{"id":59034,"date":"2025-01-31T02:41:52","date_gmt":"2025-01-31T02:41:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/anthropology\/sonic-sensations-of-industry-and-fandom-at-vidcon-2015\/"},"modified":"2025-01-31T02:41:52","modified_gmt":"2025-01-31T02:41:52","slug":"sonic-sensations-of-industry-and-fandom-at-vidcon-2015","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=59034","title":{"rendered":"Sonic Sensations of Industry and Fandom at VidCon 2015"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>As a sociologist of work, my main research focuses on workplace experiences and labor\/management relations in media industries. This includes <a href=\"http:\/\/oss.sagepub.com\/content\/early\/2016\/01\/27\/0170840615626464.abstract\">service workers and engineers in the music industry<\/a> as well as YouTube content creators and routine, \u201canalytic\u201d media workers. In an effort to gain a better understanding of how the digital media industry talks about itself, I took a drive down to Anaheim for the annual <a href=\"http:\/\/vidcon.com\/\">VidCon<\/a> in July 2015. For those of you who don\u2019t follow digital media, VidCon is <a href=\"http:\/\/www.vanityfair.com\/culture\/2015\/07\/vidcon-2015\">a cross between an industry conference and a fan convention<\/a> for digital video platforms (YouTube, Vimeo, etc.) and various corporations that have sprung up around said platforms (e.g., Maker, Machinima, FullScreen, Studio 71, MiT\u00fa, Stylehaul, Roosterteeth, etc.)<\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"450\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F250247277&amp;auto_play=false&amp;hide_related=false&amp;visual=true&amp;show_comments=true&amp;color=false&amp;show_user=true&amp;show_reposts=false\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p>Equipped with a beat-up Sony MP3 recorder and a notebook, I went there to take it all in. A much-too-tan man told a crowd that he would provide us with some \u201creal anthropology.\u201d Another, older gentleman told industry crowds about \u201c<a href=\"http:\/\/brendangahan.com\/limbic-resonance-science-behind-success-youtubers\/\" target=\"_blank\">limbic resonance<\/a>\u201d \u2013 claiming that media must make affective, neurological connections in order to keep audiences anchored to their screens. A number of people spoke of something called \u201cdisruption\u201d in something called \u201cthe space\u201d \u2013 a curiously Bourdieuian metaphor for what we might simply call \u201cindustry.\u201d A global banker played a video of himself as Dos Equis\u2019 \u201cMost Interesting Man in the World\u201d that ended with the banker urging media companies to \u201cKeep Merging My Friends!\u201d A venture capitalist told industry crowds that American-made content \u201ctravels well\u201d and so I thought, \u201cHey, I\u2019m American! Why be an academic when I could \u2018disrupt\u2019 the limbic regions of millions with snackable digital content?!\u201d Really, it was all quite fascinating and just a bit frightening.<\/p>\n<p>As much as that might rattle the cage of your inner Frankfurt school theorist, I found the differences in sonic sensation between the fan floor (Floor 1) and the industry floor (Floor 3) equally interesting. Both were quite loud, but for different reasons that you\u2019ll hear in the sound assemblage above.<\/p>\n<p>Forgive the poor sound quality. Think of it as an artifact of sound technology (a now vintage 2009 MP3 recorder) used to document a very contemporary mass public.<\/p>\n<p>0:00 \u2013 2:02<br \/>The recording begins on Floor One \u2013 the cheapest to enter ($55 fan pass). Mostly young women in attendance down there in Anaheim. The cheapest floor has the brightest lights and the loudest sounds.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"640\" data-carousel-extra=\"{&quot;blog_id&quot;:22210831,&quot;permalink&quot;:&quot;https:\\\/\\\/soundethnography.com\\\/2016\\\/03\\\/04\\\/sonic-sensations-of-industry-and-fandom-at-vidcon-2015\\\/&quot;,&quot;likes_blog_id&quot;:22210831}\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageGallery\">\n<div class=\"gallery-row\" style=\"width: 640px; height: 476px;\" data-original-width=\"640\" data-original-height=\"476\">\n<div class=\"gallery-group images-1\" style=\"width: 320px; height: 476px;\" data-original-width=\"320\" data-original-height=\"476\">\n<div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"width\" content=\"316\"\/> <meta itemprop=\"height\" content=\"472\"\/> <img decoding=\"async\" class=\"\" data-attachment-id=\"693\" data-orig-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_003.jpg\" data-orig-size=\"502,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"vidcon_003\" data-image-description=\"\" data-medium-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_003.jpg?w=201\" data-large-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_003.jpg?w=502\" src=\"https:\/\/i0.wp.com\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_003.jpg?w=316&amp;h=472&amp;ssl=1\" width=\"316\" height=\"472\" loading=\"lazy\" data-original-width=\"316\" data-original-height=\"472\" itemprop=\"http:\/\/schema.org\/image\" title=\"vidcon_003\" alt=\"Vine's exhibition on the fan floor\" style=\"width: 316px; height: 472px;\"\/> <\/p>\n<p> Vine\u2019s exhibition on the fan floor <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p> <!-- close group --> <\/p>\n<div class=\"gallery-group images-1\" style=\"width: 320px; height: 476px;\" data-original-width=\"320\" data-original-height=\"476\">\n<div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"> <meta itemprop=\"width\" content=\"316\"\/> <meta itemprop=\"height\" content=\"472\"\/> <img decoding=\"async\" class=\"\" data-attachment-id=\"694\" data-orig-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_004.jpg\" data-orig-size=\"502,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"vidcon_004\" data-image-description=\"\" data-medium-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_004.jpg?w=201\" data-large-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_004.jpg?w=502\" src=\"https:\/\/i0.wp.com\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_004.jpg?w=316&amp;h=472&amp;ssl=1\" width=\"316\" height=\"472\" loading=\"lazy\" data-original-width=\"316\" data-original-height=\"472\" itemprop=\"http:\/\/schema.org\/image\" title=\"vidcon_004\" alt=\"A live-streamed interview on the fan floor.\" style=\"width: 316px; height: 472px;\"\/> <\/p>\n<p> A live-streamed interview on the fan floor. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p> <!-- close group --> <\/div>\n<p> <!-- close row --> <\/div>\n<p>\n2:03 \u2013 3:01<br \/>\nAscend to Floor Three for industry talks and complimentary food (if you\u2019re there on time and have purchased a $500 industry pass). In this recording fragment, you cannot hear the light EDM and hip-hop played in between speaker sessions inside the auditorium. What you do hear is the roaring chatter of digital video industry executives, employees, and a few straggler academics like myself. Just before a break for drinks, an executive from YouTube lets us all know that we can spend an unlimited amount of time inside a <a href=\"https:\/\/www.youtube.com\/watch?v=8k61CBsn-e8&amp;feature=youtu.be&amp;t=37\">cardboard box with Google written on its side<\/a><a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> for \u201cfree\u201d so long as we make sure to pick it up.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"640\" data-carousel-extra=\"{&quot;blog_id&quot;:22210831,&quot;permalink&quot;:&quot;https:\\\/\\\/soundethnography.com\\\/2016\\\/03\\\/04\\\/sonic-sensations-of-industry-and-fandom-at-vidcon-2015\\\/&quot;,&quot;likes_blog_id&quot;:22210831}\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageGallery\">\n<div class=\"gallery-row\" style=\"width: 640px; height: 216px;\" data-original-width=\"640\" data-original-height=\"216\">\n<div class=\"gallery-group images-1\" style=\"width: 320px; height: 216px;\" data-original-width=\"320\" data-original-height=\"216\">\n<div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/soundethnography.com\/2016\/03\/04\/sonic-sensations-of-industry-and-fandom-at-vidcon-2015\/vidcon_002\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"316\"\/> <meta itemprop=\"height\" content=\"212\"\/> <img decoding=\"async\" class=\"\" data-attachment-id=\"697\" data-orig-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_002.jpg\" data-orig-size=\"750,502\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"vidcon_002\" data-image-description=\"\" data-medium-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_002.jpg?w=300\" data-large-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_002.jpg?w=640\" src=\"https:\/\/i0.wp.com\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_002.jpg?w=316&amp;h=212&amp;ssl=1\" width=\"316\" height=\"212\" loading=\"lazy\" data-original-width=\"316\" data-original-height=\"212\" itemprop=\"http:\/\/schema.org\/image\" title=\"vidcon_002\" alt=\"A panel discussion\" style=\"width: 316px; height: 212px;\"\/> <\/a> <\/p>\n<p> A panel discussion <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p> <!-- close group --> <\/p>\n<div class=\"gallery-group images-1\" style=\"width: 320px; height: 216px;\" data-original-width=\"320\" data-original-height=\"216\">\n<div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/soundethnography.com\/2016\/03\/04\/sonic-sensations-of-industry-and-fandom-at-vidcon-2015\/vidcon_001\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"316\"\/> <meta itemprop=\"height\" content=\"212\"\/> <img decoding=\"async\" class=\"\" data-attachment-id=\"696\" data-orig-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_001.jpg\" data-orig-size=\"750,502\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"vidcon_001\" data-image-description=\"\" data-medium-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_001.jpg?w=300\" data-large-file=\"https:\/\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_001.jpg?w=640\" src=\"https:\/\/i0.wp.com\/soundethnography.com\/wp-content\/uploads\/2016\/03\/vidcon_001.jpg?w=316&amp;h=212&amp;ssl=1\" width=\"316\" height=\"212\" loading=\"lazy\" data-original-width=\"316\" data-original-height=\"212\" itemprop=\"http:\/\/schema.org\/image\" title=\"vidcon_001\" alt=\"Main auditorium\" style=\"width: 316px; height: 212px;\"\/> <\/a> <\/p>\n<p> Main auditorium <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p> <!-- close group --> <\/div>\n<p> <!-- close row --> <\/div>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Google Cardboard<\/p>\n<p><span id=\"wordads-inline-marker\" style=\"display: none;\"\/>\t\t\t<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As a sociologist of work, my main research focuses on workplace experiences and labor\/management relations in media industries. This includes service workers and engineers in the music industry as well as YouTube content creators and routine, \u201canalytic\u201d media workers. In an effort to gain a better understanding of how the digital media industry talks about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11767],"tags":[4300,11315,33134,1367,33135],"dealstore":[],"offerexpiration":[],"class_list":["post-59034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anthropology","tag-fandom","tag-industry","tag-sensations","tag-sonic","tag-vidcon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sonic Sensations of Industry and Fandom at VidCon 2015 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=59034\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonic Sensations of Industry and Fandom at VidCon 2015 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As a sociologist of work, my main research focuses on workplace experiences and labor\/management relations in media industries. 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