{"id":60845,"date":"2025-01-31T22:18:40","date_gmt":"2025-01-31T22:18:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/verizon-punts-super-bowl-spot-in-favor-of-buzzy-grammys-ad\/"},"modified":"2025-01-31T22:18:40","modified_gmt":"2025-01-31T22:18:40","slug":"verizon-punts-super-bowl-spot-in-favor-of-buzzy-grammys-ad","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=60845","title":{"rendered":"Verizon Punts Super Bowl Spot in Favor of Buzzy Grammys Ad"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.adweek.com\/brand-marketing\/verizon-beyonce-super-bowl-album\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verizon and Beyonc\u00e9 essentially won the Super Bowl<\/a> in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea.<\/p>\n<p>Rather than compete against the noise of <a href=\"https:\/\/www.adweek.com\/category\/super-bowl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Super Bowl 59<\/a> ads, Verizon is debuting its new campaign, which stars Buzz Aldrin alongside the return of its original \u201cTest Man,\u201d Paul Marcarelli, during the 67th Grammys on Sunday. <\/p>\n<p>Of course, the company isn\u2019t abandoning the Big Game entirely. <\/p>\n<p>In addition to trying to create buzz with Buzz Aldrin, Verizon is marking Super Bowl 59 with a FanFest in all 30 NFL markets on Feb. 9.\u00a0The company also recently unveiled its <a href=\"https:\/\/www.adweek.com\/brand-marketing\/tpain-doechii-verizon-super-bowl-59-party\/\" target=\"_blank\" rel=\"noreferrer noopener\">House of Verizon activation<\/a> in New Orleans, running from Feb. 6 through 9, which will have a soundtrack by DJ Angie Vee and DJ Fannie Mae and appearances from NFL athletes, entertainers, and fashion industry luminaries, according to ADWEEK\u2019s Jason Notte.<\/p>\n<p>\u201cAdvertising\u00a0in the Super Bowl\u00a0is an incredible opportunity to reach large-scale audiences nationally. Verizon has done it in the past with great success, and we will continue to do so in the future,\u201d a Verizon spokesperson said in a statement to ADWEEK. \u201cOur goal this year, however, is to create something truly ambitious\u2014national in scope yet deeply rooted in local communities.\u201d<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/convergent-tv\/verizon-super-bowl-59-fanfest\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/01\/verizon-super-bowl-59-fanfest.png?w=640&amp;h=360&amp;crop=1\" alt=\"Verizon Super Bowl 59 FanFest brings entertainers, chefs, and former players to all 30 NFL stadiums on Feb. 9.\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<h4 class=\"wp-block-heading\"><strong>Can you hear Verizon now?<\/strong><\/h4>\n<p>Verizon\u2019s new Grammys ad is a homecoming of sorts for the Test Man.<\/p>\n<p>Marcarelli\u2019s Test Man started appearing on Verizon campaigns more than two decades ago, briefly defecting to Sprint in 2016 after the company went in a different direction with its ads. Now, he\u2019s back to do a new twist on his classic catchphrase, \u201cCan you hear me now?\u201d In the spot, Marcarelli and Aldrin tackle the problem of cellphone \u201cdead zones,\u201d with Verizon helping to conquer the issue.<\/p>\n<p><!--nextpage--><\/p>\n<p>\u201cIt\u2019s been 10 years since I last asked America, \u2018Can you hear me now,&#8217;\u201d Marcarelli said in a statement. \u201cBack then, dead zones were everywhere, and it\u2019s safe to say today they are only in the most remote places like the dark side of the moon.\u201d <\/p>\n<p>See the linear debut of Verizon\u2019s Grammys ad on Sunday, Feb. 2, at 8 p.m. on CBS and Paramount+. <\/p>\n<p>As for the Super Bowl, Beyonc\u00e9 was great. But this year\u2019s Big Game spots aren\u2019t Verizon\u2019s destiny, child.<\/p>\n<p><strong><u>AGENCY CREDITS:\u00a0<\/u><\/strong><\/p>\n<p><strong>Creative Agency:\u00a0<\/strong>Gut<\/p>\n<p><strong>Director<\/strong>: Calmatic<br \/><strong>Production Company<\/strong>: Pretty Bird<br \/><strong>Music<\/strong>: Music &amp; Strategy<br \/><strong>Sound<\/strong>: Human Worldwide<br \/><strong>Post\/VFX<\/strong>: JAMM<br \/><strong>Photographer<\/strong>: Daniel Dorsa<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Verizon and Beyonc\u00e9 essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1658,33775,10372,10961,33776,33774,2411,814,33773,11716],"dealstore":[],"offerexpiration":[],"class_list":["post-60845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-bowl","tag-buzzy","tag-favor","tag-general","tag-grammys","tag-punts","tag-spot","tag-super","tag-super-bowl-commercials","tag-verizon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verizon Punts Super Bowl Spot in Favor of Buzzy Grammys Ad - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=60845\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=60845&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verizon Punts Super Bowl Spot in Favor of Buzzy Grammys Ad - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Verizon and Beyonc\u00e9 essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. 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