{"id":60245,"date":"2025-01-31T15:45:23","date_gmt":"2025-01-31T15:45:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-innovation-responses\/"},"modified":"2025-01-31T15:45:23","modified_gmt":"2025-01-31T15:45:23","slug":"kevin-hillstrom-minethatdata-innovation-responses","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=60245","title":{"rendered":"Kevin Hillstrom: MineThatData: Innovation Responses"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-6392991977084695611\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blog.minethatdata.com\/2024\/12\/innovation.html\" target=\"_blank\">I asked readers to offer examples of e-commerce brands executing tactics that are &#8220;innovative&#8221;<\/a>. Based on my metrics, several thousand of you read the requests on LinkedIn and on this blog. Five responded. Here are the responses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">From LinkedIn:\u00a0<span color=\"rgba(0, 0, 0, 0.9)\" style=\"background-color: white;\">I don\u2019t know how \u201cinnovative\u201d this is \u2014 but the best ecom brands seem to proactively cultivate talent from within, rather than recruit from the outside as a first option. I\u2019m surprised more DTC brands don\u2019t pay more attention to player development (like sports teams).<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><span color=\"rgba(0, 0, 0, 0.9)\" style=\"background-color: white;\">From LinkedIn: See <a href=\"http:\/\/traq.ai\">traq.ai<\/a> for sales conversions and <a href=\"http:\/\/flow.space\">flow.space<\/a> for growing CPG brands.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><span color=\"rgba(0, 0, 0, 0.9)\" style=\"background-color: white;\">From LinkedIn (this one doesn&#8217;t seem authentic):\u00a0<\/span><span color=\"rgba(0, 0, 0, 0.9)\" style=\"background-color: white; text-align: left;\">As a fellow e-commerce professional, I would like to acknowledge the innovative tactic of using AI-powered chatbots to improve customer service and increase sales. Companies like XYZ are leading the way in this area.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><span color=\"rgba(0, 0, 0, 0.9)\" style=\"background-color: white; text-align: left;\">From Our Blog: H<\/span><span style=\"color: #232323; text-align: left;\">ere we go:\u00a0<\/span><\/span><a href=\"https:\/\/www.lavialla.com\/\" style=\"font-family: arial; text-align: left;\">https:\/\/www.lavialla.com\/<\/a>.\u00a0<span style=\"color: #232323; font-family: arial; text-align: left;\">Product: overpriced, exchangeable Italian<br \/>\norganic food sold by everyone else. Half jokingly. I have seen them telling<br \/>\ntheir story and growing year over year while the products they sold were<br \/>\navailable for a fraction of the costs in any urban area. Or on Amazon, which<br \/>\nthey don&#8217;t use.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\"><span style=\"color: #232323; text-align: left;\">From Our Blog:\u00a0<\/span><\/span><span style=\"font-family: arial;\">I was shown the &#8216;Your Style Assistant&#8217; (bottom left of home<br \/>\npage) icon on <\/span><a href=\"http:\/\/michaelkors.com\" style=\"font-family: arial;\">michaelkors.com<\/a><span style=\"font-family: arial;\"> a couple of<br \/>\nmonths ago.\u00a0<\/span><span style=\"font-family: arial;\">Its conversational Ai, allowing customers to input what<br \/>\nthey&#8217;re shopping for, with results instantly served.\u00a0<\/span><span style=\"font-family: arial;\">It&#8217;s provided\u00a0by Dynamic Yield.\u00a0 The use case I<br \/>\nwas shown:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial;\">I&#8217;m going to a wedding need a dress &#8211; statement dresses<br \/>\nshown<\/span><\/li>\n<li><span style=\"font-family: arial;\">It&#8217;s in Bali, do you have light weight dresses &#8211; relevant<br \/>\nproduct shown<\/span><\/li>\n<li><span style=\"font-family: arial;\">Do you have any in brighter colours &#8211; relevant product shown<\/span><\/li>\n<li><span style=\"font-family: arial;\">Do you have any for under $200 &#8211; relevant product shown<\/span><\/li>\n<li><span style=\"font-family: arial;\">Do you have shoes to go with that &#8211; relevant product shown<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-family: arial;\">A much more tailored, relevant, enjoyable shopping<br \/>\nexperience.\u00a0<\/span><span style=\"font-family: arial; text-align: left;\">I understand voice activation will be phase 2.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I asked readers to offer examples of e-commerce brands executing tactics that are &#8220;innovative&#8221;. Based on my metrics, several thousand of you read the requests on LinkedIn and on this blog. Five responded. Here are the responses. From LinkedIn:\u00a0I don\u2019t know how \u201cinnovative\u201d this is \u2014 but the best ecom brands seem to proactively cultivate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13773,11187,13772,13774,33529],"dealstore":[],"offerexpiration":[],"class_list":["post-60245","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-hillstrom","tag-innovation","tag-kevin","tag-minethatdata","tag-responses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Innovation Responses - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=60245\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Innovation Responses - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I asked readers to offer examples of e-commerce brands executing tactics that are &#8220;innovative&#8221;. 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