{"id":59419,"date":"2025-01-31T06:56:14","date_gmt":"2025-01-31T06:56:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/how-to-prevent-emails-from-being-marked-as-spam\/"},"modified":"2025-01-31T06:56:14","modified_gmt":"2025-01-31T06:56:14","slug":"how-to-prevent-emails-from-being-marked-as-spam","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=59419","title":{"rendered":"How to Prevent Emails from Being Marked as Spam"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-contrast=\"none\">According to <\/span><a href=\"https:\/\/dataprot.net\/statistics\/spam-statistics\/#:~:text=How%20much%20spam%20is%20sent,the%20world's%20daily%20email%20traffic.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">statistics from DataProt<\/span><\/a><span data-contrast=\"none\">, about 122.3 billion email spam messages are sent daily. That\u2019s about 85% of the world\u2019s daily email traffic. We\u2019re talking about billions and billions of unsolicited, unwelcomed, and sometimes virus-infested emails being delivered to people\u2019s inboxes every minute.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Over the years, technology companies have developed complex filters to prevent spam from being both sent and received. These filters use algorithms to assess an email\u2019s content to determine whether an email is spam. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Spam filters are incredibly effective and helpful. However, if you are a marketer and you\u2019re sending out marketing emails, these filters can be a bit too sensitive and could label an innocent email as spam. Even customers can label your email as spam if they get a negative feeling from your email.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In this article, we will look at things you can do to help prevent your own outbound emails from being marked as spam and being sent to the junk folder by both the spam filters and your own customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun SCXW216187593 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW216187593 BCX0\" data-ccp-parastyle=\"heading 1\">5 tips for avoiding <\/span><span class=\"NormalTextRun SCXW216187593 BCX0\" data-ccp-parastyle=\"heading 1\">spam<\/span><span class=\"NormalTextRun SCXW216187593 BCX0\" data-ccp-parastyle=\"heading 1\"> filters<\/span><\/span><\/h2>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li aria-level=\"2\">\n<h3><b><span data-contrast=\"none\"> Avoid certain words in your subject line<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">There are some words and phrases that you should think twice about before using them in the subject line of an email. These include words that induce urgency, those that promise things that are too good to be true, and those that link to certain industries.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">Examples of such words include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Act now<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Attention<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Free<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Buy direct<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Prize<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Click here<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"none\">Invoice<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"none\">Pharmacy<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-contrast=\"none\">Congratulations<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"10\" data-aria-level=\"1\"><span data-contrast=\"none\">RE: your account<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">Also, using a domain name in the subject line can easily trigger spam filters.<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li aria-level=\"2\">\n<h3><b><span data-contrast=\"none\">Grammar and punctuation matters<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">When writing your email copy, pay close attention to grammar and punctuation. This includes the body section, subject line, and preheader (preview) text. Certain mistakes can raise the red flags for spam filters and send your email to the junk folder. These include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\"><span data-contrast=\"none\">Continuous use of capital letters like DON\u2019T MISS OUT<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"none\">Multiple exclamation marks!!!!!!!!!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"none\">Misspelled words<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol start=\"3\">\n<li aria-level=\"2\">\n<h3><b><span data-contrast=\"none\"> Avoid certain signatures<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">An email signature is a block of text that appears at the end of an email message. It is used to provide recipients with your contact details. Usually, personalized emails coming from a sales team would have this at the very bottom of the email. There are a few ingredients of email signatures that can increase the likelihood of your emails being marked as spam.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">These include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"14\" data-aria-level=\"1\"><span data-contrast=\"none\">HTML code<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"15\" data-aria-level=\"1\"><span data-contrast=\"none\">Third party links<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"none\">Images with hyperlinks<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\">To stay on the safe side, it is best to just have your email signature in plain text if you want to avoid the risk of triggering a spam filter.<br \/><\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol start=\"4\">\n<li aria-level=\"2\">\n<h3><b><span data-contrast=\"none\"> Limit your images<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">Spam filters may blacklist an email if it contains too many large images \u2013 both in pixels and bytes. When it comes to featuring photos and graphics in your emails, it is best practice to include only a handful of them and to ensure these images are compressed so they have a smaller file size. Make sure your image sizes are in the kilobyte range rather than in megabytes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">Another thing to keep in mind is to ensure your images account for no more than 50% of the email\u2019s body content.<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol start=\"5\">\n<li aria-level=\"2\">\n<h3><b><span data-contrast=\"none\"> Don\u2019t shorten your URLs<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">Have you ever received a link in the form of a bit.ly URL and thought twice about clicking on it because you could not identify what the address is? Spammers use URL shorteners to hide the true nature of the links they include in emails. Many of these shortened URLs lead to web pages full of viruses, malware, and phishing. Fortunately, spam filters can detect this and keep you guarded from clicking on them.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"none\">If you want to include links to URLs in your emails, the best way to do it is to include a hyperlink with the full appropriate text.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span data-contrast=\"none\">It is worth noting that it is not just the spam filters that are responsible for sending your emails to the junk folder \u2013 your customers can send them there, too.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Here are a couple of extra tips for ensuring you do not trigger your customers into marking your emails as spam themselves.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"1\"><b><span data-contrast=\"none\">Prevent your readers from marking you as spam<\/span><\/b><\/h2>\n<ol>\n<li aria-level=\"2\">\n<h3><b><span data-contrast=\"none\"> Don\u2019t send too often<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"none\">The number of emails that your customers are willing to receive from you will vary depending on which industry you\u2019re in. For example, if you run a book shop, customers may be keen to know about new releases every week. Meanwhile if you run a car mechanic shop, your customers may only want to hear from you around their vehicle\u2019s\u00a0service time. If you send emails too frequently, customers may get frustrated.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Research suggests that almost\u00a0<\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">90% of emails<\/span><\/a><span data-contrast=\"none\">\u00a0of general consumers prefer to receive monthly emails from companies that interest them. However, to be sure you\u2019re giving your email recipients what they want, it can be handy to survey your subscribers to see how often they would like to receive emails and what sort of content they want to read.<\/span><\/p>\n<ol start=\"2\">\n<li aria-level=\"2\">\n<h3><b><span data-contrast=\"none\"> Offer double opt in<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Offering customers double opt-in involves sending them an email after they sign up to your email list that asks them to confirm their subscription. This ensures that the recipient is indeed wanting to receive your email communications \u2013 thus it helps to filter out the <\/span><i><span data-contrast=\"none\">somewhat <\/span><\/i><span data-contrast=\"none\">uninterested ones early on before you even send them anything.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>According to statistics from DataProt, about 122.3 billion email spam messages are sent daily. That\u2019s about 85% of the world\u2019s daily email traffic. We\u2019re talking about billions and billions of unsolicited, unwelcomed, and sometimes virus-infested emails being delivered to people\u2019s inboxes every minute.\u00a0 Over the years, technology companies have developed complex filters to prevent spam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[33285,33286,11611,33287,16371,16081],"dealstore":[],"offerexpiration":[],"class_list":["post-59419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-email-spam","tag-email-tips","tag-emails","tag-marked","tag-prevent","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Prevent Emails from Being Marked as Spam - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=59419\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prevent Emails from Being Marked as Spam - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"According to statistics from DataProt, about 122.3 billion email spam messages are sent daily. That\u2019s about 85% of the world\u2019s daily email traffic. We\u2019re talking about billions and billions of unsolicited, unwelcomed, and sometimes virus-infested emails being delivered to people\u2019s inboxes every minute.\u00a0 Over the years, technology companies have developed complex filters to prevent spam [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=59419\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T06:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/1738306576_1665x705.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1665\" \/>\n\t<meta property=\"og:image:height\" content=\"705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=59419#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=59419\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"How to Prevent Emails from Being Marked as Spam\",\"datePublished\":\"2025-01-31T06:56:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=59419\"},\"wordCount\":902,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=59419#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/1738306576_1665x705.jpg\",\"keywords\":[\"email spam\",\"email tips\",\"Emails\",\"Marked\",\"Prevent\",\"SPAM\"],\"articleSection\":[\"Internet Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=59419#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=59419\",\"url\":\"https:\/\/fivemor.com\/?p=59419\",\"name\":\"How to Prevent Emails from Being Marked as Spam - 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