{"id":58787,"date":"2025-01-30T23:59:26","date_gmt":"2025-01-30T23:59:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/privacy-shield-alternatives-fintech-and-geev-power\/"},"modified":"2025-01-30T23:59:26","modified_gmt":"2025-01-30T23:59:26","slug":"privacy-shield-alternatives-fintech-and-geev-power","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=58787","title":{"rendered":"Privacy Shield & alternatives, fintech and Geev power"},"content":{"rendered":"


\n<\/p>\n

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The Catch Up is back!<\/p>\n

The end of the Privacy Shield \u2013 what happens next?<\/strong><\/strong><\/h2>\n

In the wake of the invalidation of the Privacy Shield<\/a> data transfer arrangement between the EU and the US, Max Schrems\u2019 noyb<\/a> site has filed complaints<\/a> against 101 EU websites<\/a>. The list identifies European companies working with regional operators that are still sending data to the US via Google Analytics and\/or Facebook Connect integrations. Both the Irish DPC and France\u2019s CNIL have stated that they will investigate the claims. While the French authority has stressed the need for a common and coherent approach by European regulators and all stakeholders, including data controllers, to secure the processing of data of European citizens.<\/p>\n

It\u2019s surely time for companies to consider<\/a> working with a European digital analytics provider<\/a> that is fully compliant with the GDPR.<\/p>\n

Alternatives to the Privacy Shield<\/strong><\/h2>\n

Following the Schrems II CJEU decision, the German DPA of Baden-W\u00fcrttemberg said that Data importers are to take legal action against requests by government authorities for disclosure of personal data and must inform individuals of such requests. In guidance<\/a> for EU data exporters, they stated<\/a> that when assessing transfers, the DPA will focus on the question of whether there are reasonable alternative services<\/a> to avoid transfer problems. They also stressed that \u201cIf the DPA cannot be convinced that the service provider\/contract partner with transfer problems being used is irreplaceable in the short and medium term by a reasonable service provider\/contract partner without transfer problems, they will prohibit the data transfer.<\/em>\u201d<\/p>\n

Ad cookie conformity<\/strong><\/h2>\n

Data protection authorities in several German states have launched a large-scale inquiry<\/a> into the GDPR-compliance of media website cookie banners. By examining the use of tracking techniques, they will look into whether the cookie banners used by media companies meet the requirements for a voluntary and informed consent of the user according to the requirements of the GDPR. The Baden-W\u00fcrttemberg DPA stated<\/a> that \u201cnewspapers in particular enjoy a high level of trust from the population; this should also be reflected in the responsible handling of user data<\/em>.\u201d<\/p>\n

Fintech takeover?<\/strong><\/h2>\n

As the tech giants rapidly move into the banking data market (article here<\/a> in French), and with Facebook, Apple, Amazon and Google all getting in on the act, the tech giants are actively pushing the line that fintech is \u201ca real step towards a low-cost, more accessible and connected global financial system<\/em>\u201c. However, many are claiming that the implementation of cryptocurrency by the tech giants is merely another way to make their users even more captive and get their hands on highly valuable strategic data \u2013 as well as an entirely new source of income. Furthermore, handing over our banking transaction data to US companies is not only a threat to banks, but also to the ability of domestic merchants to capture new market share. Then there\u2019s the issue of data concentration and sovereignty \u2013 in short, further grounds for the need to work with independent European players<\/a>, particularly in this sector of banking data analysis.<\/p>\n

Will life after Covid be K-shaped?<\/strong><\/h2>\n

While many have been touting the economic recovery after Covid as\u00a0 \u2018V\u2019, \u2018U\u2019, \u2018W\u2019 or \u2018L\u2019<\/a> shaped, the idea of a \u2018K\u2019 shaped<\/a> outcome could be more likely. In other words \u2013 one economic path for the parts of the economy that have benefitted from the pandemic, i.e. big tech, general retailers, entertainment, biotech & pharma, work from home firms and online retailers \u2013 and the other path for everyone else. We\u2019ll see how it pans out\u2026<\/p>\n

Eco-power<\/strong><\/h2>\n

To round off, here\u2019s a recent report on French eco-startup Geev<\/a> (in French<\/a>) and the hugely positive effect on the environment of free online goods exchange site. With more than 2 million subscribers on their platform, the company has so far managed to re-circulate over 11,000 tons of second-hand objects. Top job!<\/p>\n

\"\"
geckoboard.com<\/figcaption><\/figure>\n

See you next time on the Internets!<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

The Catch Up is back! The end of the Privacy Shield \u2013 what happens next? In the wake of the invalidation of the Privacy Shield data transfer arrangement between the EU and the US, Max Schrems\u2019 noyb site has filed complaints against 101 EU websites. 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