{"id":59857,"date":"2025-01-31T11:34:32","date_gmt":"2025-01-31T11:34:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/stackline-partners-with-gigi-to-enhance-multi-retailer-attribution-and-audience-building-capabilities-for-streaming-tv\/"},"modified":"2025-01-31T11:34:32","modified_gmt":"2025-01-31T11:34:32","slug":"stackline-partners-with-gigi-to-enhance-multi-retailer-attribution-and-audience-building-capabilities-for-streaming-tv","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=59857","title":{"rendered":"Stackline Partners with Gigi to Enhance Multi-Retailer Attribution and Audience Building Capabilities for Streaming TV"},"content":{"rendered":"


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This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns.<\/p>\n

SEATTLE \u2014 Stackline, the leading AI-enabled ecommerce and retail intelligence platform, has formed a strategic partnership with Gigi, an innovative ad tech solution provider that enables unified buying and measurement for Streaming TV ads across Amazon Marketing Cloud and the Amazon DSP. This partnership combines Stackline\u2019s audience creation and multi-retailer attribution technology with Gigi\u2019s first-party data collaboration capabilities within Amazon Marketing Cloud and AWS Clean Rooms to offer brands a powerful new way to reach relevant and engaged audiences across premium Streaming TV ad inventory like Prime Video, Disney, NBC, and more.<\/p>\n

While Streaming TV ads can be deterministically measured across Amazon and first-party channels, understanding how these upper funnel awareness campaigns translate into actual sales across multiple retail channels beyond Amazon has historically been impossible to measure. Stackline\u2019s multi-retailer attribution solution offers brands the ability to accurately track customer journeys across Amazon, Walmart, Target, and other major online or in-store retailers.<\/p>\n

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Stackline\u2019s proprietary shopper data will enable Gigi to enhance its audience-building and measurement capabilities, delivering an even more impactful, results-driven experience for brands looking to see the downstream impact of their awareness campaigns. By collaborating this shopper data with Gigi\u2019s 1P Platform, brands can now build custom first-party data audiences across retailers and channels to target, engage, and convert shoppers.<\/p>\n

\u201cOur expansive audience dataset enables brands to make smarter, more informed marketing decisions,\u201d said Mitch Keidan, Co-Founder & VP of Partnerships at Stackline. \u201cThis partnership with Gigi sets a new benchmark for data-driven ecommerce success, empowering brands to engage active shopper audiences and measure the true impact of their ad spend\u2014not just on one retailer, but across all platforms where their customers are likely to make a purchase.\u201d<\/p>\n

\u201cData collaboration is a foundational tenet of our business,\u201d added Adam Epstein, Co-Founder & CEO of Gigi. \u201cWe believe this partnership with Stackline will provide our customers with a truly transformative approach to TV advertising and\u2014for the first time\u2014achieve a holistic view of their Streaming TV performance across retail platforms.\u201d<\/p>\n

Key Benefits of the Partnership:<\/strong><\/p>\n