsKu27hg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>She plans, films and edits everything by herself in her apartment. And since the rapid growth of her channel, she has collaborated with brands such as Sephora, Mecca, and L\u2019Oreal Paris.<\/p>\n<h3 class=\"wp-block-heading\">Why do Millennials and Gen z love her?<\/h3>\n<p>Because her videos are simply entertaining and fun to watch. Plus she has the most soothing voice ever. From her weekly product review series \u2018Tina Tries It\u2019, Tina tries to engage with her audience where she tries the newest and interesting makeup trends and skincare products. See below her most viewed video on Youtube where she tried and reviewed peel off lip &amp; eyebrow tattoo.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Peel Off Lip &amp; Eyebrow Tattoo Review | TINA TRIES IT\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/CKCok4TrNww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Fashion: <a href=\"https:\/\/www.tiktok.com\/@brittany.xavier\" target=\"_blank\" rel=\"noreferrer noopener\">Brittany Xavier<\/a> (2.8M followers on Tiktok) <\/h3>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-attachment-id=\"527\" data-permalink=\"https:\/\/artsinads.wordpress.com\/screen-shot-2020-08-02-at-2-01-29-pm\/\" data-orig-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png\" data-orig-size=\"1320,1242\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"screen-shot-2020-08-02-at-2.01.29-pm\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png?w=300\" data-large-file=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png?w=720\" loading=\"lazy\" width=\"1024\" height=\"963\" src=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png?w=1024\" alt=\"\" class=\"wp-image-527\" srcset=\"https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png?w=1024 1024w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png?w=150 150w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png?w=300 300w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png?w=768 768w, https:\/\/artsinads.wordpress.com\/wp-content\/uploads\/2020\/08\/screen-shot-2020-08-02-at-2.01.29-pm.png 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>Style influencer Brittany Xavier has 1.5 million followers on Instagram and 2.8M followers with more than 77.6M like on Tiktok to date. <\/p>\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-rich\"\/>\n<p>She creates content from fashion trends to styling tips of clothing and handbags. In 2018, Brittany has successfully launched her first <a href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/influence-peddler-brittany-xavier-macys-collection-1202911332\/\" target=\"_blank\" rel=\"noreferrer noopener\">fashion line<\/a> that sold in both Macy\u2019s stores and online, in collaboration with Inspr.<\/p>\n<p>She works with her husband that helps her shoots all her photos and videos, and their daughter is also heavily featured on a lot of her videos where they appeared in cute matchy mother-daughter outfits.<\/p>\n<h3 class=\"wp-block-heading\">Why do Millennials and Gen Z love her?<\/h3>\n<p>She is known for her chic clothing style that focuses on affordable clothing as well as high-end brands that she thinks worth the investment. Her content offers easy styling tips for everyday wear and also some sneak peek of the branded industry when she attends fashion shows including Chanel, Miu Miu &amp; Louis Vuitton.<\/p>\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-rich\"\/>\n<p>While the Covid-19 pandemic has greatly changed the way marketers advertise their products, it looks like social media influencers will continue to rise.<\/p>\n<p><span id=\"wordads-inline-marker\" style=\"display: none;\"\/>\t\t\t<\/p><\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the global pandemic of Covid-19 continues, digital marketing is rapidly adjusting their strategies to survive the storm. Many business are being forced into conversations on how they can trim marketing budgets and maximize efficiency. And now they are turning to social media influencers as the solution. Why Social Media Influencers are better than Celebrities? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,1107,13547,21019,10999,10974,1403],"dealstore":[],"offerexpiration":[],"class_list":["post-61084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-arts","tag-covid19","tag-influencers","tag-media","tag-social","tag-stop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Even Covid-19 Can\u2019t Stop the Social Media Influencers \u2013 Arts in Ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=61084\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Even Covid-19 Can\u2019t Stop the Social Media Influencers \u2013 Arts in Ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As the global pandemic of Covid-19 continues, digital marketing is rapidly adjusting their strategies to survive the storm. Many business are being forced into conversations on how they can trim marketing budgets and maximize efficiency. And now they are turning to social media influencers as the solution. Why Social Media Influencers are better than Celebrities? 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Many business are being forced into conversations on how they can trim marketing budgets and maximize efficiency. And now they are turning to social media influencers as the solution. Why Social Media Influencers are better than Celebrities? 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